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Tag: Flipkart

  • Flipkart’s Big Bang Diwali sale explodes onto screens

    Flipkart’s Big Bang Diwali sale explodes onto screens

    MUMBAI: When Flipkart says its Big Bang Diwali sale is explosive, it means it, quite literally. In a bold, cinematic twist on festive advertising, the e-commerce giant has teamed up with FCB Kinnect to light up screens (and emotions) with its most boisterous campaign yet.

    This year’s Diwali campaign ditches the done-to-death tropes of smiling families and twinkling diyas. Instead, Flipkart goes full fireworks, dramatising the idea of “out with the old, in with the new” in spectacular slow motion.

    In the film, India’s most stubborn possessions, cracked-screen phones, creaky chairs, faded shirts, get their grand goodbye. They’re paraded into a warehouse and set off like festive rockets, each blast synced to the nostalgic tune of “Intehaan ho gayi intezaar ki.” The result? A visual symphony of emotion, chaos, and cathartic release.

    “We made a different kind of Diwali ad for a different kind of Diwali sale,” said  Flipkart VP – marketing & growth Pratik Shetty. “It’s about letting go of the old and resetting into something better with a bang.”

    The campaign captures that bittersweet tug-of-war between attachment and renewal: a truth that hits home for every Indian household this season. With deals that are as explosive as the visuals, Flipkart’s Big Bang Diwali sale urges shoppers to finally upgrade everything they’ve been holding onto.

    FCB Kinnect CEO Rohan Mehta summed it up neatly, “It’s not just about selling products, it’s about selling the feeling of upgrading your life. That’s what Diwali is truly about.”

    FCB Kinnect CCO Neville Shah added, “We wanted to make a Diwali blockbuster: equal parts emotion, drama, and nostalgia. Watching old things go out in a blaze of glory felt like a love letter to everything we’ve outgrown.”

    From cracked screens to shiny new dreams, Flipkart’s latest festive saga is a bang-on reminder that sometimes, letting go really is worth celebrating.

     

  • Flipkart bags a trip as Marriott Bonvoy turns carts into passports

    Flipkart bags a trip as Marriott Bonvoy turns carts into passports

    MUMBAI: Who knew a pair of “Bali earrings” could land you in Bali? Or that “Korean skincare” could be your boarding pass to Seoul? Flipkart and Marriott Bonvoy have pulled off India’s first dual loyalty integration, proving that sometimes your cart really can take you places.

    The campaign, cheekily titled “Your Cart Takes You Places” by 22Feet Tribal Worldwide, hijacks Flipkart’s own search bar. The agency crunched through 300-plus keywords and cherry-picked the top 10 that doubled up as travel destinations. For two weeks, when users typed in searches like “Bali” or “Korean skincare,” the dropdown offered not just products but also Marriott Bonvoy stays in Bali or South Korea.

    It’s a neat twist on loyalty turning points and purchases into serendipitous upgrades. And the films that accompany the campaign pile on the humour, showing shoppers obliviously browsing their way closer to dream getaways.

    “Our partnership with Flipkart is a first-of-its-kind move that connects two different worlds everyday shopping and global travel through a shared loyalty currency,” said a Marriott International spokesperson. “We’re making rewards interchangeable and aspirational while still being local and accessible.”

    A Flipkart Travel spokesperson agreed, “This partnership bridges shopping and travel. Integrating Marriott Bonvoy into Flipkart search makes discovery delightful, and connecting Flipkart Supercoins with Marriott Bonvoy creates a more meaningful rewards ecosystem.”

    The creative spark came from simple human envy, according to 22Feet Tribal Worldwide national creative head Vishnu Srivatsav, “A unique partnership needed a unique experience. We didn’t just treat it as advertising but built on the experience itself. It drew from search habits on Flipkart, and when we told the story, we leaned on envy.”

    The campaign didn’t stop at Flipkart’s app. It spilled over to X (formerly Twitter) with chatter around “happy accidents,” rolled out influencer collaborations on social media, and nudged users to link accounts for a seamless shop-to-stay journey.

    At its heart, the campaign makes one point clear: every click on Flipkart could be a step closer to a Marriott Bonvoy check-in. Suddenly, loyalty feels less like points and more like postcards.

  • Flipkart launches ‘Shubh Muhurat deals’ with Astrotalk for ‘Big Billion Days 2025’

    Flipkart launches ‘Shubh Muhurat deals’ with Astrotalk for ‘Big Billion Days 2025’

    MUMBAI: Flipkart is taking ‘Big Billion Days 2025’ to a new level with its campaign “Kuch bhi ho sakta hai”, offering surprising deals and unexpected partnerships. One highlight is shubh muhurat deals, a culturally rooted initiative that taps into India’s belief in auspicious timing for major purchases.

    Conceptualised by DDB Mudra, the campaign recognises that families often wait for the right muhurat for weddings, house moves, or big-ticket purchases. Flipkart and Astrotalk, India’s leading astrology platform, created a calendar of auspicious moments from 23rd September to 2nd October, during which exclusive appliance deals will drop. Astrotalk astrologers will guide shoppers via live feeds and social media, turning shopping into a tradition-backed ritual.

    Flipkart, vice president, large appliances, Rakesh Krishnan said, 
    “Shubh Muhurat Deals brings together tradition and technology. Buying a big appliance is a meaningful moment for families, and we’re making it even more special by aligning it with auspicious times.”

    Astrotalk, founder & CEO, Puneet Gupta added, “We’re helping customers choose not just products, but the right muhurat, so every purchase carries good energy, positivity, and happiness.”

    The Shubh Muhurat deals calendar runs from 23rd September to 2nd October, giving customers daily auspicious shopping windows to unlock special offers on appliances. With this innovative cultural crossover, Flipkart proves that during ‘Big Billion Days’, even shopping can be written in the stars.

  • Flipkart and Marriott cart loyalty to new highs

    Flipkart and Marriott cart loyalty to new highs

    MUMBAI: From Bali earrings to Bali getaways, Flipkart is now making your cart a passport. In a first-of-its-kind move, Flipkart and Marriott Bonvoy have launched India’s first dual loyalty tie-up, blending everyday shopping with aspirational travel. The playful campaign, Your cart takes you places, by 22 Feet Tribal Worldwide, builds on a quirky insight, many popular Flipkart search terms, like ‘Korean skincare’ or ‘Bali,’ double up as travel destinations.

    For two weeks, the Flipkart app turned this coincidence into serendipity, showing Marriott Bonvoy stay options alongside product searches. Users were nudged to link accounts, turning Super coins into travel rewards and routine shopping into unforgettable journeys.

    Humorous ad films carried the message, showing how casual browsing could lead shoppers closer to their dream destinations. The campaign also trended on X and across social platforms through influencer pushes and witty conversations about these “happy accidents.”

    Flipkart says the tie-up strengthens its vision of a unified rewards ecosystem, while Marriott Bonvoy calls it a way of making travel more local, accessible and relevant to Indian audiences.

    Looks like retail therapy just found its ultimate upgrade, straight from your basket to a beach resort.

  • Colors Queen unveils festive glow collection

    Colors Queen unveils festive glow collection

    MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly formulas, is serving up sparkle with a line-up that blends innovation, affordability and flair.

    The showstopper is the cushion foundation, designed for a natural, buildable glow that lasts all day. Adding drama are the liquid metallic eyeshadows, while the glass bomb stick and lip gloss bring shimmer and shine to cheeks, lips and eyes. Completing the look are illuminating primers and highlighters that make festival lights look dim in comparison.

    Speaking on the launch, co-founder Nitin Panjwani said the range was crafted to deliver luxury beauty at accessible prices, with products that not only look stunning but also feel good on the skin.

    Available on Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and the official website www.colorsqueen.com , along with offline counters across India, the collection invites beauty lovers to shine brighter and bolder this festive season.

    Colors Queen, founded in 2014, has built its name on blending quality, affordability and inclusivity, and with this launch, it hopes to crown itself the go-to brand for festive glamour.
     

  • Flipkart dares gamers to name it and claim it with BGMI challenge

    Flipkart dares gamers to name it and claim it with BGMI challenge

    MUMBAI: What’s in a name? If you’re a gamer this Big Billion Days, potentially your entire wishlist. Flipkart has pulled off one of its quirkiest surprises yet, teaming up with Battlegrounds Mobile India (BGMI) for a campaign that proves true to its tagline Yahan Kuch Bhi Ho Sakta Hai.

    Every festive season, gamers flock to Flipkart to upgrade their rigs whether it’s snagging a new gaming chair, upgrading to a beast of a device, or grabbing peripherals to boost their play. But in 2025, Flipkart is cranking the stakes up several notches. The prize? The ultimate gamer’s wishlist, free. The challenge? Name2claim, a dare so outlandish it could only be born in BGMI land.

    Conceptualised by DDB Mudra, Name2claim taps into the colourful culture of gamer tags the quirky, witty, often bizarre usernames that have become the identity badge of millions of BGMI players. To win, players must go all in and make their gamer tag their real, official name.

    To make it legit, Flipkart has built a dedicated platform www.name2claim.in where gamers can “file” for a name change by drafting a classified ad announcing their new moniker. Flipkart will even publish the ad on their behalf, officially stamping the transformation. In other words: prove your passion, and the loot is yours.

    Flipkart vice president for marketing & growth Pratik Shetty explained the madness: “Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real identity. It’s a light-hearted challenge that shows how far gamers will go for what they love, and a reminder that during Big Billion Days, yahan sach-much kuch bhi ho sakta hai.”

    Backing the idea, DDB Mudra group group creative directors Gagandeep Bindra and Rahul Arcot added, “BGMI fans are one of the most fun-loving and creative communities out there. It shows in their gamer names and the way they engage. And one thing they love more than playing? A challenge. With Name2claim, we gave them the most unexpected dare change your real name to your gamer tag and win the ultimate wishlist. Crazy? Absolutely. Possible? Only for a true BGMI fan.”

    The campaign has been brought to life with a quirky film stitched entirely from in-game footage, showcasing the randomness, fun, and chaos of the BGMI universe. Fans can watch it on Youtube or catch the buzz spreading fast on Instagram, where reels and reactions are already trending.

    With over 100 million BGMI users in India and Flipkart’s Big Billion Days sale attracting millions more, the crossover feels like a cultural flashpoint where e-commerce meets esports. And as Flipkart proves once again sometimes, all it takes to unlock the deal of your dreams is a name.

  • Dentsu crowns new creative kings as Dhruv Tiwari and Zubin Jauhari join

    Dentsu crowns new creative kings as Dhruv Tiwari and Zubin Jauhari join

    MUMBAI: Two sharp minds, one bold mission Dentsu Creative Isobar has doubled down on its creative firepower with the appointment of Dhruv Tiwari and Zubin Jauhari as group executive creative directors. The move, announced this week, signals the agency’s intent to marry creativity with culture and commerce, shaping campaigns that don’t just win awards but win hearts across India. Both will report to Dentsu Creative Isobar chief creative officer Abhijat Bharadwaj and will lead a 150 plus strong creative team charged with pushing boundaries for some of the country’s most ambitious brands.

    Dhruv Tiwari arrives from DDB Mudra, where he transformed the North office into a creative powerhouse with work for McDonald’s, Royal Enfield, Kent RO and DLF Mall of India. His campaigns blended cultural spark with business impact and earned recognition at Adfest, The Abbys and Kyoorius. As he quipped: “I’m here to stir things up to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”

    Zubin Jauhari, meanwhile, is making a homecoming to dentsu. Over the past decade, he has worked on everything from Swiggy and Flipkart to Google, Facebook and Ola Electric, turning brands into cultural icons. His trophy cabinet features Cannes Lions, a Spikes Asia Grand Prix and a Kyoorius Black Elephant. On returning, he said: “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about, all while having a ton of fun doing it.”

    For Bharadwaj, the appointments cap a year-and-a-half-long talent build: “Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin. Zubin is an award-winning creative who is an expert at new-age creativity and Dhruv is an excellent leader with a vast portfolio of successful campaigns. We’re in the fight and gunning for greatness.”

    Dentsu Creative Isobar CEO Sahil Shah echoed the sentiment: “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150 plus creatives, they will craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.”

    Together, Dhruv and Zubin are expected to deliver campaigns that channel India’s diversity and dynamism, harnessing technology to amplify culture and content to drive influence. The duo’s remit aligns with Dentsu Creative’s global mission: building work that’s emotionally resonant, culturally rooted and commercially meaningful.

    As the agency puts it, this is not just about crafting ads, it’s about “celebrating Bharat while speaking to modern India”. With this creative power pairing, Dentsu Creative Isobar seems ready to script its next blockbuster chapter.

  • Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    Nasher Miles & Flipkart add colour to ‘The Big Billion Days’ 25′

    MUMBAI: Why pack dull when you can pack with personality? This festive season, Nasher Miles is unzipping a bold new chapter in travel style, teaming up with Flipkart for ‘The Big Billion Days 2025.’

    The luggage brand, celebrated for its splash of colour and playful spirit, has rolled out two cheeky films starring digital darlings Sakshi Shivdasani and Ayush Mehra. The duo brings their trademark wit and charm to everyday travel scenarios, from last-minute road trips to date-night dashes, where bland baggage just doesn’t fit the bill.

    With the sassy slogan “Why so boring, bro?”, Nasher Miles is calling time on lifeless luggage, nudging young, style-conscious travellers to match their bags to their vibe: colourful, durable, and unapologetically fun.

    “This campaign is about more than bags, it’s about boldness,” said Nasher Miles, co-founder & cmo, Shruti Kedia Daga. “Flipkart’s Big Billion Days gives us the perfect stage to inspire people to travel with style, spirit, and a dash of mischief.”

    Backed by creative agency Itch, the campaign closes with a punchy message: ‘Drop the boring.’ For co-founder Naman Agarwal, the idea is simple: “If fashion is an expression, why should luggage be left out? Bags should be as full of personality as the people who carry them.”

    Set to run across digital platforms, Flipkart’s app, and mass media, the films ensure that this year’s Big billion days won’t just be about snagging deals, it’ll be about carrying colour and character wherever the journey leads.

  • AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    MUMBAI: From bro-caves to glow-caves, bachelors are getting a festive glow-up. Flipkart is taking the guesswork out of home upgrades with its cheeky new ‘Bachelor upgrade yojana,’ launched ahead of its mega big billion days sale starting 23 September.

    Conceptualised by 22feet Tribal Worldwide, the campaign taps into AI to help bachelors, notorious for putting off home improvement, spruce up their spaces without lifting more than a finger. All it takes is a quick picture on Whatsapp: the AI-powered bot scans the room and serves up stylish, functional product recommendations, each linked directly to special big billion days offers.

    The idea is rooted in a simple truth: bachelors don’t skip upgrades because they don’t care, but because it feels like too much effort. This bot does the heavy lifting, from curtains to cookware, making a bachelor pad look Diwali-ready in a few clicks.

    The campaign’s film plays up the humour of bachelor life, poking fun at mismatched furniture and makeshift décor while showing how Flipkart swoops in to save the day.

    Flipkart, VP and head of growth & marketing, Pratik Shetty said: “With ‘Yahan kuch bhi ho sakta hai’ as our key theme for this year’s big billion days, we wanted ideas that spark unexpected wonder. The bachelor upgrade yojana does exactly that, turning one of the most change-averse groups into eager home improvers with irresistible deals.”

    22feet Tribal Worldwide, national creative director, Vishnu Srivatsav added: “Big billion days is for everyone, but bachelors probably need it most. With a little AI magic, we spoke to them directly, drawing from hostel and PG stories that everyone can relate to.”

    By mixing AI smarts with festive deals, Flipkart has turned a seasonal sale into a cultural talking point and made bachelor pads the unlikely stars of the big billion days buzz.

  • Cleartrip sends prices on holiday with festive travel deals from Rs 2,999

    Cleartrip sends prices on holiday with festive travel deals from Rs 2,999

    MUMBAI: Cleartrip is giving travellers a reason to pack their bags and their worries away this festive season. The Flipkart-owned travel platform has launched its new campaign, “Prices jo karde sabki chhutti,” just in time for The Big Billion Days (TBBD) 2025, making five-star stays start at just Rs 2,999 and international flights from as low as Rs 5,999.

    The idea is simple: everyone dreams of a break, and Cleartrip’s prices make it almost too easy to say yes. Along with unbelievable value, the brand has rolled out a ‘Visa Denial Cover’ for extra peace of mind and expanded its hotel listings fourfold, from 20,000 to over 80,000 properties.

    The campaign’s light-hearted films playfully show how Cleartrip’s prices don’t just unlock destinations, but also moments of relief and joy. A digital-first push, the content spans short, snappy Youtube and Instagram videos, along with influencer tie-ups designed to resonate with Gen Z and families in Tier II and III cities where festive demand is surging.

    “Through Cleartrip, people aren’t just booking hotels or flights; they’re buying into an experience, a memory, a pause,” said Cleartrip, head of brand marketing, Govind Bansal. “It’s not just about discounts but making travel anxiety-free and within everyone’s reach.”

    Tilt Brand Solutions, chief creative officer, Adarsh Atal added, “We wanted to break the clutter just as Cleartrip has done with its offers. The thought was simple: when deals are this good, everyday hassles can go on a trip of their own.”