Tag: Flags Communications

Esprit appoints Flags communications as PR partner for India

Mumbai: Marcom agency Flags Communications has bagged the PR mandate for Esprit, a 50 years old American Watches brand. Esprit’s India partner AP Group is set to reconstruct the brand in the market.

“Esprit watches relaunch in India Market is a great responsibility on AP group and we wanted to associate with the partners who are totally dependable,” said AP Group marketing head Arzoo Jaiminy. “We worked with Flags PR team during the Covid times and the commitment level of the team is unparalleled. We see this partnership going a long way creating a great impact in the market and getting the desired output for the brand.”

Esprit is a premium lifestyle brand known for its apparel, accessories, bodywear, and homewear, with the worldwide distribution. The agency will be responsible for managing the end-to-end PR solutions in India.

“Esprit’s new collection has given great confidence to us that the brand will be well accepted and endorsed in the Indian market,” said Flags Communications Pvt Ltd senior VP Shruti Mishra. “Flags Communications has established itself as a leading multi-practice and full-service Marcom agency over the period of 15+ years and our relentless working approach in every project has always yielded great results for our clients. We are hoping for a great collaboration ahead.”

January 6, 2022
Flags Communications bags social media mandate for Tata Power DDL

MUMBAI: Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

As a part of the mandate, Flags Communications will be responsible for handling the social media campaigns for Tata Power-DDL.

Tata Power-DDL head of corporate affairs, communications and administration Siddharth Singh says, “As a Utility, Tata Power-DDL is promoting digital communication and developing real time touch points for consumers by integrating social media platforms and digital technology offerings. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way communication and engage consumers on a real time basis through dynamic platforms. We look forward to Flags Communications’ coming on board as they command an understanding of the digital space along with strategic and innovative solutions, which will be essential in supporting our communication goals.”

Commenting on the tie-up, Flags Communications MD and CEO PKD Nambiar mentions, “We are excited about the tie up and we are sure that we can add a lot of value to Tata Power-DDL’s Digital presence through our Digital expertise.”

February 20, 2018
Flags Communications bags Rs 250 lakh marketing mandate of Kairali Ayurvedic Group

NEW DELHI: Flags Communications has been mandated to provide integrated and end-to-end marketing solutions to Kairali Ayurvedic Group, a global, independent, family-owned company helping people heal by using the method of ayurveda.

Flags will also strengthen brand engagement across all platforms – Print, Broadcast, Digital, Outdoor and Social. The deal is for around Rs 250 lakh.

Flags have been tasked with drawing on 360 degree strategic communications expertise, which includes advertising, marketing, PR and digital to creatively engage customers and investors of Kairali on a nationwide scale.

Kairali MD KV Ramesh said, “We were looking for an agency that can partner with us closely in our growth story. Flags Communications’ deep experiential knowledge of emerging markets and capability to seamlessly implement national product launches, with deep public relations expertise will be invaluable in strengthening our presence. The company’s strategic understanding of the Ayurvedic industry gives us confidence to believe that this will be a successful alliance. We look forward to a long term and mutually beneficial relationship.”

Flags MD PKD Nambiar added, “Kairali is just not any other client for Flags. By partnering with Kairali, we have signed up with its philosophy of promoting ayurveda to the deepest corner of this country. Our mandate is to facilitate building and enhancing their corporate reputation, create visibility for their brand through contemporary and cutting edge communications. Kairali has tremendous expectations from us, and backed by our expertise we are confident of meeting them.”

Kairali Ayurvedic Group has been helping amalgamate ancient ayurveda with contemporary wellness needs and healing mankind worldwide through Kairali – The Ayurvedic Healing Village (formerly known as ‘Kairali Ayurvedic Health Resort’), at Palakkad – Kerala and Kairali Ayurvedic Centers (Worldwide).

January 5, 2016