Tag: Firefox Bikes

Art-E wins marketing mandate for Firefox Cycles

Mumbai: Art-E Mediatech, India’s creative, media, and martech agency, has announced its latest collaboration with Firefox Cycles. As a part of the mandate, Art-E will be responsible for developing and executing a comprehensive 360-degree marketing strategy for Firefox Cycles that involves in-store to offline marketing; media buying; managing their social media; performance marketing, and brand marketing. The mandate will be managed by the agency’s Delhi branch.

Speaking on the new mandate, Art-E partner & CEO Amit Dhawan said, “Winning this mandate is a testament to our team’s creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see where our journey takes us together.”

“We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today’s ever-evolving digital media landscape,” commented Firefox Bikes CEO Sriram Sundreson.

August 22, 2024
Havas Media Group bags Firefox’s integrated media mandate

Mumbai: In a multi-agency pitch, Havas Media Group India won the integrated media mandate for Firefox, the top premium bicycle brand in India and a subsidiary of the Hero Cycles Group.

The mandate includes responsibilities for offline & online media, and SEO. The account will be handled by Havas Media Group managing partner (head-North1) Roopali Sharma in the agency’s Gurgaon location, under the direction of the company’s president & chief client officer Uday Mohan.

Firefox, a global leader in the premium and mid-premium bike categories since its establishment in 2004, offers an extensive and exclusive range of luxury motorcycles and accessories.

The company sells high-end, stylish mountain bikes, road bikes, city bikes (or hybrid bikes), bikes for women, kids, & juniors, electric bicycles, and adventure & outdoor gear including backpacks, bike panniers & pouches, jerseys & t-shirts, and windcheaters & breakers.

In addition to its e-commerce-enabled website, Firefox Bikes has more than 500 outlets and customer experience centres spread out across tier 1 and metro cities in India.

Firefox Bikes CEO Sriram Sundresan said, “At Firefox, we are driven by a passion for biking and adventure. Being the pathbreakers, Firefox takes pride in revolutionising biking as a means of transformation, and we’ve seen tremendous growth in the adoption of biking as a preferred lifestyle choice. In Havas, we found a partner that shares a similar passion for connecting brands and consumers through meaningful media experiences. We are delighted to have them on board as our media partners and look forward to a great partnership.”

Havas Media Group India CEO Mohit Joshi said, “We are proud to have bagged the integrated media mandate of Firefox, a niche category brand that has pioneered the growth of premium biking in India. With people getting increasingly aware of leading a healthy lifestyle and embracing sustainable ways of living, there has been a paradigm shift in the preferred mode of transportation – from conventional ICEs to EVs to bicycles. We look forward to an adventurous partnership by further strengthening the brand’s journey and its vision, as it forges meaningful connections with its consumers.”

October 10, 2022
Firefox Bikes onboards Manika Sharma as marketing head

Mumbai: Bicycle brand Firefox Bikes on Thursday announced the appointment of Manika Sharma as its head of marketing. She will be responsible for strengthening the brand’s position in the market and enabling the next wave of growth.

Sharma is a seasoned marketing professional who comes with over 14 years of experience in building brands and communication. Her past stints include names like PepsiCo, ITC, The Times of India, and BBDO and her most recent assignment was with Signify (formerly Philips Lighting India)

Speaking on the appointment, Firefox Bikes CEO Sukanta Das said, “We are delighted to have a passionate and seasoned professional like Manika join our Firefox team. Manika brings with her a wealth of experience in brand management and marketing communications that will play a pivotal role in the growth of our journey. We are confident that her expertise will be valuable as we build the next generation of Firefox riders in India.”

Commenting on her appointment, Sharma said, “This is such an exciting time to be a part of the Firefox journey. The cycling industry has witnessed an unprecedented boom in recent years. I am thrilled to be given this opportunity and look forward to further strengthen the Firefox brand equity and presence across the country and drive quality growth.”

July 15, 2021
Firefox Bikes ties up with Disney, Marvel for kids bike range

NEW DELHI: The Marvel Cinematic Universe (MCU) was a blockbuster hit in India, winning hearts across demography, but the superheroes gained most popularity with kids and teenagers. Looking to capitalise on this craze for all things MCU, premium bicycle brand Firefox Bikes has launched a range of Disney and Marvel comics branded cycles for kids.

Featuring iconic characters like Ironman, Captain America, Black Widow, Elsa and Hulk, these cycles are available at all Firefox outlets across India. With this licensing agreement with Disney India, Firefox Bikes aim to expand its portfolio of bikes for kids.

Firefox Bikes CEO Sukanta Das said, "Kids segment is one of the largest growing single age demographics among all cyclists. This growth is essentially attributed to the rising demand for bicycling as a fun activity among children who are hugely influenced by cartoon characters and superheroes. These fictional characters hold supernatural powers and extremely strong characteristics that appeal to children. Kids embrace these characters as they teach them important virtues like selflessness, loyalty, courage and self-sacrifice. Kids adore seeing their favourite characters on their bikes. The Disney tie-up bodes well for Firefox bikes as kids resonate with Disney and Marvel characters widely."

"The launch of this new range further strengthens Firefox Bikes portfolio of kids’ cycles in India. We aim at selling over double the number of kids bikes this year as compared to what we sold last year," he added.

The number of children spending time cycling is increasing significantly. Firefox Bikes registered 2X sales growth last year that was largely driven by the kids' segment. Currently, Firefox markets around 10+ models of kids’ cycles and are present across India with a retail network of over 500+ stores.

January 7, 2021
Firefox makes choosing your adventure bike an experience to remember!

New Delhi: Firefox takes another step towards making adventure and fitness a part of everyday life, launching its first of a kind concept store in New Delhi. This exclusive experiential store located at B- 306, Saraswati Vihar, Pitampura, New Delhi and is spread over a sprawling 1400 sq. feet which make choosing the perfect Firefox Bike more interactive and fun. The store is designed with an aim to provide an engaging, interactive and immersive experience to the consumers.

Firefox is looking to reignite the passion for health and adventure by creating such experiential stores thereby, attracting existing and potential customers. The brand has a diverse product portfolio and caters to customers across ages with its attractive and innovative offerings.

Sharing his thoughts on the inauguration, Mr. Sukanta Das, CEO, Firefox Bikes said, “We at Firefox are very excited to announce the launch of our first exclusive experiential store in the capital city. The new store is equipped with innovative digital activations which will create a new exciting experience for the customers. We firmly believe this experiential store will cement our position as an innovative industry leader and certainly raise the benchmark for our customer service. We invite our customers to come and explore the store as we look forward to receiving great feedback from them and add value to their overall Firefox experience.”

Some interesting aspects about this new store include the “Find My Bike App” designer to assist walk-ins to find the perfect bike(s) as per their individual need. The “Virtual Bike Simulator” as the name suggests allows the rider to experience the ride quality, posture and aspects of performance and comfort. Another unique talking point is the ‘Social Wall’ which is a dynamic screen displaying the experiences of Firefox customers across India which they share in the form of tweets or Instagram stories. To sum it all this is one bike store you must visit irrespective of you being a beginner, amateur or professional biker.

Currently, FireFox has presence in over 75 cities pan India with a retail footprint of over 250 outlets out of which 4 are exclusively owned and operated by the brand and the rest are operated by their robust dealer and franchisee network.

January 16, 2020