MUMBAI: Bloomberg TV Philippines debuted this week with live programming broadcast from its new studio in Manila.
Bloomberg Television Philippines is a partnership between Bloomberg TV and Philippines’ media companies Cignal TV, which is also the country’s largest direct to home (DTH) satellite provider.
The debut signalled a further step in BTV’s commitment to deliver the best global and locally relevant business news in key Asia markets, with the Philippines being the third-largest English speaking market in the world.
The First Up Philippines one-hour show went live on air at 7 am local time on Monday, featuring a rare interview with billionaire port operator and casino tycoon Enrique Razon and reports from Bloomberg journalists in New York, Hong Kong and Singapore.
Thought Leaders, a weekly show, featured Philippines Finance Secretary Cesar Purusima.
Future programming will include an in-depth focus on next year’s Presidential election and interviews with candidates as part of the channel’s commitment to fast and accurate daily global broadcast material with unique, tailor-made local content.