Tag: Flipkart.com

  • HUL remains unchallenged in week 40: Barc

    HUL remains unchallenged in week 40: Barc

    Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002.43) stood third.

    Cadburys India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Ponds India, Flipkart.com (new entrant), Procter & Gamble, and Coca-Cola India Ltd bagged the remaining spots.

    With 782.06 (‘000s) Amazon India maintained the lead as the most advertised brand for the third consecutive week. Flipkart.com (517.91) was the new entrant in the brands’ list as well, albeit at the second position.

    Horlicks, Dettol Toilet Soap, Harpic Power Plus 10X Max Clean, Harpic Bathroom Cleaner, Lizol, Clinic Plus Shampoo, Coca Cola and Boost followed, in that order.

    After a short stint lasting three weeks, Disney+ Hotstar dropped out of the brands’ list in week 40. Riding the IPL wave, the OTT brand debuted at the sixth spot in week 37.

  • BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

    BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.

    Top Advertisers:

    There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.

    The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.

    ITC Ltd ranked fifth with 28018 ad insertions.

    Rank

    Advertiser

    Insertions

     

     

     

    Week 40

       

    1

    HINDUSTAN LEVER LTD

    177084

       

    2

    RECKITT BENCKISER (INDIA) LTD

    115699

       

    3

    AMAZON ONLINE INDIA PVT LTD

    46330

       

    4

    BROOKE BOND LIPTON INDIA LTD

    32878

       

    5

    ITC LTD

    28018

       

    6

    PROCTER & GAMBLE

    25317

       

    7

    COLGATE PALMOLIVE INDIA LTD

    22238

       

    8

    FLIPKART.COM

    22168

       

    9

    CADBURYS INDIA LTD

    21545

       

    10

    GODREJ CONSUMER PRODUCTS LTD

    20858

       

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

    Top Brands:

    Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.

    The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.

    Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions. 

    Rank

    Brands

    Insertions

     

     

     

    Week 40

       

    1

    AMAZON.IN

    36675

       

    2

    FLIPKART.COM

    22168

       

    3

    SANTOOR SANDAL AND TURMERIC

    17426

       

    4

    LIZOL

    16119

       

    5

    TRIVAGO

    12233

       

    6

    HARPIC BATHROOM CLEANER

    10711

       

    7

    RELIANCE TRENDS

    9877

       

    8

    CB-DR ORTHO OIL

    9856

       

    9

    HARPIC 10/10

    9772

       

    10

    SURF EXCEL EASY WASH

    9661

       

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

  • eCommerce, jewellery brands among most advertised on television

    eCommerce, jewellery brands among most advertised on television

    BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual Big Billion Day television communication has newer stories from kids acting as adults while Amazon.in speaks of getting big discounts without the effort of having to check out the best deals in the market to promote its Great Indian Festival sale.

    The festival season in India is approaching, and, along with it offers from eCommerce players and jewellers. As decibels increase for attracting eyeballs and consumers, brands from these two genres are amongst the most advertised on television during the recent weeks according to Broadcast Audience Research Council of India (BARC) weekly data.

    In week 35 of 2017, (Saturday, 26th August 2017 to Friday, 1 September 2017), Amazon.in was the most advertised brand on television with 14,985 insertions and LalithaJewelly was the second most advertised brand with 13,856 insertions according to BARC’s weekly list ofTop 10 Brands Across Genre: All India (U+R) : 2+ Individuals. In week 36 (Saturday, 2 September 2017 to Friday, 8 September 2017), Lalitha Jewellery was the most advertised brand on television with a jaw-dropping 16,301 insertions followed by Amazon.in with 11,329 insertions at second place. Not far behind these two at rank 3 was Indian eCommerce player Flipkart.com with 11,900 and 10,130 insertions in weeks 35 and 36 respectively.

    Both Amazon.in and Lalitha Jewellery have been present 15 times each during the first 36 weeks of 2017 in BARC’s weekly top 10 brands list. Of these, Amazon.in has been the most advertised brand for eight weeks, including during the first three weeks of 2017. Lalitha Jewellers has been the most advertised brand on television in terms of insertions for five of the first 36 weeks of 2017. Flipkart.com found itself in BARC’s weekly top 10 brands list for the first time in week 35 of 2017 and again in week 36 of 2017, as the third most advertised brand in terms of insertions during both the weeks.

    Please refer to the chart below for the BARC’s list of most advertised brands in week 35 and 36 of 2017

    public://F_3.jpg

    While FMCG brands are the most advertised brands in general, as September 20 approaches viewers are likely to be bombarded with more and more eCommere ads.The period of Navratra’s and Diwali are considered as auspicious days for buying gold, automobiles, apparel, consumer durables, etc., by many Indians. Data for the most advertised brands over the next few weeksshould be quite interesting.

     

  • Mr. Men ‘Tickles’ you fashionably this Laughter Day

    Mr. Men ‘Tickles’ you fashionably this Laughter Day

    MUMBAI: Laughter is the music of the soul and who better to celebrate it than with Mr. Tickle on Laughter Day which falls on January 10, 2014. The deal for the Mister Men products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, WWE, DreamWorks Animation among others.

    Mr. Tickle is the first book in the Mr.Men series by Roger Hargreaves, an English author and illustrator of children’s books since 1971. The character, Mr. Tickle, is lively and funny with wiggly arms ready to tickle people in authority for humour. In India, Mr. Men is available across apparel for infants, kids, adults and Publishing. The Back to School and Loungewear is slated to launch in February 2014.

    The Mister Men apparel range for kids has a wide variety of clothes in funky colours and patterns. Mr. Tickle with his naughty smile, wiggly hands and funny quotes is the perfect choice for Laughter Day. The Mister Men collection has clothes for both boys and girls. With bright, cheerful colours and tickling quotes, Mr. Tickles is surely going to be a laughing buddy for your little ones and tickle your kids funny bone. Mr. Tickle merchandise for girls and boys is available at leading stores and online portals like Jabong.com, Myntra.com and Flipkart.com with t-shirts ranging from Rs 200 onwards.

     “Mr. Tickle is the funniest and naughtiest of characters, tickling kids’ imagination and is the perfect mascot for Laughter Day. The Mister Men collection will definitely put a smile on kids faces and is available in a enviable range of colours and prints. Mr. Tickle is sure to connect with kids instantly on Laughter day,” says Jiggy George, CEO and Founder, Dream Theatre Pvt. Ltd.  

     

  • Now Disney’s Interactive Planes land in Retail

    Now Disney’s Interactive Planes land in Retail

    Mumbai: Watch out for cute & hi-end planes this season for your little pilots at home. As the movie buffs wait for the release of Disney’s upcoming production “Planes” at theatres; My Baby Excels and Thinkway Toys have launched the interactive range of high quality toys & plush of the movie characters starring Dusty, Ripslinger and El Chupacabra. All the toys are suitable for kids – 4 years and above and are available at leading retail stores.

    Disney’s Planes, an action-packed 3D animated comedy adventure features Dusty (voice of Dane Cook), Skipper (voice of Stacy Keach), El Chupacabra (voice of Carlos Alazraqui) & Ishani (voice of Priyanka Chopra) is set to release on 23rd August. Spin-off of “Cars”, the movie is about the Dusty – an acrophobic crop-dusting plane with high hopes of becoming an air racer.

    On the launch of Planes toy range, Mustafa Kapasi, COO – MBE says, “Disney is known for its high quality content through its compelling stories, feature films, television shows, etc. It’s a brand with legacy of 100 years that has been entertaining people across all age groups. We at MBE always focus on quality product which offers great value to the consumers and we continue doing it with the launch of Planes toy range”.

    U-Command Super Charged Dusty: Experience the real life plane flying with deluxe infrared remote controlled Super Charged Dusty with interactive features like Dusty’s original film voice & phrases with sound effects and his movements of eyes and mouth while speaking. Kids can control Dusty with joysticks or by pressing the wireless remote to make him talk, move and turn in more than 1,000 action combinations. This cool interactive collective is priced at Rs. 6999.

    Dusty Bubbles Plane: It comes with Bubble attachment on wings. Launch Dusty in the air and bubbles come out. Propeller spins as Dusty glides through the sky. The package includes Bubble Solution and Dipping Trays. This unique plane is priced at Rs. 1699.

    Rubber Band Sky Gliders: A sling shot sky glider along with a rubber band launcher. Kids can race their favourite plane – Dusty, Bravo & Ripslinger amongst them which is made from light, soft & fully harmless materials. Sky Gliders are priced at Rs. 699.

    Plush Toys: Kids can now cuddle up to their favourite Planes character with 10 inch Plush figures of Dusty and Skipper. Made of soft felt, they are perfect for introduction of younger kids to the world of Planes; priced at Rs. 699.

    The range are priced at Rs. 699 onwards and are available across leading stores like Hamley’s, Landmark, Shopper Stop, Lifestyle among others as well as on the leading E-commerce websites like Flipkart.com.

  • Flipkart.com launches new ad campaign

    Flipkart.com launches new ad campaign

    MUMBAI: Indian e-commerce company Flipkart.com has launched a new marketing campaign with the tagline- ‘shopping ka naya address‘.

    Created by Happy Creative Services, the campaign aims to take online shopping to a wider audience, beyond metros. The campaign focuses on driving home some of the advantages of shopping on Flipkart like guarantee of original products, cash-on-delivery and the 30 day replacement policy.

    Flipkart has chosen the IPL as the launch vehicle of the campaign.

    Flipkart VP-marketing Ravi Vora said, “So far we were addressing a target group that had already shopped online and was aware of its nuances. Now, to further expand the consumer base, we are going to an audience that hasn‘t experienced online shopping at all. The objective here is to build basic awareness about online shopping, apart from reinforcing the benefit of trust and reliability.”

    Happy Creative Services CEO Kartik Iyer added, “It‘s always a challenge to do a follow up to a campaign that‘s been loved and spoken about. I think we have managed to do that pretty well taking the experience to a new level without diluting the message or alienating the new-to-ecommerce audience.”