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Tag: FilmFare

  • Hyundai drives into glamour with Filmfare for third year

    Hyundai drives into glamour with Filmfare for third year

    MUMBAI: Lights, camera, Creta! Hyundai takes the spotlight again. Hyundai Motor India Limited (HMIL) has announced its continued partnership with the Filmfare Awards for the third consecutive year, reinforcing its connection with India’s cultural heartbeat. The collaboration reflects HMIL’s commitment to blending mobility with aspiration, celebrating cinema while engaging millions of customers nationwide.

    “Indian cinema evolves with every frame, and Hyundai evolves with every journey,” said HMIL whole-time director and COO Tarun Garg. “Our association with Filmfare reflects our commitment to innovation, technology, and the aspirations of the families we’ve served for nearly 30 years. Our brand philosophy, Progress for Humanity, guides every action we take, from products to CSR initiatives, creating meaningful change in people’s lives.”

    This year, the partnership is extra special as the Hyundai Creta marks a decade as the “King of SUVs” in India. Since its 2015 launch, the Creta has redefined the SUV segment with cutting-edge design, performance, and customer satisfaction. The latest Hyundai Creta King will make a grand appearance at the awards, turning heads on and off the red carpet.

    HMIL is also driving India toward a greener future with its electric lineup, including the award-winning Ioniq 5 and the Creta electric, alongside sustainability and CSR initiatives such as Samarth by Hyundai and the Ioniq 5 forest program. These efforts highlight Hyundai’s commitment to inclusive and responsible progress.

    Through this long-standing partnership, Hyundai continues to celebrate India’s cultural milestones, proving that the brand is not just about mobility, but about creating experiences that resonate with the heart and imagination of its customers.

     

  • 69th Hyundai Filmfare Awards 2024 promises two epic nights in Gujarat

    69th Hyundai Filmfare Awards 2024 promises two epic nights in Gujarat

    Mumbai: Save the date for an unforgettable two-night spectacle! The 69th Hyundai Filmfare Awards 2024, with Gujarat Tourism, promises to captivate audiences with an unprecedented scale and dazzling extravaganza.

    On 28 January, a spectacular blockbuster awaits audiences at GIFT City in Gandhinagar, Gujarat. A night where the best in Indian cinema will be honoured and celebrated promises to be a star-studded affair. The dynamic trio of Karan Johar, Ayushmann Khurrana, and Maniesh Paul play host as captivating performances by Ranbir Kapoor, Varun Dhawan, Kareena Kapoor Khan, Janhvi Kapoor, Sara Ali Khan and Kartik Aaryan mesmerise the audience. The festivities commence one day earlier, on 27 January at the Mahatma Mandir Convention & Exhibition Centre with a Curtain Raiser to the 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism, in which technical award winners will be honoured with the Black Lady. An evening hosted by Karishma Tanna and Aparshakti Khurana will also have an enchanting fashion show, showcasing Shantanu & Nikhil’s sustainable collection, concluding with a mesmerizing music concert by the renowned Parthiv Gohil.

    Building excitement for this momentous cinematic celebration, key details such as performer and host names were unveiled at the Mumbai press conference attended by distinguished guests, including Hareet Shukla (IAS, principal secretary, tourism, devasthanam management, civil aviation & pilgrimage, government of Gujarat), Rohit Gopakumar (director, Times Entertainment division, Worldwide Media, entertainment TV & digital network), and Jitesh Pillaai (editor, Filmfare). The event also saw the presence of eminent figures from the Indian film industry, such as Karan Johar, Varun Dhawan, and Janhvi Kapoor, marking a noteworthy kick-off.

    Commenting on the occasion, Gujarat chief minister Bhupendrabhai Patel said, “As Gujarat prepares to welcome filmmakers to Gujarat for the prestigious 69th edition of Filmfare Awards, we look forward to a surge in tourism, and a positive impact on our local economy. This grand event will provide a unique platform for our talented artists and filmmakers to engage with the Indian Film Industry, fostering an exchange of ideas, technology, and trends. We also look forward to showcasing Gujarat’s natural beauty, rich cultural heritage, robust infrastructure along with our proactive governance and policies like Cinematic Tourism Policy and Gujarat Tourism Policy. These policies have been created with a mindset to make an effective and efficient ecosystem for filmmakers. Our aim is to be a premier film destination, attracting future projects and investments.”

    Sharing his thoughts on the association, government of Gujarat Minister for tourism, cultural activities, forest & environment and climate change Mulubhai Bera said, “Gujarat is proud to host the 69th edition of Filmfare Awards, the event will showcase the state’s commitment to nurturing creativity, fostering collaboration, and becoming a preferred destination for cinematic tourism. Gujarat’s diverse offerings in locations ranging from landscapes, beaches to the majestic forests among others provide an ideal backdrop for film shoots or tourism. With a vast variety of locations Gujarat has to offer, it is poised to become a major hub for filmmakers seeking diverse and captivating settings”

    Sharing his enthusiasm, Times Entertainment division, Worldwide Media, entertainment TV & digital network director Rohit Gopakumar expressed, “2023 undoubtedly has been a blockbuster year for Hindi Cinema and what better way of taking the 69th edition of Filmfare Awards to an amazing destination like Gujarat. This year we are hosting not one, but two back-to-back nights filled with power-packed performances and well-deserved recognitions. It’s our way to match the immense love and energy we consistently receive from our passionate fans.” He further added, “Partnerships provide an opportunity to use each other’s strengths and achieve a greater outcome. We take pride in having Hyundai Motor India as our Title Partner and Gujarat Tourism as our Destination Partner.”

    Hyundai Motor India COO Tarun Garg shared his thoughts on partnership with Filmfare Awards, “Hyundai Motor India is proud to be the title partner of the prestigious Filmfare Awards for second year in a row. At Hyundai, we truly believe in the power of cinema & entertainment that unites our great nation together. The 69th edition of Filmfare Awards will recognise the finest gems of Indian cinema promoting excellence and talent of the exceptional films released in 2023 which will lead to Progress of Art & Culture and in turn leading to ‘Progress for Humanity’ which is Hyundai’s global vision. At Hyundai, we take pride in being the key enabler of cutting-edge technology and safer mobility solutions for the masses. We are continuously evolving and innovating to stay ahead of the curve and achieve new milestones in the industry. We are thrilled to continue our association with the Filmfare awards and strongly believe that our partnership will yield great potential for us to engage with the people of India across geographies and cultures. We eagerly await to witness a night filled with glamour, entertainment, and lot of celebrations.”

    Adding to the thrill, Filmfare editor Jitesh Pillaai stated, “The year 2023 stands as an indelible chapter marked by blockbuster bonanzas and critically acclaimed masterpieces. Filmfare Awards are not just about recognizing films; it’s about celebrating a year filled with cinematic marvels and groundbreaking moments. The 69th edition of Filmfare Awards, promises to be an unparalleled spectacle. We are geared up to showcase two back-to-back nights of cinema’s celebration and breathtaking performances, which we believe are sure to match the pulsating energy of the lively audience in Gujarat.”

    Sharing his thoughts at the press conference, Karan Johar said, “It is truly an honour to be here. I extend my heartfelt gratitude to Gujarat for being a pillar of support to Bollywood and the esteemed Filmfare brand. The excitement is palpable as I take on the role of hosting this edition. Celebrating amidst the rich tapestry of Gujarat’s culture, tradition, economic and technological growth makes it an unparalleled location for this event. Personally, my journey into hosting began because of Filmfare, and my emotional connection with it runs deep. Winning a Filmfare award is akin to creating history, a dream that most creative artists aspire to achieve. The emotional significance attached to it is felt by all artists. It’s the collective participation and the sense of community that bind us together in this journey. Once again, I express my gratitude to everyone for paving the way. We are eagerly looking forward to the festivities on the 27th and 28th of January.”

    Adding to it Varun Dhawan said, “Filmfare Awards are like the heartbeat of Indian cinema, pushing many artists to new heights. When I look back at my first performance, I can see things have changed, the movie scene is different, and people now see films in a more open-minded way. Thinking about the big event coming up, I can picture a full house in Gujarat, showing how much people love this cinematic celebration.”

    Janhvi Kapoor said, “I’m truly grateful to be part of this celebration, marking a milestone year for Indian cinema. Gujarat, an incredible state, has enriched us culturally and significantly contributed to cinema. Reflecting on my earliest memories with Filmfare, watching the awards with my mom was a special experience. My first stage performance was also on the Filmfare stage, and I’m excited to create more cherished memories.”

    Be a part of a glamorous extravaganza of the 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism on 27 and 28 January, in the vibrant state of Gujarat.

    Here is the complete nomination list for the 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism –

    Certainly! Here’s the corrected version with proper case:

    Popular Best Film

    – 12th Fail
    – Animal
    – Jawan
    – OMG 2
    – Pathaan
    – Rocky aur Rani Kii Prem Kahani

    Best Director

    – Amit Rai (OMG 2)
    – Atlee (Jawwan)
    – Karan Johar (Rocky Aur Rani Kii Prem Kahani)
    – Sandeep Reddy Vanga (Animal)
    – Siddharth Anand (Pathaan)
    – Vidhu Vinod Chopra (12th Fail)

    Best Film Critics

    – 12th Fail (Vidhu Vinod Chopra)
    – Bheed (Anubhav Sinha)
    – Faraaz (Hansal Mehta)
    – Joram (Devashish Makhija)
    – Sam Bahadur (Meghna Gulzar)
    – Three of Us (Avinash Arun Dhaware)
    – Zwigato (Nandita Das)

    Best Actor in Leading Role (Male)

    – Ranbir Kapoor (Animal)
    – Ranveer Singh (Rocky Aur Rani Kii Prem Kahani)
    – Shah Rukh Khan (Dunki)
    – Shah Rukh Khan (Jawwan)
    – Sunny Deol (Gadar 2)
    – Vicky Kaushal (Sam Bahadur)

    Best Actor Critics

    – Abhishek Bachchan (Ghoomer)
    – Jaideep Ahlawat (Three of Us)
    – Manoj Bajpayee (Joram)
    – Pankaj Tripathi (OMG 2)
    – Rajkummar Rao (Bheed)
    – Vicky Kaushal (Sam Bahadur)
    – Vikrant Massey (12th Fail)

    Best Actor in Leading Role (Female)

    – Alia Bhatt (Rocky Aur Rani Kii Prem Kahani)
    – Bhumi Pednekar (Thank You for Coming)
    – Deepika Padukone (Pathaan)
    – Kiara Advani (Satyaprem Ki Katha)
    – Rani Mukerji (Mrs. Chatterjee v/s Norway)
    – Taapsee Pannu (Dunki)

    Best Actress Critics

    – Deepti Naval (Goldfish)
    – Fatima Sana Shaikh (Dhak Dhak)
    – Rani Mukerji (Mrs. Chatterjee v/s Norway)
    – Saiyami Kher (Ghoomer)
    – Shahana Goswami (Zwigato)
    – Shefali Shah (Three of Us)

    Best Actor in Supporting Role (Male)

    – Aditya Rawal (Faraaz)
    – Anil Kapoor (Animal)
    – Bobby Deol (Animal)
    – Emraan Hashmi (Tiger 3)
    – Tota Roy Chowdhury (Rocky Aur Rani Kii Prem Kahani)
    – Vicky Kaushal (Dunki)

    Best Actor in Supporting Role (Female)

    – Jaya Bachchan (Rocky Aur Rani Kii Prem Kahani)
    – Ratna Pathak Shah (Dhak Dhak)
    – Shabana Azmi (Ghoomer)
    – Shabana Azmi (Rocky Aur Rani Kii Prem Kahani)
    – Triptii Dimri (Animal)
    – Yami Gautam (OMG 2)

    Best Lyrics

    – Amitabh Bhattacharya (Tere Vaaste – Zara Hatke Zara Bachke)
    – Amitabh Bhattacharya (Tum Kya Mile – Rocky Aur Rani Kii Prem Kahani)
    – Gulzar (Itni Si Baat – Sam Bahadur)
    – Javed Akhtar (Nikle The Kabhi Hum Ghar Se – Dunki)
    – Kumaar (Chaleya – Jawan)
    – Siddharth-Garima (Satranga – Animal)
    – Swanand Kirkire and IP Singh (Lutt Putt Gaya – Dunki)

    Best Music Album

    – Animal (Pritam, Vishal Mishra, Manan Bhardwaj, Shreyas Puranik, Jaani, Bhupinder Babbal, Ashim Kemson, Harshwardhan Rameshwar, Gurinder Seagal)
    – Dunki (Pritam)
    – Jawan (Anirudh Ravichander)
    – Pathaan (Vishal and Shekhar)
    – Rocky Aur Rani Kii Prem Kahani (Pritam)
    – Tu Jhoothi Main Makkaar (Pritam)
    – Zara Hatke Zara Bachke (Sachin-Jigar)

    Best Playback Singer (Male)

    – Arijit Singh (Lutt Putt Gaya – Dunki)
    – Arijit Singh (Satranga – Animal)
    – Bhupinder Babbal (Arjan Vailly – Animal)
    – Shahid Mallya (Kudmayi – Rocky Aur Rani Kii Prem Kahani)
    – Sonu Nigam (Nikle The Kabhi Hum Ghar Se – Dunki)
    – Varun Jain, Sachin-Jigar, Shadab Faridi, Altamash Faridi (Tere Vaaste Falak – Zara Hatke Zara Bachke)

    Best Playback Singer (Female)

    – Deepthi Suresh (Aararaari Raaro – Jawan)
    – Jonita Gandhi (Hey Fikar – 8 A.M. Metro)
    – Shilpa Rao (Besharam Rang – Pathaan)
    – Shilpa Rao (Chaleya – Jawan)
    – Shreya Ghoshal (Tum Kya Mile – Rocky Aur Rani Kii Prem Kahani)
    – Shreya Ghoshal (Ve Kamleya – Rocky Aur Rani Kii Prem Kahani)

    Technical Best Story

    – Amit Rai (OMG 2)
    – Anubhav Sinha (Bheed)
    – Atlee (Jawwan)
    – Devashish Makhija (Joram)
    – Ishita Moitra, Shashank Khaitan, and Sumit Roy (Rocky Aur Rani Kii Prem Kahani)
    – Karan Shrikant Sharma (Satyaprem Ki Katha)
    – Parijat Joshi & Tarun Dudeja (Dhak Dhak)
    – Siddharth Anand (Pathaan)

    Best Screenplay

    – Amit Rai (OMG 2)
    – Ishita Moitra, Shashank Khaitan, and Sumit Roy (Rocky Aur Rani Kii Prem Kahani)
    – Omkar Achyut Barve, Arpita Chatterjee, and Avinash Arun Dhaware (Three of Us)
    – Sandeep Reddy Vanga, Pranay Reddy Vanga, and Suresh Bandaru (Animal)
    – Shridhar Raghavan (Pathaan)
    – Vidhu Vinod Chopra (12th Fail)

    Best Dialogue

    – Abbas Tyrewala (Pathaan)
    – Amit Rai (OMG 2)
    – Ishita Moitra (Rocky Aur Rani Kii Prem Kahani)
    – Sumit Arora (Jawwan)
    – Varun Grover & Shoaib Zulfi Nazeer (Three of Us)
    – Vidhu Vinod Chopra (12th Fail)

    Best Background Score

    – Alok Ananda Dasgupta (Three of Us)
    – Harshavardhan Rameshwar (Animal)
    – Karel Antonin (Afwaah)
    – Ketan Sodha (Sam Bahadur)
    – Sanchit Balhara, Ankit Balhara (Pathaan)
    – Shantanu Moitra (12th Fail)
    – Tapas Relia (Goldfish)

    Best Cinematography

    – Amit Roy (Animal)
    – Avinash Arun Dhaware ISC (Three of Us)
    – G.K. Vishnu (Jawwan)
    – Manush Nandan ISC (Rocky Aur Rani Kii Prem Kahani)
    – Pratham Mehta (Faraaz)
    – Rangarajan Ramabadran (12th Fail)
    – Satchith Paulose (Pathaan)

    Best Production Design

    – Amrita Mahal Nakai (Rocky Aur Rani Kii Prem Kahani)
    – Nikhil Kovale (OMG 2)
    – Prashant Bidkar (12th Fail)
    – Rita Ghosh (Zwigato)
    – Subrata Chakraborty and Amit Ray (Sam Bahadur)
    – Suresh Selvarajan (Animal)
    – T Muthuraj (Jawwan)

    Best Costume Design

    – Malvika Bajaj (12th Fail)
    – Manish Malhotra, Eka Lakhani (Rocky Aur Rani Kii Prem Kahani)
    – Sachin Lovelekar, Divvya Gambhir, and Nidhhi Gambhir (Sam Bahadur)
    – Shaleena Nathani, Kavitha J, Anirudh Singh, and Dipika Lal (Jawwan)
    – Shaleena Nathani, Mamta Anand, Niharika Jolly (Pathaan)
    – Sheetal Sharma (Animal)

    Best Sound Design

    – Anita Khushwaha (Bheed)
    – Kunal Sharma (MPSE) (Sam Bahadur)
    – Manas Choudhury, Ganesh Gangadharan (Pathaan)
    – Manav Shrotriya (12th Fail)
    – Mandar Kulkarni (Faraaz)
    – Sync Cinema (Animal)
    – Vinit D’Souza (Three of Us)

    Best Design

    – Aarif Sheikh (Pathaan)
    – Atanu Mukherjee (Afwaah)
    – Jaskunwar Kohil-Vidhu Vinod Chopra (12th Fail)
    – Ruben (Jawwan)
    – Sandeep Reddy Vanga (Animal)
    – Suvir Nath (OMG 2)

    Best Action

    – Casey O’Neill, Craig MacRae, Sunil Rodrigues [Rod] (Pathaan)
    – Franz Spilhaus, Oh Sea Young, Sunil Rodrigues [Rod] (Tiger 3)
    – Parvez Shaikh (Sam Bahadur)
    – Ravi Varma, Shaam Kaushal, Abbas Ali Moghul, and Tinu Verma (Gadar 2)
    – Spiro Razatos, Anl Arasu, Craig MacRae, Yannick Ben, Kecha Khamphakdee, and Sunil Rodrigues (Jawwan)
    – Supreme Sundar (Animal)
    – Tim Man and Vikram Dahiya (Ganpath)

    Best VFX

    – Do It Creative Ltd, NY VFXwaala, Visual Birds, Red Chillies VFX, Famous Studios (Animal)
    – Prisca, Pixel Studios (Gadar 2)
    – Red Chillies VFX (Jawwan)
    – YFX (Pathaan)

    Best Choregraphy

    – Bosco-Caesar (Jhoome Jo Pathaan – Pathaan)
    – Ganesh Acharya (Lutt Putt Gaya – Dunki)
    – Ganesh Acharya (Tere Vaaste Falak – Zara Hatke Zara Bachke)
    – Ganesh Acharya (What Jhumka? – Rocky Aur Rani Kii Prem Kahani)
    – Shobi Paulraj (Zinda Banda – Jawwan)
    – Vaibhavi Merchant (Dhindhora Baje – Rocky Aur Rani Kii Prem Kahani)

  • Filmmaker Ashwiny Iyer expresses gratitude at Filmfare roundtable

    Filmmaker Ashwiny Iyer expresses gratitude at Filmfare roundtable

    Mumbai: Get ready for the ultimate cinematic spectacle as Filmfare takes center stage to honor excellence in Hindi cinema at the highly-anticipated 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism. This blockbuster partnership promises to unfold a dazzling celebration in the vibrant state of Gujarat. The Inaugural Roundtable, orchestrated by the Times Group, witnessed the illustrious presence of Gujarat’s chief minister, Bhupendrabhai Patel, alongside industry visionaries, filmmakers, and luminaries. The event buzzed with interesting talks and candid chats with top Indian filmmakers, adding extra excitement to the gathering. With a goal to make Gujarat a go-to spot for film productions, the roundtable has laid the groundwork for an exciting journey ahead.

    Speaking at the Inaugural Filmfare Roundtable, filmmaker and writer Ashwiny Iyer said, “As filmmakers, we constantly seek diverse locations to capture breathtaking scenes and deliver fresh content to our audiences. We endeavor to showcase the diverse culture, deep-rooted traditions, intricate fabric, and vibrant hues of our nation on the grand stage of cinema through iconic characters. The Gujarat Tourism team has done a fantastic job in making this collaboration possible, enabling us to explore the state’s rich cultural heritage.”

    Save the date! The 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism, promises a blockbuster night on 28 January 2024. Tune in to Filmfare for all the buzz and excitement.

     

  • Vote for 69 Hyundai Filmfare 2024 with Gujarat Tourism! Pick your favourite performer now

    Vote for 69 Hyundai Filmfare 2024 with Gujarat Tourism! Pick your favourite performer now

    Mumbai: “Kyun Ki… Picture Abhi Baaki Hai Mere Dost”: This iconic dialogue echoed through the minds of cinephiles across the country as a collective sentiment as 2023 witnessed a celebration of Hindi cinema. From the grandeur of blockbuster commercial entertainers like Pathaan, Gadar 2, Rocky Aur Rani Kii Prem Kahaani, and Animal to the nuanced brilliance of critically acclaimed films such as 12th Fail, Mrs. Chatterjee vs. Norway, Bheed, Joram, and Zwigato, among others, the Hindi film industry struck a harmonious chord with the audience, rekindling the magic of storytelling on the silver screen.

    In a testament to cinematic excellence, the stage is set for the 69 Hyundai Filmfare Awards 2024 with Gujarat Tourism as the Black Lady gears up to honour the gems of 2023. This significant event, embarking on a new journey, is set to unfold on 28 January 2024 in Gujarat, adding a fresh chapter to the prestigious legacy of Filmfare. In anticipation of the star-studded awards night, Filmfare is placing the power in the hands of the audience—the heartbeat of cinema—by opening the voting lines for its 69 editions.

    In this edition, once again, fans can cast a vote for their favourite performers, directors, and films from 2023. All they have to do to extend their support is go to the official website of Filmfare, i.e.,

    https://www.filmfare.com/awards/filmfare-awards-2024/.

    So, let the countdown to the country’s most significant awards ceremony begin. The voting lines are open from 1 January 2024, until 7 January 2024.

    Sharing thoughts on this announcement, a representative of Filmfare expressed, “The Hindi film industry has had a dream run at the box office in 2023 with a swarm of blockbuster hits. This year, especially, has been truly special for cinephiles as it witnessed two big releases from Shah Rukh Khan and had Ranbir Kapoor and Sunny Deol give the biggest hits of their respective careers. It marked the comeback of filmmakers like Karan Johar, Vidhu Vinod Chopra, and Anil Sharma to the director’s chair after many years and also witnessed the increase of footfalls in theatres after the slump created by COVID. So, the celebration leading to such an eventful year in Hindi cinema also needs to be extra special, and what better platform than Filmfare to honour the unrivalled talent in the industry? Filmfare has been a benchmark of cinematic brilliance in Hindi cinema for over six decades. As we gear up for the 69th Filmfare Awards, we strive to continue that legacy by inviting fans to vote for their favourites by shedding light on performances and narratives that etched a special place in their hearts in 2023.”

    Stay tuned for more updates on the 69 Hyundai Filmfare Awards 2024 with Gujarat Tourism as the anticipation builds for a night dedicated to honouring the best in Hindi cinema.

  • VICE Studios shines beyond Filmfare Win; Spotlight on groundbreaking series “Rainbow Rishta”

    VICE Studios shines beyond Filmfare Win; Spotlight on groundbreaking series “Rainbow Rishta”

    Mumbai: Trailblazing production house Vice Studios, is making headlines not only for its recent Filmfare win for Best Non-fiction Original of 2023 ‘Cinema Marte Dum Tak’ but also for its groundbreaking show ‘Rainbow Rishta’, which has been receiving widespread acclaim for its bold exploration of the LGBTQI community. ‘Cinema Marte Dum Tak’ is Vice Studio’s first series created for Amazon Prime Video, the second of which, ‘Rainbow Rishta’, creatively led by filmmaker Jaydeep Sarkar, was released just last month to widespread critical acclaim.

    While the Filmfare win has solidified Vice Studio’s position as a force to be reckoned with in the film industry, the studio aims to captivate audiences worldwide with a diverse range of compelling narratives. The expansion of the content library reinforces VICE Studios commitment to delivering high-quality, thought-provoking, and culturally relevant content across various platforms.

    Vice Studios head Samira Kanwar said, “At VICE, our commitment to create unique and inclusive stories is resonating with the audience around the globe. This is great validation for the hard work that we as a team have been doing for the last five years and breaking ground in non-fiction storytelling and proving that it is not only important but there is also an audience for it in India. Winning a Filmfare award is a tremendous achievement, and we’re thrilled about it, we hope our success goes beyond that.”

    Adding to this, Vice Media APAC managing director Nilesh Zaveri, said, “In five years, Vice Studios has become the frontrunner for documentary content in the Indian OTT space, with over 30 hours of content across major streamers like Netflix, Amazon Prime Video, Discovery+, with more in the pipeline, as it settles into the ever-changing Indian media landscape as the go-to studio for fact-based content. From hard-hitting true crime documentaries to character-focused, heartfelt docuseries about art, culture, and real stories about real people.”

    As Vice Studios continues to make waves in the entertainment industry, it remains dedicated to its mission of creating content that reflects the richness and diversity of the human experience.

  • 82 per cent Indians see TV/OTT impact on mental health perception: Survey

    82 per cent Indians see TV/OTT impact on mental health perception: Survey

    Mumbai: Cinema influences culture with the power to shape perception and impact societal beliefs, cinema remains a catalyst to drive cultural change. Mental well-being in recent years has gained some prominence in broadcast content but the need to make it a more proactive conversation continues. To address this, ITC Fiama’s recent survey highlights the need to explore a more positive portrayal of mental well-being in cinema and entertainment.

    The Feel Good with Fiama Mental Well-being Survey, 2023 revealed that better portrayal of mental health in cinema would influence perceptions and drive conversations – 82 per cent of the survey respondents felt that TV/OTT can be instrumental in influencing perceptions about mental health, 77 per cent believed that TV/Movies and OTT content can drive mental health conversations. To augment the conversation further and help influence perceptions at scale, in a first in the cinema and TV/OTT content awards fraternity in India, ITC Fiama collaborated with India’s premier film platform Filmfare to announce a special recognition for the sensitive portrayal of mental health in cinema.

    At the Filmfare OTT Awards 2023, ITC Fiama and Filmfare announced this special recognition and in its debut year, it was deservedly won by Director Anvita Dutt for her sensitive portrayal of intergenerational mental health issues in her critically acclaimed film ‘Qala’.

    A Filmfare representative, states, “Filmfare is a pioneer and has many firsts to its credit. With the power cinema holds to break the stigma around mental health, we are elated to have collaborated with ITC Fiama to acknowledge the movie ‘Qala’. It is a step forward in the direction of sparking a dialogue around a sensitive subject. We hope that the recognition encourages more filmmakers and content creators to initiate more conversations around the subject.”

    Commenting on the win of her film ‘Qala’ and the need for positive portrayal of mental health in cinema, Director Anvita Dutt said, “I really like stories where women save themselves. But sometimes we have to tell stories where they can’t. We therefore spin yarns that are thinly disguised veils over such uncomfortable truths, hoping that people understand and recognize it as a cry of help. That is what I tried to do with my story and I thank ITC Fiama and Filmfare for appreciating the intent behind my film. We often forget to ask for help, not knowing there are people on the other side willing to provide it, even if it’s you, yourself.”

    ITC Limited divisional chief executive personal care products business Sameer Satpathy adds, “Cinema has been instrumental in shaping beliefs and perception in society, making it intrinsic to our culture. Our effort to make mental health a more proactive conversation continues with the first-ever special award for the portrayal of mental health in the movies. The collaboration with Filmfare marks a significant step for Fiama to reinforce our commitment to raise awareness on mental well-being and encourage positive conversations around it.”

    ITC Fiama in collaboration with The Minds Foundation, has also launched its first Virtual Clinic. The Virtual Clinic is designed to enable affordable access to mental health therapy delivered by licensed professionals. It is an appropriate platform that encourages individuals to seek help in an intimate virtual space without the fear of embarrassment or the prevailing stigma. The MINDS Foundation has specially put together a team of highly qualified therapists for the Virtual Clinic, thereby, offering expert advice, therapy, and counselling at the convenience of one’s privacy.

    Register here for a professionally qualified therapist consultation from Minds Foundation at an affordable fee of just Rs 300/- per session.

    The ITC Feel Good with Fiama Mental Wellbeing Survey 2023 was conducted with 800 men and women between the ages of 16-45 years across Delhi, Mumbai, Kolkata and Bangalore. The survey was conducted by NeilsenIQ in September 2023.

  • Filmfare spotlights Gujarat’s cinematic potential!

    Filmfare spotlights Gujarat’s cinematic potential!

    Mumbai: For over seven decades, Filmfare has been chronicling remarkable accomplishments and milestones of the Indian Film Industry. The platform continues to lead the way in honouring cinematic and artistic brilliance. For the 69th edition of the Filmfare Awards, which is scheduled to be held on January 2024, Filmfare takes the celebrations to the Vibrant State of Gujarat. One of the core objectives of this partnership seeks to establish Gujarat as a global centre for tourism, investment, and a thriving hub for cinematic production.

    The inaugural Filmmakers’ Round Table took place at the Taj Lands End in Mumbai on 11 October where the event served as a significant precursor to the Filmfare awards. Spearheaded by The Times Group managing director Vineet Jain, Filmfare played a pivotal role in fostering the growth of the Indian film industry. It achieved this by convening a distinguished panel of attendees.

    Leading this high-profile gathering was the Gujarat chief minister Bhupendrabhai Patel, who headed a high-powered delegation from the Gujarat Government. Accompanying him was the Tourism of Gujarat minister Mulubhai Bera, as well as other key policy makers and officials from the Government of Gujarat.

    The film & entertainment industry was well-represented, with prolific filmmakers such as Imtiaz Ali, Aanand L. Rai, Boney Kapoor, Om Raut, Mukesh Bhatt, R. Balki, Jayantilal Gada, Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikkhil Advani, Ramesh Taurani, Madhur Bhandarkar, Apoorva Mehta, Raj & DK, Harshavardhan Kulkarni, Venky Mysore, Aparna Purohit, Anand Pandit in attendance, among others. The session was deftly moderated by the actor Kubbra Sait, who skillfully guided in-depth discussions that shed light on Gujarat’s comprehensive support systems for filmmakers.

    The Round Table event underscored Gujarat’s unwavering commitment to becoming the ultimate destination for filmmaking and film production. This commitment is substantiated by their world-class infrastructure, enticing incentives, and a comprehensive cinematic policy.

    Patel commented, “Our collaboration with Filmfare signifies Gujarat’s vision to be at the forefront of cinematic excellence, and this Round Table is a significant milestone towards achieving that goal. We are committed to providing the necessary infrastructure, incentives, and support to ensure that Gujarat becomes a preferred destination for filmmakers from across the world.”

    Tourism of Gujarat minister Mulubhai Bera said, “Gujarat’s rich cultural heritage and diverse landscapes have always been a source of inspiration for filmmakers. We are excited to partner with Filmfare to promote Gujarat as a thriving hub for cinematic productions. With a welcoming atmosphere, breath-taking locations, and robust support systems, Gujarat offers filmmakers a unique canvas to bring their artistic visions to life.”

    Jain commented, ” The Government of Gujarat has been unwavering in its dedication to offer filmmakers the necessary support, infrastructure, and policies. We are proud to be a facilitator in bringing together the entertainment industry and a canvas like Gujarat for painting their stories on.”

  • With Filmrare, Shemaroo announces first-of-its-kind cinema on Decentraland metaverse

    With Filmrare, Shemaroo announces first-of-its-kind cinema on Decentraland metaverse

    Mumbai: Shemaroo redefines the movie experience with the first of its kind, the Shemaroo Theatre. It will be accessible on one of the world’s most sought-after metaverse platforms—Decentraland, in partnership with Filmrare.

    This collaboration marks new beginnings for the global entertainment industry as well as metaverse users, as it will open the window to a huge collection of Bollywood entertainment content to the world.

    Shemaroo Theatre will present the virtual visitors an all-new exciting screening experience along with a host of other movie experiences such as a plush lobby, box office counter, virtual trailer zones, along with popcorn and drink counters for an immersive storytelling feel.

    The patrons will be treated to a Bollywood movie every Friday, starting 7 October 2022, which initially will be free for the users. This is a vital step by Shemaroo towards its vision of being a vibrant youth brand.

    Fractilians from the Decentraland DAO Governance Facilitation Squad said, “We are beyond thrilled to have Shemaroo Theatre on our platform and to bring some of Bollywood’s greatest films to our existing as well as potential metaverse users. This will surely take the whole movie-watching experience to the next level without limiting the possibilities of what one can do in an actual movie theatre.”

    Adding to it, Shemaroo Entertainment CEO Hiren Gada commented, “Shemaroo has been a pioneer in the entertainment industry by constantly evolving and by being relevant to the consumers through its diverse content offering. As a brand, Shemaroo has always fostered the culture of innovation and technology and with the augment of Shemaroo Theatre on Decentraland metaverse, we will be spearheading a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of one’s home.’’

    Further, Filmare founder Ravi Krishnan said, “At Filmrare, we are laser-focused on helping brands enter the metaverse. We are innovative, pay attention to every detail, and are focused on creating quality venues in the metaverse. It’s a great honour to partner with a brand like Shemaroo that has been entertaining audiences for the past 60 years and to showcase some of its blockbuster Bollywood movies through the virtual theatre in metaverse.”

  • Ontrack teams up with Kamar film factory for the 67th Filmfare Awards South 2022

    Ontrack teams up with Kamar film factory for the 67th Filmfare Awards South 2022

    Mumbai: Ontrack has partnered with Kamar Film Factory as a media sales partner for the 67 Filmfare Awards South 2022. Filmfare recently announced that the awards would be held on 18 September 2022, in partnership with the Kamar Film Factory.

    For the first time, the awards will be held in Bengaluru on 18 September , 2022, at the Bangalore International Exhibition Centre (BIC), where some of the biggest stars from Tamil, Telugu, Kannada, and Malayalam films, as well as Bollywood, will converge to witness an evening full of entertainment, glamour, and glitz.

    Ontrack CEO Alok Rakshit said, “This gives us an interesting opportunity to cater to brands for whom the four Southern states have become a very vital cog, as it addresses a large and discerning audience who are big followers of the fantastic movies that are churned out every year, leaving behind an indelible impact on the minds of viewers and fans alike.”

    Kamar Film Factory founder Kamar said, “There are no two ways about it, Filmfare Awards South is one of the most-awaited events in the entertainment circuit of South India. It was dearly missed last year, but we’re excited that this time it is spread over two days, giving every release from 2019 to 2021 a chance to win the recognition it deserves. I’m eagerly looking forward to this.”

    Ontack business director Saugat Baanerjee added, “South Indian films have become a popular mainstay on a pan India basis and we are delighted to collaborate with Kamar Film Factory on the esteemed South Filmfare Awards 2022 and shall look forward to monetizing the same on-ground as well as on-air, to the best of our abilities.”

    Kamar Film Factory’s Anand Mishar commented, “We are glad to associate with ONTRACK as our media sales partner since they have an extensive footprint pan-India with their existing network of leading clients and their in-depth relations with media agencies. The amplification of the established intellectual property via the Zee Network of channels in the South and leading digital partner Facebook, also makes it an interesting proposition for brands this year.”

  • MX Player’s integrated campaign #IsLoveComplicated reaches over 52 million Indians

    MX Player’s integrated campaign #IsLoveComplicated reaches over 52 million Indians

    MUMBAI – On the occasion of Valentine’s Day, while most brands sought to highlight love stories that end with happily ever after, leading entertainment streaming platform – MX Player decided to bring to light the ‘reality’ of love in a modern day relationship. The platform released its new MX Original Series ‘Pawan and Pooja’ that deals with the lives of 3 couples, ALL named Pawan and Pooja –  spanning across 3 generations.

    With an objective to bring alive the concept of the series and effectively break online clutter, MX Player conceptualized the campaign #IsLoveComplicated.

    The genesis of this idea is rooted in the theory that many couples do not openly discuss the conflicted reality of love and hence, the brand decided to create a microsite – http://isloveuncomplicated.in/ to conduct an anonymous digital ‘Pyaar ka Poll’ survey to understand the dynamics of functional relationships in India. The microsite held 8 hard-hitting questions revolving around the core themes of the series such as: whether or not couples were dissatisfied in bed, whether or not they kept secrets from their partner, and whether or not they’ve ever indulged in an exaggeration of their love on social media, to name a few.

    In addition to the microsite, MX Player also effectively used  Instagram, Facebook stories, and specialist content channels such as Femina, Filmfare, iDiva, MensXP, SpotboyE and more to gauge India’s view on love today. The survey witnessed a participation of over 15 Lakh Indians and MX Player was able to piece together a picture true to love and relationships, as seen by audiences today.

    Taking the campaign beyond just digital, the statistics gleaned from this poll were highlighted through outdoor, radio and print. With smart insights and seamless execution, a simple digital survey was transformed into an integrated campaign across platforms with statistics from the poll to support bold relationship claims.

    Furthermore, this campaign saw traction from many influencers like Neha Dhupia, Kusha Kapila, Prince Narula and Divyanka Tripathi, who discussed the show launch and even participated in some compatibility activities with their partners.

    Elaborating on the same, MX Player marketing and business partnerships head Abhishek Joshi said, “This real life social experiment flips the regular Valentine’s day approach on its head and the campaign tackled hard hitting questions about love, rather than the typically seen emotional drivers of romance and happiness.”

    Talking about the scale of the campaign, he added saying, “#IsLoveComplicated is a digital first campaign which was able to scale into a 360 degree integrated approach with powerful OOH communications.  What makes the campaign impactful is that we could use the power of digital to reach out to the masses & use the insights across multi-channel communications.”

    The results for a poll brought to the surface some very real issues that individuals experience in relationships today.