Tag: Flipkart

Amazon invests Rs 2k crore; gives stiff competition to Flipkart

MUMBAI: In an attempt to give tough competition to prime e-commerce website Flipkart, Amazon has infused US$ 296 million (Rs 2010 crore) in its Indian unit. According to regulatory filing, this investment has made Amazon’s total invested capital to Rs 7000 crore.

The investment done in November was a timely move from Amazon as Indian brands such as Flipkart and Uber have been trying to take Government’s help in a bid to challenge foreign competition such as Amazon and Ola.

Amazon India reportedly lost around Rs 1000 crore in the festive month of October with special offers and discounts to build a stronger consumer base. The e-commerce website is also losing around Rs 600 crore every month during non-sales periods. Recently, Amazon India launched prime services which offer quicker and early-access deals.

Prime has a wide range of international movies and TV shows. Along with this, Amazon Prime has also announced the launch of nine Indian original shows, which has made it the largest Indian original line-up over an OTT platform.

Adding to its wide base of services, Amazon is also building an app which would connect truck drivers with shippers, making their debut in the logistics sector.

The e-commerce firm also announced its global programme for start-up products, Launchpad, in India. Global Store was also launched in October for Indian shoppers from its US online stores, giving stiff competition to all e-commerce platforms.

December 20, 2016
Amazon invests Rs 2k crore; gives stiff competition to Flipkart

MUMBAI: In an attempt to give tough competition to prime e-commerce website Flipkart, Amazon has infused US$ 296 million (Rs 2010 crore) in its Indian unit. According to regulatory filing, this investment has made Amazon’s total invested capital to Rs 7000 crore.

The investment done in November was a timely move from Amazon as Indian brands such as Flipkart and Uber have been trying to take Government’s help in a bid to challenge foreign competition such as Amazon and Ola.

Amazon India reportedly lost around Rs 1000 crore in the festive month of October with special offers and discounts to build a stronger consumer base. The e-commerce website is also losing around Rs 600 crore every month during non-sales periods. Recently, Amazon India launched prime services which offer quicker and early-access deals.

Prime has a wide range of international movies and TV shows. Along with this, Amazon Prime has also announced the launch of nine Indian original shows, which has made it the largest Indian original line-up over an OTT platform.

Adding to its wide base of services, Amazon is also building an app which would connect truck drivers with shippers, making their debut in the logistics sector.

The e-commerce firm also announced its global programme for start-up products, Launchpad, in India. Global Store was also launched in October for Indian shoppers from its US online stores, giving stiff competition to all e-commerce platforms.

December 20, 2016
‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

MUMBAI: Sachin Bansal and Binny Bansal, founders of Flipkart, have been chosen for the prestigious 2016 ‘Asian of the Year’ by Straits Times of Singapore as part of a group called the ‘The Disruptors’. Flipkart claims to be India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce.

The Asian of the Year 2016 awards recognises entrepreneurs “operating at the frontiers of technology’s interface with business” who have launched companies that have disrupted traditional business model for the benefit of end consumers. The other disruptors include the founders of Tencent, Go-Jek, Grab and Razer.

Sachin Bansal and Binny Bansal, in a joint statement, stated: “It validates our commitment to creating a world-class internet company that is transforming the lives of Indians by making a better quality of life both accessible and affordable to them.”

Awarded since 2012, the ‘Asian of the Year’ award recognises “a person or people who have contributed significantly to improving lives at home or in the wider region”. In 2014, the award was given to India’s prime minister Narendra Modi and, in 2015, it was awarded posthumously to Lee Kuan Yew, Singapore’s founding father.

According to the award citation for 2016, The Disruptors have “made the inevitable march of technology easier to understand and accept by millions of people concerned about their old ways of life yielding to an unfamiliar new one.”

2016 has been a year of accolades for Flipkart. Earlier this year, Time Magazine put Sachin Bansal and Binny Bansal on the list of 100 Most Influential People in the world. In September 2016, Flipkart has emerged as the ‘E-commerce company of the year’ in a nationwide consumer study conducted by Business World Group in association with Nielsen. Flipkart also emerged as the top-ranked Indian brand in the Ipsos study of India’s most influential brands in April.

December 6, 2016
‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

MUMBAI: Sachin Bansal and Binny Bansal, founders of Flipkart, have been chosen for the prestigious 2016 ‘Asian of the Year’ by Straits Times of Singapore as part of a group called the ‘The Disruptors’. Flipkart claims to be India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce.

The Asian of the Year 2016 awards recognises entrepreneurs “operating at the frontiers of technology’s interface with business” who have launched companies that have disrupted traditional business model for the benefit of end consumers. The other disruptors include the founders of Tencent, Go-Jek, Grab and Razer.

Sachin Bansal and Binny Bansal, in a joint statement, stated: “It validates our commitment to creating a world-class internet company that is transforming the lives of Indians by making a better quality of life both accessible and affordable to them.”

Awarded since 2012, the ‘Asian of the Year’ award recognises “a person or people who have contributed significantly to improving lives at home or in the wider region”. In 2014, the award was given to India’s prime minister Narendra Modi and, in 2015, it was awarded posthumously to Lee Kuan Yew, Singapore’s founding father.

According to the award citation for 2016, The Disruptors have “made the inevitable march of technology easier to understand and accept by millions of people concerned about their old ways of life yielding to an unfamiliar new one.”

2016 has been a year of accolades for Flipkart. Earlier this year, Time Magazine put Sachin Bansal and Binny Bansal on the list of 100 Most Influential People in the world. In September 2016, Flipkart has emerged as the ‘E-commerce company of the year’ in a nationwide consumer study conducted by Business World Group in association with Nielsen. Flipkart also emerged as the top-ranked Indian brand in the Ipsos study of India’s most influential brands in April.

December 6, 2016
Taproot springs a design Myntra

BENGALURU: Myntra, India’s leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

Soni spoke with www.indiantelevision.com during an event today when Myntra announced that it has witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of US$ 1 billion. The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra’s position on its path to profitability says the company.

Speaking about the soon-to-be-launched campaign, Soni said, “We are launching our campaign this Saturday about how we have become category leaders in various areas, so this particular campaign is about sports. I think a lot of people are surprised when we say fashion and sports. About 30 per cent of our business is sportswear including sports shoes. We are picking sports as a category and we are launching a specific sports destination on Myntra. To Support that, we are driving a mega 360 degree communication around it – that includes TV, outdoor, digital, radio, we are covering it all. Taproot is the creative agency and Maxus the media buying agency.”

“When brands talk about sports, they usually use mega sports stars and they always portray very high profiles. We need to be more related. Our story is that a normal person wanting to lead a fit life and the message we want to convey is that no matter which sport you want to play to stay healthy, Myntra is the destination to get the gear. We are looking at Rs 10 to 15 crore kind of spends for this campaign that will run for about a month,” further revealed Soni.

On Myntra’s and Jabong’s achievements, Myntra and Jabong CEO Ananth Narayanan said, “We are at the forefront of fashion in India today with over 18 million (1.8 crore) monthly active users. Our unique approach to leverage technology to decode fashion has helped us become the fastest growing online fashion platform. Myntra, Jabong and Flipkart together have 70 per cent market share in the country today and will continue to grow this by empowering brands and customers. We are on track to achieve scalable and sustainable growth and will be EBITA positive in FY-18.”

In this phase of growth, Myntra says that it is using technology to empower its customers and brands. For customers it is leveraging Artificial Intelligence (AI) and Machine Learning for a personalised shopping experience, better product discovery and assisted buying. The company has introduced several features to enhance customer experience resulting in Myntra being 20 points ahead on NPS than the industry. To its brand partners, Myntra provides brand performance and analytics support, customer insights to develop a loyal fan base and enable engagement. In line with this, it has launched a new portal which will provide brands with customised insights and competitive intelligence reports to manage their performance on the platform.

The company will also launch iconic global fashion labels Hugo Boss and Hackett which will be available on the platform.

December 1, 2016
Taproot springs a design Myntra

BENGALURU: Myntra, India’s leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

Soni spoke with www.indiantelevision.com during an event today when Myntra announced that it has witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of US$ 1 billion. The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra’s position on its path to profitability says the company.

Speaking about the soon-to-be-launched campaign, Soni said, “We are launching our campaign this Saturday about how we have become category leaders in various areas, so this particular campaign is about sports. I think a lot of people are surprised when we say fashion and sports. About 30 per cent of our business is sportswear including sports shoes. We are picking sports as a category and we are launching a specific sports destination on Myntra. To Support that, we are driving a mega 360 degree communication around it – that includes TV, outdoor, digital, radio, we are covering it all. Taproot is the creative agency and Maxus the media buying agency.”

“When brands talk about sports, they usually use mega sports stars and they always portray very high profiles. We need to be more related. Our story is that a normal person wanting to lead a fit life and the message we want to convey is that no matter which sport you want to play to stay healthy, Myntra is the destination to get the gear. We are looking at Rs 10 to 15 crore kind of spends for this campaign that will run for about a month,” further revealed Soni.

On Myntra’s and Jabong’s achievements, Myntra and Jabong CEO Ananth Narayanan said, “We are at the forefront of fashion in India today with over 18 million (1.8 crore) monthly active users. Our unique approach to leverage technology to decode fashion has helped us become the fastest growing online fashion platform. Myntra, Jabong and Flipkart together have 70 per cent market share in the country today and will continue to grow this by empowering brands and customers. We are on track to achieve scalable and sustainable growth and will be EBITA positive in FY-18.”

In this phase of growth, Myntra says that it is using technology to empower its customers and brands. For customers it is leveraging Artificial Intelligence (AI) and Machine Learning for a personalised shopping experience, better product discovery and assisted buying. The company has introduced several features to enhance customer experience resulting in Myntra being 20 points ahead on NPS than the industry. To its brand partners, Myntra provides brand performance and analytics support, customer insights to develop a loyal fan base and enable engagement. In line with this, it has launched a new portal which will provide brands with customised insights and competitive intelligence reports to manage their performance on the platform.

The company will also launch iconic global fashion labels Hugo Boss and Hackett which will be available on the platform.

December 1, 2016
D’Decors prefers Dentsu Webchutney

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying.

Dentsu Webchutney won the account following a multi-agency pitch. D’Décor is the world’s largest producers of curtain and upholstery fabrics and the first choice for furniture makers across continents.

D’Décor exports soft furnishings to 65 countries. It’s customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance to name a few.

Voted as India’s most trusted furniture retail brand (Brand Trust Report 2014), D’Décor has always been at the forefront of innovation. They are the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first fully robotic warehousing facility in India.

In July this year, D’Décor invested Rs 25 crore to launch D’Assist platform as a part of their digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years.

In the light of this, they wanted an agency which could aptly compliment them in setting up a sturdy and innovative digital ecosystem and cohesive presence across platforms. The account will be handled from Dentsu Webchutney’s Mumbai office.

D’Décor vice president – strategy and new business Nikita Desai says, “We will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales.”

Dentsu Webchutney Mumbai sr. vice president & branch head Roopesh Shah says, “We went in knowing fully well that we are pitching for a business that is deeply creative in its own right.”

“We have believed and partnered with brands that live on the cusp of culture and technology. D’Décor is clearly one of them,” Shah said.

Dentsu Webchutney exec. vice president planning & strategy Samera Khan says, “Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. D’Décor wants to enhance that experience by using the digital medium what it’s best for – contextual engagement.”

A leader in creating marketing strategies for brands such as Flipkart, Red Bull, KTM, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently ET awarded Dentsu-Webchutney as the No. 1 digital agency in India (2015-2016), highlighting its dominance in the field of digital innovation and community-building.

November 24, 2016
D’Decors prefers Dentsu Webchutney

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying.

Dentsu Webchutney won the account following a multi-agency pitch. D’Décor is the world’s largest producers of curtain and upholstery fabrics and the first choice for furniture makers across continents.

D’Décor exports soft furnishings to 65 countries. It’s customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance to name a few.

Voted as India’s most trusted furniture retail brand (Brand Trust Report 2014), D’Décor has always been at the forefront of innovation. They are the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first fully robotic warehousing facility in India.

In July this year, D’Décor invested Rs 25 crore to launch D’Assist platform as a part of their digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years.

In the light of this, they wanted an agency which could aptly compliment them in setting up a sturdy and innovative digital ecosystem and cohesive presence across platforms. The account will be handled from Dentsu Webchutney’s Mumbai office.

D’Décor vice president – strategy and new business Nikita Desai says, “We will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales.”

Dentsu Webchutney Mumbai sr. vice president & branch head Roopesh Shah says, “We went in knowing fully well that we are pitching for a business that is deeply creative in its own right.”

“We have believed and partnered with brands that live on the cusp of culture and technology. D’Décor is clearly one of them,” Shah said.

Dentsu Webchutney exec. vice president planning & strategy Samera Khan says, “Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. D’Décor wants to enhance that experience by using the digital medium what it’s best for – contextual engagement.”

A leader in creating marketing strategies for brands such as Flipkart, Red Bull, KTM, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently ET awarded Dentsu-Webchutney as the No. 1 digital agency in India (2015-2016), highlighting its dominance in the field of digital innovation and community-building.

November 24, 2016
e-comm: Amazon gung-ho on India sales; dares Flipkart

MUMBAI: Amazon, the global e-commerce giant, paid Rs 40 crore to acquire Westland Ltd’s publishing arm, thus giving it access to local content and a library of popular books, which continue to be a popular item on India’s e-commerce. It aims to push higher sales of its Kindle readers in India. The acquisition, which includes Mikros, Tranquebar and EastWest, may aid Amazon compete with Flipkart.

Westland, a unit of Trent, a Tata company, received Rs 9.5 crore from Amazon to part with 26%, with the option to buy out the remainder. Without disclosing the number of users, Amazon India offers over three million books to Kindle users. Amazon India vice-president and country manager Amit Agarwal said in a statement that their acquisition continues their commitment to India, enabling Amazon to bring Westland’s learned authors and their books to even more customers in India and around the world.

Amazon is gung-ho about its investments in India and the response it had received from sellers and customers. Amazon CFO Brian T. Olsavsky said Amazon, which just reported quarterly profits, indicated that its India investments are starting to show results but may impact international margins as it plans to go whole hog to conquer the significant internet market.

Amazon, which is investing in digital content, plans to launch its VOD platform Prime in India soon. Prime is one of the top selling units based on Amazon.in. Being a third-party market has caused a lot of invention for Amazon.

Amazon’s finance chief also indicated that the company would continue to add resources to India. Over the past two months, Amazon has outsold Flipkart in terms of monthly sales, Mint reported in September. However, including sales from Jabong and Myntra, Flipkart continues to leave Amazon behind. Amazon’s India business, which is aggressively expanding its consumer products and fashion categories, aims to launch its global programme for start-ups called Launchpad in India shortly.

Amazon’s team in India has been very creative — it creates on its own, from delivery stations to working with small merchants. Amazon is happy with both, the seller engagement as well as the customer engagement.

October 29, 2016
e-comm: Amazon gung-ho on India sales; dares Flipkart

MUMBAI: Amazon, the global e-commerce giant, paid Rs 40 crore to acquire Westland Ltd’s publishing arm, thus giving it access to local content and a library of popular books, which continue to be a popular item on India’s e-commerce. It aims to push higher sales of its Kindle readers in India. The acquisition, which includes Mikros, Tranquebar and EastWest, may aid Amazon compete with Flipkart.

Westland, a unit of Trent, a Tata company, received Rs 9.5 crore from Amazon to part with 26%, with the option to buy out the remainder. Without disclosing the number of users, Amazon India offers over three million books to Kindle users. Amazon India vice-president and country manager Amit Agarwal said in a statement that their acquisition continues their commitment to India, enabling Amazon to bring Westland’s learned authors and their books to even more customers in India and around the world.

Amazon is gung-ho about its investments in India and the response it had received from sellers and customers. Amazon CFO Brian T. Olsavsky said Amazon, which just reported quarterly profits, indicated that its India investments are starting to show results but may impact international margins as it plans to go whole hog to conquer the significant internet market.

Amazon, which is investing in digital content, plans to launch its VOD platform Prime in India soon. Prime is one of the top selling units based on Amazon.in. Being a third-party market has caused a lot of invention for Amazon.

Amazon’s finance chief also indicated that the company would continue to add resources to India. Over the past two months, Amazon has outsold Flipkart in terms of monthly sales, Mint reported in September. However, including sales from Jabong and Myntra, Flipkart continues to leave Amazon behind. Amazon’s India business, which is aggressively expanding its consumer products and fashion categories, aims to launch its global programme for start-ups called Launchpad in India shortly.

Amazon’s team in India has been very creative — it creates on its own, from delivery stations to working with small merchants. Amazon is happy with both, the seller engagement as well as the customer engagement.

October 29, 2016