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Tag: fitness brand

  • PowerMax expands to Qatar, Saudi Arabia, Dubai & UK

    PowerMax expands to Qatar, Saudi Arabia, Dubai & UK

    Mumbai: PowerMax, an Indian fitness equipment brand, has expanded globally to countries like Qatar, Saudi Arabia, the UK, and Dubai. PowerMax, known for its innovative fitness solutions, has built a reputation for quality, performance, and customer satisfaction, transforming homes and gyms.

    Having established a strong foundation in India, PowerMax has consistently provided top-quality fitness equipment to millions of gym enthusiasts. Building on this success, the brand is now prepared to enter global markets, focusing on key areas such as Germany, Canada, the US, and Mexico — regions with significant growth in the fitness industry. PowerMax plans to expand its presence through physical stores and by partnering with Amazon, Noon, and Carrefouruae to strengthen its online reach.

    This expansion marks a significant milestone for PowerMax, enabling fitness enthusiasts worldwide to easily purchase its products from home. By extending its excellence in fitness globally, the brand aims to empower people to transform their bodies with its exceptional exercise equipment

    “We are beyond thrilled for this new chapter that PowerMax is writing,” said PowerMax managing director Sanjay Goyal. “Entering global markets for us demonstrates not only the strength of our brand but, more importantly, our commitment to world-class fitness solutions. We have no doubt that our products will speak to fitness enthusiasts from around the world and that we shall continue to empower people in attaining their fitness goals.”

    PowerMax is committed to providing a top-notch customer experience and building lasting relationships with fitness enthusiasts. Through its high-quality equipment and comprehensive customer support, PowerMax enables people worldwide to engage in physical fitness to achieve a healthier lifestyle.

  • Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Mumbai: Leading lifestyle & fitness brands boAt and cult.fit have joined hands to launch a first-of-a-kind at-home workout program, Fitness Xtended.

    The six-week programme is a combination of yoga, strength and conditioning exercises, and HIIT workouts curated by some of the most popular fitness & lifestyle coaches, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa.

    This partnership emphasises the beauty of performing fitness along with accurate tracking and the impact that it can have when done together.

    The programme provides exclusive fitness videos on boAt’s crest app that can be accessed by anyone who owns select boAt smartwatches. The content is also available on the cult.fit app.

    The programme includes two phases of three weeks each and will cover 24 sessions over six weeks. Going forward, both brands plan to come up with more unique content and initiate various promotional activities on digital under the ‘Fitness Xtended’ campaign to reach a larger audience.

    Expressing his thoughts about the partnership, cult.fit growth and business head Naresh Krishnaswamy said. “We have always emphasised the importance and value of fitness. To bring about a shift in people’s attitude towards fitness and make India a healthier country, we are happy to engage with our audience in creative ways. This partnership with boAt is a new approach to influencing people about fitness, with the power of accurately tracking vitals, so each of us can understand our unique bodies better and find the best way to stay fit and healthy.”

    Adding to it, boAt brand manager Siya Wadhawan said, “In collaboration with the cult.fit, we’re excited to be part of this fitness revolution. By customising workout routines and running plans, our smartwatches enable users to move beyond basic activity tracking and advance in their fitness journeys. With this partnership, we continue to inspire and support boAtheads with products that support healthy living and enable them to select a fitter lifestyle.”

  • Kaustubh Radkar becomes Garmin India’s brand ambassador

    Kaustubh Radkar becomes Garmin India’s brand ambassador

    Mumbai: Garmin India has signed Indian triathlete Kaustubh Radkar as the brand ambassador of its fitness segment. Kaustubh Radkar has also been chosen as one of the Fit India ambassadors, as part of Prime Minister Narendra Modi’s Fit India Movement, which was started in 2019. The movement’s goal is to lead the country down a road of fitness and wellness, transforming India into a fit society.

    Radkar has also been involved with Garmin India as a coach and will now be the face of Garmin’s fitness segment in India which includes running, cycling and swimming featuring devices such as the Forerunner GPS Smartwatch, Edge GPS bike computer, Rally Series and Tacx series.

    Kaustubh Radkar is an Ironman certified coach and is the first and only Indian to complete the Ironman Triathlon on 30 occasions. In 2017 October and May 2022, he was the only Indian to complete the Ironman World Championship in Kona Hawaii and in St. George, Utah. Having studied and worked at the prestigious Johns Hopkins University in Baltimore, MD (USA), he was the fastest Indian at the Comrades Ultra Marathon in 2016 and holds the record for the fastest debut for an Indian at Ultraman Florida. He was also a former Indian national swimming champion from 1995 to 2000. The Ultraman triathlon is a three-day event that includes 10 km of swimming, 423 km of cycling, and 84.4 km of running (for a total of 517.5 km) carried out over three days with a 12-hour cut-off on each day.

    Commenting on the announcement, Garmin Southeast Asia and India director Sky Chen said, “We are thrilled to make Kaustubh the face of Garmin fitness segment in India and we feel he truly embodies everything Garmin stands for. Garmin products have always been the first choice of athletes and runners across the world. We are confident that Kaustubh and his achievements will inspire the young generation and future athletes in India to train hard and reach new heights in sports. We look forward to our association with Kaustubh Radkar.”

    Talking about becoming the face of Garmin India’s Fitness segment, Kaustabh Radkar stated, “I have been an avid user of Garmin products for the past 14 years and have been involved with Garmin India as a coach since 2018. As an Ironman triathlete, I need to constantly train across multiple disciplines, i.e. running, swimming and cycling, and I’ve always depended upon my Garmin devices for my training and fitness. Garmin products have always been an excellent training partner in my journey, especially when I’m going for a Marathon or Ultramarathon or Ironman. I believe in what Garmin has to offer and that is why I stand with them today.”

  • CultFit ropes in Nora Fatehi as brand ambassador

    CultFit ropes in Nora Fatehi as brand ambassador

    MUMBAI: Fitness brand CultFit on Friday onboarded Bollywood actress Nora Fatehi as its brand ambassador. She is the first female brand ambassador for CultFit, which has been endorsed by actors Hrithik Roshan and Tiger Shroff in the past.

    Joining the fitness mission, Fatehi will introduce her signature workout routine that would be followed by the CultFit fitness centres across the nation.”Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote a fit and healthy lifestyle,” said Fatehi on her association with the brand.

    CultFit’s growth and marketing head Naresh Krishnaswamy said, “Over the past few years, the brand has gained a lot of love from our members, and fitness and sports enthusiasts across all age groups. We have grown as a business into an all-encompassing digital and offline fitness platform, and we are also seeing women as an emerging segment, embracing our digital fitness options. We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Nora Fatehi is the perfect face for the brand as it stands today and we are thrilled to have her on board as our first female brand ambassador. Her dedication to fitness coupled with her growing popularity makes her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”

    Identifying dance as a major form of fitness, Hrithik Roshan, Tiger Shroff as well as Nora Fatehi have proven to influence the audience to opt for healthier routines by including dance in their workout, said the brand in its statement.