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Tag: Flipkart Video

  • Flipkart Video launches ‘Crime Stories’ season 2 offering interactive experience

    Flipkart Video launches ‘Crime Stories’ season 2 offering interactive experience

    Mumbai: Should inspector Vikrant check the victim’s phone logs? Or should he check the surveillance footage to find the killer? Which lead should inspector Vikrant follow? The power to decide now rests in the hands of the viewer! Flipkart Video has announced the second season of its investigative drama series, Crime Stories by giving it a new avatar.

    Launching 27 July (Tuesday) on the Flipkart app, the show has introduced ‘branching video’ technology, a feature that draws audiences to become a part of the narrative by letting them choose between different, compelling storylines.

    Each episode, released daily, will be a stand-alone case, revolving around the interrogation of multiple suspects while also engaging viewers through one branching question per episode that lets them explore the story in the direction they want to, and win exciting prizes, said the platform in a statement.

    Talking about the launch, Flipkart Video senior director & head of content, Aloka Guha said, “With the launch of the second season of Crime Stories, we continue to be at the forefront of innovation by launching interactive content that delivers a unique experience. By introducing the branching video technology, we are giving viewers a more immersive entertainment experience that is different from anything we have done before. This introduction is built on our deep consumer understanding, which has revealed a growing fascination in taking more ‘control’ of the content they consume. We are excited for audiences to watch this new season and determine for themselves, how the story moves forward.”

    Commenting on his association with Flipkart Video, actor KC Shankar said, “Inspector Vikrant is one of the most interesting characters that I’ve ever played, and the experience of working on this show only got better with the new season. With the introduction of the ‘branching video’ feature, we had to shoot an alternate storyline which was thrilling and challenging at the same time. Audiences are looking to do more than just watch the show. They want to be involved, everyone loves having control and this new season gives them an opportunity to do just that. I can’t wait for everyone to tune in to the Flipkart app and catch the criminal along with me while winning exciting prizes.”

  • Flipkart Video and Sikhya Entertainment are set to bring out your inner detective with Kaun? Who did it?

    Flipkart Video and Sikhya Entertainment are set to bring out your inner detective with Kaun? Who did it?

    As a nation, we have always been fascinated by crime stories – the unpredictable nature of a case, analyzing the crime scene, and the thrill of the detective-suspect chase. We've often caught ourselves getting ahead of the detectives, wanting to get past the TV screen, and catching the killer! So what if the next time you're watching a whodunit, you could actually be a part of the process? Flipkart Video in collaboration with Guneet Monga’s production house, Sikhya Entertainment gives you the one-of-a-kind chance to play detective from the comfort of your phone, with their all-new interactive crime fiction series – Kaun? Who did it? The showrunner for the series is Umesh Bist, Director of the upcoming movie “Pagglait” and is written by veteran TV writer Sunjoy Shekhar. 

    Every episode across the series will feature a spine-chilling murder case, giving audiences the ultimate opportunity to don the detective's hat and win exciting prizes as they maneuver through intriguing twists, solve cryptic clues, and identify suspects in real-time. The series features versatile actor Sushant Singh, who is known for embodying crucial characters and delivering power-packed performances. He will be seen playing the lead role of Adi, an ex-cop turned private detective. His disdain for the police force, the brace on his leg and his walking stick, leaves a lot to be discovered about his past. Seen playing his partner-in-solving-crime, will be film and theatre actress Samvedna Suwalka AKA Malini, a gritty assistant police inspector who teams up with Adi for his innate, deductive skills, in solving seemingly unsolvable cases.

    Prakash Sikaria, Vice-President (Growth and Monetisation) at Flipkart, said, “Our consumer-first approach helps us to be at forefront of innovation, enabling us to push the boundaries and bring interactivity to content. Guneet has been a valuable partner who shares our vision and brings her creative zeal to help us raise the bar each time. 'Kaun? Who did it?' is built on people's increasing fascination for shows with an element of ‘guessing’ and the innate urge to unravel a mystery. This show will provide the thrill of visceral entertainment and the rush of decoding a secret before the protagonist does. We’re excited to have users at the edge of their seats and will continue to explore many more engaging concepts within this genre.”

    Speaking about cracking this innovation and her association with Flipkart Video, Guneet Monga, CEO, Sikhya Entertainment, said, “We, at Sikhya, believe in pushing the envelope when it comes to content and an interactive whodunit show for Flipkart Video was an exciting brief to crack. We conceptualized, shot and delivered this show in the lockdown and it’s heartening to begin this year with its release. Umesh Bist (show-runner) and Sunjoy Shekhar (writer) ensured that the content is cleverly planned within the limitations of lockdown without compromising on the much-loved flavor of a crime thriller. I’m happy to partner with Flipkart Video after Zindagi Inshort. I am confident that Flipkart’s enormous reach amongst the masses and knowledge of consumer behavior will help the show reach its audience.

    The trailer gives audiences a peek into the characters of the show with the duo solving some of the most unthinkable mysteries. Fast-moving and fascinating, the show will feature captivating episodes each day on the Flipkart App. The unique concept will not only keep you gripped at the edge of your seat but will also give you an opportunity to win exciting prizes by recognizing the killer before the protagonists. With Kaun? Who did it? Flipkart Video and Sikhya Entertainment promise to provide viewers the thrill of an adventure by making them a part of the experience, no matter where they are tuning in from. 

    The show will be live on the Flipkart App starting, 9th January. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage.

  • Flipkart Video strengthens focus on nonfiction interactive content

    Flipkart Video strengthens focus on nonfiction interactive content

    KOLKATA: Flipkart Video, the in-app video platform on Flipkart is continuing to carve a niche in the nonfiction genre, offering differentiated, interactive content, which is mobile-first.  With a deep understanding of the consumer ecosystem and a focus on interactive, short-form original content tied with tangible rewards, it has now introduced two new quiz based shows, Super Fan and Fake or Not?.

    Both these shows will cater to diverse audiences. While Super Fan is a celebrity focused quiz show, Fake or Not? addresses the need to curb misinformation and identify real from fake in a fun and engaging manner. Hosted by renowned film critic Anupama Chopra, Super Fan will be the ultimate test for ardent Bollywood fans. It will bring forth the never-seen-before side of popular Bollywood celebrities and reveal details of their lives that only their inner circle has been privy to so far! The show has a star studded lineup of guests including Kareena Kapoor Khan, Sara Ali Khan, Ananya Pandey, Taapsee Pannu and Jacqueline Fernandez, to name a few.

    Flipkart Video in support of the United Nations’ ‘Verified’ campaign also recently launched Fake or Not? with actress, comedian and writer Mallika Dua who plays the role of news anchor ‘Mythika Dutt’, set out to quash fake news and beliefs. The show thoughtfully combines entertainment with a subtle touch of humor while still educating the audience to share and trust only verified information. Many questions that are part of the show address common misconceptions surrounding the Covid2019 pandemic.

    Flipkart growth and monetisation vice president  Prakash Sikaria said, “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers every day. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”

  • Flipkart launches campaign for ‘Entertainer No. 1’, unique stay-at-home reality show

    Flipkart launches campaign for ‘Entertainer No. 1’, unique stay-at-home reality show

    MUMBAI: With an aim to address the need for positive entertainment during this time, Flipkart and Varun Dhawan recently launched 'Entertainer No. 1’ – a unique stay-at-home reality show under the Flipkart Originals umbrella. To promote the show, the brand has introduced a TV and digital campaign featuring Varun Dhawan, asking the country to participate in this unique show. Filmed on a smartphone by the actor at his home, the concept and execution of the film drives home the show's message of innovating when entertaining from home, while practicing social distancing.

    The TVC is centred around Varun creatively using everyday essentials as props, to bring out the true ‘entertainer’ in him. He is seen performing various acts including rapping using a bucket as a drum set, donning a hip hop look while cleaning, using the shower head as a mic – all in a quest to find India’s most talented entertainers and inspiring millions of Indians to stay at home as they bring out their creative best. Conventionally, a TVC shoot of this nature involves several creative and production discussions, all of which were done on video calls from home.

    “At a time when the nation is spending all their time indoors, we found an interesting opportunity to use entertainment and cheer up India in a special way. Through Entertainer No 1, we are bringing a unique stay-at-home reality show to our audience, that provides budding entertainers a platform to stay connected during this difficult time. What sets this show and its marketing campaign apart, is the way it has been conceptualized and brought to life, entirely from home,” Flipkart customer marketing and digital businesses head Vikas Gupta said.

    Varun Dhawan said, “Being an entertainer, I constantly seek different ways to keep people in positive spirits and this show has given me a great platform to do so. This was a one-of-a-kind shooting experience for me and it required me to be more involved at every step of the way. I truly enjoyed working on this campaign and I look forward to judging  some interesting entries for ‘Entertainer No. 1’ from across the country.”

    “This has truly been a paradigm shift in Ad film making. We always had the notion that work from home was not too productive and here we were creating and bringing to life an entire show along with creating and releasing communication for it, from home. I would like to believe this is unprecedented. And I feel truly exhilarated that we could achieve this task in a never seen, never done before manner. This is history of sorts where we created India’s first digital reality show without stepping out of our homes. Every step of the creation was exciting, challenging and digital in it’s true sense,” Marching Ants co-founder Joy Ghoshal said.

  • Republic TV and R Bharat go live on Flipkart video

    Republic TV and R Bharat go live on Flipkart video

    MUMBAI: Republic Media Network and Flipkart Video, a video streaming platform of e-commerce giant Flipkart have announced a strategic partnership, in which Republic TV and Republic Bharat’s live news will be available round-the-clock on its over-the-top (OTT) platform.

    Republic Media Network is already present on various high-definition OTT platforms such as Republic World, Republic World App, DailyHunt, Hotstar, JIO, Vodafone Play, Ola Play, Justdial, Paytm, Zee5, Airtel TV, Tata Sky, among others.

    This strategic partnership will enable the network to further expand its news digital presence on OTT platforms, thereby, giving audiences access to reliable news on any platform of their choice.

    With over 5000+plus TV shows and films already available on Flipkart Video, this partnership further gives its users an unrestricted access to quality news and analysis by Republic TV and R Bharat.

    Republic Media Network chief executive officer Vikas Khanchandani sadi: “Republic Media Network is available on every smart phone in the country through our exhaustive distribution strategy. News video brings in immense engagement and DAU’s (daily active users) for all kinds of OTT's including video, telco, and non-video OTT platforms.”

    “We are seeing scale and huge volumes as smartphone penetration has crossed 450 million bringing in newer audiences and higher consumption with easy access on devices. Believe it will open up opportunities for both brands to create strategic revenue through respective strengths. Republic will see higher monetisation and scale for the network as we expand our viewership base exponentially agnostic of devices and screens in 2020," adds Khanchandani.

  • Flipkart Video Original ‘Zindagi inShort’ to release on 19 Feb

    Flipkart Video Original ‘Zindagi inShort’ to release on 19 Feb

    MUMBAI: Flipkart Video is all set to launch another original Zindagi inShort on 19 February. Zindagi inShort comprises seven short slice-of-life films. The cerebration of the anthology is to showcase bittersweet episodes of life in miniature configurations. 'Chajju Ke Dahi Bhalle', 'Nano So Phobia', 'Sunny Side Upar', 'Swaaha', 'Pinni', 'Sleeping Partner' and 'Thappad' are the seven short films that constitute the anthology. 

    Basking in the success of the digital show 'Backbenchers', India's homegrown e-commerce marketplace is gearing up to stream its collaboration with Sikhya Entertainment on Flipkart Video, which is available on the Flipkart app itself. 

    The anthology is produced by Guneet Monga's Sikhya Entertainment. Some of the most impactful and acclaimed productions to Monga's credit are Gangs Of Wasseypur – Part 1 and Part 2, The Lunchbox, Masaan, Tigers, Dasvidaniya and Haraamkhor. Not to mention, her filmography as a producer includes the Oscar-nominated short film, Kavi, Oscar-winning short documentary, 'Period. End Of Sentence' and the Bhuvan Bam-starrer Plus Minus that won the Filmfare Award for Best Short Film. 

    The seven short slice-of-life films touch upon online romance, the innocence of childhood, the confusion of old age, the construct of being loved in a marriage, infidelity, a woman owning her role in the family and standing up for yourself when it's the hardest to do so. Themes as powerful as these have been crafted and explored in the films in small doses, that offer a bittersweet flavoured entertainment. 

    Speaking about the 'first look' of the upcoming Flipkart Video Original, Flipkart Growth and Monetisation VP Prakash Sikaria says, “Zindagi inShort is a unique collection of heartwarming stories, that everyone will be able to relate to, in one way or the other. Every story represents different stages of life, and bittersweet moments that can at times, accompany them. We are excited about this partnership with Guneet's Sikhya Entertainment and we are thrilled to provide a powerful storytelling platform for these young creators.”

    Says Guneet, "As the title suggests, Zindagi inShort has been an endeavor to capture various nuances of everyday life in short. Our anthology comprises of seven extraordinary stories, drawn from everyday lives with a promising twist, directed by seven unique voices. We are excited to bring our fresh slate of Sikhya shorts on Flipkart Video, which will help us connect with over 200 million Flipkart customers across India."

    Starring Neena Gupta, Shishir Sharma, Srishti Srivastava, Sanjay Kapoor, Divya Dutta, Deepak Dobriyal, Isha Talwar, Jitin Gulati, Nakul  Mehta, Manjot Singh, Nidhi Singh, Jagdish Nandi, Hiral Parekh, Aayan Modi, Abbas Syyad, Ajmal Khurshid, Aisha Ahmed, Geeta Agarwal Sharma, Rytasha Rathore, Rima Kallingal, Swaroop Sampat, Shafin Patel, Vedika Nawani and Arun Kushwah among others, helmed by directors Punarvasu Naik, Tahira Kashyap, Rakesh Sain, Gautam Govind Sharma, Vijayeta Kumar, Smrutika Panigrahi and Vinay Chawwal and produced by Sikhya Entertainment in association with Flipkart Video, Zindagi inShort is slated to stream on the video platform on the 19 February 2020.

  • Flipkart Video ropes in Neha Toteja as senior director and head

    Flipkart Video ropes in Neha Toteja as senior director and head

    MUMBAI: E-commerce giant Flipkart has appointed Neha Toteja as Flipkart Video senior director and head. She will be P&L owner for Flipkart's upcoming video OTT service Flipkart Video as has been updated on her Linkendin profile.

    Toteja will be leading a cross-functional team to build a premium, personalised and curated content viewing experience for Flipkart's customers.

    The leader of the upcoming player in the crowded Indian streaming market has an experience of nearly two decades. She has had stints at several companies like Fox, Reliance Entertainment, EY, Times Network, Star TV Network. Prior to her current role, she was associated with international e-commerce giant Amazon.

    Toteja holds a prestigious MBA degree from the premium institution London School of Economics and Political Science.