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Tag: Flipkart Minutes

  • Flipkart strikes the right chord with 10-minute Ganesh Chaturthi delivery

    Flipkart strikes the right chord with 10-minute Ganesh Chaturthi delivery

    MUMBAI: When devotion meets delivery, even an Aarti can arrive in ten minutes. Flipkart Minutes, the quick commerce arm of Flipkart, struck a festive note this Ganesh Chaturthi with a digital-first campaign that blended tradition, rhythm, and rapid service. The centrepiece was a film created with FCB Kinnect, where the Ganesh Aarti was reimagined without lyrics replaced instead by the everyday symphony of claps, utensil taps, and beats. The creative twist showed how simple, familiar sounds can evoke connection and devotion, even outside a temple setting.

    But Flipkart didn’t just stop at the screen. Between 27 August and 6 September, the platform offered 10-minute prasad delivery from Siddhivinayak temple in Mumbai and Shrimant Dagdusheth temple in Pune, available at a nominal cost alongside regular orders. Devotees also found rapid mobile charging stations set up in high-footfall areas to keep the celebrations powered through long processions and pandal visits.

    Adding a playful touch, complimentary manjiras traditional percussion instruments were tucked into select orders in Mumbai on the festival’s first day, echoing the campaign’s musical theme. By weaving together prasad, percussion, and practical convenience, Flipkart Minutes positioned itself as more than just a service, it became a seamless part of the celebration.
     

  • Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    MUMBAI: Crack open a cold one with no rules attached. Coolberg, India’s favourite non-alcoholic beer brand, is shaking up the beverage aisle and the status quo with its new campaign, “No Rules, Just Cool.” A celebration of everything unapologetically Gen Z, the campaign invites India’s youth to drop the labels, ditch the expectations, and sip on their own terms.

    Whether you’re breaking free from a bad breakup or just breaking the mould, Coolberg wants you to know that the best rebound isn’t a person it’s a mindset. Kicking off with cheeky relationship advice and rolling out across digital platforms like Snapchat, Spotify, Meta, and OTT channels, the campaign is every bit as quirky and unfiltered as the generation it speaks to.

    Commenting on the campaign, Ghodawat Consumer Limited, head of marketing, Shubham Shukla said, “Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive and unique. With No Rules, Just Cool, our objective is to align with the evolving mindset of Gen Z, a generation that values authenticity, individuality, and freedom of expression. This campaign kicks off with a quirky take on relationship advice, a reminder that the best rebounds aren’t people, they’re powerful mindset shifts. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture.”

    And the numbers fizz louder than ever. Since its acquisition by Ghodawat Consumer Limited in 2022, Coolberg has gone from cool to cooler. Now available in over 50,000 outlets across 150 cities, the brand has even made its way to 15 plus international markets. It’s not uncommon to spot Coolberg alongside your burger and fries at KFC, Barbeque Nation, or Wow Momos, and it’s just a few clicks away on Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon.

    With a flavour profile as bold as its branding, Coolberg is serving up more than a sip, it’s serving a cultural reset. So the next time you crack open a bottle, remember: the only rule is to be cool.
     

  • Flipkart media maestro Akash Jain climbs the corporate ladder

    Flipkart media maestro Akash Jain climbs the corporate ladder

    MUMBAI: Akash Jain has been promoted to director of marketing, head of Media at Flipkart from being just head of media – associate director earlier. The ambitious Bengaluru-based executive, who’s been turning heads at the e-commerce behemoth for nearly eight years, is now firmly in the driver’s seat of the company’s entire media strategy.

    Jain, who cut his teeth at Odigma, an Infibeam.com company, before joining the Flipkart juggernaut, will now be calling the shots for both digital and ATL media operations for Flipkart’s core business and its buzzy new venture, Flipkart Minutes.

    The  Indian School of Business alumnus completed the prestigious Google Digital Insider Programme in 2022. His meteoric rise through the ranks at Flipkart has been nothing short of spectacular – from senior manager to associate director to director now.

    Before making waves at Flipkart, Jain had quite the entrepreneurial streak, founding ContestJunction.com, a one-stop-shop for coupons and giveaways that promised punters “gadgets, giveaways, free trips, meet and greets, vouchers and much more.” 

    His previous role saw him heading the media strategy for some of Flipkart’s most profitable ventures, including the wildly successful Big Billion Days sale that pulled in a staggering 91 million customers during early access and day one. Not too shabby for a computer science graduate from Visvesvaraya Technological University.

    Industry insiders reckon Jain’s expertise in building media playbooks and go-to-market strategies for product launches and sale events has been instrumental in Flipkart’s dominance in the cut-throat e-commerce space. His deft handling of partnerships with Meta, Google and third-party relations has clearly paid dividends.

    With Jain at the helm of media operations, competitors will need to pull their socks up if they hope to keep pace with Flipkart’s aggressive marketing manoeuvres. As the digital landscape continues to evolve at breakneck speed, having a media maven like Jain controlling the purse strings could give Flipkart the edge it needs to stay ahead of the pack.

  • Cycle Pure & Flipkart Minutes light up Maha Shivratri with Re one offer

    Cycle Pure & Flipkart Minutes light up Maha Shivratri with Re one offer

    MUMBAI: Maha Shivratri is about to get even more fragrant! Cycle Pure Agarbathi, India’s leading agarbathi brand, has joined hands with Flipkart Minutes to add a divine touch to festive shopping. As part of this limited-time offer, Flipkart customers placing orders worth Rs 199 or more will receive a pack of Godhuli Agarbathi for just Rs one automatically added to their cart.

    Building on the success of their ‘Scent of Pongal’ initiative, this collaboration aims to elevate Maha Shivratri rituals in households across major cities. The Godhuli Agarbathi, crafted for serenity and devotion, will enhance the spiritual ambience of prayers and offerings.

    “We are delighted to bring this special offering through Flipkart Minutes,” said Cycle Pure Agarbathi managing director, Arjun Ranga. “This collaboration is about making traditions even more accessible, adding a divine touch to homes with every purchase.”

    Flipkart senior director – home business unit Yatish Bhargava added, “Cycle Pure Agarbathi is a brand that resonates deeply with Indian households. This partnership brings an auspicious deal to our customers while ensuring quick deliveries via Flipkart Minutes.”

    The offer is valid from 25 February to March 2025, giving shoppers a chance to celebrate with purity, devotion, and a touch of fragrance all at the speed of Flipkart Minutes.

  • Flipkart Minutes makes Diwali lit with special glasses

    Flipkart Minutes makes Diwali lit with special glasses

    Mumbai: As India gears up for the dazzling celebration of Diwali, Flipkart Minutes is reminding everyone that the sparkle of the festival is everywhere, if only you look at it through the right lens. This Diwali, Flipkart Minutes is bringing the magic of the festival to life with their unique ‘DiwaLIT glasses,’ a special pair of glasses that transform any light into a dazzling display.

    The DiwaLIT glasses are a fun and innovative way for the quick-commerce brand to remind people that, just as it delivers everything within ten minutes, these glasses can instantly ignite the festive sparkle the moment they’re worn.

    These festive glasses, which were a surprise addition to select orders during the Diwali season, have captured the imagination of customers, who have taken to social media to share their experiences with the dazzling spectacle.

  • Flipkart promotes ‘Minutes’ with its ‘Thank You’ campaign

    Flipkart promotes ‘Minutes’ with its ‘Thank You’ campaign

    Mumbai: Flipkart Minutes discovered an amusing coincidence in its competitors’ marketing strategies. Many quick commerce giants have been promoting their delivery services with phrases like “Get groceries in minutes” or “Get pet supplies in minutes,” which inadvertently aligns with Flipkart’s new quick commerce app, ‘Minutes.’

    Flipkart seized this funny coincidence and turned it into a clever ‘Thank You’ campaign. Starring chess legend Vishwanathan Anand, the ad humorously shows Anand, the grandmaster himself, coming to the realization that every time competitors say “in minutes,” they’re indirectly referencing Flipkart Minutes.

    The ad wraps up with a playful tone, as Flipkart warmly thanks its competitors for unintentionally promoting their new app. It’s a tongue-in-cheek campaign that adds humor to the Q-commerce game while positioning Flipkart Minutes in the spotlight.