ITV

Tag: financial literacy

  • KidZania Mumbai takes learning to new heights with NMMC school visit

    KidZania Mumbai takes learning to new heights with NMMC school visit

    MUMBAI: When play meets purpose, the result is a lesson for life. That’s exactly what KidZania Mumbai delivered as 13,705 students from Navi Mumbai Municipal Corp (NMMC) schools embarked on a thrilling, interactive journey into the world of professions. Over 10 days from 20-29 January 2025, kids from grades two to five explored careers ranging from doctors to journalists, chefs to pilots, all while learning vital skills for the future.

    The massive school engagement program was orchestrated by NMMC, deputy commissioner for education department, Sangharatna Khillare.

    The aim? To use KidZania’s real-world role-playing activities as a fun and immersive way to teach financial literacy, teamwork, problem-solving, and career exploration.

    “Experiential learning is the cornerstone of shaping young minds,” said Khillare. “KidZania’s platform allows children to not only engage with different professions but also to gain essential life skills in a creative, hands-on way.”

    KidZania India, chief business officer, Tarandeep Singh Sekhon added, “It’s fantastic to see so many young minds so excited about learning through play. Our goal has always been to provide an environment where kids can have fun while developing important life skills. This initiative is a testament to our commitment to making learning both engaging and impactful.”

    From firefighting to journalism, kids got to role-play a variety of careers, stepping into the shoes of professionals and gaining firsthand experience in a safe and stimulating environment. The large-scale visit reinforced the power of experiential learning, highlighting the importance of creativity, curiosity, and teamwork in real-world scenarios.

  • The-invERSITY signs Team Pumpkin for its the digital duties

    The-invERSITY signs Team Pumpkin for its the digital duties

    Mumbai: Team Pumpkin has successfully acquired the digital mandate for The-invERSITY, an upcoming brand that is empowering young minds to gain financial literacy and achieve financial independence in the future. The account will be handled by the agency’s team based out of Bengaluru.

    The-invERSITY is a one-of-a-kind location dedicated to increasing financial literacy and awareness among students aged 13 to 21. This platform is built to provide live interactive classes where educators will create awareness for kids about financial and investment-related terms and processes and instil a sense of responsibility from an early age to manage money.

    As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for The-invERSITY. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategizing the brand’s digital activities, social media management, online reputation management, search engine optimization, and performance marketing responsibilities.

    Speaking of this partnership, Team Pumpkin co-founder and chief business officer Swati Nathani said, “Having won the mandate for The-invERSITY is a matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for The-invERSITY as per their vision and enhance the brand’s presence with our creative and strategic planning.”

    Commenting on the creative collaboration, The-invERSITY COO and co-founder Aditya Roy said, “We’re really excited to be working with Team Pumpkin to amplify our digital presence and start this journey together. We trust their approach and insights with our brand and hope to reach new heights and build it effectively.”