MUMBAI: He was brought on board to revamp Sahara Manoranjan and design the look of the proposed movie channel from the Sahara stable. But SaharaOne creative director Shashank Ghosh decided to call it a day as the launch of ‘Filmi’ in January has been deferred to the second half of the year.
In the wake of this development, Abhijeet Mitra from Hungama TV will be stepping into Ghosh’s shoes. Sahara has also roped in Sony on-air promo head Mukul Mishra as the creative director and on air promo head for ‘Filmi’.
Confirming the same to Indiantelevision.com, Ghosh said that he had parted ways with the company on amiable terms. On being queried as to why he had decided to move on, he said when he was appointed, he had also been given the responsibility to oversee the launch of Sahara’s new movie channel, which was getting delayed due to several reasons. “After the relaunch of Sahara Manoranjan as SaharaOne, there was not much to do since the launch of the second channel had been postponed and hence I felt that I needed to move on.”
Ghosh, whose contract with Sahara expired in December, was earlier Channel [V] creative head. He also made his directorial debut last year with the film Waisa Bhi Hota Hai Part II starring Arshad Warsi, Sandhya Mridul and Suchitra Pillai.
When asked what he intended to do now, an upbeat Ghosh said, “I am itching to make another movie.”
It was said post Waisa Bhi Hota Hai Part II Ghosh would be looking at two more projects — an emotional saga called Aarambh and a cult comedy called Quickgun Murugan, based on one of the projects he did for Channel [V].
