MUMBAI: Mumbai-based full service design and advertising agency Thought Blurb has won the mandate to deliver strategic planning and creative communication services for Flemingo International, for its new online offerings. The mandate was won after a month-long, multi agency pitch.
With this, Thought Blurb has been assigned the task of enhancing the overall duty-free shopping experience using progressive creative intelligence for branding, developing logo identities and designing campaigns for the new initiatives in the duty-free category, to be launched soon.
Riding on the ‘Digital India’ wave, Flemingo International was scouting for an Indian partner that could combine cutting-edge design thinking with strategic advice to further augment the overall value proposition of the Flemingo brand and its new upcoming service offerings.
“We interacted with a number of agencies in the market but Thought Blurb clearly stood out of the crowd. They have a well-designed service portfolio ranging from strategic advice at one end to a wide range of communication solutions on the other. This water-tight business structure makes them the most suitable partner for us,” said Flemingo International executive assistant (group CEO) Karan Ahuja.
Thought Blurb managing partner Vinod Kunj added, “Flemingo was looking at solutions across design and advertising. The brief challenged us to come out with creative expressions that would completely change the buyers’ perception of duty-free shopping. When we first interacted with the management team at Flemingo International, I was charmed and was curios to learn and understand how they can build value-creating customer experiences. Our approach was quite elementary – when the brief is unconventional, can the solutions be anything but surprising!”