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Tag: Flipkart Ads

  • Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    MUMBAI: Call it a smart move Motorola’s brand buzz just got a signal boost. In a bid to turbocharge its budget smartphone presence, Motorola teamed up with Flipkart Ads and global commerce media giant Criteo to launch a data-fuelled campaign that’s made noise for all the right reasons. Over a 13-month stretch, this retail media offsite strategy didn’t just work, it rang in results loud and clear.

    Using Flipkart’s Product Performance Ads and Criteo’s Retail Media Offsite Solution, the campaign reached 110 million unique users, clocked over 1.1 billion ad impressions, and achieved a remarkable 34 percent engagement rate. But more than just vanity metrics, it translated into business results: an 18 percent rise in Share of Voice (SOV) for Motorola on Flipkart’s product pages.

    The goal? To engage high-intent audiences not just on Flipkart, but across the wider internet and then lead them back to Flipkart’s app and website. With Criteo’s precision-targeting and Flipkart’s first-party data at play, the dynamic display ads served to 86 percent of the relevant audience base delivered a full-funnel marketing impact.

    According to Motorola, marketing head, APAC Shivam Ranjan, “The collaboration has helped Motorola forge direct connections with more than 110 million high-intent users. The campaign’s performance validates our commitment to data-led storytelling and customer engagement.”

    Flipkart Ads vice president and general manager Vijay Iyer highlighted the importance of the campaign’s closed-loop strategy: “Our Product Performance Ads helped Motorola scale up with high-impact re-engagement tactics using real-time performance data and audience intelligence.”

    Meanwhile Criteo India country head Medhavi Singh called it a demonstration of “cutting through the digital clutter” with hyper-personalised engagement. She added, “The real-time insights and tight integration with retail platforms allowed us to tailor the messaging, improving visibility and conversions across every touchpoint.”

    The partnership underscores a wider shift in digital commerce where data, not discounts, drive discovery. With the retail and e-commerce space becoming more crowded than ever, this campaign is a case study in how to get seen, heard, and remembered.

    The success story signals a new era for Indian e-commerce marketing, one where personalised, offsite display ads could just be the main character in a brand’s growth narrative.

  • ‘Milega Umeed Se Zyaada’ on Flipkart

    ‘Milega Umeed Se Zyaada’ on Flipkart

    MUMBAI: Flipkart, India's homegrown e-commerce marketplace, launched its new campaign for large appliances – ‘Milega Umeed Se Zyaada’ to bring about a change in consumer behaviour and urge them to not hold back their desires. The 360-degree campaign stems from the core consumer insight that budget conscious consumers want to buy best-in-class products equipped with the latest technology at affordable prices.

    In order to understand the purchase behaviour of consumers buying large appliances, Flipkart conducted extensive research to understand factors that affect consumers’ decisions and pain points. The research threw interesting insights about large appliances being a high ASP category with long refresh cycles, family involvement and a challenge of low product familiarity. The campaign addresses these insights and is aimed at enabling a behavior change in consumers of purchasing these products online.

    Speaking about the campaign, Flipkart senior director, large appliances Hari G Kumar said, “Flipkart is a homegrown e-commerce marketplace which deeply understands its consumers and has initiated various efforts towards the democratization of large appliances. Through our concerted efforts towards expanding the selection and reach, we’ve been able to empower our customers to be able to afford better technology products without the pinch of price. We understand that true delight happens when impossible becomes possible and our new campaign ‘Milega Umeed Se Zyaada’ aims to inspire budget-conscious consumers to fulfill their desires with Flipkart’s support.”

  • Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for brands, Flipkart Ads business head Prakash Sikaria shared that the  eCommerce giant spends almost 80 percent of its digital marketing budget on mobile.

    Sikaria’s confidence in the medium stems from the data the eCommerce site has gathered as an advertising and eCommerce platform that tracks its consumers’ usage behaviour on multiple screens.

    When posed with the question ‘is mobile a minor or a major screen’ Sikaria simply asked, ‘Is that even a  debate’. To back his astonishment at the topic of debate, Sikaria shared that for a eCommerce company such as Flipkart going mobile first was only natural, given that more and more of the site’s consumers are switching to spending more time on their smartphones.

    “Just to put things in perspective, 3 hrs of mobile in India is equatable to 92 mins of television, which is in turn equatable to 31 minutes of  desktop usage by viewers. What we see as a consumption pattern for several businesses mobile is the only screen in India, and going forward a large proportion of the time spent on any medium by consumers would be on mobile,” Sikaria shared, highlighting how India is unique in its mobile friendliness.

    Sharing some data the eCommerce platform has gathered from its own consumer research and data and analysis of consumer behaviour on the platform, around 50 per cent of the time spent on mobile is used for communication.  According to the consumer pattern gathered from traffic on Flipkart’s mobile app and its  web usage analysis, Sikaria inferred that usually customers try the mobile app first, and once they are convinced with the services and have grown loyalty towards the brand, they move to web. This places mobile marketing as the supreme most important requirement for a brand that functions mostly digitally, as it introduces the service to new consumers.

    “We have also noticed that across metrics there is better customer engagement and better customer experience on mobile from how much time consumers spend on the site per visit, to how many successful transactions they complete per visit,” Sikaria shared.

    As per Sikaria, once the user has jumped the hurdle of downloading the app the engagement is far higher on mobile than on other medium like desktop, provided the app is designed conveniently for them. That is the reason every ecommerce site, every travel startup or web based business wants their app to by in everyone’s phones.

    It is to be noted that between the four to five major eCommerce players in the country, television media raised about Rs 1,200 crores in advertising revenue in a single quarter, albeit it was before Diwali last year.

    Now with a key player such as Flipkart thinking mobile first, should television advertisement slot seller be worried about the smaller screen stealing away the advertisers which are native to the medium? 

  • Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for brands, Flipkart Ads business head Prakash Sikaria shared that the  eCommerce giant spends almost 80 percent of its digital marketing budget on mobile.

    Sikaria’s confidence in the medium stems from the data the eCommerce site has gathered as an advertising and eCommerce platform that tracks its consumers’ usage behaviour on multiple screens.

    When posed with the question ‘is mobile a minor or a major screen’ Sikaria simply asked, ‘Is that even a  debate’. To back his astonishment at the topic of debate, Sikaria shared that for a eCommerce company such as Flipkart going mobile first was only natural, given that more and more of the site’s consumers are switching to spending more time on their smartphones.

    “Just to put things in perspective, 3 hrs of mobile in India is equatable to 92 mins of television, which is in turn equatable to 31 minutes of  desktop usage by viewers. What we see as a consumption pattern for several businesses mobile is the only screen in India, and going forward a large proportion of the time spent on any medium by consumers would be on mobile,” Sikaria shared, highlighting how India is unique in its mobile friendliness.

    Sharing some data the eCommerce platform has gathered from its own consumer research and data and analysis of consumer behaviour on the platform, around 50 per cent of the time spent on mobile is used for communication.  According to the consumer pattern gathered from traffic on Flipkart’s mobile app and its  web usage analysis, Sikaria inferred that usually customers try the mobile app first, and once they are convinced with the services and have grown loyalty towards the brand, they move to web. This places mobile marketing as the supreme most important requirement for a brand that functions mostly digitally, as it introduces the service to new consumers.

    “We have also noticed that across metrics there is better customer engagement and better customer experience on mobile from how much time consumers spend on the site per visit, to how many successful transactions they complete per visit,” Sikaria shared.

    As per Sikaria, once the user has jumped the hurdle of downloading the app the engagement is far higher on mobile than on other medium like desktop, provided the app is designed conveniently for them. That is the reason every ecommerce site, every travel startup or web based business wants their app to by in everyone’s phones.

    It is to be noted that between the four to five major eCommerce players in the country, television media raised about Rs 1,200 crores in advertising revenue in a single quarter, albeit it was before Diwali last year.

    Now with a key player such as Flipkart thinking mobile first, should television advertisement slot seller be worried about the smaller screen stealing away the advertisers which are native to the medium?