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Tag: FinTroop

  • “Influencer marketing in Finance: What are the opportunities and challenges in this landscape”

    “Influencer marketing in Finance: What are the opportunities and challenges in this landscape”

    Mumbai: It is no hidden fact that influencer marketing is booming in India; with more and more Indian influencer marketing companies getting acquired at millions of dollars of valuation, it is clear that influencers are steering the way out for brands. In fact a report by EY suggests that more than 75 per  cent of the brands are expected to consider influencer marketing as a part of their marketing strategies in 2024.

    While most of the marketing agencies consider influencer marketing to be more of a creative work, we at FINTroop understand that a brand’s marketing activities have to be data driven and that data cannot be ignored specifically when you are working with finance and infotainment brands.

    Unlike lifestyle products, buying finance products is more logically driven than emotionally driven. Which is why it is important that fintech brands pay attention to tiny details. For example, brands usually focus on who their target audience is, but when you consider a finance or an edtech product, you not only have to understand your target audience but also understand who is the decision maker for that target audience.

    And this is just one of the tiny nuances that are usually overlooked by brands and agencies. Luckily for us at FINTroop it helps having me, a Chartered Accountant on board, who has a deep understanding of not only the brand’s side of things but also about the customer’s mindset.

    Talking about the regulatory challenges that have come up with regards to stricter compliances, I remember having this conversation with my team the day SEBI rolled out guidelines against influencers. They feared running out of business while I had a big smile on my face because I could clearly see the opportunity behind these regulations. When the regulatory authorities impose a restriction of the kind of content that is coming out from influencers, it lowers down the supply of content in the market, but the distribution needs for brands doesn’t reduce. If anything, it is only increasing day by day with more of India’s population wanting to be financially aware. This in turn, increases the value of the other influencers who are legitimate and provide authentic content. And more money for the influencers means more money for us as a talent management company. Moreover, influencers are like movie stars, while there will always be Khans and Kapoors (that is the original faces in the industry) the world will need a new face every few months, so new regulations only pave the way for old stagnant influencers to leave the market and new knowledge and passion driven influencers to come in.

    And again, talking as a creative marketing agency, when we need to ensure regulatory compliance along with data driven creative marketing concepts, we are again able to charge a premium to the brands which we wouldn’t have been able to otherwise.

    So as you can clearly see I am a firm believer of the concept that “behind every challenge lies a hidden opportunity” and that’s where our focus lies, to identify the hidden gains, be it for ourselves, for our brands or for our talents.

    However, I must say that one challenge which the fintech industry in general is facing currently is increasing their audience demographic beyond the age of 21-34 years. And the ability to solve this challenge lies not with one person but with the nation as a whole. Currently the Indian fintech industry has not even captured 1/3rd of its potential market size, and when that happens, which it will, we will see the true power of the FINinfluencer industry too.

    The author of this article is FINTroop founder Shreya Jaiswal. 

  • “National Startup Day 2024 signifies a game-changer for India’s digital journey”: Dot Media Base

    “National Startup Day 2024 signifies a game-changer for India’s digital journey”: Dot Media Base

    Mumbai: Dot Media Base is a one-of-a-kind content-first talent marketing agency in India. Originating as a humble startup during the lockdown in Kanpur, it has blossomed into a thriving ecosystem boasting over 200 creators, 250+ distinctive clients including music labels, OTT platforms, FMCG, Beauty, and Fintech brands., 1000+ digital campaigns, a roster of 30 celebrities, and a dedicated team of 90+ professionals. With  offices in Mumbai and Kanpur, the enterprise has also established an expansive modern production studio spanning 1,800 sq. ft

    Shubham Singhal, Vaibhav Pathak, and Om Singh have nurtured successful IPs like TGB Troop, Dot Talents, Dot Studios, Dot Public Relations, and FinTroop. Their approach includes digital tools, artistic prowess, and innovative ideas to make engaging content and captivating visuals. They’re working towards making a dynamic digital realm that’s not just exhilarating but also addresses creators’ challenges.

    Additionally, India celebrates National Startup Day today. This annual event serves as a testament to the nation’s commitment to creating a thriving ecosystem for startups, providing them with the necessary resources and encouragement to flourish.

    Indiantelevision.com caught up with the founders Singhal, Pathak and Singh where they gave detailed explanations regarding their agency, also what preparations they are planning  this day and how they are looking forward to curb challenges and many more…

    Edited excerpts

    On the journey since the inception of the agency

    Since the inception of our agency, the journey has been nothing short of a remarkable adventure. Our story began during the challenging times of the lockdown, just before the onset of the COVID-19 pandemic. In the face of the global challenge, we found  an incredible opportunity in the digital space, setting ourselves apart in a crowded industry. Relocating from Kanpur to Mumbai marked the start of our hustle.

    Starting with a team of only 8 members, we have grown rapidly and now boast a team of over 70 dedicated individuals. Throughout our expansion, we have not only created a successful agency, but we have also cultivated a culture that values the well-being and growth of our team. Our commitment goes beyond just professional partnerships – we care for our team members, influencers and collaborators not just professionally but also personally. As we look back at our journey, we realise that it’s not just about reaching milestones and hitting targets, but more importantly, it’s about growing into a community that thrives on mutual support, resilience, and a shared passion for what we do.

    On specific preparations that Dot Media Base is making for Startup Day

    As we gear up for Startup Day on January 16th, Dot Media Base is not just preparing for a single day but sparking a year-long transformation. Our recent preparations involve a shift in how we work. We’re focusing on our team’s passions, letting them choose roles that excite them rather than sticking to predefined positions.

    Our emphasis is on making this year not just about hitting goals but about team unity, collaboration, and continuous learning. Startup Day is not just a celebration but a platform for our team to come together, share success stories, and dive into the startup culture.

    We’ve been restructuring, encouraging active participation, and fostering an environment where every team member plays a vital role. Dot Media Base is not just a company; it’s a joint effort. Startup Day is our way of creating a space for collaboration, connection, and content creation that reflects our dedication to excellence. We are ready for a year of innovation, growth, and shared success!

    On the agency’s active  engage with the startup ecosystem, and benefits derived from such involvement

    We’re deeply plugged into the buzzing startup landscape, actively diving into events that spark knowledge and connections. Our team is out there, attending everything from conferences to meet-ups, soaking in insights and building relationships. These events aren’t just about business; they’re about learning and sharing with industry folks.

    Networking is our game. We’re not just talking about partnerships; we’re talking about creating a community that fosters innovation. We learn from the best. Our commitment extends to mentorship programs, ensuring our team grows alongside industry leaders.

    Every event is a goldmine of insights, not just from our peers but from everyone in the game. We, as founders, make sure our team is always hungry for learning, active in the networking game. It’s not just about growing in our bubble; it’s about making friends and allies in every corner. We’re always ready, always excited, seeking new connections and opportunities for collective success.

    On any collaborations with other startups that you find particularly impactful

    At Dot Media, collaboration isn’t just about transactions; it’s about shared values and mutual growth. Our partnership with WeDo Marketing, initiated when both our ventures were budding a few years ago, is a testament to this philosophy. We value collaborations that transcend the business realm and foster genuine friendships.

    WeDo Marketing, specialising in impactful brand work, especially in fashion, lifestyle, and FMCG, has played a pivotal role in our journey. They’ve pushed us to excel in influencer management and campaign ideas, sparking innovation.

    For us, collaboration is not merely about achieving success individually; it’s about lifting each other to new heights. Rooted in mutual respect, our partnership extends beyond professional deals to create an environment where collective growth thrives. This belief defines our approach to collaborations—a commitment to journeys that are not bound by limits but driven by shared aspirations and limitless possibilities.

    On challenges that India need to overcome in the startup ecosystem

    National Startup Day 2024 signifies a game-changer for India’s digital journey. Amidst the startup boom, a critical challenge revolves around job creation. While startups are vital for innovation, connecting them with individuals lacking educational access poses a hurdle. To truly thrive as the world’s largest startup ecosystem, we must address this literacy gap, ensuring everyone has a fair shot.

    It’s not just about the numbers; it’s about empowering our workforce. As we pioneer the global startup scenario, the focus is on inclusivity and skill-building. We’re not just growing startups; we’re nurturing talents ready for the dynamic global stage. Our vision is a transformed India, where every aspiring mind, irrespective of background, contributes uniquely. In this digital evolution, let’s not just make history; let’s make opportunities, crafting a nation known not only for startup success but for offering meaningful work to every dreamer ready to shape their collective future. Our commitment is unwavering – driving a transformation that leaves no one behind.

    On the long-term vision and mission of Dot Media Base, and its evolution since the company’s founding

    At Dot Media Base, our big picture is about being the all-in-one destination for everything in the market. We’re dreaming of a place where we handle it all – from talent management to  brand collaborations to creating blockbuster content and bringing to the bigger screen. Picture this: a hub where brands and creators find all their solutions under one roof, whether it’s casting stars or executing killer marketing strategies. We want to cover all the bases, working with creators and brands across the spectrum.

    Since day one, our journey has been a ride of change and growth. It’s not just about running a company; it’s about growing as a tight-knit team. Our mission? To create that one campaign that shakes up how people see marketing, breaking the norm. We’re on a mission to build a creative space where ideas flow, campaigns connect, and success knows no limits. Together, we’re not just evolving; we’re setting new standards, making waves, and turning our vision into a reality. That’s the Dot Media Base journey – where every step is a leap toward something bigger and bolder.