Tag: Fittr

  • Rohit Sharma joins forces with Fittr

    Rohit Sharma joins forces with Fittr

    Mumbai: Rohit Sharma has announced a partnership with Fittr, a fitness platform. This collaboration introduces the Fittr Hart ring, a smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians.

    In a nation where the pressures of modern life are increasingly taking a toll on health, this partnership couldn’t be more timely. With a mission to inspire a shift from sedentary habits to active lifestyles, Rohit Sharma and Fittr are poised to lead India towards a new era of well-being, where fitness is no longer a luxury but a way of life.

    The Fittr Hart ring isn’t just another piece of wearable tech. It’s a game-changer. This sleek, stylish ring tracks everything from your daily steps, activity to your sleep quality, hrv, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into your health. But it doesn’t stop there, the Fittr Hart ring is designed to adapt to you, setting personalised goals based on your recovery patterns and overall health, ensuring that you’re not just working out-you’re working out smarter.

    Rohit Sharma, represented exclusively by Rise Worldwide, has long been a proponent of maintaining peak physical condition, and is enthusiastic about what this partnership means for India. “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.” Sharma said. “The Fittr Hart ring will be a tool for people to take control of their health in a way that’s simple, effective, and most importantly, personalized.”

    Fittr founder & CEO Jitendra Chouksey sees this partnership as a catalyst for widespread change. “Partnering with Rohit Sharma allows us to connect with people from all walks of life-athletes, professionals, and everyone in between. The Fittr Hart ring is our way of saying that fitness is for everyone, and we’re here to support you every step of the way.”

    Fittr’s journey from a passion project to a global fitness community has been nothing short of extraordinary. With over two million users across 150 countries, the platform has empowered countless individuals with expert coaching, nutrition advice, and a supportive community. The Fittr Hart ring represents the next step in this journey, embodying Fittr’s commitment to making fitness not just accessible, but an integral part of daily life.

    This partnership between Rohit Sharma and Fittr is more than just a collaboration—it’s a call to action. It’s an invitation to every Indian to take charge of their health, to embrace the future of fitness, and to join a movement that’s about more than just numbers. It’s about living better, feeling better, and being better.

  • Fittr brings on Kapil Mehta as head of marketing

    Fittr brings on Kapil Mehta as head of marketing

    NEW DELHI: Online health and fitness brand Fittr has strengthened its core leadership team with the appointment of Kapil Mehta as the head of marketing. In his new role, Mehta will be responsible for formulating the overall marketing strategy, alongside building and developing brand Fittr.

    A seasoned marketing professional with over 13 years of experience, Mehta was previously heading marketing at BookMyShow for the last seven years. Prior to that, he has also served marketing roles within the gaming and financial services industries.

    Fittr founder & CEO Jitendra Chouksey said, “I am delighted to welcome Kapil on board and lead Fittr’s marketing efforts. We believe he will add a lot of value to our long-term vision and strategy and help us cement our leadership position as a community-first fitness platform. We are poised to continue our excellent growth trajectory and build on our existing competitive strengths within the fitness industry.”

    “Fittr’s philosophy of democratising fitness through a community-first approach, and making it accessible to everyone, was what got all my attention. I am really excited to be a part of the brand’s journey, especially as we enter the new phase of growth,” said Mehta.

    An MBA in marketing from Symbiosis Institute of Management Studies, Mehta will be based in Mumbai and will report to Chouksey.