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Tag: Fire-Boltt

  • How Android smartwatches can help people in different professions?

    How Android smartwatches can help people in different professions?

    In an era dominated by technological strides, the Android smartwatch is a transformative wearable redefining the landscape of professional efficiency. From healthcare to finance, and engineering education, these sleek devices can become essential companions. The Play Store access can provide access to industry related apps and information, empowering professionals across diverse fields to navigate their tasks with unparalleled ease and precision.

    Business Executives

    In the corporate world, time is money. Android smartwatches can transform the way business executives operate by allowing them to manage schedules, receive real-time notifications, and respond promptly to emails or messages without constantly reaching for their phones. Fire-boltt Dream wristphone facilitates seamless multitasking and ensures that crucial updates are promptly attended to without interrupting workflow.

    Fitness Instructors and Athletes

    Fitness professionals and athletes can leverage the capabilities of Android smartwatches to track workouts, monitor performance metrics, and set fitness goals. From calorie counting to GPS tracking, these devices provide comprehensive insights that aid in refining training regimes and optimizing overall performance.

    Teachers and Educators

    Fire-boltt Dream android smartwatch can be invaluable for educators. With features like voice memos, reminders, and easy access to educational apps, teachers can maintain organized schedules, set reminders for classes, and even utilize them for quick research or educational references.

    Engineers and Technicians

    In technical professions, smartwatches assist engineers and technicians by providing quick access to manuals, schematics, AI applications and instructional videos. They offer hands-free solutions with Google voice assistance for problem-solving and communication, enhancing productivity in the field. 

    Sales and Marketing Professionals

    Sales and marketing professionals can benefit from Android smartwatches’s ability to provide instant notifications about leads, meetings, market trends, and stock market updates. They can access customer information swiftly, ensuring prompt follow-ups and personalized interactions, thus fostering better client relationships.

    Healthcare Professionals

    For healthcare providers, Android smartwatches serve as portable assistants. Monitoring heart rates, tracking activity levels, and facilitating communication between medical staff optimizes patient care, offering critical insights for enhanced well-being (note: while helpful, smartwatches aren’t medical devices, so professional healthcare should always be a priority).  

    Conclusion

    Android smartwatches like Dream are more than just accessories; it is a transformative wearables revolutionizing the way professionals across diverse sectors operate. Android smartwatches’s functionalities have evolved beyond mere timekeeping, offering a seamless integration of technology into everyday tasks. As these devices continue to advance, their potential to optimize efficiency and productivity in various professions is limitless.

    In a world where time is of the essence and efficiency is paramount, Android smartwatches are serving as indispensable companions, empowering professionals to accomplish more in less time and with greater precision. Their integration into different professions signifies a shift towards a more connected, efficient, and technologically driven future.
     

  • Fire-Boltt signs MS Dhoni as its new brand ambassador

    Fire-Boltt signs MS Dhoni as its new brand ambassador

    Mumbai: Fire-Boltt has appointed Mahendra Singh Dhoni as its new brand ambassador. Dhoni is the latest addition to the brand’s highly aggressive marketing & endorsement plans for India.

    The legendary cricketer will be the leading face of the brand and take part in a variety of marketing, advertising, and endorsement activities for Fire-Boltt, which has once again taken the top spot in the Indian smartwatch market with a market share of 28 per cent.

    Dhoni is known for his reliability, and the partnership will not only allow the brand to aggressively expand its footprints across the country but will also strengthen its identity as the most reliable smartwatch brand in India.

    The association with MS Dhoni will further help Fire-Boltt reach a wider audience, not only in India but across the globe. This partnership will play a crucial role for the brand as the smartwatch market is growing at a rapid pace, and the brand aims to set a benchmark in the smartwatch industry in the near future.

    Talking about his association with the brand and the smartwatch, Mahendra Singh Dhoni said, “Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workouts. I’m glad to be associated with a brand that has a global appeal.”

    Commenting on this partnership, Fire-Boltt founder and CEO Arnav Kishore asserted, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors; he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world, and he remains an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”

    “The ethos of Fire-Boltt to foster a holistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here, and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding, and customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni,” added Fire-Boltt co-founder Aayushi Kishore.

  • Fire-Boltt ropes in Kiara Advani as brand ambassador

    Fire-Boltt ropes in Kiara Advani as brand ambassador

    Mumbai: Homegrown wearable and audio brand, Fire-Boltt, announced the appointment of Bollywood actor Kiara Advani as its new brand ambassador. Kiara will be part of the marketing campaigns of the brand alongside cricketer Virat Kohli and actor Vicky Kaushal. The actress will participate in different marketing, advertising, and endorsement campaigns for the homegrown brand.

    The collaboration is a reflection of Fire-Boltt’s aggressive expansion plans for the Indian market to provide its consumers with stylish yet affordable smart wearable options. The association with Kiara will help the brand to engage with the younger generation, and the company aims to tap into this pool.

    Talking about her association with the brand, Kiara Advani, said, “I’m delighted to be associated with Fire-Boltt which is at the helm of fitness, style, and aesthetic. Fitness for me is imperative and I religiously follow it. Even on dull days, it’s a mood lifter. Given the fact that the brand is ‘Made in India’ and has made its mark in the market in such a short period of time, it is remarkable.”

    Fire-Boltt founder & CEO Arnav Kishore asserted, “We are ecstatic to collaborate with Kiara Advani. Her personality resonates well with Fire-Boltt’s brand positioning. Kiara’s social and cheerful personality coupled with her fitness and style quotient is in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cell phone in every hand is a reality today, we want a smartwatch on every wrist in the wake of the new normal. Our association with Kiara, coupled with our existing associations with Virat Kohli and Vicky Kaushal, is a step towards that.”

    Fire-Boltt co-founder Aayushi Kishore added, “We are firm believers in creating an ecosystem that addresses consumer demands with uniquely crafted products that are innovative yet stylish. Kiara will play a pivotal role in establishing us as one of the biggest and most trusted brands in the smart wearable category. Therefore, we are full steam ahead to capitalise on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests, and many other ATL & BTL activations, we aim to build bridges for an active communication channel with the consumers.”

    Fire-Boltt has recently launched over 30 smartwatches in the past six months and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe.

  • The pandemic had a phenomenal impact on the wearable space: Fire-Boltt’s Arnav Kishore

    The pandemic had a phenomenal impact on the wearable space: Fire-Boltt’s Arnav Kishore

    India’s wearables market grew 118.2 per cent year-over-year in the April-June quarter of 2021, shipping 11.2 million units according to the recent data from the International Data Corporation (IDC)’s India Monthly Wearable Device Tracker. In a market dominated by the likes of Apple & Fitbit, strong shipments from home-grown brands in earwear and watches fuelled this growth.

    ‘Made in India’ brand Fire-Boltt identified the gap and was quick to leverage this trend and align the device portfolio. The Indian brand entered at fourth position in just three quarters of starting its business in the smart wearables category, cementing its place among the top five brands in the already crowded market in the wearable tech space.

    Co-founded in 2019 by Arnav Kishore in partnership with Aayushi Kishore, Fire-Boltt currently has a presence in over 750+ cities across the country and emerging as a strong contender in the budget smartwatch brand segment.

    Backed by a strong DNA of wearable technology, having launched an AI-based wearable fitness startup- Boltt Sports Technologies Ltd in 2015, Kishore’s entrepreneurial journey began shortly after he completed his education. Awarded and featured under CNBC-TV18’s ‘Young Turks,’ co-founder Arnav Kishore aspires to take affordable, industry-first feature-packed smartwatches to the masses. The brand roped in cricketer Virat Kohli as its brand ambassador ahead of its global debut.

    IndianTelevision’s Anupama Sajeet caught up with the young visionary entrepreneur for a freewheeling conversation on being one of the early movers in the highly competitive and crowded domestic market. Kishore also shared his vision for the young startup, post-teaming up with Kohli.

    Edited excerpts:

    On the challenges faced as a home-grown brand to penetrate into the wearables sector

    While it is true that the Indian wearable market is cluttered with a plethora of offerings from several brands, the fact remains that there was a severe dearth of quality products at affordable price points till very recently. With decades-old DNA in the wearable space, we identified the lacunae and filled the same with premium offerings in the most economical range. Also, we ensured plenty of options to choose from, each conducive to the needs and liking of different individuals. This is how we grew as a home-grown brand and eventually as the main pilot of the booming Indian wearable market.

    To ensure that we established a long-term rapport with our existing as well as prospective customers, we onboarded reputed names like actor Vicky Kaushal and cricketing icon, Virat Kohli. This made the buyers trust our brand, and most obviously, we made sure that they always got something new and special from each of our offerings.

    On onboarding Virat Kohli as brand ambassador

    Rather than an endorsement, we have collaborated with the iconic cricketer on a long-term basis. Virat Kohli will be participating in different marketing, ad, and endorsement campaigns as our brand ambassador. Just days ago he unveiled our complete line for the UAE market, where we forayed recently. With the cricketer being amongst India’s most valuable celebrity brands, an association with him has definitely been a boost for our brand value. Also, we have not put any deadline on the association as of date.

    We have already taken the next big step by kick-starting our global expansion, post the onboarding of Kohli as our brand ambassador along with Vicky Kaushal. Within the next few weeks, we intend to further expand our presence across all Emirates, following which we will head towards other geographical regions.

    On the brand’s marketing strategies

    Fire-Boltt has grown as a formidable home-grown wearable brand owing to a strategic communication roadmap, which we have charted through our different marketing and communication partners. An omnichannel approach has made our products rank amongst the best-sellers on leading e-commerce platforms like Amazon, and has also enabled us to establish an offline presence across more than 750 cities across India.

    On the media mix, Fire-Boltt is looking to target

    We have always banked on an omnichannel approach, having a mix of different media such as print, television, or digital. In the past 18 months, the focus has definitely inclined towards digital, which is the buzzword in the new normal. Going forward too, we expect digital to rule the roost.

    On plans to leverage influencer marketing mode of advertising

    The impact of influencer marketing cannot be disputed. However, we take a little broader approach by collaborating with big celebrities rather than just endorsements of different products by different influencers or celebrities. We feel a lack of coherence in the same, hence we took an informed decision to take a rather traditional approach of getting brand ambassadors on board for the long term.

    On the difference in the brand’s consumer base, pre & post covid

    The pandemic has had a phenomenal impact on the wearables space, not only in India but across the world. The realisation of keeping a constant tab on health metrics along with physical activities has been the major catalyst for the growth of the wearable market. Even IDC mentions that the watch form factor has been appealing to the consumers over the past few quarters. This is the reason why the Indian wearable market registered a whopping 118.2 per cent YoY growth in the June 2021 quarter. As per the latest Counterpoint Research report, India’s smartwatch market registered a 293 per cent YoY in Q3 2021.

    On the brand’s current consumer demographic

    As per the latest Counterpoint Research report, Fire-Boltt has been adjudged as the fastest growing smartwatch player in Q3 2021, clocking QoQ growth of a whopping 394 per cent. This signifies that our reach is beyond the digital divide, age group, or geographical constraints. We started with an offline presence in nearly 350 cities, and within a year, we have expanded to over 750 cities. It goes without saying that the expansion was not confined to just metro cities but also to different tier 2 and tier 3 cities. Regarding catering to any definite age group, we understand that health metrics are intrinsic to everyone who wishes to lead a healthy and active life, thus we have crafted multiple timepieces sufficing the needs of people from different age brackets and demography.

  • Fire-Boltt onboards Virat Kohli as brand ambassador ahead of global debut

    Fire-Boltt onboards Virat Kohli as brand ambassador ahead of global debut

    Mumbai Homegrown wearable brand Fire-Boltt has brought on board cricketer Virat Kohli as its new brand ambassador ahead of its global debut. 

    The Indian skipper will participate in different marketing ad and endorsement campaigns of the brand, said the statement. “Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners and this is what makes the collaboration a natural unison,” it added.

    “Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch,” said Fire-Boltt co-founder Arnav Kishore. “Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. People need to keep a tab on their health even while on the go and there can be no better enabler than smartwatches.”

    “Fire-Bolttas a brand personifies energy, dynamism, and vibrancy, all of which has actually been a driving force in my sporting as well as a life journey,” said Kohli. “The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”

  • Fire-Boltt announces Vicky Kaushal as brand ambassador

    Fire-Boltt announces Vicky Kaushal as brand ambassador

    New Delhi: Audio and wearable brand Fire-Boltt has roped in Bollywood actor Vicky Kaushal as its brand ambassador. Kaushal will launch the brand’s new smartwatch in the market.

    The new smartwatch and the brand ambassador resonate Fire-Boltt’s identity of energy, action, dynamism and fashion as a brand, said the company on Tuesday.

    “Fire-Boltt 360 is a perfect companion for young India to track health parameters on the go and also to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology,” said Kaushal post the announcement.

    Elaborating on the selection of the actor to promote the brand, co-founders, Aayushi Kishore and Arnav Kishore said, “He is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360.”