ITV

Tag: Flipkart

  • Smart sharp and supercharged Moto g67 powers up

    Smart sharp and supercharged Moto g67 powers up

    MUMBAI: Looks like Motorola just turned up the charge. The tech brand has unleashed the moto g67 Power, a sub- Rs 15,000 smartphone that’s practically buzzing with energy, and style. With a whopping 7000mAh battery, a 50MP Sony Lytia 600 camera, and a sleek Pantone-curated vegan leather design, this one’s got both stamina and swagger.

    Launching at an effective price of Rs 14,999, the moto g67 Power is geared for those who live life unplugged. The phone’s silicon carbon battery promises up to 58 hours of runtime on a single charge, making low-battery anxiety a thing of the past.

    But it’s not just about endurance. The handset flexes a Snapdragon 7s gen 2 chip, 8GB RAM (expandable to 24GB), and 128GB storage, ensuring a lag-free experience whether you’re gaming, streaming, or toggling between 27 tabs at once. Connectivity-wise, it’s no slouch either, offering support for 11 5G bands, VoNR, and Wi-Fi 6.

    Camera buffs get plenty to click about. The moto g67 Power boasts the segment’s best 50MP Sony LYTIA 600 sensor, 8MP ultrawide lens, and a 32MP selfie camera, all capable of 4K recording. Add Motorola’s AI photo tricks like auto night vision and AI-powered portraits, and your social feed might just start looking like a mini film festival.

    Durability is another headline act. With corning gorilla glass 7i, MIL-STD-810H military-grade testing, and IP64 water resistance, this phone could probably survive a clumsy tumble or two, and still look good doing it.

    Entertainment-wise, the 6.7-inch FHD+ 120Hz display dazzles with 1050 nits brightness, while dolby atmos dual speakers bring the bass to your binge sessions.

    Available in cilantro green, parachute beige, and blue curacao, the moto g67 Power goes on sale from 12 November on Flipkart, Motorola.in, and at leading retail stores.

    As Motorola India managing director T.M. Narasimhan put it, “The moto g67 Power delivers the best camera and battery experience under Rs 15,000, a powerful blend of performance, innovation, and style.”

    With its marathon battery, polished design, and AI smarts, Motorola’s latest might just be the pocket powerhouse to beat this season.
     

  • Credit where it’s due as festive shoppers swipe big this Diwali

    Credit where it’s due as festive shoppers swipe big this Diwali

    MUMBAI: Looks like this Diwali, Indians didn’t just light up their homes, they swiped their way to sparkle too. A new survey by Paisabazaar reveals that over 42 per cent of credit card users spent upwards of Rs 50,000 on festive shopping this year, signalling that big-ticket buying is firmly back in fashion.

    The festive cheer wasn’t limited to diyas and discounts, it spread right across credit limits. About 22 per cent of respondents spent between Rs 50,000 and Rs 1 lakh, while one in five splurged over Rs 1 lakh on their cards during Diwali. The survey, which covered over 2,300 users, paints a clear picture of India’s growing comfort with credit as a strategic spending tool.

    When it came to what they bought, home appliances topped the wishlist at 25 per cent, followed by mobiles, gadgets and accessories at 23 per cent, and apparel at 22 per cent. Furniture and décor made up 18 per cent of spends, while gold and jewellery accounted for 12 per cent proof that both sparkle and substance drove shopping choices this season.

    But it wasn’t all impulse. The study revealed that 91 per cent of shoppers planned their purchases around card-specific offers and festive deals. Less than 10 per cent relied solely on their card’s standard cashback or reward structure. Clearly, today’s consumers are not just shopping, they’re strategising.

    “Consumers are using credit cards more intelligently, timing their high-value purchases with festive offers and card-linked deals,” said Paisabazaar CEO Santosh Agarwal. “This growing financial awareness shows how value and convenience are driving credit card use.”

    The benefits are paying off too. Nearly 71 per cent of respondents owned shopping-specific credit cards that offered cashback or festive rewards, while 15 per cent received seasonal deals even without such cards. For many, cashback remained the biggest draw chosen by 20 per cent of users followed closely by co-branded offers (19 per cent) and accelerated reward points (18 per cent).

    Among those opting for EMIs, No-Cost EMI emerged as the clear winner, attracting 56 per cent of users, while 29 per cent chose EMIs to unlock extra discounts and 10 per cent used them simply to spread payments more comfortably.

    Interestingly, shoppers were equally at home online and offline 48 per cent said they preferred a mix of both. The hunt for better deals drove most of them to e-commerce giants, with 83 per cent claiming they found the best discounts on platforms like Amazon and Flipkart. Together, the two dominated with a 43 per cent preference rate, followed by Myntra (15 per cent), Meesho (10 per cent), and other platforms such as Ajio, Nykaa, Zepto and Tata Cliq accounting for 32 per cent collectively.

    Paisabazaar, head of credit cards Rohit Chhibbar summed it up aptly: “This festive season marked the rise of the value-savvy shopper, one who plans, compares, and capitalises on every offer. Cashback, rewards, and no-cost EMIs have made credit cards indispensable for festive spending.”

    In short, this Diwali, shoppers didn’t just chase lights, they chased the right swipes.

     

  • Flipkart’s Big Billion Days 2025 turns TV shows into shopping spectacles

    Flipkart’s Big Billion Days 2025 turns TV shows into shopping spectacles

    MUMBAI: Who said sales are just about slashed prices and speedy deliveries? Flipkart’s The Big Billion Days 2025 rewrote the rules, turning the country’s biggest online shopping event into a nationwide celebration of culture, comedy, fashion, and flair.

    This year, India’s homegrown e-commerce giant went far beyond banners and bargains. Teaming up with WPP Media, Flipkart turned the spotlight on an “integration-first” strategy, embedding itself into the storylines of some of India’s most-watched shows,  transforming everyday entertainment into moments of branded magic.

    On Bigg Boss 19, Flipkart dialled up the drama with its in-house “fashion icon” contest. Contestants took on daring style challenges while fans voted in real time, effectively turning the Bigg Boss house into a high-stakes fashion runway. With Salman Khan’s signature flair and a whole lot of attitude, Flipkart cemented its connection with India’s youth and trendsetters.

    Over in Taarak Mehta Ka Ooltah Chashmah, Flipkart became part of the fabric of Gokuldham society. For three days, characters explored The Big Billion Days as part of their daily lives. From Jethalal testing out denim fits to the Mahila Mandali dissecting discounts, the storyline blended comedy, tradition and relatable shopping chatter to position Flipkart as a true enabler of lifestyle, not just logistics.

    In the South, Flipkart struck an emotional chord on Indian Idol Telugu. Through a two-episode integration centred on the theme “Kuch bhi ho sakta hai,” contestants shared surprise wishlists and received unexpected product reveals, transforming a singing competition into a stage for dreams and discovery.

    Flipkart vice president of growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition that millions of Indians eagerly await. This year, with WPP Media, we brought that emotion alive in the shows people love most.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Culture is the new currency of commerce. By weaving the brand into beloved narratives, we transformed a sale into a shared cultural moment.”

     

  • Flipkart turns Big Billion Days into cultural festival

    Flipkart turns Big Billion Days into cultural festival

    MUMBAI: Flipkart has flipped the script on The Big Billion Days 2025, transforming India’s biggest shopping festival into a nationwide celebration of culture, fashion, and everyday joy. Moving beyond transactions, the event became a tapestry of storytelling, entertainment, and shared experiences.

    With WPP Media’s integration-first strategy, Flipkart became part of India’s most-loved shows, turning screen time into brand milestones. On Bigg Boss 19, the in-house fashion icon contest had contestants taking on bold style challenges, with audiences voting in real time, a dramatic runway powered by Salman Khan’s signature flair.

    In Taarak Mehta Ka Ooltah Chashmah, Flipkart threaded itself seamlessly into Gokuldham society over a three-day storyline. From Jethalal experimenting with denim to the Mahila Mandali debating offers, Flipkart became part of everyday life, blending humour, tradition, and relatability for millions of households.

    The South region saw emotions soar on Indian Idol Telugu, where the theme “Kuch bhi ho sakta hai” came alive over two episodes. Contestants surprised audiences with wishlists and magical product reveals, transforming The Big Billion Days into a heartfelt celebration that fused music, storytelling, and aspiration.

    Flipkart vice president growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition. With WPP Media, we brought that emotion to life across platforms and languages. From Bigg Boss to Taarak Mehta to Indian Idol Telugu, Flipkart became part of the cultural conversation, turning TBBD into a shared celebration of dreams, community, and everyday India.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Cultural relevance is the new currency of commerce. By weaving the brand into narratives audiences already adore, we elevated a commercial event into a meaningful cultural moment, making every purchase journey an act of participation in India’s cultural fabric.”

    TBBD 2025 proves that Flipkart isn’t just about deals, it’s about delight, drama, and a dash of everyday magic.

     

  • Safari packs a punch of colour with Shades Ahead

    Safari packs a punch of colour with Shades Ahead

    MUMBAI: Who says baggage has to be boring? Safari is turning the travel aisle into a runway with Shades Ahead, a vibrant new luggage collection that swaps the old blacks and greys for a riot of colour. Launching first on Flipkart during its Big Bang Diwali Sale, the range brings festive flair to every getaway.

    Crafted for the expressive millennial and Gen Z traveller, Shades Ahead reimagines luggage as lifestyle. The collection debuts two ranges, Froniq and Rovera, in six striking hues: sundune yellow, skyglass blue, coral orange, misty sage green, deeptide navy, and midnight black. Each shade tells its own story, inspired by surreal dreamscapes visualised through AI.

    “With Shades Ahead, Safari is creating a colour-first movement in luggage,” said Safari Industries (India) Ltd. managing director Sudhir Jatia. “Today’s travellers want something bold and expressive, and with Flipkart’s reach, we’re bringing that vibrancy to homes across India this festive season.”

    Flipkart Fashion vice president Kunal Gupta added, “Big Bang Diwali Sale is where India discovers what’s next. Shades Ahead perfectly captures that spirit: bold, stylish, and built to last.”

    Backed by playful digital films, social chatter, and AI-powered storytelling, the campaign turns every suitcase into a statement piece. Whether it’s for gifting, weddings, or wanderlust, Shades Ahead promises to add a pop of personality to every trip.

    This Diwali, it’s not just about where you’re headed, but how bright your bag looks getting there.

     
     
  • Byte-sized ownership: Bytepe turns smartphone dreams into subscriptions

    Byte-sized ownership: Bytepe turns smartphone dreams into subscriptions

    MUMBAI: Why buy when you can subscribe? Bytepe, India’s first tech subscription platform, is reprogramming the way Indians think about smartphone ownership, with a model that swaps EMIs for easy monthly subscriptions and outdated devices for yearly upgrades.

    Founded by serial entrepreneur Jayant Jha, the former Flipkart leader who co-founded and sold Yaantra to Flipkart, Bytepe promises to make premium smartphones, including the latest iphone 17 series, more accessible, affordable, and flexible than ever before.

    “With Bytepe, we’re democratising luxury,” said Jha. “After years of watching consumers get locked into long EMIs and old devices, we wanted to create a model that’s lighter on the wallet, better for the planet, and puts control back in the user’s hands.”

    The concept is refreshingly simple: pick your phone, pay a monthly subscription that’s lower than traditional EMIs, enjoy 100 per cent damage protection, and upgrade every year, no hidden costs, no long-term lock-ins. Bytepe also offers its own Bytepe EMI for non-credit card users, ensuring access for all.

    For instance, the new iphone 17 (256 gb), priced at Rs 82,900, can be subscribed to for a fraction of that monthly, with the option to upgrade, return, or own it outright after 12 months. For those who prefer to pay upfront, Bytepe offers 50 per cent assured buyback after 12 or 24 months, plus full insurance coverage.

    Starting with smartphones, Bytepe plans to expand into other tech categories including electronics and accessories, creating what Jha calls “a smarter, circular economy of ownership.”

    In a market where affordability often comes at the cost of flexibility, Bytepe is offering something refreshingly new: the freedom to stay up to date, without being tied down.

  • YouTube adds Nykaa and Purplle to shopping affiliate programme as beauty commerce booms

    YouTube adds Nykaa and Purplle to shopping affiliate programme as beauty commerce booms

    MU7MBAI: YouTube is turning beauty tutorials into storefronts. The video platform has added Nykaa and Purplle to its shopping affiliate programme, expanding creators’ ability to monetise content as shopping-related watch time in India jumps 250 per cent year-on-year.

    The move doubles down on beauty and lifestyle, a category where 89 per cent of Indian shoppers say YouTube helps them make confident purchase decisions. Creators enrolled in the programme can now tag products from Nykaa and Purplle alongside existing partners Flipkart and Myntra, earning commissions when viewers buy.

    More than 40 per cent of eligible creators in India have signed up since the programme launched a year ago, tagging products in over three million videos. Over 200 million logged-in users in India have made shopping-related searches on YouTube, creating what the platform calls a “complete monetisation ecosystem”.

    “The next era of video commerce is already being defined by India’s vibrant creator economy on YouTube,” says YouTube India managing director Gunjan Soni. “We are scaling content-driven shopping from a successful programme to a complete monetisation ecosystem.”

    YouTube is sweetening the deal with artificial intelligence tools that automatically tag products the moment they’re mentioned in videos, capturing viewer interest at its peak. The platform will also test automatic product identification later this year.

    Flipkart vice president of growth and marketing Pratik Arun Shetty, frames the partnership as commerce meeting creativity. “India’s creator economy is transforming how people engage with brands,” he says. Myntra reports creator collaborations have grown threefold in the past year, whilst Nykaa positions itself as a pioneer in content-led commerce.

    YouTube is also rolling out tools to make brand deals more lucrative: a flexible format for inserting and replacing sponsored segments, links to brand sites in Shorts, and a Creator Partnerships Hub inside Google Ads to connect advertisers with influencers.

    It’s a bet that authenticity converts. Whether creators cash in or merely chase clicks will depend on whether viewers trust recommendations—or just skip to the comments.

  • Kärcher powers up ‘Make in India’ with locally-made WD 3–17L vacuum

    Kärcher powers up ‘Make in India’ with locally-made WD 3–17L vacuum

    MUMBAI: In a move that aligns sparkle with strategy, Kärcher India has unveiled the WD 3–17L, a wet-and-dry vacuum cleaner now proudly manufactured in India. The launch marks a milestone in Kärcher’s commitment to the Government of India’s “Make in India” initiative, combining global engineering with homegrown production to deliver powerful, affordable, and accessible cleaning solutions.

    Available across Kärcher’s official webshop, Amazon, Flipkart, and leading retail outlets, the WD 3–17L is designed to meet the evolving needs of Indian households, from everyday spills to balcony dust and garage grime.

    “Our proud German legacy of quality and reliability is now being carried forward in India,” said Kärcher India director Prashanth Srirangam. “By blending German engineering with local manufacturing, we’re ensuring greater accessibility, service support, and long-term value for customers nationwide.”

    Built on Kärcher’s signature WD Series platform, the WD 3–17L features a 17-litre container, a 1000w motor, and an integrated blower function for hard-to-reach areas. Its one-piece cartridge filter allows seamless switching between wet and dry vacuuming, no filter change required. With a compact design, energy efficiency, and clever storage hooks, it’s built for homes short on space but big on cleanliness.

    By localising production, Kärcher can now respond faster to seasonal demand, improve parts availability, and expand its after-sales service network across India.

    A subsidiary of Alfred Kärcher SE & co KG, Kärcher India continues to lead the way in domestic and industrial cleaning technology. Under its vision 2025, the company aims to fuse innovation, sustainability, and customer focus to clean up quite literally, in one of the world’s fastest-growing markets. 

  • Own less, live more: Bytepe redefines phone ownership

    Own less, live more: Bytepe redefines phone ownership

    MUMBAI: Time to swipe right on freedom! Bytepe, India’s first tech subscription platform, is turning the smartphone game on its head, offering a flexible, affordable, and stress-free way to own the latest devices.

    Founded by serial entrepreneur and ex-Flipkart leader Jayant Jha, Bytepe lets consumers access the newest Iphone 17 series with a simple monthly fee, lower than traditional EMIs, complete with yearly upgrades and 100 per cent one-time damage protection. Users pay only for what they use, with options to upgrade, return, or continue ownership at the end of 12 months, and even enjoy up to 50 per cent assured buyback if they choose upfront payment.

    “After years in India’s consumer electronics industry, I’ve seen how long EMIs and outdated devices frustrate customers,” said Bytepe founder & CEO Jayant Jha. “With Bytepe, we’re not just making premium tech affordable, we’re putting choice and control back in the hands of consumers.”

    The subscription model is refreshingly simple: pick a phone, pay a flexible monthly fee, and upgrade annually. Bytepe EMI options cater to both credit card and non-credit card users, ensuring wide accessibility. With no hidden fees, zero lock-ins, and the latest devices at your fingertips, Bytepe is redefining what it means to “own” in a fast-moving world.

    As India’s tech-savvy consumers seek smarter ways to stay current, Bytepe is leading the charge, making luxury technology lighter on wallets, better for the environment, and always up to date.

  • Motorola powers up with moto g06 Power launch

    Motorola powers up with moto g06 Power launch

    MUMBAI: If endurance had a smartphone, it would be the moto g06 Power. Motorola has unveiled its latest entry-level powerhouse, packing a segment-leading 7000mAh battery that promises up to three days of continuous use, perfect for marathon calls, streaming sessions, or non-stop gaming.

    The device doesn’t just last long, it looks and plays the part. Boasting a massive 6.88” HD plus display with a 120Hz refresh rate, Water touch technology, and Dolby Atmos stereo speakers, the moto g06 Power delivers an immersive entertainment experience straight from your hand.

    Photography enthusiasts get a 50MP Quad pixel rear camera and an 8MP front shooter, capturing vivid, detailed shots in any lighting. Meanwhile, the Mediatek helio G81 extreme processor with up to 12GB RAM ensures smooth multitasking, while Android 15 and Moto’s UX features provide personalisation, security, and effortless usability.

    Wrapped in Pantone-curated vegan leather finishes: Tapestry, Laurel Oak, and India-exclusive Tendril, the phone combines style with durability, featuring IP64 water resistance and Corning Gorilla glass 3. Fast charging delivers up to seven hours of power in just 15 minutes, making downtime practically obsolete.

    Available from 11th October on Flipkart, Motorola.in, and leading stores across India for Rs 7,499, the moto g06 Power sets a new benchmark in the entry-level segment, proving big things come in sleek, long-lasting packages.