ITV

Tag: Fire TV

  • Ease Live IBC launch enables sports fans to interact on all devices – including connected TVs

    Ease Live IBC launch enables sports fans to interact on all devices – including connected TVs

    Mumbai: Ease Live (an Evertz company), the interactive sports experts, today announced that it has developed the capability for its interactive platform to provide perfectly synced interactive experiences on Connected TVs, on top of its existing ability to enable TV viewers to interact with the action on mobiles, PCs and tablets. In addition, IBC will also see Ease Live (IBC: 1. B79) launch and demonstrate a new soccer pack that is integrated with leading sports data providers, and includes templates and functionality designed specifically for operators with soccer rights.

    A hand holding a phone and watching a football game on a televisionDescription automatically generated

    As an industry first, Ease Live recently launched connected TV interactivity for a major US regional sports network, which enabled fans to engage with interactive baseball overlays on Apple TV, Roku, Fire TV and Google TV as well as mobile devices.

    “That the Ease Live platform now enables sports video to be interactive on all connected screens is a huge step forward in engaging the audiences across the screens,” said OTT Advisors & managing partner Chris Wagner. “It’s really a game changer for broadcasters and operators with sports rights looking to drive fan engagement while also unlocking new ad inventory and monetization opportunities.”

    Ease Live is a Software-as-a-Service (SaaS) solution embraced by sports leagues, broadcasters, and content providers globally. This interactive graphics platform gives leagues and media companies streaming live sports and other live events the necessary tools to create, build, and provide interactivity to millions of fans and other viewers across multiple platforms in real time. The platform delivers edge-rendered graphic overlays, adding interactive experiences to existing TV, Over-The-Top (OTT) services and apps. With Ease Live, sports fans can interact with in-game statistics, participate in watch parties, polls, trivia, access instant replays and gaming – all without leaving the event.

    Ease Live has enabled streaming service operators to boost viewing duration and engagement by over 50 per cent through interactivity synced to the TV and accessed via PCs, tablets and mobile. The result is that Ease Live helps its customers create exciting new advertising inventory and monetization opportunities.

    “Interactivity on mobile and tablets drives sports fan engagement and lengthens duration of viewing, leading to increased revenue opportunities,” said Ease Live CEO Kjetil Horneland. “The new Connected TV interactivity we’re launching at IBC enables sports leagues, broadcasters and OTT service providers to make all of this possible on the primary screen in the home, the Connected TV, and control the experience through the TV remote. In addition, we are launching a new Soccer pack, that is pre-integrated with feeds from leading sports data providers. By combining ease of launch with device universality and packs for all major sports, Ease Live enables broadcasters and operators to get interactive quickly on all connected devices, while fans can get closer to the action through interacting however they choose, with the sport they love.”

  • One in three Fire TV customers said farewell to cable/DTH in 2021: Amazon

    One in three Fire TV customers said farewell to cable/DTH in 2021: Amazon

    Mumbai: One in three Fire TV customers said farewell to a cable or DTH connection in 2021, while one out of every four added or upgraded to a newer, faster version of Fire TV devices to enhance their TV watching experience, according to findings from Amazon’s ‘Fire TV Streaming Trends for 2021’ released on Monday.

    The report, sharing detailed insights on content consumption across its Fire TV devices in India, also revealed that customers spent nearly four hours each day watching content on their Fire TV devices, up from three hours per day in 2021. They interacted with Alexa on an average of once every four seconds on Fire TV devices.

    The devices were purchased in 80 per cent of the pin codes across India, with smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman witnessing an increased growth in sales. Fire TV Stick was among the top 10 most popular products on Amazon.in during Prime Day and Amazon Great Indian Festival. 35 per cent of customers gifted or shared Fire TV devices with their friends and families

    Comedy retained its spot as the most preferred TV genre. Fire TV users asked Alexa to play “Tarak Mehta ka Ooltah Chashmah” once every minute, making it the most searched TV show on Fire TV devices. “Peppa Pig,” “Doremon,” and “Cocomelon” were the most popular kids’ shows, with at least one user asking Alexa for these shows every minute.

    On Fire TV devices, consumers enjoyed watching the latest movies across languages, from the safety and comfort of their homes. Some of the most streamed films on Prime Video include Hindi – “Shershaah,” “Sherni,” “Sardar Udham,” Tamil – “Jai Bhim,” “Sarpatta Parambarai,” “Master,” Malayalam – “Drishyam 2,” “Cold Case,” “Malik,” Telegu – “Drushyam 2,” “Tuck Jagadish,” “Narappa,” and Kannada – “Rathnan Prapancha,” “Yuvarathnaa,” “Roberrt.”

    “The Family Man Season 2” was the most-streamed Indian show while “The Wheel of Time” was the most streamed international show on Prime Video on Fire TV devices.

    Further, one in every four users tuned into their Fire TV device to listen to music. Customers increased their streaming hours of Yoga and fitness apps by 15 per cent versus last year. Games on Fire TV devices emerged as another favourite for Indian customers. “Ludo King,” “World Cricket Championship,” and “Little Singham” were the top online games played on Fire TV devices.

    Smart home control requests by customers using Alexa on their Fire TV devices increased by over 150 per cent in 2021 versus last year.

    With the launch of the signature Fire TV Cube as well as Amazon’s first local manufacturing line to produce Fire TV devices, 2021 was a milestone year for Fire TV in the country.

    “With Fire TV, we want to keep the entire family entertained, especially now when people are spending more time at home,” said India head of Amazon Devices Parag Gupta. “There’s something for everyone, be it content for kids, grown-ups, movie buffs, or fitness enthusiasts. Fire TV is a preferred streaming media device for all-things-entertainment across India and globally—over 150 million Fire TV devices have been sold worldwide, with users streaming billions of hours of content every month. We will continue innovating on behalf of our customers to help them seamlessly discover and enjoy new shows, movies, and more.”

    Fire TV has sold more than 150 million devices worldwide and with users streaming billions of hours of content every month, Amazon aims to make it their go-to destination for all things entertainment.

  • Connected TV viewership growth: OTT users going beyond six-inch smartphones

    Connected TV viewership growth: OTT users going beyond six-inch smartphones

    KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content offered by leading streaming services, consumers don’t want to limit their viewing experience to six-inche screens anymore.

    It is undeniable that a large chunk of Indian consumers still watch content on mobile devices but their preference for the larger screen has increased by leaps and bounds, especially while they were homebound during lockdown. Moreover, the appetite for quality viewing experience also pushed them to larger screens.

    With smart TVs becoming more affordable, a number of TV households are replacing their old linear sets. Smart TV market has been on the rise over the last couple of years due to the entry of brands like Xiaomi, Vu, Real Me, One Plus, etc. In addition to that, traditional TV brands like Samsung, Panasonic, and LG also went aggressive in the segment. Reports have suggested the popularity of OTT content is driving smart TV growth in India.

    "India is one of the most exciting countries in the world with more than 200 million potential TV households and still underpenetrated. Smart TVs have become more affordable over the last three years, and represent the vast majority of all new TVs sold. People love having the ability to connect to the Internet and stream their favourite films and series on demand. We see an ever growing need among audiences to watch Netflix on a smart TV, at home, with their family,” Netflix India business development director Abhishek Nag said.

    Connected TV also includes streaming devices such as Roku, Chromecast and Fire TV. Users who don’t intend to invest in a brand new TV set are opting for these devices instead. Recently, Amazon said in a report that Fire TV users in India doubled consumption of entertainment content during their stay at home in 2020, with movies, cricket, online gaming and music gaining traction.

    “In 2025, we expect connected TV will reach over 40 million homes from around seven million homes today. This will further grow OTT viewership as people  prefer to watch content on a large screen if possible. Both Airtel and Jio have announced growth plans for home broadband. Hence, that’s growing to drive connected TV homes and viewership,” stated EY India partner and media & entertainment leader Ashish Pherwani.

    The prolonged shutdown of cinema halls and fresh content availability on OTTs also contributed to the uptake of connected TV. Over 50 per cent of Mirzapur 2 viewers completed the show within 48 hours of its release on Amazon Prime Video. Direct-to-digital releases Shakuntala Devi, Gulabo Sitabo, Coolie No.1,  Soorarai Pottru, Ponmagal Vandhal were the most watched movies from Prime Video on Fire TV devices. Users enjoyed sports content too as Disney+ Hotstar viewership increased 50 per cent during IPL 2020.

    Zee5 witnessed accelerated adoption of connected devices wherein, three out of five SVoD users watched content via connected devices, recording over 80 per cent growth during Covid2019. Overall engagement of the platform grew and the audience spent more time watching content on connected TV versus smartphone.

    “With the audience becoming acclimatised to the idea of work-from-home and social distancing owing to the pandemic, their content consumptions patterns have seen a drastic change and there has been a significant growth in terms of watch-time. The surge in content consumption is also partly driven by a big uplift in the use of connected devices,” shared Zee5 India chief business officer Manish Kalra.

    Earlier in a conference, head honchos from Disney+Hotstar, Voot, Amazom Prime Video also spoke of the shift towards the living room as opposed to mobile device viewing.  As a result of rapid growth lately, the current ratio of mobile-connected TV consumption for Zee5 stands at 50-50, Kalra revealed. This signifies higher engagement levels on CTV compared to content consumption on smartphones.

    “In terms of the genres, we have observed that the audience consumes more of family entertainment content. Some of the most watched content includes Jeet Ki Zid, Black Widows, Pareeksha as compared to crime and edgy content,” he added.

    On the back of surging demand for CTV, OTT services are increasingly forging partnerships with OEM manufacturers. Netflix’s Nag said the platform has tied up with global TV OEMs like Samsung, LG, Sony, Xiaomi, and OnePlus, and local TV OEMs like VU and MarQ, to ensure that all the members get the same consistent, high quality app experience, no matter which smart TV they choose. Zee5’s Kalra mentioned that the platform is available across all leading Smart TVs and smart sticks available in the market – Samsung, LG, Xiaomi, OnePlus, Sony; Amazon FireTV Stick and Mi 2k stick. Moreover, the streamer has a presence as Hot keys for Samsung, LG, TCL, Onida, Nokia and Marq TVs across all 2020 models.

    Although smart TV penetration is phenomenally low in India, going forwards it is projected to grow more swiftly than smartphones which have reached the 400 million threshold, Elara Capital VP research analyst (media) Karan Taurani noted. Moreover, affordability coming in with new players will boost growth. Hence, the mobile consumption of OTT platforms standing at 80-90 per cent can come down to 70 per cent in the next few years, albeit mobile devices will largely dominate the viewership for some time to come. However, the growth of connected TV viewership in India will be led by boxes offered by aggregators like Jio, Tata Sky, Taurani remarked.

    According to Deloitte India partner Jehil Thakkar, India is a mobile-first video consumption country and that will not change soon. Even, the launch of 5G can result in a better viewing experience for handheld devices. But viewership on connected TVs will parallelly go up, he asserted. During the Covid crisis, many users invested in new smart TVs or connected devices. These users will continue to consume content on those devices while they are homes, he opined. Along with that, the replacement of current TV sets in coming years will be mostly led by smart TVs only.

  • Mainstream TV is offering “Balcony Ticket” with Pay and Watch possibilities – THE FIRST OTT PLATFORM TO OFFER PAY PER VIEW MODEL.

    Mainstream TV is offering “Balcony Ticket” with Pay and Watch possibilities – THE FIRST OTT PLATFORM TO OFFER PAY PER VIEW MODEL.

    Mainstream TV OTT was launched when the world of Malayalam movie goers barely had any options to watch and enjoy movies. Our first Direct to Digital Premier Musical Chair had an immense reception across Malayalam speaking audiences, especially at gulf countries and the number of viewers from Angola, Libiya, New Zealand etc. shows the reach of Mainstream Tv app.

    Mainstream TV is available on iOS, Android, Fire TV and Chromecast.

    Musical Chair enquires the hidden truth behind death. The uniqueness in the theme is what makes Musical Chair different. Death still remains an unanswered question to the ever genius human race. Vipin Atlee is giving a new definition to death which is quite simple and understandable even for a normal audience. Apart from being the director, Atlee made memorable acting sequences as well in the movie.

    You can book the "Balcony Ticket" in Mainstream Tv and enjoy the movie same way as you enjoy it in a theatre. The viewer’s enjoys Mainstream release Musical Chair equally as they enjoy Amazon release Sufiyum Sujathayum. A bunch of brand new movies are waiting to be released through Mainstream TV and will reach the viewer’s soon.

    Mainstream Tv puts forward numerous marketing and entertainment possibilities.  It renders a super wide release for the movies so that the viewers from Trivandrum and Brooklyn can enjoy the movie at the same time. Audience from anywhere around the world with access to internet can enjoy the movie as they enjoy a movie in the theatres. This pay and watch which helps the producer to receive revenue directly is fault free and secured. We can avail the ticket range according to the producer’s requirement. One can purchase the "balcony ticket" in Mainstream TV through India's secured banks such as SBI, HDFC,ICICI etc. Mainstream TV had made sure that the payment gateway is faultless and highly secured.

    Siva, the founder & CEO of Mainstream Tv says, "A producer goes through immense pressure during a movie release. Mainstream TV could somehow reduce this anxiety. The producer can see the number of views and locations from which the movie is viewed. This gives clarity for the required promotion. The producer could also receive the revenue collected for his movie within 30 thirty days."
     

  • Amazon’s net income down to $2.5 billion in Q1

    Amazon’s net income down to $2.5 billion in Q1

    MUMBAI: Amazon.com, Inc. today announced financial results for its first quarter ending March 31, 2020. The result is a measure of how the Covid2019 pandemic is affecting the overall online shopping experience.

    Net income decreased to $2.5 billion in the first quarter, or $5.01 per diluted share, compared with net income of $3.6 billion, or $7.09 per diluted share, in first quarter 2019.

    Operating cash flow increased 16 per cent to $39.7 billion for the trailing twelve months, compared with $34.4 billion for the trailing twelve months ended March 31, 2019.

    Free cash flow increased to $24.3 billion for the trailing twelve months, compared with $23.0 billion for the trailing twelve months ended March 31, 2019.

    Net sales increased 26 per cent to $75.5 billion in the first quarter, compared with $59.7 billion in first quarter 2019. Excluding the $387 million unfavourable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales increased 27 per cent compared with first quarter 2019.

    Operating income decreased to $4.0 billion in the first quarter, compared with operating income of $4.4 billion in first quarter 2019.

    “From online shopping to AWS to Prime Video and Fire TV, the current crisis is demonstrating the adaptability and durability of Amazon’s business as never before, but it’s also the hardest time we’ve ever faced,” said Jeff Bezos, Amazon founder-CEO.

    He further added: “Under normal circumstances, in this coming Q2, we’d expect to make some $4 billion or more in operating profit. But these aren’t normal circumstances. Instead, we expect to spend the entirety of that $4 billion, and perhaps a bit more, on Covid-related expenses getting products to customers and keeping employees safe. This includes investments in personal protective equipment, enhanced cleaning of our facilities, less efficient process paths that better allow for effective social distancing, higher wages for hourly teams, and hundreds of millions to develop our own COVID-19 testing capabilities.”

    “There is a lot of uncertainty in the world right now, and the best investment we can make is in the safety and well-being of our hundreds of thousands of employees. I’m confident that our long-term oriented shareowners will understand and embrace our approach, and that in fact they would expect no less,” he added.

    Covid2019 and employees

    Amazon made over 150 significant process changes in its operations network and Whole Foods Market stores to help teams stay healthy — and it conducts daily audits of the measures we’ve put into place.

    “A team of Amazonians — from research scientists and program managers to procurement specialists and software engineers — has moved from their normal day jobs to a dedicated team working to build incremental testing capacity. The team is building its first lab and has begun a pilot to test front-line employees. We’re not sure how far we will get in the relevant timeframe, but we think it’s worth trying, and we stand ready to share anything we learn. In March and April, we announced plans to and have now hired 175,000 people in our fulfillment and delivery network in response to increased customer demand and to assist existing employees. We are happy to welcome these new hires to our team and are continuing to hire,” said the company.

    Alexa is helping customers stay informed and connected, and can now answer tens of thousands of questions related to Covid2019.

    “We’re working to provide accurate and timely information from official government and news sources, globally. Alexa also provides an experience that helps customers in Brazil, Canada, India, Japan, Mexico, and the U.S. check their risk level for COVID-19. Customers can ask, “Alexa, what do I do if I think I have COVID-19?” or “Alexa, what do I do if I think I have coronavirus?” Alexa then asks a series of questions about the person’s symptoms and possible exposure and provides guidance sourced from local health authorities.”

    Amazon is supporting small businesses by partnering with American Express and its Stand for Small initiative, providing free use of business tools that help with virtual communication and collaboration, such as Amazon Chime, Amazon WorkDocs, and Amazon WorkSpaces, as well as enabling small businesses to use the cloud at no charge for 12 months with AWS Free Tier.

    Shopping and entertainment

    Amazon ranked #1 in the 2019 American Customer Satisfaction Index Internet Retail Category and has been ranked in the top 10 for the past 11 years. In the UK, the Institute of Customer Service named Amazon as the company with the best customer service score for the past decade.

    Prime Video launched Prime Video Cinema in the US, the UK, and Germany. Prime Video Cinema is a premium movie rental offering that allows customers to stream in-theatre movies at home, including titles such as Birds of Prey, Emma, The Invisible Man, Onward,andTrolls World Tour.

    Customers in the US, the UK, and Germany can now rent or buy hundreds of thousands of video titles directly from the Prime Video app on Apple iOS 12 devices and the Apple TV Gen 4+, including new release movies, award-winning TV shows, and Oscar-nominated movies.

    Prime Video premiered several new Amazon Original series including the reality competition Making the Cut, hosted and executive produced by Heidi Klum and Tim Gunn; The Forgotten Army in India; Love Island in France; Celebrity Hunted in Italy; and the docuseries The Test: A New Era for Australia’s Team in Australia.

    Prime Video and the National Football League (NFL) announced a multi-year agreement to renew their partnership to deliver a live digital stream of 11 Thursday Night Football games as well as exclusive global streaming rights to one additional regular season game. All NFL games on Prime Video are available at no extra cost to Prime members.

    Amazon launched Amazon.nl and a new Prime program for the Netherlands marketplace. Amazon Prime includes unlimited free shipping, Prime Video, Twitch Prime, and Amazon Photos.

    Devices and Alexa

    Alexa is available on even more devices including TV, mobile, and auto and is now available on select LG and Samsung Smart TV 2020 models and the new OnePlus 8 mobile phone. Additionally, BMW customers in the U.S., and MINI customers in the U.S., France, Italy, Spain, and Austria can now access Alexa on select models.

    Amazon introduced a new speaking style for Alexa skills, enabling U.S. developers to build more natural long-form content experiences by adding conversational pauses to Alexa’s speech when reading articles or blogs.

    Fire TV’s content catalog continues to grow internationally with new apps, including Disney+, available on Fire TV and Fire Tablet devices in the UK, France, Germany, Italy, and Spain.

    Amazon Web Services

    AWS announced the opening of the AWS Europe (Milan) and AWS Africa (Cape Town) Regions. AWS now spans 76 Availability Zones within 24 geographic regions, with announced plans for nine more Availability Zones and three more AWS Regions in Indonesia, Japan, and Spain.

    AWS announced the general availability of Amazon Detective, a security service that makes it easy for customers to conduct faster and more efficient investigations into security issues across their AWS workloads. Amazon Detective automatically collects log data from a customer’s resources and uses machine learning, statistical analysis, and graph theory to build interactive visualizations that help customers analyze, investigate, and quickly identify the root cause of potential security issues or suspicious activities.

    AWS announced the general availability of Amazon Keyspaces (for Apache Cassandra), a scalable, highly available, and fully managed database service for Cassandra workloads. Amazon Keyspaces supports the same application code, Apache 2.0 licensed drivers, and developer tools that customers running Cassandra workloads use today. With Amazon Keyspaces, customers can easily migrate on-premises Cassandra workloads to the cloud, without having to provision, configure, and operate servers or large Cassandra clusters, or needing to manually add or remove nodes or rebalance partitions as traffic scales up or down.

    AWS announced the general availability of Amazon Augmented Artificial Intelligence (Amazon A2I), a fully managed service that makes it easy to add human review to machine learning predictions to enhance model and application accuracy by continuously identifying and improving low confidence predictions. Human review for model predictions can be added to new or existing applications using reviewers from Mechanical Turk, third party vendors, or a customer’s own employees.

    AWS is helping schools around the world quickly deploy and transition to online learning through its EdTech customers and partners. In Egypt, the Ministry of Education and CDSM Thinqi are standing up instant access to online learning content, where 22 million K-12 students are able to continue their education in the midst of COVID-19; and in India, EdTech startup Impartus is launching virtual classrooms for more than 530,000 students — the online equivalent of 13,000 physical classrooms. AWS is also working with Blackboard, the largest education technology and services company in the world, enabling them to scale to 50x their usual capacity within a 24-hour timeframe to meet the global surge in demand of daily users for their virtual teaching and learning platform.

    Second quarter 2020 guidance

    Net sales are expected to be between $75.0 billion and $81.0 billion, or to grow between 18 per cent and 28 per cent compared with second quarter 2019. This guidance anticipates an unfavorable impact of approximately 70 basis points from foreign exchange rates.

    Operating income (loss) is expected to be between $(1.5) billion and $1.5 billion, compared with $3.1 billion in second quarter 2019. This guidance assumes approximately $4.0 billion of costs related to COVID-19.

    This guidance assumes, among other things, that no additional business acquisitions, investments, restructurings, or legal settlements are concluded.

    Follow Tellychakkar for the consumer facing news & entertainment

  • APOS ’17: India’s share of local original shows high, says Nitesh Kripalani

    BALI: Amazon Prime, a global OTT player targeting one of Asia’s biggest markets in terms of size and numbers, feels that, in India, localisation of the content and service would drive subscriber numbers and viewing time.

    Pointing out that Amazon launched the Fire TV stick in India recently with a “localised” experience for consumers, Amazon Prime India director and country head Nitesh Kripalani said, “We localise it from having a voice mode, which can search content not only in English but also in Hindi. We localized it where you can monitor your data usage.”

    Kripalani, who was speaking at Media Partners Asia-organized APOS 2017 in Bali on `India: Placing Bets On New Pipes And Old’ said the strategy of localisation of content in local languages and local payment methods for subscription is being followed depending on consumer feedback. Continuing on localisation, including original content, Kripalani admitted that India was the only market where Amazon has “announced larger number of original shows” in local languages.

    “We have already announced 18 shows for India; first one is coming very soon. We want to change the way how creators create content. We want them to think unconstrained, we are asking them to go back and take a look at those projects they were wanting to make (but were not able to),” he explained, adding the content that his company was encouraging was essentially something with a feature film quality but made in an episodic format.

    Amazon Fire TV stick not only gives the `local’ feel and experience, but also enables subscribers to watch high quality 4K content from Prime Video library and other content providers too on the big screen.

    Because piracy, like in India, is a global phenomenon, Kripalani said Amazon’s goal is to “enable latest movies and TV shows” made available legally and the Indian entertainment market was big enough for such moves.

    Kripalani pointed out that Amazon Prime looked at some of the problems of customers in India on availability of content on multiple services and set about working out a strategy with the goal to bring about change in the way creators created content and created universal shows that customers cared for. Customers, he added, anywhere in the world had similar demands — they care about content selection, they care about reliability and convenient of access and the third was value.

    Dwelling on the journey till now in one of the most exciting but complex market in Asia, Kripalani said that in four months the response from consumers had been very encouraging. “I think success will be if we build our super small market…and the way premium content is consumed (and) that will be a measure of the success.

    “We are very excited with the growth of Fire TV stick and other products that we may bring in and, of course, we are looking at how the entire ecosystem is built in India, “Kripalani concluded, saying that the company is working across an array of India languages like Hindi, Tamil, Telugu, Bengali and Marathi, apart from English, for content development and the way service is available in India.

  • OTT service ErosNow on Apple TV

    OTT service ErosNow on Apple TV

    NEW DELHI: Digital Over the Top sevice Eros Now has become available on the Apple TV media platform, Eros International Plc announced today.

    The announcement made simultaneously in New Delhi and London said Eros Now is now showcasing its extensive repository of Bollywood and regional language films and music videos, across Apple TV’s presence in 80 key countries including the USA, UK, India, Canada, Australia, and Malaysia.

    The Indian entertainment service includes full length movies, thematic curated playlists, English and Arabic subtitles for movies, music video playlists, regional language filters, video progression (users can continue watching a title they were watching on TV, mobile, tablet or computer) and access to a watchlist of titles discovered on any media platform that Eros Now is available on.

    Subscribers can now download the Eros Now app through the Apple TV App Store.

    Eros Digital CEO Rishika Lulla Singh said, “We are pleased to announce Eros Now’s further expansion to additional media platforms offered by Apple, an illustrious global brand. With the success of our iOS application on iPhone and iPad, we are strengthening our connection to our subscribers who are using Apple’s products everyday by now bringing a compelling array of Bollywood and regional language content to their living room.”

    The Apple TV association reaffirms Eros Now’s presence across top streaming devices. The app is available across most smart TV platforms including Android TV, Samsung, Chromecast and Amazon’s Fire TV.

  • OTT service ErosNow on Apple TV

    OTT service ErosNow on Apple TV

    NEW DELHI: Digital Over the Top sevice Eros Now has become available on the Apple TV media platform, Eros International Plc announced today.

    The announcement made simultaneously in New Delhi and London said Eros Now is now showcasing its extensive repository of Bollywood and regional language films and music videos, across Apple TV’s presence in 80 key countries including the USA, UK, India, Canada, Australia, and Malaysia.

    The Indian entertainment service includes full length movies, thematic curated playlists, English and Arabic subtitles for movies, music video playlists, regional language filters, video progression (users can continue watching a title they were watching on TV, mobile, tablet or computer) and access to a watchlist of titles discovered on any media platform that Eros Now is available on.

    Subscribers can now download the Eros Now app through the Apple TV App Store.

    Eros Digital CEO Rishika Lulla Singh said, “We are pleased to announce Eros Now’s further expansion to additional media platforms offered by Apple, an illustrious global brand. With the success of our iOS application on iPhone and iPad, we are strengthening our connection to our subscribers who are using Apple’s products everyday by now bringing a compelling array of Bollywood and regional language content to their living room.”

    The Apple TV association reaffirms Eros Now’s presence across top streaming devices. The app is available across most smart TV platforms including Android TV, Samsung, Chromecast and Amazon’s Fire TV.