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Tag: Finn Bradshaw

  • ICC and Mphasis announce digital partnership at the ICC Men’s Cricket World Cup 2023

    ICC and Mphasis announce digital partnership at the ICC Men’s Cricket World Cup 2023

    Mumbai: Mphasis, (BSE: 526299; NSE: MPHASIS), an Information Technology (IT) solutions provider specializing in cloud and cognitive services, has today been named as the digital consulting partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023. Through the collaboration, ICC will be leveraging Mphasis’ global expertise to deliver enhanced and innovative digital experiences for cricket fans around the world.

    The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being a fan first. The Men’s Cricket World Cup will place those fans at the center of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as Virtual Reality (VR) and web3 to reach new audiences. At the heart of the ICC’s digital eco-system is the ICC Family which gives tens of millions of fans direct access to exclusive content and experiences.

    ICC Head of Digital Finn Bradshaw added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over.”

    Mphasis chief executive officer, and managing director Nitin Rakesh said: ‘We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.” 

  • #CWC23: Unveiling the largest creator campaign In ICC history

    #CWC23: Unveiling the largest creator campaign In ICC history

    Mumbai: With the ICC Men’s Cricket World Cup 2023 starting on 5 October, Meta is unveiling the largest-ever creator campaign for any ICC tournament. As a part of our digital content rights partnership with ICC, Meta will be partnering with more than 500 creators to bring the tournament to life.

    Creators today are shaping culture and inspiring everyone around them with their creativity. At the ICC Men’s Cricket World Cup, Meta has handpicked 50 unique creators to deliver immersive and behind-the-scenes content to cricket fans globally, on our platforms – Instagram, Facebook, WhatsApp and Threads.

    One of the biggest creator interventions will be ‘Super 50’. This is a group of 50 creators, who through this 50 overs tournament, will cover the 48 matches in their own way. They will have match access like never before. This means access to the field pre- and post-match, to commentators, to ambassadors, pre-match day ground access and more. The creators come from across India, so that every match will have a creator in attendance, covering it in their city and in their language.

    “Cricket, and especially the World Cup, gets India’s love and attention. To give fans unprecedented access to matches, and give creators a chance to be discovered nationally, we’ve kicked off one of our largest creator campaigns for any sporting event to date. We’re glad to work with ICC on this, and to have their support in unlocking the many social and fan experiences on our platforms. At the scale of this campaign, we’re hoping this revolutionizes the way cricket fans engage with the sport,” said Meta India director and head of content and community partnerships Paras Sharma.

    “The ICC is always looking for ways to reach new fans, and Meta’s platforms are a fantastic way to do that. It has been great to work with Meta on this project, to find unique and creative ways to bring the sport we all love to even more people across the world. We can’t wait to see the unique perspectives these creators will bring to the ICC Men’s Cricket World Cup and help make it the greatest cricket event ever,” said ICC head of digital Finn Bradshaw.

    Apart from ‘Super 50’, where creators have exclusive access to various opportunities, there will be many other creators attending matches and sharing their experience with their audiences. These experiences will bring a flavor of them attending matches, but also of their city and the fan following that exists in their city. This will be shared across their Reels, WhatsApp Channels, Instagram Broadcast Channels and Threads.