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Tag: Fixderma

  • Fixderma Schools teens in smart skincare habits

    Fixderma Schools teens in smart skincare habits

    MUMBAI: Fixderma is giving acne a lesson to remember. The dermatologist-prescribed skincare brand has wrapped up its engaging school campaign, Skin Investment, aimed at helping teenagers make smart, science-backed skincare choices before problems strike.

    Targeting students aged 13 to 16, the initiative reached over 20 schools across NCR through dermatologist talks, interactive workshops and hands-on learning modules powered by Fixderma’s Salyzap range, a clinically formulated line for acne-prone and sensitive skin.

    Students not only soaked up expert advice but also showed surprising creativity, coining slogans like “Skin achi toh din acha” and “Treat your skin like a plant, hydrate it every day.” The campaign made skincare fun, relatable and rooted in confidence.

    “Too often, teens start thinking about skincare only after a breakout,” said Fixderma founder and CEO Shaily Mehrotra. “With Skin Investment, we wanted to shift that mindset from reactive to preventive. Just like financial literacy, skin literacy should start early, because healthy skin is a lifelong investment.”

    Fixderma chairman Anurag Mehrotra added, “The response from schools has been phenomenal. Our aim was not sales but awareness. When children understand their skin, they become more confident and responsible. Education is at the heart of our brand’s purpose.”

    Following its successful Pimple Police campaign for college students, Fixderma continues to carve a niche as a skincare brand that leads with science, empathy and education. With its philosophy skin first, confidence always, the company now plans to take skin investment nationwide, ensuring every young face gets a healthy head start.
     

  • Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    MUMBAI: Acne beware, the Pimple Police are in town! Fixderma is taking its dermatologist-prescribed skincare to the streets (and lecture halls) with a playful new initiative aimed at educating young adults on safe, science-backed routines. The campaign, visiting 35 leading colleges across NCR and Mumbai, is turning skincare into an interactive, hands-on experience that’s as fun as it is informative.

    The concept is simple yet clever: Fixderma’s “Pimple Police” issue an ‘Arrest Warrant’ to Clear Skin, encouraging students with flawless complexions to maintain their glow while motivating those battling breakouts to achieve a clearer, healthier skin. Using mobile skincare vans, the initiative brings dermatologists and brand experts directly to students, offering live consultations, myth-busting sessions, and practical demonstrations of effective routines for acne-prone and sensitive skin.

    Fixderma founder and CEO Shaily Mehrotra explained the timing: “College is the stage where young people begin exploring skincare independently. With the Pimple Police initiative, we want to reach them at this pivotal point helping them make informed choices and understand that skincare is not a luxury, it’s self-care for life.”

    Adding to the excitement Fixderma director of marketing Anurag Sharma said, “Pimple Police is about simplifying skincare for the youth in a way that’s both educational and exciting. We’re creating conversations, not campaigns encouraging students to understand their skin rather than chase trends.”

    Dermatologists are also on board to provide credible guidance. Anuradha from Fixderma highlighted, “Many young adults experiment with products without understanding their skin’s needs. Our sessions aim to debunk myths, guide them towards mindful skincare habits, and introduce them to safe, dermatologist-approved routines.”

    With outreach support from 245 Degrees Communication, Fixderma’s Pimple Police seeks to democratise skincare, turning students into a generation of informed, confident consumers who prioritise health over hype. By merging education with entertainment, the initiative redefines how young adults perceive skincare not as a fleeting trend, but a lasting investment in their confidence and well-being.

    From witty warrants to mobile vans, the campaign is set to transform campuses into hubs of clear-skin advocacy, giving acne-prone teens the tools, knowledge, and confidence to take control of their skin. In doing so, Fixderma isn’t just fighting pimples, it’s creating a movement, one campus at a time.

     

  • Fixderma appoints Preetam Jena as chief marketing officer

    Fixderma appoints Preetam Jena as chief marketing officer

    Mumbai: Fixderma has announced the appointment of Preetam Jena as its chief marketing officer and the head of ecommerce. Preetam took charge in this year kicking off major marketing associations with IPL’s Delhi Capitals and SplitsvillaX5.

    With 15 years of rich experience across ecommerce, digital marketing, and martech, Preetam has held leadership roles in both India and Southeast Asia. His data-driven approach and deep understanding of the ecommerce landscape have consistently translated into strong brand growth and increased customer engagement.

    At Fixderma, Preetam leads the entire marketing function, reporting directly to co-founder and CEO Shaily Mehrotra.

    “We’re excited to finally make this official,” said Mehrotra. “Preetam’s creativity and marketing expertise have already made a mark. His ability to craft compelling brand narratives and drive impactful campaigns will help elevate Fixderma to new heights in the skincare industry.”

    On his appointment, Preetam added, “Joining Fixderma has been an exciting journey from day one. I look forward to working with the team to create strategies that not only grow the brand but also resonate deeply with our consumers. We’re just getting started.”

  • Fixderma partners with MTV SplitsvillaX5

    Fixderma partners with MTV SplitsvillaX5

    Mumbai: Exciting news coming up from our sources at Fixderma. Fixderma, the worldwide brand, is teaming up with the highly anticipated upcoming season of MTV SplitsvillaX5: ExSqueeze Me Please, set to premiere on 30 March.

    From finding love, getting cheated in love and finding love again, MTV SplitsvillaX5 is a complete package when it comes to emotion and drama. With the association with Fixderma, the brand will add a new dimension to love – a love story between contestants and their skin!

    In a world where love reigns supreme, Fixderma with its Expert Sun Protection Range – Fixderma Shadow Sunscreen, hopes all contestants on the show are well protected from Sun Damage and their skin feels the love too! Because let’s face it, nothing says ‘I love you’ to your skin quite like protecting it from those sneaky sun rays!

    Fixderma co-founder and CEO Shaily Mehrotra expressed her excitement about the collaboration, stating “Associating with MTV Splitsvilla allows us to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”

    “MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on Jio Cinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including dermaceutical.” said Viacom18’s head youth, music and English entertainment Anshul Ailawadi.

    So, fellow love warriors, join Fixderma on this epic journey of self-love and sun-protected skin.

    The first-ever television and digital simulcast of MTV Splitsvilla X5 will premiere on 30 March, Sat-Sun at 7 pm on MTV and JioCinema.

  • MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    Mumbai: India’s leading youth entertainment brand, MTV, has announced the return of the biggest dating reality television show – MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season of love, sizzling chemistry and never-ending drama will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomes new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes comes on board for the second consecutive year. MTV Splitsvilla X5 is set to premiere on 30 March, and thereafter every Saturday and Sunday at 7:00 pm on MTV and simultaneously on JioCinema, making it the first-ever television and digital simulcast of a reality show.

    MTV Splitsvilla X5 promises a never-seen-before experience for viewers with its new theme ‘ExSqueeze Me Please’. Fans will find out how the ‘ex’ factor will unlock a whole new level of drama and a gamut of emotions for unsuspecting contestants, in the ultimate quest to find that one ideal match and win the game.

    “MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on JioCinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including fashion-tech, dermaceutical, and FMCG brands.” said Viacom18 head – youth, music and English entertainment Anshul Ailawadi.

    Fixderma co-founder and CEO Shaily Mehrotra expressed her excitement about the collaboration, stating, “Associating with MTV Splitsvilla X5 gives us an opportunity to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”

    NEWME CEO & co-founder Sumit Jasoria said, “We at NEWME are thrilled to be one of the partners of MTV Splitsvilla X5, the popular reality TV show that embodies the spirit of today’s youth. Fashion trends and personal style have always been well reflected in MTV Splitsvilla X5 via the contestants who understand that fashion is more than just clothing. Today fashion is synonymous with self-expression – a sentiment which resonates with the youth. This strategic alliance reflects our commitment to engaging with this dynamic demographic across all platforms. As a partner, we recognize the pivotal role of youth in shaping society and are excited to connect with them through this electrifying entertainment avenue.”

    “Wild Stone has always been synonymous with adventure, allure, and a spirit of youthful exuberance. Our two-year journey with MTV Splitsvilla has been an exhilarating ride, blending the essence of our brand with the vibrant energy of the show. This partnership is a celebration of bold choices and the audacity to follow one’s heart, much like choosing a fragrance that truly represents you. Here’s to the wildness within, and the adventures that await.” said McNROE Consumer Products Pvt Ltd head – business development Ankit Daga.

    The genre-defining IP has enthralled fans across the country for more than a decade. The latest season is all set to continue to reflect contemporary relationships and the nuances of modern romance, resonating with India’s wide youth demographic.

    How far can one go in the name of love and fame, to win the game? To find out, tune-in to the first-ever television and digital simulcast of MTV Splitsvilla X5, co-powered by NEWME, Fixderma Shadow Sun Protection, and Wild Stone Deos and Perfumes, premiering on 30 March, Sat-Sun at 7 pm on MTV and JioCinema.