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Tag: Firstpost

  • Network18 ropes in ex Flipkart exec Manish Maheshawari as CEO of Web18

    Network18 ropes in ex Flipkart exec Manish Maheshawari as CEO of Web18

    MUMBAI: The Network18 Group has roped in Manish Maheshawari as the new CEO of Web18. Maheshawari was previously with Indian eCommerce major Flipkart as VP and head of its seller ecosystem. Maheshawari will lead Network18’s digital and e-commerce assets which includes digital portals such as moneycontrol.com, ibnlive.com, in.com, firstpost.com, etc.

    As the CEO of Web18, Maheshawari’s immediate priorities will be  to drive content, monetization, new business, inorganic growth, and product portfolio management.

    Talking about the new appointment, Network18 group chairman Adil Zainulbhai said, “Manish brings with him a good mix of Silicon Valley tech product culture and an understanding of ground realities of India. Both these qualities will be crucial as we take Network18 to the next level of digital transformation. He has a proven track record of taking up projects and achieving a scale of tens of millions, building cross-functional teams that deliver in large setting with an unflinching focus on customer experience.”

    Maheshawari can be credited with growing Flipkart’s marketplace by 10x — from 10,000 sellers in February 2015 to over 100,000 sellers in February 2016.  Prior to that, he co-founded txtWeb and grew it from scratch with over 16 million mobile users in India alone.

     

  • Firstpost.com rolls out new TVC focussing on journalists

    MUMBAI: Firstpost.com has launched its new commercial, which focuses on journalists. The campaign has been conceptualised and created by Contract Advertising.

    The commercial shows the unsung hero of the journalism world – the journalist, the source of knowledge, “walking miles, dodging gunfire and battling it out with critics”, only to get his/her effort out to the world – one day late.

    The TVC highlights the obvious flaw with the existing ‘newspaper‘ model, that of delivering the ‘daily‘ news the day after it has occurred, the company said.

    Firstpost.com VP Durga Raghunath said, “Our entire positioning is about digital first. With our first commercial we wanted to encourage readers to seek news the day it happens on Firstpost.com and with the second, we want readers to know that our growing team of journalists are and will be focused on digital. We want journalism to be broken and created for the web.”

    Contract Advertising chief creative officer Ravi Deshpande added, “While celebrating serious journalism, the film punctures it to make the point that newspapers bring you all that fiery passionate journalism a day late. Perhaps then, journalists may consider Firstpost to be a better place to work. And not just journalists, Firstpost are designed to be news that people consume while being on the move.”