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Tag: Film Exhibition

  • PVR ties up with France-based ŌMA Cinema to introduce ‘cinema pods’ in India

    PVR ties up with France-based ŌMA Cinema to introduce ‘cinema pods’ in India

    Mumbai: Homegrown film exhibition company PVR Cinemas has entered into an exclusive tie-up with France-based Ōma Cinema to introduce the premium concept of ‘cinema pods’ in India. The announcement was made at CinemaCon 2022 in Las Vegas which is the largest gathering of film theater owners from around the world.

    Ōma Cinema was created by renowned French architect Pierre Chican, who has designed some of the most cutting-edge cinemas in France over the last 30 years. Inspired by the design of the great theatres and opera houses, Ōma Cinema’s unique tiered balconies, or “pods,” enable viewers to enjoy a unique, sociable, cinema experience whilst enjoying a perfect view of the screen.

    “We are excited to bring about the unique and proprietary concept of cinema pods to India with this exclusive tie-up with PVR,” commented Ōma Cinema founder and president Pierre Chican. “Our designs ensure that each pod within the auditoria is unique and designed to perfection. The world of films and fantasy now has another feather in its cap!”

    Recently, PVR launched India’s first rooftop drive-in theatre at Jio World Drive in Mumbai in association with Reliance Jio Drive-In as well as Maison PVR. A six-screen uber-luxury multiplex cinema offers three intrinsically designed concepts, an exclusive colour theme in each of the three premium audis, ‘Luxe’ screens, a viewing room for private screenings. PVR also expanded its luxury formats with the launch of the Director’s Cut in Haryana.

    “We have always been at the forefront of design architecture and innovative concepts, to ensure that our patrons get to experience the magic of movies and create happy memories every time they visit the cinemas,” said PVR Ltd chief growth and strategy officer Pramod Arora. “An option to have a private movie party with friends and family, OMA pods shall be your own space offering an unmatched bespoke experience of watching a film on a very large screen alongside specially crafted F&B options. Many corporates have been used to their own box at sporting events in stadia and now they shall have an option to have one in a cinema too.”

  • Cineline India returns to film exhibition with nine properties across Maharashtra

    Cineline India returns to film exhibition with nine properties across Maharashtra

    Mumbai: Kanakia Group’s Cineline India has re-entered the film exhibition industry with the launch of nine properties at prime locations across Maharashtra.

    The nine locations of MovieMax Cinemas include Sion, Andheri, Goregaon, Kandivali, Mira Road in Mumbai; Eternity Mall and Wonder Mall in Thane; The Zone (Nashik), and Eternity Mall (Nagpur).

    The group was also active in the same business back in 1997 with their brand name Cinemax. Recently the brand was rechristened as MovieMax. They have forayed back into the film exhibition business with the launch of their first nine premium cinemas across Maharashtra.

    However, over the last two decades, the group established itself as a renowned real estate player in the MMRDA region.

    Speaking on this new venture, Kanakia Group chairman Rasesh Kanakia said, “We have a very strong history in the movie exhibition industry and are ready to step back into the game as a strong and experienced player. We are committed to giving our audience a premium experience and aim to build our brand as a consumer-oriented service. With a strong foothold in Maharashtra, we will be looking for opportunities to expand pan India as well.”

    The restrictions on theaters during the pandemic led to a striving period for the cinematic industry. However, the post-Covid era has given impetus to a huge demand for the film exhibition business. The film industry is witnessing a large pipeline of Hollywood, Bollywood, and regional content further strengthening the market. As restrictions have started lifting, the industry is booming with opportunity, and being a visionary and an organised player, Cineline India Ltd decided to tap into this opportunity so as to bring themselves in sync with consumer demand. 

    According to a statement, Cineline India Ltd has plans to expand pan India.

  • Cineline India re-enters film exhibition business starting Q1 FY23

    Cineline India re-enters film exhibition business starting Q1 FY23

    Mumbai: Cineline India Ltd, a part of MMRDA region-based real estate player Kanakia Group, is re-entering the film exhibition business and will launch the same under a new brand in Q1 FY23, announced the company on Thursday.

    The company was present in the film exhibition business through Cinemax brand since 1997. In 2012, it sold the multiplex business along with Cinemax Brand to PVR Ltd under a non-compete clause which has already ended. Further, the company had leased out nine properties with 23 screens to PVR under leave and license agreements on which multiplex operations were run by PVR.

     

    “In light of expiry of the license period by 31 March 2022, coupled with weakening industry dynamics for the unorganised and single-screen film exhibition players, there is a tremendous opportunity for organised players to increase their foothold in this segment. Therefore, Cineline with a strong history of operating the film exhibition business has decided to re-enter and create a strong consumer-oriented brand in this segment,” the official statement read.

    Post 31 March 2022, Cineline India will have access to its own properties and thus will be able to kick start its film exhibition operations in Q1 FY23 through 9 properties with 23 screens across Mumbai, Thane, Nashik, and Nagpur having an aggregate seating capacity of more than 6,000  seats.

    The company will grow the film exhibition business in due course of time by acquiring theater properties pan India on a lease basis. It believes that post-relaxation of lockdown restrictions and patrons returning to theaters, there is a huge opportunity in this space with a strong lineup of Bollywood, Hollywood, and regional content in place till the next year.

    Chairman Rasesh Kanakia said, “We are delighted to re-enter the film exhibition business in India. With various leave and license agreements between us and PVR expiring on 31 March 2022, the company will launch a new brand for the film exhibition business in Q1 FY23. We plan to create a strong consumer-oriented brand in this segment.”

    “Considering the fact that as the exhibition business inches closer to a return to normality, post-Covid, we see a strong pipeline of movies coming up in the next year, and patrons’ excitement to return to theaters will be quite high. We are seeing a big wave of opportunity and have big plans for growth in this business,” he added.