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Tag: flagship brand

  • LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    Mumbai: Consumer foods company LT Foods’ flagship brand Daawat has launched a new communication to celebrate ‘Biryani’ in Eid.

    The new Eid TVC aims at positioning Daawat Biryani as one of the most integral and coveted food especially during the festival times to welcome families & friends at home, said the brand in a statement.

    Speaking on the occasion, CEO India and Far East business Ritesh Arora said, “Daawat takes special pride in being an integral part of the festive cheer. No celebrations can ever be complete without Daawat Basmati.  The new TVC coupled with the introduction of Festive Feast pack enables delightful celebration of Eid.”

    As a first of its kind initiative for the festival of Eid, LT Foods is introducing a ‘festive feast pack’ of 1.5 kg of Daawat Biryani Basmati that shall be bundled with half kg of dates. This unique initiative aims at greeting & rewarding the discerning Daawat consumers on the occasion of Eid, according to the statement.

    The new TVC opens to a traditionally dressed woman walking towards the kitchen in a house where the celebration of the Eid has started. She is talking to the camera about how all their relatives, office colleagues and her full society have been waiting for the Biryani for the last one year. “Eid par biryani ka intezaar, mere aur inke rishtedaar.” Discerning for perfection, she adjusts the dastarkhan being laid by her husband to align it for the Eid feast. She reaffirms that when it is about the happiness of so many people, then the Biryani has to be extra special, made only with Daawat.

  • HomeTown announces its flagship consumer-focussed ‘Mano Ya Na Mano’ campaign

    HomeTown announces its flagship consumer-focussed ‘Mano Ya Na Mano’ campaign

    Mumbai: HomeTown, the flagship store of Praxis Home Retail Ltd and a home solutions brand has announced its annual marketing campaign ‘Mano Ya Na Mano’ for its consumers.

    In order to drive buzz and salience, HomeTown has conceptualised a month-long sale starting from 8 January to February. The campaign is designed to make the home décor and furniture shopping experience of consumers more memorable by availing the special offers on any of their purchases from a massive selection of latest products across the home décor segments like Furniture, Tableware and Modular Kitchen.

    Speaking about the campaign, Praxis Home Retail Ltd managing director Mahesh Shah said, “With the evolving market trends and changing customer requirements, we have been offering home furnishing products that address customer aspirations. Further complimenting these changing needs, we have announced ‘Mano Ya Na Mano’ to bring an enjoyable and hassle-free homemaking with varying lifestyles and preferences. We hope the campaign will help our customers find inspiring home furnishing solutions and make the best choice at unbelievable prices.”

  • Lowe Lintas help spread love for LT Food

    Lowe Lintas help spread love for LT Food

    MUMBAI: LT Foods, a processor and exporter of packaged basmati rice and an upcoming FMCG company, has unveiled a new television commercial with actor Amitabh Bachchan for its flagship brand, Daawat.

     

    The new campaign is conceputalised by Lowe Lintas. The TVC titled “Pyaar ki Special Bhasha” brings to life the unique Indian way of expressing the love through the food we serve and eat and how this expression is incomplete without the finest basmati rice, Daawat.

     

    On the commercial, Lowe Lintas chief creative officer and chairman R Balki says, “Rice being at the centre of our food shoulders the responsibility of this expression of love. Daawat is the finest Basmati…the finest vehicle for this expression. Thus, the concept of ‘pyaar ki special bhasha’ and who better than Amitabh Bachchan to remind us about our expression of love through food which he does with his inimitable touch of humor.”

     

    In  a  fast growing and competitive category, where consumers are bombarded with messages on product superiority and attributes, brief was to develop a campaign  which  connects  to  the  heart  of  the  consumers and make them experience  the fulfillment that comes from cooking, serving and eating the finest basmati rice.

     

    Speaking about the TVC, LT Foods CEO Vivek Chandra says, “Daawat Basmati Rice understands the importance of rice in a family’s meal. Daawat Basmati has taken a step further and created a unique range of basmati rice for different dishes and cuisines. These grains are specifically picked, processed and packed, so that consumers can bring out the subtle wonder of each dish they prepare. This TVC strengthens the brand ethos by talking about the role a great dish plays in our life and how it helps us to express love.”

     

    The TVC is director by Shoojit Sircar and is a pan India campaign. “We will be taking leading TV channels across multiple genres like GECs, movie channels etc. to promote the campaign. A 360 approach will be developed to communicate to our target audience through relevant media vehicles that they are exposed to,” informs Chandra.

  • Cornitos brings the fresh flavor Wasabi for the nacho lovers

    Cornitos brings the fresh flavor Wasabi for the nacho lovers

    MUMBAI : Cornitos, the flagship brand of GreenDot Health Foods Ltd introduces the fresh flavor “Wasabi” as a part of its exotic range of Nacho Crisps. The 100% corn snack is a fiery hot Japanese Flavor which unleashes an intense and extremely different experience.

    The Flavor is tempting and refreshes the taste buds with exotic taste. Wasabi is derived from the Japanese plant which tastes like strong horseradish and is used in cookery, especially in powder or paste form as an accompaniment to raw fish.

    Price:-
    ·150g Pack: Rs. 85/- per pack

    Availability: – It is available all across the retail outlets

    “Bringing one of the scrumptious flavors for the nacho lovers is a challenge in itself. By introducing Wasabi, we are expecting positive response for this fresh flavor in the exotic range.. We welcome the innovation and believe in providing variety through our flavors to our target audience. We are constantly ensuring to bring the best of Healthy snack to our consumers”, underlines Mr. Vikram Agarwal, Founder & Director of Greendot Health Foods Limited.