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Tag: Finding Funny

  • Sony SAB crowns the winner of the ‘FINDING FUNNY’ initiative

    Sony SAB crowns the winner of the ‘FINDING FUNNY’ initiative

    MUMBAI: Sony SAB has announced the winners of its unique activation, ‘Finding Funny’, aimed at spreading happiness and discovering hidden talent. Exclusively for media agencies, the initiative gave an opportunity to media professionals to display their talent for making people laugh. Contestants across media agencies in Mumbai, Delhi and Bangalore had sent their videos via WhatsApp with their introduction and a presentation of their talent. The shortlisted agency representatives were invited to the regional finals in Mumbai (August 3), Delhi (August 10) and Bangalore (August 14) and the top finalists from each city competed in the final round.

    Hosted and judged by the popular entertainers of AIB, the elimination rounds saw contestants doing various genres of stand-up comedy. The contest saw a different side of media agency professionals, with finalists from Publicis Groupe, Group M, OMD, Interactive Avenues, WM Global and Kantar Analytics Practice competing in the grand finale that was held in Mumbai on Friday, August 24 attended by key clients and senior industry people.

    Chetan Muley from OMD Mumbai was crowned the funniest in the grand finale, with Rahil Hafeez from Interactive Avenues and Rohith Sundaram from WM Global, marking their titles as first and second runners-up. The top three were awarded E-retail vouchers with the winner bagging vouchers worth Rs. 50,000/-

  • Sony Sab launches AIB-hosted activation ‘Finding Funny’

    Sony Sab launches AIB-hosted activation ‘Finding Funny’

    MUMBAI: Sony Sab is launching a new and unique program ‘Finding Funny’ which aims to spread happiness and to find hidden talent. Exclusively for media agencies, it will give the opportunity to media professionals to showcase their their talent to make people laugh. The format of the show is not limited to any particular talent allowing them to act, dance, sing, mimic or to do stand-up comedy.

    Finding Funny will be hosted and judged by the popular entertainers of AIB Tanmay Bhatt, Rohan Joshi, Ashish Shakya and Gursimran Khamba, who will also perform stand-up comedy acts at the regional rounds and the grand finale in Mumbai.

    SAB, PAL and Hindi movies head marketing Vaishali Sharma said “Finding Funny is an on-ground extension of Sony SAB’s brand promise of happiness. The aim is to reach out to our media partners and add an element of fun in their daily routines. We all have hidden capabilities, many yet unexplored. This activation, across cities will provide a platform to media professionals to not only present their talent but also be recognised and rewarded for it. Judged by the best in the business of being funny AIB this initiative can’t get any better.”

    Contestants across media agencies in Mumbai, Delhi and Bangalore will need to send in their videos via WhatsApp to Sony SAB on 08657430410 with their introduction and a presentation of their talent.  Those shortlisted will be invited to the regional finals in Mumbai (3 August), Delhi (10 August) and Bangalore (14 August). Winners of the regional rounds to win exciting prizes and the top three in each city will be competing in the grand finale to be held in Mumbai on 24 August.

    AIB will play a pivotal role in shortlisting talent across different rounds.

    The last date to register is 28 July. Ten contestants shortlisted from the regional rounds held in these three cities will compete in the grand finale where three winners will be declared with the coveted trophy of Finding Funny and win cash prizes.

  • Sony Yay! launches interactive campaign ‘Finding Funny’

    MUMBAI: Sony Yay! has launched an interactive campaign named Finding Funny Challenge in association with Act II. The campaign is presented by Johnson’s Active Kids Shampoo.

    Aimed to harness children’s adventurous & playful spirit, this two-month long campaign will add a fun and amazement quotient by setting children up for a treasure hunt to find ‘Funny’ – a crazy fun character that pops onto the screen to every kid’s surprise. Children will be able to find ‘Funny’ on their home screens between 1-3 pm during their favorite shows Guru Aur Bhole, Sab Jholmaal Hai and win some exciting gadgets.

    With this campaign, Sony Yay! aims to set a new benchmark of interactivity and engagement with children in the back-to-school season.

    As a part of this campaign, the channel introduces its first ever School Contact Programme across the country. Tapping 800 schools nationally, the programme plans to be the widest reach initiative undertaken by any kids’ channel. The programme will cover 26 cities including Mumbai, Delhi, Hyderabad, Chennai and key cities from Uttar Pradesh, Maharashtra, Madhya Pradesh, Punjab, and Gujarat, to name a few.

    The campaign started on 10 July. Sony YAY’s School Contact Program will add huge doses of excitement to the children’s everyday school life by bringing them a host of interactive games, trivia, competitions, and prizes.

    Sony Yay business head Leena Lele Dutta said, “We all know that children’s imagination is unbounded and adventurous, exploration and play is what they thrive on. We wanted to encourage this very spirit amongst our little fans and that became the genesis of the Finding Funny campaign. To extend this campaign on- ground, we are also embarking upon the largest ever School Contact Program. We aim to make Sony Yay! the go-to destination of entertainment and engagement for children, and the Finding Funny campaign and School Contact Program are a strong step forward in that direction.”

    “We believe happy, playful children show more keenness to learning. By bringing entertainment and engagement to their schools, we want to reach 800 schools. We are excited to begin this interactive journey with the little ones. Through each initiative we take, we aim to strengthen our position as the ultimate destination of happiness for kids.”