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Tag: Flipkart campaign

  • Flipkart brings swag to savings with upgraded Plus loyalty programme and Supercoin perks

    Flipkart brings swag to savings with upgraded Plus loyalty programme and Supercoin perks

    MUMBAI: Flipkart has rolled out a refreshed version of its flagship loyalty initiative, Flipkart Plus, promising to turn every shopping click into real savings. With a newly launched digital campaign featuring a pair of skateboarding grandparents, the platform is putting flair and functionality front and centre, blending culture, commerce, and cashback.

    The upgraded Flipkart Plus programme offers a 5 per cent discount across all Flipkart products via its SuperCoin rewards system. In contrast to conventional subscription models, Flipkart Plus remains free of charge, instead rewarding customers based on their shopping frequency. Consumers earn 1 SuperCoin per eligible order, equivalent to Rs 1, which they can redeem across Flipkart’s massive selection—from electronics to groceries.

    Flipkart VP – loyalty Rahat Patel said, “Flipkart Plus aims at delivering unmatched value to its customers every single day. Our most engaged customers, part of the Plus program, earn Supercoins on every order. These can then be redeemed across our entire selection of products – from daily essentials and fashion to electronics and beyond. Deepening this value promise, during Flipkart’s major shopping events, Plus members unlock additional bank offers during the ‘Early Access’ window, making every shopping celebration more rewarding. For some shoppers, we also have a little surprise value-unlock through ‘Plus Treats’ too. We remain committed to unlocking smarter shopping by enabling real and daily value on every single shopping transaction”.

    Flipkart Plus also includes early access to major sale events, exclusive bank offers, and ‘Plus Treats’—surprise rewards like coupons and gift cards valued at Rs 50 or more. To qualify, customers need to complete just 10 transactions in 12 months for silver membership and 20 for gold, unlocking higher earnings and savings benefits.

    The campaign’s centrepiece is a digital film that spotlights a swagger-filled Dadaji and Dadiji grooving to hip-hop beats on a semi-urban terrace. In a moment of classic banter, a neighbour asks if the duo’s pension comes in dollars, to which Dadiji cheekily responds, “Flipkart Plus se aati hai! Supercoins milte hain har order pe!”

    Conceptualised by Boat House Media in collaboration with FCB Kinnect, the campaign is available in multiple Indian languages including Hindi and Kannada, reinforcing Flipkart’s push to tap into pan-Indian sentiment.

    With 900+ stores and a growing online consumer base, Flipkart continues its mission to make loyalty programs feel less transactional and more transformational—no fine print, just fine discounts.

  • Lintas rolls out Flipkart campaign promoting Big 10 Sale benefits

    MUMBAI: As it stands today, the Indian e-commerce marketplace has traversed miles ahead since it took off a few years ago. What was a doubtful and not-so-premium affair a few years ago has now become a convenient and foolproof mode for customers to shop and access products of their choice. The wheels of change were set in motion when Sachin Bansal and Binny Bansal set up Flipkart thereby introducing online shopping to the country. Since then the e-commerce marketplace has grown multifold and has emerged a hot favourite for customers and investors alike.
     
    Since 2007, Flipkart has been at the forefront of innovation thereby becoming the preferred choice of online shoppers. To celebrate this decade-long association with the customers, Flipkart has announced a year-long initiative under ‘BIG 10’. To begin with, it has unveiled a massive marketing communication ‘Big 10 Sale’, where it has put together a never before combination of 10 Big Benefits that make this event bigger than a sale. What’s unique about this is that it not only gives great discounts, but also offers an opportunity for customers to win international trips, a chance of free shopping, free gifts every hour and much more.

    Commenting on the rollout of this unique communication initiative, Kartikeya Bhandari, Senior Director Marketing, Flipkart said, “Flipkart completes 10 years and we are celebrating this with our customers in a grand way by offering 10 big benefits in the Big 10 Sale. With a bouquet of deals, discounts, freebies, giveaway etc. we felt that this was far bigger than a regular sale event. Further, we looked closely at how our shoppers were consuming content across digital platforms and designed a campaign which was specifically ‘made for digital’. The types of engagement activities, sequencing of messaging along with creatives has all been designed with digital consumer in mind.”

    The communication has been designed to showcase the largeness of this sale in a montage format. It showcases people from different walks of life across five real-life everyday situations talking about the bigness of the sale. In every situation, we have one person who is informing the other about the event and the others trying to get their head around the sheer scale of the sale. The communication has also taken a comparative route to establish the bigness of this sale. Eg. ‘Normal sale mein only discounts, Flipkart Big 10 Sale mein Big Discounts Ke Saath International trip bhi.’

    Since this is a new property, the campaign is designed in a way that it generates maximum awareness about the event and thereby the benefits. To achieve this objective, the campaign broke with 5 teaser films to create buzz around the fact that Flipkart is coming up with something big. This was followed by a master film and related films to bring the entire campaign alive.

    Highlighting the creative thought process behind the Big 10 Sale, Rajesh Ramaswamy, Executive Director, Lowe Lintas said, “The idea was simple. ‘It’s not just a sale.’ It was something much bigger. We wanted to amplify this in a really unique and entertaining manner.” The campaign has been rolled out across popular online mediums and would span over a period of 15 days across India.