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Tag: Fitternity

  • Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices

    Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices

    Mumbai: Fitternity, India’s one stop destination for fitness, has collaborated with India's largest online food ordering and delivery platform- Swiggy. The alliance is in sight to incentivise consumers to take steps towards adopting a healthier lifestyle.

    Through a strategic month-long collaboration, Swiggy users will avail of Fitternity’s OnePass (worth 1999/-) valid for 7 days when they order for Rs 249 and above. Fitternity’s OnePass membership is a convenient, cost effective and flexible way of availing fitness services across various gyms/fitness centres/ studios in multiple cities across India.

    As per the reports from Red Seer, it is estimated that there were about 100 million health focused individuals in India in 2019. The healthy eating (snacks and cooked food) category is projected to have a yearly growth rate of 20% and a total of USD 30 billion in revenue by 2022.

    Fitternity, through its research and data has innovated products that are unique and solution oriented to consumer pain points related to fitness. The association with Swiggy enabled Fitternity to garner a more in-depth understanding of the way consumers approach nutrition. The insights clearly indicated a shift in preference toward healthier meal options which is the consumer segment that Fitternity is also keen to focus on, making it a great partnership.

    Speaking on the collaboration, Neha Motwani, Founder and CEO at Fitternity said, “In an individual's fitness journey, nutrition is often the most important factor along with regular exercise. Just as there are multiple meal options available on Swiggy, there are myriad different forms of fitness solutions waiting to be tried out on Fitternity. It's often tough to make healthy decisions when it comes to diet but we hope that with this association, consumers will be able to better meet their fitness targets.”.

    Similar to this association, Fitternity is keen on aligning with brands that have a vision to motivate and encourage the consumers towards a healthy lifestyle.

    The offer is available on the Swiggy app in Mumbai, Delhi, Gurgaon and Bangalore.

  • Fitternity extends its Series A round – raises additional capital from Sixth Sense Ventures

    Fitternity extends its Series A round – raises additional capital from Sixth Sense Ventures

    MUMBAI: Fitternity has raised an undisclosed amount of funding from Sixth Sense Ventures & several other investors. This is an extension to the Series A of $4 million raised in May earlier this year.

    With over 10 million consumers having used the platform to access over 12,000 gyms and studios across the country, Fitternity is driving the P&L of fitness centres in an asset light fashion. Fitness consumption behaviour is evolving rapidly, driven by Gen Z and millennials who are not only value conscious but seek variety and flexibility. Fitternity has been able to preempt this change through a variety of offerings across the spectrum, because one-size-doesn't-fit-all. On the back of this, Fitternity launched OnePass – an exclusive, all access pass for all fitness and health needs around working out and eating healthy. Now users can get unlimited access to workout across 12,000+ fitness centres & sports facilities across the country with an added feature of lifetime validity. Fitternity pioneered the pay-per-session model, membership portability and dynamic pricing in India.

    The company believes that with its multi-format business models & offerings implemented, the capital infusion will help them grow 10X to USD 100 million annual revenue over the next 24-36 months. The company has been able to establish an optimal linkage between pricing, consumer usage patterns and per unit price and also provide operational support through enterprise solutions.

    Sixth Sense founder and CEO Nikhil Vora said, "Fitness and wellness is at an inflection point in India and Fitternity is at the driver's seat propelling Indians towards a healthier life. Through their unique offerings for consumers, insurance companies and corporates, Fitternity will dominate the $7 billion (2022E) fitness market in India."

    The company is also working with corporates & insurance companies to propel preventive healthcare among Indians. Fitternity along with Aditya Birla Wellness Private Limited has launched a digitally enabled wellness and rewards programme offering workouts to users across the Fitternity ecosystem of gyms & fitness centres. It is also enabling corporate leaders to implement employee-wellbeing initiatives, by replacing outdated reimbursements and inconvenient annual memberships with pay-per-session credits directly into the employees' phones enabling true convenience and flexibility to achieve their fitness goals. Fitternity recently partnered with Reliance Nippon Life Insurance Company to launch one of the biggest fitness challenges, #WalkPeChal Mission Moon – with a goal to achieve 100 crore steps in 30 days via step-counters and fitness sessions booked through Fitternity.