Tag: Film Companion

  • “We are journalists and storytellers; Our mandate is to uncover, showcase, and celebrate cinema:”

    “We are journalists and storytellers; Our mandate is to uncover, showcase, and celebrate cinema:”

    Mumbai: The visionary behind Film Companion, founder Anupama Chopra is back with a new venture: Film Companion Studios.

    Film Companion Studios is a speciality division for long-form storytelling, to create, develop and produce documentaries on all things film and entertainment. Film Companion Studios tells stories of storytellers and artists responsible for making cinema an experience. Through various endeavours, including impact-driven programmes to fund emerging filmmakers, FC Studios aims to take Film Companion’s legacy of discerning and nurturing love for cinema ahead.

    Indiantelevision’s Suman Baidh in conversation with  Film Companion Studios founder Anupama Chopra

    Edited excerpt

    On the inspiration for the creation of Film Companion Studios

    The creation of Film Companion Studios came from our desire to document Indian cinema – the artists, the movies, the high points, and the low points.  We started with Modern Masters, a documentary on SS Rajamouli.  And through making that we decided that we wanted to do long-form storytelling around Indian cinema and pop culture.

    On the planning to maintain the essence of Film Companion’s original mission while expanding into the more niche space of documentary filmmaking

    The essence of Film Companion was always to be the missing Companion.  FC Studios will also fulfil that role by bridging the gap between movies and movie lovers.  We want to create an archive of incredible stories from the world of movies.

    On focusing on long-form storytelling the criteria used to select the subjects for your documentaries

    We want to tell stories that are engaging, informative and always, entertaining.  That is the criteria we use to select subjects.

    As the lines between journalism and content creation continue to blur, On Film Companion and Film Companion Studios shaping the future of entertainment journalism

    We are journalists and storytellers.  Our mandate is to uncover, showcase, and celebrate cinema.  I don’t really worry about being a content creator.  I hope the work that we do helps to propel entertainment journalism in the right direction.

    On anticipating the shift from Film Companion to Film Companion Studios, potential resonance with the existing audience and challenges in retaining their loyalty are considered.

    I think we have to continue to do our work with passion and integrity.  As Rancho said in 3 Idiots – chase excellence and success will follow.  I hope the same is true for our audience.

    On the recent release of  Modern Masters

    Modern Masters was originally conceived by my erstwhile colleagues Baradwaj Rangan and Avinash Prakash.  We took the idea to Applause Entertainment.  Sameer Nair was excited by it and partnered with us in making the documentary.  It’s been a thrilling journey to create the documentary and have it release on Netflix.

  • Bodhitree Multimedia’s Gunaah is among top top-viewed shows in India

    Bodhitree Multimedia’s Gunaah is among top top-viewed shows in India

    Mumbai: Bodhitree Multimedia’s latest production, “Gunaah,” streaming on Disney+ Hotstar, has secured 3.4 million views. During the week of 24 to 30 June 2024, Gunaah was amongst the top 5 most viewed OTT shows in India as per the report published by Film Companion in collaboration with Ormax Media, a media consulting firm.

    Directed by Anil Senior and produced by Mautik Tolia, Sukesh Dev Motwani and Persis Siganporia, with Anirudh Pathak as the showrunner, “Gunaah” is a gripping murder mystery. The show features the remarkable talents of Surbhi Jyoti and Gashmeer Mahajani in the lead roles, supported by an outstanding cast that brings this intricate tale of murder, lies, betrayal, love, and friendship to life. The story revolves around Abhimanyu (Gashmeer Mahajani), who suffers an unimaginable betrayal from Surbhi Jyoti’s character, Tara. 

  • Quo Vadis Anupama Chopra, Film Companion?

    Quo Vadis Anupama Chopra, Film Companion?

    Mumbai: The film publication biz is rife with rumours – about the stars and directors –  normally. Now it is the journos who write about the stars who are being gossiped about. Take the case of Anumpama Chopra – the founder of the evocative Film Companion (FC). The goss has been running riot that Chopra – a former India Today journo who set up the website and the wife of ace director Vidhu Vinod Chopra – is shutting down FC, which by the way has been putting up a healthy financial performance.

    Then why bring down the shutters on FC?

    Coz, Film Companion is giving way to US entertainment publication The Hollywood Reporter, with Chopra likely to helm the Indian edition, goes the strong canards. Chopra will apparently pocket a healthy trove of cash for exiting FC.

    The Hollywood Reporter is part of the Penske Media Corp which also boasts other titles such as Variety, Deadline Hollywood, Rolling Stone, Billboard etc. BollywoodLife is amongst its other flagship Indian titles, boasting more than 20 million unique visitors.

    No executive from Penske Media Corp which is owned by Jay Penske was available for comment or confirmation. How, Bollywoodlife.com, the Indian edition of The Hollywood Reporter will find a fit with each other was unclear at the time of writing, but observers believe that the former will continue to focus on the personal lives of actors while the latter will be trade and B2B-focused.

    PMC had earlier partnered with Zee TV to set up India.com – in a joint venture.

  • “Working alongside Guneet Monga so early in my journey has been incredibly enlightening”: Akshay & Ambieka

    “Working alongside Guneet Monga so early in my journey has been incredibly enlightening”: Akshay & Ambieka

    Mumbai: Walkers & Co, in collaboration with Film Companion, announces the launch of The Walkers Project, a purpose-driven initiative aimed at enabling two promising Indian filmmakers with bold and unique voices. By spotlighting talent that embodies the spirit of progress and inclusion, this program is committed to fostering a culture of meaningful storytelling and creative excellence.

    The Walkers Project involved a rigorous selection process involving film critics, curators, and industry experts, led by renowned figures Anupama Chopra and Deepti DCunha. This led to Ambiecka Pandit and Akshay Parvatkar emerging as the Walkers, chosen for their distinct voices, conviction, and potential to create impactful cinema. The selection process was followed by intense mentoring sessions and workshops, preparing the filmmakers for the Cannes Film Festival 2024, where the biggest business of films happens in the world. The mentoring sessions were led by Oscar-winning producer Guneet Monga, along with Anu Rangachari, Jerome Paillard and Christian Jeune from the Cannes Film Festival. The aim of the program is to provide invaluable and once-in-a-lifetime exposure and networking opportunities to the young filmmakers. Upon returning from the film festival, the young filmmakers will also be making a fictional film each on the theme of “Keep Walking”.

    Indiantelevision.com reached out to Ambiecka Pandit and Akshay Parvatkar, where they both shared their journey!

    Edited excerpts

    On sharing a bit about your journey into the world of filmmaking

    Akshay: I started as a confused individual, uncertain about my future path, so I pursued engineering. During my studies, I was exposed to filmmaking through inter-college events. This experience ignited a passion for the creative field within me. My first job at the Museum of Goa introduced me to the Film and Television Institute of India (FTII), where I applied and was accepted into the screenwriting program. My time in the film institute was a validation of my beliefs that I can create stories. After the course I moved to Mumbai and I’ve been working there ever since.

    Making films brings me immense joy. When you love what you do, there’s no looking back. I see myself as a writer first and then a director. I thrive on ideating, developing new characters, and crafting fresh worlds. Filmmaking is, in my view, the most impactful medium to reach people. It allows me to convey ideas, worldviews, and politics in an engaging and entertaining way. Through filmmaking, I can not only entertain but also educate and empower audiences.

    Ambiecka: I am a lawyer by qualification and worked as a corporate lawyer for a few years before making the leap to pursue my passion – filmmaking. My sole inspiration to pursue my dream was an uncontrollable itch that a life of creativity will allow me to feel closer to my purpose which is to question the human condition and bring solace to mankind through my stories.

    On Guneet Monga’s guidance influencing your approach to filmmaking

    Akshay: Guneet Monga has been a powerhouse producer since a long time and has been someone I have always wanted to interact and work with. While the first one was made possible by the fellowship and it was an enriching conversation, I hope to pitch her the stories I am working on after coming back from Cannes.

    Working alongside Guneet Monga so early in my journey has been incredibly enlightening. It has allowed me to gain insights into various roles in filmmaking, including directing, writing and especially producing. Guneet’s unique perspective, which prioritizes the strength of the storyline above all else, has left a profound impact on me. Her belief in the power of storytelling to drive the success of a film has inspired me to push my creative boundaries and experiment with different narrative techniques.  I’ve been motivated to strive for excellence in every aspect of my work. Moreover, Guneet’s guidance has provided invaluable insights into the larger picture of film festivals, such as Cannes. Her inputs about how to take my stories forward while staying authentic to my voice, have been helpful and I have applied them during my time at Cannes. During our meeting, she was nice enough to pitch a couple of ideas that she did to financiers, to us. She has helped me understand the significance of these events in showcasing films to a global audience and establishing connections within the industry. Her advice of “however dark or somber the story you’re pitching is, make sure you end it on a relatively happy note/closing line”, really made me look at pitching very differently. Through The Walkers Project, I’ve been able to access resources, mentorship, and networking opportunities that have enriched my understanding of the filmmaking landscape.

    Ambieka: Guneet has a very holistic approach to filmmaking. She believes in closely understanding commerce to use it to her advantage in telling the kind of stories she believes in and the reason she is a pioneer in her own right is because has found the funding to tell stories nobody funds. From her, I have had the privilege of learning that art and commerce are forever entwined and a filmmaker’s job along with telling compelling stories is to ensure that they are sustainable.

    On some of the challenges you’ve faced as emerging filmmakers, especially within the Indian film industry

    Akshay: Navigating the landscape of the Indian film industry has been both exciting and filled with opportunities for growth for personal and professional developments. However, with every opportunity, there are challenges to overcome. One significant challenge is breaking into the industry with established networks and structures, where access to resources and mentorship can be limited for newcomers. Additionally, there are hurdles in securing funding and support for projects that deviate from mainstream narratives. Fortunately, The Walkers Project, offers hope amidst these challenges. Through this project, not only are our films being provided with essential funding, but they are also granted the invaluable opportunity to bring to life narratives centred around the theme of “Keep Walking.” These narratives, aimed at inspiring progress and innovation, serve as a catalyst for positive change within the industry and beyond.

    Ambieka: One of the biggest challenges I have faced is the skewed perspective the Indian film industry has on understanding the “market”. Considering the target audience is people looking to have an emotional experience, it is very difficult as an emerging filmmaker to convince financial collaborators of the “marketability” of a project.

    On emerging filmmakers like yourselves contributing to the diversity and evolution of Indian cinema

    Akshay: The first and most important thing we can do as filmmakers is to stay true to our voice. When you have something meaningful to convey through your films, the rest tends to fall into place. For me, the “why” behind making a film is far more significant than the “how.”

    Contributing to the diversity and evolution of Indian cinema stems from personal experiences and inner drive. Overcoming the hurdles we face is essential for progress, and once we do, we should strive to prevent others from encountering the same obstacles, or at least prepare them for what lies ahead. To ensure diversity in cinema, we must create films that reflect our reality and consciously foster it behind the camera as well. Change doesn’t happen on its own; we must actively work to bring it about.

    Ambieka: Personally, I believe form and substance are intrinsically linked. I try to find the best visual language and grammar to tell the particular story I want to. Any story told well and authentically will resonate with the audience which is very intelligent.

    On your aspirations for your filmmaking career

    Akshay: Going forward, I am eager to explore different genres in my filmmaking career, with a special focus on promoting inclusivity and diversity. The experience and knowledge that I have gained from Cannes and through my mentors from The Walkers Project will be invaluable in shaping my approach towards my films. As this project spans over six months, there will be an opportunity to gain a deeper understanding and learn new skills, which will significantly enhance our ability to shape our films for this campaign which will also be my next project.

    My father was a teacher, and education is deeply important to me. Whenever possible, I aim to give back to the society and the people who have shown me so much love and support. I want to maybe be a part of a film program or create a short filmmaking course to give back everything that I’ve learnt till now. Not just in terms of filmmaking but also film festivals, film financing and film appreciation.

    As a writer, I eagerly anticipate bringing my written words to the big screen. There are many stories I feel compelled to tell, and I believe they need to be shared. I am hopeful that the connections I’ve established through the Walkers Project will assist in setting up my future projects.

    I like taking on challenges. I am particularly passionate about the science fiction genre, which is very underrepresented in Indian cinema. I have numerous ideas and stories in this genre that I am eager to bring to life. I look forward to the challenge of exploring and expanding this exciting area of filmmaking.

    Coming from a state without a thriving regional cinema, I am hopeful to make some impact there. I want to work towards making a Konkani language film because I believe our language, culture, and history have countless important stories to share.

    Ambieka: I would like to make films of different genres and defy stereotypes. I want to tell domestic dramas as thrillers and investigative murder stories as melodramas. 

  • Amazon Music releases Film Companion’s Cannes Film Festival red carpet podcast

    Amazon Music releases Film Companion’s Cannes Film Festival red carpet podcast

    Mumbai: Amazon Music India and Film Companion will bring the live glam right from the red carpet at the Cannes Film Festival. With the biggest names from the entertainment industry gracing the red carpet, listeners will be able to keep up with it right from their homes. Hosted by Anupama Chopra and Sneha Menon Desai, the podcast has a stellar guest lineup of filmmaker Chidananda Naik, actor Kiara Advani, actor Naseeruddin Shah, filmmaker Payal Kapadia and musician AR Rahman.

    Speaking about the podcast from Film Companion, Amazon Music India director Mamta Saraf said, “Our goal at Amazon Music is to bring fresh content to the listeners and explore avenues that we haven’t before. We are excited to collaborate with Film Companion for the Cannes Film Festival special podcast, and elated about bringing it to Amazon Music listeners two weeks early.”

    Addressing the association, Film Companion founder and editor Anupama Chopra said, “I’m absolutely thrilled to be back at Cannes, capturing the glory of the movies at one of the most prestigious events in the film industry. We look forward to bringing Amazon Music listeners access to the magic of the interviews and coverage of the Cannes Film Festival 2024 through our podcasts. With an incredible lineup of guests and insights into the world of cinema, this year promises to be truly unforgettable. So, tune in to ‘Film Companion at Cannes’24’ on Amazon Music and join us as we dive into the heart of cinematic excellence!”

    ‘Film Companion at Cannes’24’ Podcast is now streaming on Amazon Music!
     

  • Film Companion’s fourth year to celebrate excellence with FC Gold Awards

    Film Companion’s fourth year to celebrate excellence with FC Gold Awards

    Mumbai: Film Companion, a celebration of film and entertainment journalism and one of India’s leading publishers has always championed the showcase of incredible talent in the business. The FC Gold Awards, since 2020, is Film Companion’s recognition for highlighting exceptional talent in the content and entertainment industry. This celebration continues to honour outstanding achievements in Indian cinema across various categories.

    The FC Gold Awards showcase remarkable contributions from the industry’s best, acknowledging stellar performances, visionary direction, and technical expertise. Since the year has begun some of the awardees represent a diverse range of talent from regional and national cinema, reflecting the richness and creativity of Indian filmmaking.

    FC Gold honours the industry’s best, including standout performances in films such as Lover (Tamil), Bramayugam (Malayalam), Poacher (Hindi/Malayalam), and Manjummel Boys (Malayalam).

    Furthermore, noteworthy performances that have garnered recognition include Nimisha Sajayan for Poacher, Prithviraj Sukumaran for Aadujeevitham, Pratik Gandhi for Madgaon Express, Diljit Dosanjh for Amar Singh Chamkila, and Fahadh Faasil for Aavesham. The awards also honour exceptional talent in editing and cinematography, with Aarti Bajaj recognised for Editing (Amar Singh Chamkila) and Shyju Khalid for Cinematography (Manjummel Boys), among others.

    Film Companion founder & editor Anupama Chopra, shared her enthusiasm for the FC Gold Awards 2024, “At Film Companion, we take immense pride in the FC Gold Awards, a hallmark of cinematic excellence. It’s a tribute to the unparalleled talent that graces our screens – from groundbreaking filmmaking to awe-inspiring performances. To all the esteemed awardees, your contributions shape the very fabric of cinema, and we applaud your dedication.  Congratulations on this well-deserved honour. May your achievements continue to inspire generations to come, as you carve your legacy in the annals of filmmaking history.”

  • Walkers & Co enables emerging Indian filmmakers with The Walkers Project

    Walkers & Co enables emerging Indian filmmakers with The Walkers Project

    Mumbai: Walkers & Co, in collaboration with Film Companion, announces the launch of The Walkers Project, a purpose-driven initiative aimed at enabling two promising Indian filmmakers with bold and unique voices. By spotlighting talent that embodies the spirit of progress and inclusion, this program is committed to fostering a culture of meaningful storytelling and creative excellence.

    “Our goal with The Walkers Project is to empower emerging filmmakers to tell stories that inspire people to keep walking and push boundaries for a more inclusive and progressive society, while enabling diverse voices from India,” said Diageo India CMO Ruchira Jaitly. “We believe in the power of cinema to drive conversations, challenge norms, and shape the future, and this program is one step in our commitment to supporting the next generation of exceptional storytellers.”

    The Walkers Project involved a rigorous selection process involving film critics, curators, and industry experts, led by renowned figures Anupama Chopra and Deepti DCunha. This led to Ambiecka Pandit and Akshay Parvatkar emerging as the Walkers, chosen for their distinct voices, conviction, and potential to create impactful cinema. The selection process was followed by intense mentoring sessions and workshops, preparing the filmmakers for the Cannes Film Festival 2024, where the biggest business of films happens in the world. The mentoring sessions were led by Oscar-winning producer Guneet Monga, along with Anu Rangachari, Jerome Paillard and Christian Jeune from the Cannes Film Festival. The aim of the program is to provide invaluable and once-in-a-lifetime exposure and networking opportunities to the young filmmakers. Upon returning from the film festival, the young filmmakers will also be making a fictional film each on the theme of “Keep Walking”.

    “I am thrilled to be part of The Walkers Project and work closely with Ambiecka and Akshay,” said Guneet Monga, Oscar-winning producer and mentor. “This program is about more than just attending Cannes or creating short films; it’s about empowering filmmakers to amplify their voices, advocate for change, and shape the future of cinema.”

    Renowned film critic and Film Companion founder Anupama Chopra said, “One of my big joys is enabling new filmmakers. With this partnership between Film Companion and Walkers & Co., I hope we can empower the two selected filmmakers to tell stories that matter. I am really excited to see the films Ambiecka and Akshay make under this programme and how they use their learnings from the Cannes Film Festival to ‘Keep Walking’ and to bring to life films that inspire progress.”

    Ambiecka Pandit, an independent writer-director, brings a fresh perspective and relentless optimism to her craft, aiming to parcel emotional, intellectual, and spiritual impulses of communities through her storytelling. Akshay Parvatkar, a scriptwriter/director, challenges societal norms and preconceived assumptions with his empathetic narratives, pushing boundaries and fostering meaningful dialogue.

    Speaking on program, Akshay Parvatkar said, “The Walkers Project promises to give me the chance to bring my stories to life on a bigger stage. I’ve always hoped to tell stories that I feel need to be heard, and through this once-in-a-lifetime opportunity, I wish to collaborate with visionaries who have the power to reach a larger audience. I’m grateful for the mentors’ belief in my vision and for the opportunity to Keep Walking towards my dreams and try to inspire change one step at a time.”

    Ambiecka Pandit, while talking about the program, mentioned: “The Walkers Project is an incredible opportunity to partake in a cause much larger than oneself. To be able to participate and contribute with my film to an initiative I feel strongly about is prize enough, but the project also gifts us the opportunity to Keep Walking and experience the largest film festival in the world. Cannes is the Mecca of film festivals, and being able to witness it firsthand will definitely be a defining experience for a young filmmaker like me. It will help see the best of art and commerce come together and understand deeper how the ecosystem of world cinema works. An ecosystem I wish to belong to.”

    The Walkers Project embodies the collective efforts of Walkers & Co, Film Companion, industry experts, and the selected filmmakers to champion talent, drive progress, and bring meaningful stories to audiences worldwide. In its truest sense, it is the coming together of collaboration and co-creation for enabling the community.

  • Film Companion launches ‘Through the Lens’ masterclass, backed by ARRI

    Film Companion launches ‘Through the Lens’ masterclass, backed by ARRI

    Mumbai: Film Companion announces the launch of ‘Through The Lens,’ a distinguished masterclass series that underscores the brilliance of Indian cinematographers, generously supported by ARRI, a leading designer and manufacturer of camera and lighting systems for the film, broadcast, media, and entertainment industries, with a worldwide distribution and service network. Kicking off the first episode with Sudeep Chatterjee, followed by K.K. Senthil Kumar and Anil Mehta, Through The Lens is a one-of-a-kind celebration, aiming to applaud the talent behind the camera, providing an exclusive insight into their creative journey. It will be aired on Film Companion’s YouTube channel.

    Sudeep Chatterjee who will be featured in the inaugural episode of the series is renowned for his contributions to cinematic masterpieces such as Bajirao Mastani, Chak De! India, Gangubai Kathiawadi, and more. With a career spanning decades, Chatterjee has played a pivotal role in shaping the visual narrative of some of the most iconic Indian films.  

    The upcoming episodes will also feature ace cinematographer K.K. Senthil Kumar, known for the mesmerizing visuals of large-scale spectacle films like RRR, Baahubali: The Beginning, Baahubali: The Conclusion, and Magadheera. And camera virtuoso, Anil Mehta, who introduced the glamorous realism aesthetic in Hindi Cinema. His filmography includes blockbusters such as Hum Dil De Chuke Sanam, Lagaan, Kal Ho Naa Ho, Wake up Sid, and Ae Dil Hai Mushkil.

    To ensure widespread accessibility, “Through The Lens” is set to be aired on Film Companion’s YouTube channel. This strategic decision reflects our commitment to reaching a global audience and fostering a community of cinephiles, aspiring filmmakers, and industry professionals.

    Watch episode one of ‘Through the Lens’ with Sudeep Chatterjee exclusively on Film Companion’s Youtube channel on 17 January at 8 pm IST.

  • Film Companion & Amazon Music join forces for its Music Adda

    Film Companion & Amazon Music join forces for its Music Adda

    Mumbai: Film Companion, the leading platform for insightful film and entertainment content, is thrilled to announce a harmonious collaboration with Amazon Music for a special Music Adda in their yearly round-up Addas. This unique partnership promises a diverse array of artists, including renowned playback singers Sunidhi Chauhan and Shilpa Rao, dynamic music duo Sachin Jigar, celebrated lyricist Amitabh Bhattacharya, and accomplished music producer Achint Thakkar to come together on one platform and hold meaningful conversations.

    Film Companion’s Adda is an annual tradition that brings together influential figures from the world of music, film, and entertainment for engaging conversations about the year’s noteworthy achievements, challenges, and trends. This year’s lineup is set to captivate audiences with the insights and experiences shared by some of the most distinguished personalities in the industry.

    Film Companion founder & editor Anupama Chopra expresses her thoughts about this collaboration:

    “The Film Companion Music Adda 2023, powered by Amazon Music, is a captivating journey where cinema and music entwine to create an enchanting narrative. This collaboration is a celebration of the artists from the music industry and it represents a commitment to exploring the profound impact of music within the cinematic and OTT sphere.”

    Film Companion’s forthcoming video, “FC Music Adda powered by Amazon Music,” will feature insightful dialogues with industry luminaries such as Sunidhi Chauhan, Shilpa Rao, Sachin Jigar, Amitabh Bhattacharya, and Achint Thakkar. Join in on this exciting venture, where “Music Adda” is set to premiere soon on Film Companion’s YouTube channel.

  • Prime Video releases the new edition of O Womaniya! report

    Prime Video releases the new edition of O Womaniya! report

    Mumbai: Prime Video, India’s most loved entertainment destination, today released the latest edition of O Womaniya! report, the most definitive study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media, India’s leading entertainment journalism platform, Film Companion, and championed by Prime Video, the study evaluates the statistical journey of women in various facets of content production, marketing and corporate leadership within India’s entertainment industry. This year, the report analyzed 156 films and series, across streaming and theatrical released in 2022 in 8 Indian languages (Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali and Gujarati) to arrive at a comprehensive picture of the change that the industry has seen since 2021.

    Along with Prime Video, the report has been supported by other partners from the industry including Clean Slate Filmz, Emmay Entertainment, Excel Entertainment, Jio Studio, Producers Guild India, RSVP, SonyLiv, Tiger Baby, and Zee5. Additionally, this year also saw industry leaders, including studio heads, filmmakers, actors, and more come forward to lay down actionable steps towards improving female representation in their personal and professional capacities. These pledges are expected to serve as guardrails that can guide the entire industry.

    Key findings of the report include:

    ●    Creative Talent – Only 12% of the 780 HOD positions analyzed across key departments of direction, cinematography, editing, writing, and production design were held by women. While this is slightly more than 10% in 2021, the growth has entirely been led by streaming films and series, while theatrical films have remained stagnant since 2021. On a positive note, 31% of the properties had a female commissioning in-charge behind them, vis-à-vis 25% in 2021.

    ●    Content – While in 2021, 55% of the properties analyzed passed the Bechdel Test1, the number has gone below the half-way mark to 47% now. The biggest drop here has come from theatrical films; while 46% passed the test in 2021, only 34% managed to pass it in 2022. Series and films like Guilty Minds, Four More Shots Please! Season 3, Delhi Crime Season 2, Maja Ma, Gangubai Kathiawadi, among others, emerged as the properties with maximum scenes to pass the Bechdel Test.

    ●    Marketing – Women still get only 27% talk time2 in trailers; the number is the highest for streaming films with 33% talk time in trailers being allocated to women. Series and movies like Hush Hush, Gehraiyaan, The Fame Game, Ammu, A Thursday, Sita Ramam, among others, performed the best with at least 50% of talk time in trailers given to female leads.

    ●    Corporate Talent – Of the 135 Director/ CXO positions studied across 25 top M&E firms in India, only 13% were held by women.

    Sharing his thoughts on the latest findings in O Womaniya!, Shailesh Kapoor, Founder & CEO, Ormax Media said, “While there has been a slow but steady improvement in a few key parameters, the report has thrown light on the need to take a look at inclusion with a serious eye. Like the previous edition of the report, streaming continues to pave the way for female representation, however, the sub-par performance of theatrical films should serve as a wake-up call for the industry. I am glad to see the industry take note of the data and come together to pledge better representation, underscoring their genuine desire to see a positive change.”

    Speaking about the report, Anupama Chopra, Founder & Editor, Film Companion said, “Entertainment is a powerful medium which can and must highlight inclusivity and diversity. O Womaniya! is our attempt to push the needle to move faster. We are thrilled to see greater participation from the industry, with key individuals taking on specific targets and actions to take this conversation forward. The steps taken to bring change may seem small but each step, each action matters, and with every edition of the O Womaniya! report, we believe we are moving a step closer to a more equitable ecosystem. I am grateful to Prime Video and Ormax Media for partnering with us on this unique initiative.”

    “At Prime Video, we believe that diversity, equity and inclusion, is not just needed, it is essential. As an organization, we have always believed in equitable representation, not just within Prime Video and in our content, but also within the wider creative industry. By nurturing and empowering talented women within our industry, we can create a ripple effect of positive change in the wider ecosystem,” said Aparna Purohit, head of Originals, India & Southeast Asia, Prime Video. “O Womaniya! represents a collective effort to unite the industry and collaborate on enhancing female representation. The latest edition of the report strongly underscores the urgency of accelerating these transformative efforts. It’s heartening to witness not only the committed support of partners but also the active participation of influential figures from the industry, including both men and women. They have not only pledged their personal commitment but also made broader corporate level commitments to champion greater female inclusivity.”