ITV

Tag: financial awareness

  • Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    ●    Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    ●    Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    ●    Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    ●    Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    ●    Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3,000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    . Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    . Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    . Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    . Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    . Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • Upstox urges us to take the first step towards investing

    Upstox urges us to take the first step towards investing

    NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a new campaign, Start Karke Dekho, that aims to promote better financial participation in the country.

    By speaking to the fact that sometimes it’s all about just taking the first step, the campaign emphasises that with Upstox, investing is extremely simple and effortless, right from the get-go.

    It features a series of videos capturing insights from everyday situations. The campaign’s underlying objective is to create financial awareness and foster an investment culture across the country.

    The campaign includes commercials on television, OTT, digital, and social media platforms. While digital and OTT platforms are employed to reach out to target segments in metros and big cities, television dominates the media mix for tier-2, tier-3, and tier-4 towns.

    Upstox co-founder & CEO Ravi Kumar said, “The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign Start Karke Dekho will create a significant impact on the millions of young people who want to manage their funds better.”