ITV

Tag: Finolex Cables

  • Finolex Cables launches innovative OOH campaign

    Finolex Cables launches innovative OOH campaign

    Mumbai: Finolex Cables has launched an innovative out-of-home (OOH) campaign as part of its ongoing “No Stress. Finolex.” initiative.  This outdoor campaign is designed to emphasize innovation and reliability and is strategically located across multiple cities. It aims to captivate consumer attention by serving as focal points that draw attention toward Finolex Cables’ cutting-edge technology and trustworthiness.

    Out of the many creatives, one of the innovative hoardings features a live fan symbolically giving air to the Bollywood star, Kiara Advani. It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another striking hoarding showcases Finolex Cables’ FR House wire alongside their brand ambassador, Bollywood actor Karthik Aaryan. The skyline in this captivating display is showcased using neon lights, highlighting the company’s expertise in delivering top-notch electrical solutions.

    President – sales and marketing Amit Mathur stated, “These standout hoardings are more than just advertising spaces; they’re testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression.”

    In addition to the innovative hoardings that were launched, Finolex Cables ongoing “No Stress. Finolex” campaign adopts a comprehensive 360-degree approach, leveraging various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (out-of-home). This multi-channel strategy ensures maximum reach and impact, driving brand awareness, engagement, and memorability.

    https://globalappsportal-my.sharepoint.com/:v:/g/personal/rahil_shukla_dentsu_com/EYGQ-HBaO81Mno4DgnErZEwBRlf0R84-KkIfC1RYtwIsvg

    https://globalappsportal-my.sharepoint.com/:v:/g/personal/rahil_shukla_dentsu_com/EcZvTTF_buJFkMKGJwpYdhcB3geGZBV8hyMVYIcsGQWvAw

  • Finolex Cables launches LAN passive components

    Finolex Cables launches LAN passive components

    Mumbai: Finolex Cables, India’s leading manufacturer of electrical and communication cables announced the introduction of LAN passive components to its existing business of LAN cables. The product range includes patch cords, information outlet, patch cards and faceplates. These are especially useful in places like data centres, IT networks, conference rooms and branch office connections with high-density switches.  

    Speaking on the launch, Finolex Cables Ltd Dy CEO & CFO Mahesh Viswanathan said, “We have decades of experience and immaculate track record in manufacturing telephone cables,  JFTC, signal cables, CCTV cables, LAN cables and Fiber Optic Cables (from 6 cores to 576 cores).  The company truly understands how to provide better and smarter solutions for our consumers.  The number of structured cabling users, including government agencies, educational bodies,  telecommunications companies, financial institutions, retailers and social networking services,  are growing in tandem with the rising urbanization rate, thus putting additional strain on the current communication infrastructure. Our LAN offerings will deliver a much-needed solution  for the structured cabling industry.”

    India is undergoing a digital revolution driven by rapidly changing business requirements and increased usage of data for decision-making. The Indian government aims to develop 100 smart cities, where the internet of things (IoT) will play a pivotal role. At the same time, the need for intelligent buildings is increasing, as more companies are working to make their campuses and facilities world-class, while saving costs and responding to the government’s smart building initiative. Due to the growing need for data transmission systems, particularly in metropolitan areas, the number of telecommunication companies have exploded in recent years. Structured cabling offers critical support for high-performance and unified communication systems; and hence rapid digitization has become a key trend in the structured cabling market for India.

    President – sales & marketing Amit Mathur said “Our high-performing LAN components surpass industry parameters to meet stringent functionality requirements. We believe our  Passive systems are the best option for delivering speed consistently, thus, providing stress free smart solutions for our customers.”

    In India, demand for high bandwidth has risen as internet penetration has increased. Structured cabling enables high bandwidth that is necessary for commercial operations to run smoothly.  This ecosystem has evolved at an exponential rate due to its increased data transfer capability,  low cost, and flexibility.

  • Wire and cable market in India to expand at 15.61 pc CAGR by ’20

    MUMBAI: Industry experts forecast the global electric wire and cable in India market to expand at a CAGR of 15.61 per cent during 2016-2020.

    Electric Wire and Cable in India Market Research Report covers the market landscape and its growth prospects over the coming years and discussion of the key vendors effective in this market.

    The report, by Market Reports World, contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the Electric Wire and Cable in India industry.

    Following companies were the key players covered in the market report: Finolex Cables, KEI Industries, Havells India, and Polycab Wires. Other prominent vendors in the India market are: Cable Corporation of India, Cords Cable Industries, Apar Industries Limited, KEC International, LS Cable India, Shilpi Cable Technologies, Universal Cable, and V-Guard Industries.

    One of latest trends in the India market is increase in sales of HVDC power cables. HVDC underground power cables have become viable options for long distance and high-voltage safe power transfer. HVDC power systems provide a viable option for long distance bulk power delivery. The European Commission has selected 43 major energy projects to build cross-border infrastructure to create an internal energy market and enhance the security of energy supply. For these projects, high loads of electricity would be required to be transferred from one country to another. HVDC cables are expected to become a viable option for such assignments in the future. India is likely to follow this trend during the forecast period. In addition, these HVDC light cables find preference over their AC counterparts, especially in submarine power transmission, due to their lightweight and dimensions.

    According to the report, one of the primary drivers in the market is growth in renewable power generation in India. A huge emphasis is given to the commercialisation of renewable energy worldwide, which will create an enormous demand for electric wire and cables. This is because most of these renewable energy resources are set up in places where proper T&D infrastructure is not available. Future expansion of existing networks worldwide is also expected. These expansion activities are fueled by emerging economies such as India, which are on the threshold of integrating regional grids to form a nationwide electric grid network to allow a seamless flow of electricity. All this calls for extensive T&D infrastructure development activities.

    Further, the report states that one major challenge in the market is compliance to regulations. Electrical wire and cable manufacturers in India are required to comply with various safety rules and regulations for the installation of power cable systems. These regulations are scripted and decided by regulatory bodies such as American National Standards Institute (ANSI), International Electrotechnical Commission (IEC), and Institute of Electrical and Electronics Engineers (IEEE). The rules vary depending on the circuit voltage, temperature rating, and environmental conditions.

  • Finolex cables ltd results

    Finolex cables ltd results

    MUMBAI: Finolex Cables Ltd., (FCL) at the meeting of its Board of Directors held today approved results for the second quarter of the financial year 2013-14.

    Net Sales for the quarter ended September 30th 2013 were Rs 5874.5 million as against Rs 5795.8 million for the corresponding period in year 2012-13. In value terms Net Sales in the current quarter shows an increase of 1% compared to the corresponding period of the previous year.  In volume terms, Electrical Cables remained flat in the quarter ended September 2013, while Communication Cables grew by over 25%.

    Profit for the quarter, before taxes, increased to Rs. 1024.3 million from Rs. 657.7 million in the previous year – an increase of 56%.
    The Board was also informed that CRISIL has upgraded the ratings of the Company’s long term facilities to “AA+” with a stable outlook.

  • Finolex Cables Limited Launches LED

    Finolex Cables Limited Launches LED

    MUMBAI : Finolex Cables Limited, India’s largest and leading manufacturer of electrical and communication cables today launched FinoLED- a premium and high quality variety of LED lighting.
    Designed to the highest quality specifications, the FinoLED product range is intended to satisfy the demand and requirement of quality lighting in the industrial, commercial and architectural markets like hotels, restaurants, offices and municipalities, among others.

    Since comfortable and pleasant lighting is a must for certain industries, the LED lights will be an ideal replacement for normal GLS lamps, CFL bulbs and HID lamps.

    The range includes:

    · Retrofit bulb shaped LED in 0.5w Deco in five colours and specifications of 3w, 5w, 7w, 10w, 12w and 14w

    · Indoor Lighting including LED Flat Panel Down lighter

    · LED Slim Tube light fixture in 4w, 10w and 18w

    · Street light varying between 20w to 210w

    · Industrial High Bay Fixtures varying from 45w to 210w

     

    The company has already been manufacturing an entire range of CFL’s & T5 Tubes in their state of art factory based at Urse, Pune.

    Finolex’s CFL’s & T5 are made available Pan India through a strong distribution network under the Brand Name Finoglow.

    Commenting on the launch, Mr. Sridhar Reddy – President, Marketing, Finolex Cables Ltd said “Our intention has always been to take innovation, quality, dependability and safety to the next level. We at Finolex Cables believe that high quality products such as these will revolutionize the lighting industry and help drive the Finolex Group’s growth while providing great value and excellence to our customers.

  • Finolex Cables enters digital space with Focus

    MUMBAI: Integrated communication agency Focus has been roped as Finolex Cables‘ digital media partner.

    Focus has been handling Finolex‘s creative, strategy and media planning services for the past seven years.

    Trinetra Focus Communication (the digital arm of focus) vice president Harsh Wardhan Dave said, “We are glad to be extending our digital offerings for Finolex Cables. Having realised that electrical cable as a category is a difficult one to communicate, our team has put in great efforts towards effective messaging and strategy to create a strong base for a non-core brand like this. A research insight on the target audience affirmed our belief that it was the right time for Finolex to get into the digital marketing space. Through this mandate, we wish to bridge the gap and build sustainable engagements with the core audience.”

    Over the years, Focus has created numerous TVCs, print ads and a large support of in-store activities. This is the first time that Finolex is venturing into the digital media space. The key mandate for its agency would be to concentrate on building the brand awareness along with regular engagement with the target communities.

    Focus, established in 1997, develops integrated strategies aimed at providing business solutions to its clients. Together with Focus Media 360 degrees (Media), Trinetra Focus Communications (Digital) and Focus Circle (Creative and Advertising) forms an integrated media agency that truly believes in building brands holistically from inside out.