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Tag: FITPASS

  • FITPASS makes strategic hires and ambitious expansion plans

    FITPASS makes strategic hires and ambitious expansion plans

    Mumbai: India’s fitness membership brand, FITPASS, is pursuing an aggressive growth strategy to expand its presence in the industry. The company plans to significantly grow its leadership and operations teams, aiming to aggregate and standardize gyms and fitness centers to reach 500 cities across India by mid-2026. This expansion focuses on strengthening its core areas—network expansion, monetisation, sales, and category growth—in response to the rising demand for accessible and affordable fitness solutions. FITPASS aims to reshape the fitness landscape across India by capitalizing on this trend.

    Spearheading this ambitious drive is Avnish Sharma, newly appointed vice president of network growth & monetisation. Sharma, a veteran with over 14 years of experience at tech giants Paytm and Practo, will be instrumental in FITPASS’ rapid expansion into tier two and tier three cities. His role is pivotal not only for growth but also for driving profitability and optimising revenue streams across the network of gyms and fitness centres in both new and established markets.

    Preeti Singh steps in as AVP of growth and alliance (corporate sales). With over a decade of experience in corporate sales and benefits consulting with renowned organisations like HCL Tech, Squickr, Via.com and more, Singh will report to Mohit Dang, vice president of revenue & partnerships (corporate sales). Together with  Dang, she will work on expanding FITPASS’ corporate partnerships and driving significant market penetration.

    Complementing the brand’s future vision, they have also onboarded four other experts to propel its aggressive expansion:

    . Manish Prajapati, appointed as AVP of network growth and monetisation, brings significant expertise from his tenure at healthcare leaders Apollo and Practo. He will work closely with  Sharma to drive brand’s network growth and expansion. His extensive experience in scaling networks within the healthcare sector will be instrumental in driving FITPASS’ expansion efforts, as he possesses a profound understanding of regional dynamics and growth strategies.

    .  Rishabh Tiwari joins as senior manager of network growth and monetisation under the leadership of  Sharma, bringing nine years of industry experience to the table. Tiwari’s expertise in market analysis and strategic planning will be instrumental in identifying high-potential markets and optimising FITPASS’ expansion strategy across diverse geographical regions.

    .  Savneet Kaur joins as senior sales manager (corporate sales), bringing nine years of experience from industry heavyweights like Cure.fit and ITC Fortune. Kaur will assist  Dang and Ms. Singh to accelerate sales growth, playing a key role in FITPASS’ aggressive growth agenda.

    .  Yusuf Ahmed takes on the role of category manager, leveraging his decade of experience across major fitness brands such as Cure.fit (Cult.fit), Fitline India, Fitness First India, and Gold’s Gym. Ahmed will lead efforts to keep FITPASS at the forefront of industry trends, ensuring that its offerings continue to set new benchmarks.

    This expanded team aims to grow FITPASS’ premium gym and fitness centre network to over 10,000 locations by the end of 2025 while broadening the company’s footprint across 1,500-1,600 PIN codes. The focus extends beyond mere expansion, with a clear mandate to drive profitability, optimise revenue streams, and keep FITPASS at the forefront of industry trends.

    “Our team’s expansion reflects our unwavering commitment to revolutionising the fitness industry in India,” said FITPASS co-founder Akshay Verma. “The collective expertise of our new leaders will enable us to scale rapidly and effectively, especially as we expand our network into tier 2 and tier 3 cities. Currently, users across 573 cities are already engaging with our platform’s digital offerings- A.I. fitness training module and nutrition consultations, this is a significant milestone, not just for FITPASS, but for a fitter Bharat. We are confident that with their combined strengths, we will continue to deliver exceptional value to our users and partners while leading the industry’s evolution.”

    This move comes at a critical time for India’s fitness industry, which is evolving due to increased health and wellness priorities post-pandemic. By enhancing its leadership and focusing on innovation, FITPASS is not just adapting to market trends but shaping the future of fitness in India, especially in tier two and three cities. The company aims to meet the growing demand for flexible fitness solutions, reinforcing its position as a key platform for health-conscious individuals across the country.

  • FITPASS onboards industry giants for senior leadership roles

    FITPASS onboards industry giants for senior leadership roles

    Mumbai: FITPASS, a fit-tech brand, has strengthened its marketing and growth engine capabilities by onboarding industry giants for senior leadership roles. This move is intended to boost the brand’s market penetration and deliver more than a threefold increase in growth by 2024-2025.

    Leading the charge is Abhinay Singh, FITPASS’ newly appointed vice president of growth. As a renowned authority in the field and with ten years of leadership experience, Singh previously led marketing and growth at Redcliffe Labs and Thyrocare Technologies. His expertise in business scaling, growth acceleration, and process optimisation is expected to greatly benefit FITPASS. Currently, FITPASS holds a 52 per cent market share in the fitness app category, making it the leading brand by a significant margin. Singh’s strategic approach to performance marketing will play a crucial role in expanding the brand’s reach and further strengthening its position within the competitive Indian fitness market.

    Joining him are AVP of digital marketing Neeraj Kumar and AVP of brand and communication Shaleen D’souza. Kumar brings over thirteen years of extensive experience in digital strategy and marketing, having held key roles at Redcliffe Diagnostic and Healthians. He has successfully conceptualised and executed campaigns that significantly increased digital adoption and brand visibility. His excellence in data-driven decision-making, strategic planning, and multi-channel expertise will be instrumental in advancing FITPASS’ vision for a healthier India.

    On the other hand, D’souza, with over ten years of experience, has worked with reputable branding agencies such as Vector Brand Solutions (Quotient Group) and Mirum (WPP Group). She has managed full funnel marketing for notable brands like TVS Eurogrip, Flipkart Seller Hub, Raymond, Shoppers Stop, Tata Housing, and more. Known for her exceptional skills in communications and brand development, D’souza will be a valuable asset in strengthening and enhancing FITPASS’ internal and external communications and brand growth.

    Upon accepting his new role, Abhinay Singh shared, “I am looking forward to starting this journey with FITPASS, focusing on our shared mission to make fitness accessible and enjoyable for every Indian. Working with Akshay and Arushi is indeed a great opportunity because I truly believe in the brand they have built and in FITPASS’ potential to transform the fitness and wellness landscape in our country. By leveraging cutting-edge technology and data-driven insights, I’m committed to improving our services and expanding our reach so that fitness is within everyone’s grasp. My goal is to triple the company’s growth by expanding our presence in the D2C segment and increasing our brand’s visibility to further boost market discoverability. With our new core team members, Neeraj Kumar and Shaleen D’souza, I’m confident we can achieve our goals quickly and effectively.”

    FITPASS co-founder Akshay Verma highlighted the strategic importance of the new appointments, stating, “We are experiencing rapid growth at FITPASS. With such renowned industry experts joining the FITPASS family, we have a remarkable opportunity to strengthen our market leadership. FITPASS is on track to serve over 50 million consumers in the next five years, aiming to fortify our FITSTERS community and substantially expand our reach. Our newly appointed growth and marketing team understands the significance of this milestone and shares a deep synergy with FITPASS’ mission to make fitness accessible to everyone across the nation.”

    He further added, “I am confident that Abhinay’s expertise in strategic planning, process optimisation, and growth hacking will help us achieve our goal of reshaping the fitness landscape in India and creating the most productive workforce of tomorrow. Under his guidance, our internal teams, both existing and new, will play a crucial role in helping millions of fitsters overcome inactivity while propelling FITPASS towards significant growth.”

    FITPASS stands at the forefront of democratising fitness access across India, boasting a network of premium gyms and fitness centres. With over 1.1 million monthly active members nationwide, FITPASS embodies the ethos of making fitness affordable, accessible and enjoyable through cutting-edge technology and personalised services. From all-access universal smart memberships to AI-led coaching plans, personalised nutrition assistance and tailored corporate wellness programs, FITPASS is the ultimate companion on your fitness journey.

  • FITPASS and Wexer unite to revolutionise digital fitness in India

    FITPASS and Wexer unite to revolutionise digital fitness in India

    Mumbai: In a pivotal move that reshapes the Indian fitness industry, FITPASS, the nation’s leading fitness and wellness platform, has joined forces with Wexer, the world’s leading digital content provider. This strategic partnership heralds Wexer’s foray in the Indian market and signifies a new era in digital fitness. FITPASS’s collaboration with Wexer is not just a business arrangement but a pathway to innovation and long-term growth. It aims to revolutionise both the Indian and global fitness technology sectors, leveraging FITPASS’s vast network and Wexer’s expertise in digital solutions to create unparalleled fitness experiences.

    By joining forces with Wexer, FITPASS not only expands its global influence, gaining access to over 4000 global studios but also solidifies its position as a global fitness authority. This partnership also marks Wexer’s strategic entry into the Indian market, leveraging FITPASS’s robust customer base and expansive network to make a profound impact on the Indian and global fitness technology sectors. With a focus on blending localized insights with global expertise, this synergy is set to transform the fitness landscape.

    The partnership is uniquely tailored to the diverse needs of the Indian population, customizing Wexer’s offerings to cater to a wide range of demographics, from teenagers to the elderly. A significant emphasis is placed on enhancing the accessibility and affordability of fitness solutions in India’s tier three and tier four cities, where nearly 50 per cent of the nation’s youth resides. This approach underscores FITPASS’s commitment to inclusivity and its mission to make fitness accessible to every corner of the country.

    At the core of this collaboration lies the commitment to provide affordable, inclusive fitness solutions, particularly in India’s underrepresented areas. FITPASS’s dedication to making fitness accessible and budget-friendly aims at bridging the fitness divide, targeting young, internet-savvy, and well-informed consumers in these regions.

    The collaboration boasts an extensive range of Fitness & Wellness Modalities, including Bootcamp, Cycle, Box & Fight, Cardio, Cycling, Dance, Pilates, Strength, Stretch & Recover, Wellness, and Yoga. Featuring over 2900 international trainers from more than 50 countries, the partnership reflects FITPASS’s commitment to delivering a holistic fitness experience to all age groups.

    FITPASS’s services include specialized programs for teenagers, pregnant women, and postpartum women, offering comprehensive health approaches and online videos. This attention to diverse demographics underscores FITPASS’s holistic approach to health and wellness.

    Enhancing FITPASS-TV, the collaboration incorporates content from globally renowned studios and trainers, leveraging Wexer’s fitness technology expertise. This development makes premium fitness content accessible to millions of existing and new users.

    FITPASS co-founder Akshay Verma, shared his vision for the partnership, emphasizing the strategic importance of making fitness accessible across India, including rural areas. “Our strategic partnership with Wexer is a pivotal step in redefining fitness accessibility in India, home to the world’s largest working population. This collaboration is more than a business alignment; it’s about fueling innovation and long-term  growth in fitness culture. By enhancing FITPASS offerings, we aim to empower India’s vast workforce to be fit, strong, and healthy. Our mission extends beyond urban centers; we are committed to penetrating rural areas, which house a large part of our population across age groups. With Wexer’s expertise in fitness technology, we aspire to bridge the fitness accessibility gap, making top-tier fitness experiences a reality for every Indian, regardless of their location. FITPASS TV is just the beginning – our vision is to reach millions more, transforming fitness into a way of life for the entire nation.”

    Wexer head of APAC Sam Aldred shared his excitement about the association, stating, “Wexer is thrilled to support FITPASS, a rapidly expanding and forward-thinking brand, in broadening their digital offerings. This collaboration marks a pivotal moment for Wexer in India, and the partnership aligns seamlessly with Wexer’s brand motto, adding value by enhancing accessibility and engagement in the evolving fitness landscape.”

    The partnership not only opens up significant growth opportunities in India’s fitness and wellness sector but also showcases the shared commitment of both organizations to delivering exceptional fitness experiences nationwide, contributing to holistic well-being.

    Exclusive videos from this collaboration can be accessed on the official FITPASS website.

  • FITPASS surpasses 7,500 centres in India and unveils expansion plans!

    FITPASS surpasses 7,500 centres in India and unveils expansion plans!

    Mumbai: India-wide Release, 25 October 2023: FITPASS, India’s premier Fit-Tech brand, is making bold strides in its quest to redefine fitness access across the nation. With ambitious plans to expand into 15 new cities by the end of 2024, FITPASS has undergone a remarkable surge in growth, adding an impressive 2,000 gyms and fitness centres in the past year alone. This milestone has catapulted FITPASS’s network to an impressive 7,500 establishments across the country, making it India’s largest single fitness membership service, offering unprecedented flexibility and access, tailored to individual preferences across 1277 pin codes.

    As the fitness landscape evolves, this expansion represents a strategic response to the growing demand for affordable and accessible fitness solutions in previously untapped markets. By introducing its services to these new cities, FITPASS aims to inspire individuals to prioritize their health and well-being at their convenience. Members will now have access to an extensive network of 7,500+ gyms and studios, along with a suite of in-app features, including fitness content, personalized diet plans, and an AI-powered fitness coach.

    FITPASS has firmly established its presence in major metropolitan areas like Mumbai, Delhi, Bangalore, and Hyderabad along with Tier 2 & Tier 3 cities including Amritsar, Guwahati, Bhopal, Lucknow, Surat, Coimbatore and many more. Simultaneously, it plans to embark on an ambitious journey into Tier-2 and Tier-3 cities, including Nagpur, Nashik, Mysore, Trivandrum, Rohtak, Meerut and more. The overarching goal of this expansion strategy is to consistently target at least three new cities every quarter across India, with the aim of inspiring millions of Indians to embark on or enhance their fitness journeys.

    FITPASS champions the belief that fitness should not be constrained by one’s lifestyle but should be a part of it. With its innovative membership model, it provides unparalleled access to a wide range of fitness centres, offering over 2,25,000 workout options such as gym, yoga, Zumba, Pilates, swimming, CrossFit, and more. Garnering a significant market share in a highly competitive industry, FITPASS recorded over 13,00,000 downloads last year alone, with an impressive number of lifetime downloads.

    FITPASS co-founder Arushi Verma shared her enthusiasm, stating, “In the past year, FITPASS has successfully partnered with over 2,000 gyms and fitness centres, expanding our network to cater to a wider audience. This expansion has fortified our presence and foothold in our existing 40 cities. Our efforts have yielded remarkable results, with a significant 116 per cent growth in new subscribers. Additionally, we are proud to have 67 per cent of our subscribers become repeat customers, demonstrating their satisfaction with our platform and the benefits it offers.”

    FITPASS addresses diverse fitness needs with four distinct membership options: FITPASS, provides access to gyms and fitness centres nationwide; FITFEAST, offers round-the-clock in-app personal nutritionist services, and FITCOACH, an AI-enabled fitness coach that adapts to individual requirements and performance. Additionally, FITPASS introduced FITPASS-TV during the lockdown, delivering fitness at home through certified trainers.

    Commenting further on the expansion, FITPASS co-founder Akshay Verma emphasised, “In 2015, FITPASS made its debut with the goal of democratizing fitness in India through tech-driven accessibility. By dispelling the notion of fitness as a luxury, we established it as an accessible and convenient option. We undertook a transformative initiative by challenging and reshaping the conventional annual subscription model, breaking it down into more flexible components such as monthly and quarterly plans. This groundbreaking strategy garnered continuous engagement from our partners, leading to strong and ongoing partnerships. Additionally, we also recognized the significance of employee well-being and its direct impact on an organization’s overall success. In line with this, we introduced our employee wellness program this year, which has already gained traction with over 5,00,000 employees across various organizations.”

    FITPASS’s expansion into new cities solidifies its position as a trailblazer in the fitness industry. With a growing network of fitness centres, FITPASS members can enjoy unparalleled flexibility and convenience, enabling them to stay active and maintain a healthy lifestyle across India. FITPASS continues to lead the way, making fitness accessible to all.