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Tag: Flipkart

  • Flipkart announces the launch of ‘Flipkart Video Originals’

    Flipkart announces the launch of ‘Flipkart Video Originals’

    MUMBAI: Flipkart, India’s leading e-commerce marketplace today announced its foray into offering original video content with the launch of ‘Flipkart Video Originals’. Integrated within the Flipkart Video platform, which was launched in August this year, Flipkart Video Originals will be produced by some of the best creators in the industry and curated especially for the Flipkart platform. 

    The first creator to join the platform is Academy Award winner Guneet Monga. Guneet is on board as the official creator and curator of short stories for the platform, helping bring to life new-age storytelling for millions of people. Understanding the entertainment needs of today’s consumers, Flipkart Video Originals will make available bespoke snackable content that is both mobile-first and interactive in nature. Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country, where the possibilities are endless.

    In the months to come, Flipkart will work with renowned industry talent and production houses such as Studio Next, Frames and Sikhya Productions, to bring forth first-of-its-kind content across genres and languages. The first original series ‘Backbenchers’ hosted by Farah Khan goes live later this month and will feature an array of India’s most-loved celebrities, engaging in nostalgic banter, which will have the audience coming back for more.

    Speaking about Flipkart Video Originals, Flipkart Vice President – Growth & Monetization Prakash Sikaria said, “Our singular focus at Flipkart is to bring value to the lives of our consumers, through carefully tailored and curated offerings. When we launched our Video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet, but are new to e-commerce. Within the first two months of the launch of Flipkart Video, we are overwhelmed with the positive response we have received from consumers. Encouraged by this, we are launching our next content offering – ‘Flipkart Video Originals’. There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-first. From short stories created by award-winning producers, to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, as we usher in a new era of mobile-first video content.”

    Speaking about her partnership with Flipkart Video Originals, Oscar Winning producer Guneet Monga, said, “Flipkart Video is offering a great platform for content creators to engage with a customer base of over 160 million people across India, through a unique story telling format. I am excited to be collaborating with Flipkart to cater to today's demand of short-form content, at the convenience of mobile phones. With accepting audience like today's, it is exciting to make diverse films. It's great to witness that Flipkart Video Originals is enabling film makers to share their stories."

    When Flipkart launched its video platform earlier in 2019, it truly democratised content for Bharat. Most consumers’ first touch point with the internet is through online video content, and in India, primarily via mobile. Flipkart truly believes that great content, if made available to a wider base of consumers, specially the ones who are new to e-commerce but not necessarily the internet, can play a key role in helping them access e-commerce effectively. Flipkart Video Originals as an offering has been curated for consumers who are constantly looking out for new and better ways to spend their time online.

  • ‘Zee TV, Essence and Flipkart join hands to surprise fans this festive season’

    ‘Zee TV, Essence and Flipkart join hands to surprise fans this festive season’

    MUMBAI: This year, with the festive season around the corner, entertainment joined forces with e-commerce to delight consumers with a billion-dollar idea! In a truly unique initiative, Zee TV collaborated with Flipkart and media agency Essense and attempted to make TV viewing truly interactive during Flipkart’s annual sale – Big Billion Days.  Viewers could scan a QR code on screen during the airing of Zee TV’s top-rated primetime dramas Tujhse Hai Raabta and Kundali Bhagya to shop for the look of Kalyani’s smart kitchen and get the same gifts as Srishti had picked for her family. These featured products were all made available at discounted prices on an exclusive co-branded webpage on Flipkart.

    This initiative by Zee TV and Essence with Flipkart has set new benchmarks for the industry with audiences getting a chance to don their favourite protagonist's look or take pride in having a smart kitchen like their favourite star, they also saw value for money without any compromise on the entertainment quotient of the episode.  

    Speaking on the initiative, Ashish Sehgal, Chief Growth Officer- ZEE said, "In the business of entertainment, one of our key objectives remains making our brands increasingly tangible and accessible to our consumers.  To achieve this objective, it has been our constant endeavor to re-invent our offerings at regular intervals with creativity, technological transformation coupled with collaboration as key pillars .

    One such unique proposition is clubbing the power of reach of television to point of purchase! Our collaboration with Essence and Flipkart had our flagship channel Zee TV turning Interactive in the course of Flipkart’s Big Billion Days Sale wherein across a couple of shows, not only did we connect with viewers on an emotional level through content but satisfied their impulse purchase desires by connecting them to a Flipkart-Zee platform, thereby bringing point of purchase to consumer right in their living room.”

    Vikas Gupta- Vice President and Head of Marketing, Flipkart said, “Big Billion Days is India’s biggest and most loved shopping festival and this offered an innovative way to showcase the plethora of shopping options on Flipkart. We showcased top products across Mobiles , Fashion, Electronics, Large, Home & Kitchen while the audience watched their favourite shows on Zee TV. This was a great example of merging online with offline and communication with commerce.”

    “Television content has always had a wide-reaching impact on people. It not only shapes perceptions and beliefs, but also consumer fashion trends today. The clothes and accessories worn by TV protagonists can be aspirational for viewers, who want to own similar products. This insight led us to the QR code activation on Zee TV, using simple yet effective technology that allows viewers to immediately gain access to desired products on Flipkart during the Big Billion Days festival. This is a great collaboration between the TV channel, Flipkart and Essence to deliver a first-of-its-kind ecommerce experience to consumers in India,” said Anand Chakravarthy, Managing Director, India, Essence.

  • THE ALL-NEW “QUANCIOUS X CARTOON NETWORK” COLLECTION CELEBRATES EVERYONE’S FAVOURITE TOONS

    THE ALL-NEW “QUANCIOUS X CARTOON NETWORK” COLLECTION CELEBRATES EVERYONE’S FAVOURITE TOONS

    Mumbai: Wear your love for Cartoon Network’s coolest toons on your sleeve, quite literally!

    Cartoon Network India, in collaboration with Quancious, an eco-friendly apparel brand, has launched a unique capsule collection for the eco-conscious fashionista. Weaving pop-culture prints inspired by contemporary and classic Cartoon Network toons, along with eco-friendly fabrics, this range is a wardrobe must-have. The collection includes designs inspired by well-known characters from shows including The Powerpuff Girls, We Bare Bears, Johnny Bravo and Dexter’s Laboratory.

    Combining style with an ethos of sustainability, this one-of-a-kind assortment of Cartoon Network-inspired designs that includes sarees, capes, waistcoats, jackets, tees and tops, tee dresses, shirts, leggings, pyjama pants, pyjama shorts, tote bags and neckties.

    Commenting on the partnership, Vikram Sharma, Vice President of Cartoon Network Enterprises – Asia Pacific, said, “Cartoon Network has a unique legacy of timeless toons and contemporary characters that all fans love. With this partnership with Quancious, there’s something for everyone, especially those who appreciate a sense of a fun in the clothes they wear.”

    Commenting on the launch, Vipin Sethi, Co-founder – Quancious, added, “We are glad that we have created something that breaks the clutter in the fashion and apparel space. We foresee the Cartoon Network-inspired designs to strike a chord and become a rage. Now, there’s no age bar to showcase love for your favourite characters.”

    Fans can choose from the impressive array of Cartoon Network fashionwear now available at Quancious, INR 499 onwards, along with other e-commerce websites such as Amazon, Flipkart, Myntra and Tata Cliq.
     

  • Brand-building for longevity and future growth becomes major focus for top brands in Brand Top 75 Most Valuable Indian Brands ranking

    Brand-building for longevity and future growth becomes major focus for top brands in Brand Top 75 Most Valuable Indian Brands ranking

    MUMBAI:–India’s most valuable brands, many of which have built their businessesthrough disruption, are now looking to capitalise on their achievements and invest in strategies for long-termgrowthand stability.This is a key finding of the sixth BrandZ™ Top 75 Most Valuable Indian Brands ranking, released today by WPP and Kantar. This year’s results revealed a 6 per cent rise in overall brand value to $228.2 billion, a moderate pace compared to previous years, given India’s recent macroeconomic challenges. Despite that, such growth is still in line with that of the BrandZ Top 100 Most Valuable Global brands, as India steadily rises in global economic rankings. 

    HDFC Bank, now ranked No. 1 for a sixth consecutive year,has demonstrated the rewards of maintaining a forward-thinking and innovative outlook,withits consistent focus on exceeding the changing needs of its customers. With new financial products, an ongoing drivetowards digital banking and new branches set-up throughout the country, the bankgrew 5 per cent in brand value to $22.7 billion. This is a positive contrast to the 8 per cent decline in value of the top 20 global banks .

    The BrandZ study, which is the only brand valuation ranking to combine companies’ financial data with consumer insight and opinion, shows that trust is key to develop the stabilityrequired for long-term success; highly trusted brands in the Top 75 are worth 129 per cent more than less trusted ones. 

    Trusted brands include many of the consumer-facing technology platforms and service providers. Despite owing their success to disruptive beginnings, these brands now also focus on activities to build trust such as ongoing and effective communications with consumers that generate comfort and familiarity with using the brand. With a 30 per cent increase in value, this sector was the fastest growing group of brands in the ranking.

    Notable brands include ecommerce site Flipkart (No. 12), which increased its brand value 14per cent to $4.7 billion, while unicorn brands hotel booking site Oyo($2.0 billion), online food ordering service Swiggy ($1.6 billion) and online restaurant marketplace Zomato ($1.0 billion) are newcomers to the ranking at No.30, No. 39 and No. 61 respectively.

    The fastest riser in the 2019 ranking is telecom provider, Jio, which climbed one place to No. 9 with a 34per cent increase in brand value to $5.5 billion.Itsdisruptive business model has made internet access available to many Indianswho were previously unable to afford it, thereby opening up access to digital platforms and services.Vodafone ($2.5 billion) meanwhile was the top-ranked newcomer at No. 24.

    Both digital and offlinebrandssuch as D-Mart (No. 25, $2.4 billion) have found success as a result of the rise of ‘middle India’; the growing number of people in the country’s second, third and fourth-tier cities and towns that are changing India’s traditional urban-rural divide.  These previously poorly-served segments increasingly have access to a variety of online services, with Swiggy and Zomatobuilding much of their growth on this shift.

    With an expanding choice of offerings to buy, Indian consumers increasingly care more about the quality of service than whether a brand originates in India, as long asit demonstrates that it understands what it means to be Indian. That insight is reflected in the decision by Amazon to launch itself a year ago as India’s ‘neighbourhood shop’.

    David Roth, CEO of The Store WPP EMEA and Asia and Chairman of BrandZ, says:“As India flexes its muscles on the world stage, it faces increased macroeconomic headwinds which have combined with a rise in global trade tensions to create a challenging environment.Successful Indian brands are adapting to these challenges andrecognising that longevity requires them to do more than just disrupt the status quo; long-term brand building requires new strategies that major on stability.”

    BrandZ Top 10 Most Valuable Indian Brands 2019

    Preeti Reddy, CEO South Asia, Insights Division, Kantar says “Consumer trust is a common thread among successful brands. However, it is concerning that only a few have succeeded in growing trust over the last five years. Those who done so, have done it through open and honest conversations with their customers. Brands would do well to consciously work at building consumer trust – it is the shield that gives a brand the resilience to face headwinds in uncertain times.”

    Vishikh Talwar, chief client officer, Kantar Insights Division, says: “The rise of ‘middle India’ combined with rapid growth of the mobile internet is providing unprecedented opportunities for brands.  But, with an almost overwhelming choice of products and servicesto buy, consumers are increasingly discerning; the Indian psyche requires that brands cater for local needs with offerings that genuinely improve daily life.  Today that’s as much about providing comfort and reliability as it is about generating new experiences.”

    In general, India’s top brands are taking a long-term approach to value creation. Over the past five years, a stock portfolio containing the BrandZ™ India Top 75 Most Valuable Indian Brands would have increased 33.8per cent in value. This compares to a rise of just 12.4per cent for India’s SENSEX, an index of 30 stocks on the Bombay Stock Exchange, demonstrating that valuable brands generate superior shareholder value. 

    Key trends highlighted in the BrandZ Indian Top 75 study include:

    Mobile internet access: Smartphone user numbers in India increased by 18per cent in 2018 (the fastest rate of growth in the world), mainly due to a combination of Jio’s own low tariffs and the renewed competition causing other telecom providers to reduce their rates.

    Buying power:Retail is the second fastest growing category, with online and offline both growing strongly. New entrantReliance Retail (No. 55, $1.1 billion)opened nearly 500 new stores and usedJio’s service to connect retail shops with grocery deliveries, while D-Mart ($2.4 billion) focused predominantly on offline, rising two places to No. 25.

    The Amazon effect:Amazon and Flipkart compete with many Indian brands across several sectors, with Amazon also opening its largest campus yet in India.  This has increased competition and driven brands to step up their operations to ensure they are meeting customers’ needs.

    A confident country: The success of unicorn brands such as Swiggy, Zomato and Oyo is fostering a new-found confidence in India.  This is augmented with the increasingly global outlook of these new brands as they actively seek to expand their operations outside India.

  • Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers. Donning the hats of a policeman, journalist, politician and the likes, India’s most-loved celebrities Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar will be seen in engaging avatars that consumers can completely relate to.

    In a series of ads across television, radio and digital platforms, some of  India’s most-loved celebrities will bring alive the central theme of India preparing for The Big Billion Days. Across platforms, the campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. To take the celebrity engagements a notch higher, Flipkart has also collaborated with hip hop icon Badshah, to create an exclusive anthem, which will be available to listeners across leading music channels and platforms.

    Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."

    To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced a simplified Hindi user interface, a unique rewards system, credit-backed payments system and also offers the widest selection of brands and products across categories. Since its inception in 2014, Big Billion Days has revolutionized the way Indians shop.

    Links to the ads: film 1, film 2 and film 3,

        Creative agency: Lowe Lintas
        Agency team: Hari Krishnan, Anand Narayan
        Creative team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
        Account management: Bhupender Agarwal, Arunabho Sen, Udisha P Singh, Sakhi Ray, Shiksha Sinha
        Planning: Ravi Ramanujan
        DoP: Anil Mehta
        Production House: Ramesh Deo Production
        Director: Abhinay Deo

  • Flipkart’s entry into video streaming space more of an e-commerce play

    Flipkart’s entry into video streaming space more of an e-commerce play

    MUMBAI: Ever since Flipkart announced its entry into India’s booming video streaming space, it’s been the talk of the town. The Walmart-owned e-commerce platform will open it up for Flipkart Plus loyalty program members in a fashion similar to Amazon Prime Video.

    The upcoming video streaming service will enter the market in September, before the festive season of Diwali. The difference between the two is that Flipkart’s service is entirely free for Plus members while the other entails a cost of Rs 129 a month. Another difference is that Flipkart is currently licensing content while Amazon invests in its own. However, industry experts are divided on the effectiveness of the e-commerce player’s plan to enter the market with commissioned content.

    “Walmart acquired Vudu in 2010 and has been trying to scale it with an ad-funded model rather than originals/subscription. For India, if they have decided to do aggregated content, I think it is because they are testing waters initially. Walmart as a new video OTT player is a good step for consumers and the industry. I think once they taste the success they will start investing in local content or originals as well. Walmart is also as deep-pocketed as Netflix or Amazon,” Eros International group chief marketing officer Manav Sethi commented on the strategy.

    On the other hand, Elara Capital vice president research Karan Taurani is of the view that until and unless OTT players make an investment into original content, no massive changes can be expected since it is a very crowded space with more than 30 players. Reports say that Flipkart has not ruled out the possibility of launching originals.

    Despite its different stance, experts are sure that it will definitely boost Flipkart’s business. One media analyst opined that the model is similar to Amazon Prime Video where content is one offering in Flipkart’s loyalty programme. However, instead of targetting a million subscribers, Flipkart’s aim is to get more consumers to spend money on its platform.

    “The play they want to have is really similar to Amazon than Netflix. The idea is to hook the audiences to its content to study consumer behaviour for better targetting,” said another analyst from an auditing firm who wished to remain unnamed. He added that if it can get people to linger on the platform and increase the number of services provided to them, Flipkart will be in a better position to target them efficiently. But he added that the quality of content and price point will also matter.

    “In the past 10 years, our vision and ethos have been to create India-specific tech solutions. What we are rolling out when it comes to addressing the needs of the next 200 million users in our country, is taking forward those founding principles of access and affordability,” Flipkart group CEO Kalyan Krishnamurthy commented as per media reports.

    Taurani added that Flipkart can tie up with multiple OTT platforms which will help it boost its e-commerce segment. As Amazon Prime is restricted to have in-house content, this can be an advantage.

    Moreover, as per Taurani, the OTT platforms or broadcasters providing content to Flipkart will also gain from the deal as this will be an additional revenue stream for them apart from their current tie-up with the telcos. Hence, it’s a win-win situation for both but it will obviously help Flipkart’s e-commerce play more.

    It’s yet to be ascertained how this move will create a dent in the market. “It will increase the competition. The consumers who were having 30-plus options will have one more big option to consume. Depending on how Walmart packages and prices it, I think it should see significant consumption uptake,” Sethi added.

    According to a recent report from KPMG, the digital segment of the media and entertainment industry in India contributed Rs 173 billion in revenue in FY19 with digital advertising and subscription from OTT platforms contributing significantly. The potential of the market is noticeable as the report predicts 580 million OTT consumers by FY24 will be spending more than 30 minutes on online video platforms each day.

  • Flipkart Video ropes in Neha Toteja as senior director and head

    Flipkart Video ropes in Neha Toteja as senior director and head

    MUMBAI: E-commerce giant Flipkart has appointed Neha Toteja as Flipkart Video senior director and head. She will be P&L owner for Flipkart's upcoming video OTT service Flipkart Video as has been updated on her Linkendin profile.

    Toteja will be leading a cross-functional team to build a premium, personalised and curated content viewing experience for Flipkart's customers.

    The leader of the upcoming player in the crowded Indian streaming market has an experience of nearly two decades. She has had stints at several companies like Fox, Reliance Entertainment, EY, Times Network, Star TV Network. Prior to her current role, she was associated with international e-commerce giant Amazon.

    Toteja holds a prestigious MBA degree from the premium institution London School of Economics and Political Science. 

  • Lifestyle and Flipkart Group enter into a strategic partnership in India

    Lifestyle and Flipkart Group enter into a strategic partnership in India

    MUMBAI: Lifestyle, India’s leading fashion destination for the latest trends, today announced a strategic partnership with India’s leading eCommerce marketplace, Flipkart Group (Myntra, Jabong & Flipkart). The partnership between the leading fashion player and leading eCommerce marketplace will enable consumers to access the best in fashion, in a seamless manner across the country. This partnership will bring together the unmatched combination of the premium shopping experience of Myntra along with the reach of Flipkart Group, ensuring the right growth for Lifestyle’s wide fashion offering, from its successful portfolio of brands.

    Consumers today are seeking a unified shopping experience. As leaders in their categories, both Lifestyle and Flipkart Group bring unique capabilities including relevant customer insights, Flipkart’s vast reach and Myntra’s deep understanding of the fashion business. Through this partnership, Lifestyle will take its wide selection of product ranges including its fashion private label brands across womenswear, menswear, kidswear, footwear, handbags, fashion and accessories, to newer geographies, while helping serve the over 160 million consumer base of the Flipkart Group. 

    Having completed 20 successful years in the industry, Lifestyle currently has a network of 78 stores in India and is growing rapidly by adding one store every 45 days, aiming to have 100 stores within the next two years. Flipkart Group’s expertise in using innovation and technology to create best-in-class customer experiences combined with an unmatched reach has helped establish it as the partner of choice for Lifestyle. The move also complements Flipkart Group’s strategy to bring a wide range of branded offering in important segments like women’s ethnic wear, kidswear and men’s formal wear. This partnership between the two players aims to provide a seamless shopping experience to customers, while exploring the strategic collaborations on loyalty programs and exciting customer engagement activations.

    Speaking about the partnership, Mr. Vasanth Kumar, Managing Director – Lifestyle International Pvt. Ltd. said, “This collaboration brings together Flipkart Group’s extensive reach and Lifestyle’s high fashion offering, thereby enabling us to serve a larger number of fashion-conscious consumers, across the country. Our strong private label offering with a wide variety of styles and trends across categories of apparel, footwear and fashion accessories distinguishes us from the rest in the market. United by a common goal of providing customers with a unique & memorable shopping experience, we are confident this partnership will help to further expand our brands’ reach, catalyzing a sharper growth trajectory for these brands.”

    Speaking about the strategic partnership, Rishi Vasudev, Senior Vice President and Group Head – Fashion (Flipkart, Myntra, Jabong) said, “At the Flipkart Group, we believe in collaborating with the best in the industry and this partnership with Lifestyle is a strategic move to enhance our customers’ shopping experience, by offering a seamless partnership between the country’s leading fashion retailer and India’s leading marketplace. With Myntra’s extremely engaging fashion-conscious customer and Flipkart’s pan-India reach, Lifestyle will be able to take their offerings to an even larger consumer base. Lifestyle’s wide range of brands across fashion categories which highly complement our platforms will enable growth for both players. This partnership further strengthens our position as the leading fashion destination in India and is a testament to our vision in bringing the best of fashion to millions of Indian consumers. We are very excited about this partnership”

    Consumers will now be able to access the latest styles from Lifestyle on both Flipkart and Myntra.

    Lifestyle’s private label brands are curated for addressing wardrobe needs of a wide consumer base, for every occasion. Melange, which is amongst the leading ethnicwear brands in the country, has been endorsed by leading celebrities in the past and currently by style icon, Taapsee Pannu. Melange offers contemporary ethnicwear and represents the style sensibilities of modern Indian women, whose fashion choices are eclectic and inspired by global trends. Ginger, a westernwear brand inspired by the young girl of today, caters to the wardrobe need for the bold, young and independent. While Forca, endorsed by Bollywood superstar Tiger Shroff, offers feature rich denim-wear at highly attractive price points.
     

  • Flipkart to roll out video streaming for members of Plus loyalty program

    Flipkart to roll out video streaming for members of Plus loyalty program

    MUMBAI: Amid the fierce battle of existing players, the Indian over-the-top (OTT) market is going to see the entry of another player. Walmart Inc.’s Flipkart is planning to roll out video streaming for members of its Flipkart Plus loyalty program by September.

    According to a report by Bloomberg Quint, the service is now in beta stage. Moreover, it will enter the market ahead of the Diwali season. It will help the e-commerce platform to catch up with its main rival Amazon which houses award-winning shows such as The Marvelous Mrs. Maisel for global audiences and popular shows in local languages like Mirzapur.

    Initially, Flipkart will rely on licensed content from Walt Disney Co., local studios like Balaji Telefilms. It won’t take the route of burning cash for original content first. Rather, it would bring in-house content later.

    Flipkart Plus video-streaming will come free just like its no-subscription fee loyalty program unlike Amazon where it has subscription for prime members. According to the report, Flipkart shoppers can become members by amassing 300 “super coins,” at a rate of 2 for every Rs 100 ($1.40) spent on its platform. Back in 2018,  Walmart paid $16 billion for control of Indian e-commerce platform Flipkart. 

  • HUL’s Vikas Gupta joins Flipkart as head of marketing

    HUL’s Vikas Gupta joins Flipkart as head of marketing

    MUMBAI: Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing.

    A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, “Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in multiple countries and in various functions. He is relocating from Indonesia.”

    Gupta had been working with Hindustan Unilever for the past two decades and was working as the general manager at the home care division and VP digital transformation when he resigned.

    Gupta penned down an emotional note on his LinkedIn profile as he bid adieu to HUL. He wrote, “I joined this great company in 1998. Over the last 20 years, it has been my home, my school, my playground, my family and my office. Not only did I get the opportunity to work on some of the biggest and most diverse challenges across multiple functions and product categories, I also got to experience living in 5 different countries cross 3 continents. Deep gratitude for everything I experienced, lived and learnt and most of all the wonderful friends I made in this time. Everything I am today, I owe to this beautiful place we call Unilever and the most talented, caring people that make it so. They say you can take a man out of Unilever but never take out Unilever from the man, so I leave with Unilever beating in my heart, always wishing for its success.  New adventures beckon, new challenges await. So long Unilever. Farewell for now…till we meet again!”