ITV

Tag: Flamingo

  • Flamingo launches a hot-cold cocktail ad film for its ‘Cool Pack’ featuring Hrithik Roshan

    Flamingo launches a hot-cold cocktail ad film for its ‘Cool Pack’ featuring Hrithik Roshan

    Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has launched a TV commercial for its healthcare products – Cool Pack, featuring brand partner & actor Hrithik Roshan.

    The latest ad comes on the back of its previously released campaign comprising three films around the central concept of “never say die” mentality, in November last year.

    The TVC showcases how the assistive healthcare brand’s pain management products enable people of all ages, from millennials to the elderly, to manage pain in ways that are tailored to their needs.  The brand film depicts the actor using the Cool Pack to treat his pain and swelling post an action scene, even as he flaunts the product’s benefits with the line “An aid for a new life”. The film, crafted by Zip Zaap Zoom Productions, takes forward the messaging expressed in the earlier three TV commercials as “Par hum kabhi haar nahi maante.”

    “Hrithik’s character appeals to audiences of all ages who are influenced by his ‘Greek God’ features and dramatic action sequences,” said Ascent Meditech V P sales & marketing Rakesh Kumar. “This well-crafted commercial will undoubtedly persuade viewers to keep the Flamingo Cool Pack as a permanent product for relief from swelling and pain in their home refrigerator, thereby allowing them to apply it as and when it arises.”

    According to Zip Zaap Zoom Productions director Roop Naik, the ‘hottest’ superstar and the ‘coolest’ cold therapy for reducing pain & swelling quickly through Flamingo’s ‘cool pack’ was a deadly cocktail to handle creatively. “So we put on our ‘thinking cap’ again and we came up with a creative way in which Hrithik as an actor faces his own perils & challenges during the course of his day-to-day shootings. In the ‘cool pack’ commercial he has performed a perfectly synced action sequence where he is looking ‘super-hot’ while knocking down some goons, while in the portion where he is using the ‘cool pack’ he looks ‘cool’ as the pain & swelling disappears and he gets back to action,” added Naik.

    Flamingo is targeting metropolitan consumers and residents living in Tier 2 cities and small towns who can access this support to help them through moments of discomfort in their daily lives. The ad film will be broadcast on television across GEC, News, and Movie channels and amplified on social media and diverse digital platforms to offer customer education about how to use the product correctly. It will also be promoted through a variety of BTL activities in chemist shops in metros and Tier 1&2 cities across India, said the brand.

  • Flamingo launches new ad campaign with Hrithik Roshan

    Flamingo launches new ad campaign with Hrithik Roshan

    Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has kickstarted a 360-degree campaign with actor Hrithik Roshan.

    The brand has launched three TVCs, with each TVC showcasing brand partner Hrithik Roshan using one of Flamingo’s hero products – Heat Belt, Knee Cap and Lumbar Sacro Belt (L.S. Belt). The campaign overarches the brand motto of ‘An Aid for a New Life’, and showcases its functional diversity as a health care solution with Hrithik using the Flamingo products to overcome situations of pain in his demanding professional lifestyle.

    With an initial concentration on developing brand awareness and recall, the communication of ‘An Aid for a New Life’ was aimed at establishing Hrithik as the face of the brand. This was followed by a thought provoking messaging ‘…But ultimately what matters is what you do’ in the second season which left the consumers with a decision to make between an existing practice versus a sustainable solution when encountered with pain.  The newly launched campaign thrives on the idea of ‘never say die attitude’ which is well expressed as ‘…par hum kabhi haar nahi maante’ in the 3 TVCs.

    Ascent Meditech VP Sales and marketing Rakesh Kumar said, “Our campaign, Actor ki Zindagi ho ya Aap ki…thrives on the diversity of the product audience. The campaign will strike the correct chord with millennials struggling with the hybrid work model as well as with homemakers who suffer from pain. The narrative and the finalised touchpoints also creatively capture a wider spectrum of audience demographics residing in Tier 1 & Tier 2 towns of India with creative messaging that speaks to the consumers on an individual level and provides them with a day-to-day pain tackling solution through Flamingo products.”

    Zip Zaap Zoom Productions creative director Roop Naik said, “The creative for Flamingo is true to the value of the products and their worth in our day-to-day life. With Hrithik Roshan as the brand ambassador, it gets more challenging to balance his megastar personality and brand communication. The sync has been perfect so far and each time you watch Hrithik the brand recall is immediate.”

    The new TVCs will be engaged via a 360-degree multi-media campaign that will engage the audience through diverse media interfaces such as television (across GEC, Movies, Music & News channels), print (in major dailies), digital (promotions over Social Media networks), BTL (activities will be executed in chemist shops across India) and DTH networks.

  • Flamingo renews collaboration with Hrithik Roshan as brand partner

    Flamingo renews collaboration with Hrithik Roshan as brand partner

    Mumbai: Flamingo, a flagship consumer healthcare brand of Ascent Meditech Ltd, has renewed its brand partnership with Bollywood actor Hrithik Roshan.

    With the continued collaboration with the star, Flamingo aims to sustain and magnify their vision of ‘Making the World Pain Free.’ Over the years Hrithik has epitomised fitness, trust and quality, fundamentals that resonate with the brand’s aesthetics, functionality and product portfolio, said the company in a statement.

    Talking about the collaboration, Hrithik Roshan said, “My association with Flamingo comes from my history of dealing with aches and pains through my journey as an actor, where I’ve had to put pressure on my body for various requirements like performing action or a difficult dance step. From a disturbed nights sleep to hindering the most basic daily tasks, pains lead to unrest in the mind and body.”

    “The products offered by Flamingo serve as pain relief solutions to various types of injuries. With over 30 years of being in the market, Flamingo has observed the physical struggles of the public and developed aids to live pain-free. I’m happy to be associating with a brand that works wonders for me personally,” added the actor.

    The renewed collaboration will kick start a 360-degree brand campaign that will engage the existing and potential brand audience through diverse media interfaces such as television, print, digital, BTL and DTH network, said the brand.

    Ascent Meditech Ltd founder and MD Rajiv Mistry said, “Our partnership with Hrithik has been going very strong and our flagship brand Flamingo, has now emerged as one of the Most Trusted Brands in India. Through our earlier campaigns, brand Flamingo has been able to cement its space in the consumer’s mind as a ‘Trusted Partner in Pain’ offering ‘An Aid for a New Life’. Hence, when the question of renewal of association came, it was a no-brainer, for myself and my team.”

    “During the initial years of the association, Flamingo with its 350+ products had focused its efforts towards corporate umbrella branding with the objective of garnering awareness among the targeted audience. This renewed association would see brand Flamingo unfurl a campaign where our Brand Ambassador is seen using Flamingo products to combat pain and partaking in everyday activities,” Ascent Meditech Limited VP Sales & Marketing Rakesh Kumar said.

  • Flamingo helps smartphones show multiscreen channels

    MUMBAI: Anevia, one of the leading companies in OTT and IPTV software for the delivery of live TV and video-on-demand (VOD), has announced the launch of features for its Flamingo head-end. It will be presented at ISE – Integrated Systems Europe tradeshow in Amsterdam, UK.

    Flamingo is able to deliver new services as multiscreen channels for smartphones, tablets and other connected devices as well as on-demand services such as Replay TV and Pause TV. Furthermore, an enhanced cloud monitoring service provides additional configuration possibilities for the Flamingo.

    Transcoding for downscaling and multiscreen

    The new Flamingo transcodes HD sources to SD channels compatible with legacy video players that do not support HD. The Flamingo can convert HD channels from any source (satellite, cable, terrestrial) to SD channels for broadcasting over an IP or coaxial networks.

    In addition to this embedded transcoder, the Flamingo includes the Anevia OTT packager. The Flamingo can now natively serve multiscreen live channels to smartphones, tablets and other connected devices that would be brought by the guests. The Flamingo handles the formatting of the live feeds in order to deliver them using different streaming protocols on the market such as Apple HLS, MS Smooth Streaming, Adobe HDS, MPEG-DASH.

    Time-shift and replay TV

    The Flamingo head-end is able to record the channels that are received and offers on-demand services. With embedded storage and recording capabilities, it is now very easy to provide Pause TV, Replay TV or other time-shift services.

    Cloud monitoring configuration

    The cloud monitoring service offers the possibility to configure and customise the TV head-end. One can manage the license and configuration files of the Flamingo directly through our cloud monitoring interface. Adding an option or changing the configuration of your Flamingo has never been this easy.

    The new features enhance cloud monitoring service, a web-based application that provides source for a pro-active, easy and efficient global maintenance of enterprise TV sites.