MUMBAI: Punjabi cinema’s biggest night had an extra fizz this year, with Medusa Beverages stepping in as title sponsor of the Filmfare Awards Punjabi 2025.
The awards, held on August 23 at the I.S. Bindra PCA Stadium in Mohali, brought together top names from the Punjabi film and music industry, including Jacqueline Fernandez, Honey Singh, Satinder Sartaj and Neeru Bajwa. The event celebrated achievements across film, music and performance, with Medusa’s beers on offer at refreshment stations as guests mingled between performances.
“The Filmfare Awards Punjabi 2025 was a perfect stage for us because it’s more than just an award show, it’s a cultural phenomenon that captures the pride, passion, and creativity of Punjabi cinema. Partnering with Filmfareallowed us to not only celebrate incredible talent but also to connect with an audience that shares our energy and spirit,” said Medusa Beverages, executive director, Amardeep Singh.
The partnership continues Medusa’s push into lifestyle and entertainment spaces. The brand has previously appeared at Delhi Times Fashion Week, Sundowner music festivals, concerts by Sonu Nigam and Sunidhi Chauhan, and even art collaborations.