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Tag: Filamchi Bhojpuri

  • Bhojpuri beats, big screens, and bigger dreams

    Bhojpuri beats, big screens, and bigger dreams

    MUMBAI: If Bhojpuri item songs are the life of every desi party, why stop at the dance floor?

    The same language that fuels our inebriated bhangra sessions now takes a glamorous leap to the silver screen.

    Filamchi Bhojpuri, the beloved channel that keeps Bhojpuri cinema lovers hooked, is all set to make its debut in film production with Saas Kamaal Bahu Dhamaal. Starring none other than the reigning queen of Bhojpuri cinema, Amrapali Dubey, this blockbuster-in-waiting promises drama, dhamaal, and that irresistible Bhojpuri masala.

    Mark your calendars for 21 December 2024, 5 pm, because the magic unfolds exclusively on Filamchi Bhojpuri!

    The star-studded cast includes Vidya Singh, Manoj Bhattacharya, Lado Madhesia, Jay Yadav, and Jyoti Mishra, all delivering stellar performances. Blending humour and drama, the movie explores familial relationships while offering an entertaining and thought-provoking narrative.

    Speaking about the project, Dubey shared, “Saas Kamaal Bahu Dhamaal is an engaging narrative that delves into the intricacies of familial relationships while blending humour and drama. It’s a story that entertains and educates, offering viewers an emotional and thought-provoking experience.”

    IN10 Media Network MD, Aditya Pittie emphasised Filamchi Bhojpuri’s commitment to its audience, “Filamchi has always been dedicated to celebrating Bhojpuri cinema and its cultural vibrancy. With this step into original film production, we aim to deepen our connection with our audience in Bihar, Jharkhand, and beyond. Our first production, Saas Kamaal Bahu Dhamaal, underscores our commitment to delivering high-quality, relatable, and impactful storytelling. This is just the beginning, as we plan to bring many more such stories to life that resonate with our viewers.”

    With its engaging screenplay, memorable music, and outstanding performances, Saas Kamaal Bahu Dhamaal promises to redefine Bhojpuri cinema, making it a perfect choice for family viewing. The film blends comedy, drama, and heartfelt moments, ensuring a delightful and resonant experience for its audience.

     

  • Filamchi Bhojpuri to air 50 WTPs during festive period

    Filamchi Bhojpuri to air 50 WTPs during festive period

    Mumbai: Fortifying its library of blockbusters with new additions, Filamchi Bhojpuri, a regional movie channel from the house of IN10 Media Network, will be showcasing 50 World Television Premieres (WTPs) to entertain its audience this festive period.

    With meticulous planning and audience-centric focus, the channel is geared up to bring to its viewers a spectacular cinematic experience over the next three months. Each film has been thoughtfully handpicked to cater to the discerning taste of the Bhojpuri audience to spellbound its viewers with an extraordinary line-up of Bhojpuri blockbusters, featuring some of the most renowned actors in the industry.

    The titles include super hit films like Farishta, Raja Doli Leke Aaja, Prayagraj featuring stars like Khesari Lal Yadav, Dinesh Lal Yada ‘Nirahua’, Arvind Akela ‘Kallu’, respectively.

    On the announcement, FIlamchi Bhojpuri vice president – programming & strategy Rajeev Mishra said, “As the festivities commence, we are thrilled to be a part of the celebrations with these films and beloved actors. We are confident that this continuous stream of films will not only expand our viewer base but also foster even stronger bonds of loyalty with our audience. These films have been hand-picked and curated to coincide with festivals, underlining our commitment to becoming the ultimate destination for Bhojpuri entertainment. We take immense pride in offering a content library that caters to the diverse tastes of our viewers.”

    To ensure the audiences doesn’t miss out on these cinematic gems, the channel has devised a comprehensive marketing strategy spanning high-reach TV plans across music, Hindi GEC, and kids genres.

    Starting 23 September 2023, the channel will air 50 WTPs every Saturday at 6:00 pm.

  • IN10 Media Network celebrates the eighth anniversary

    IN10 Media Network celebrates the eighth anniversary

    Mumbai: On 19 November 2014, an EPIC idea was born: a television channel that recast the yardsticks of the entertainment industry, and the barometers for content underwent a paradigm shift.

    The vision that gave birth to the idea and continues to fuel its drive is to build premium, disruptive, content-driven businesses that span geographies and demographics while retaining an Indian ethos at their core.

    In the eight years since, IN10 Media Network has strategically invested across the relevant business verticals, with interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.

    Speaking on the channel’s anniversary, IN10 Media Network managing director Aditya Pittie said, “We live in very exciting times, where opportunities abound and provide for immense flexibility and variety in choices, allowing for decision-making that can be custom tailored for the scale and size the business model demands. That also brings with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future, taking along with us all our stakeholders, remains the cornerstone of this extremely fulfilling journey.”

    As the network nurtures and expands its broadcast offerings—Ishara (general entertainment channel); EPIC (infotainment channel); ShowBox (Hindi music channel); Gubbare & Filamchi Bhojpuri, (kids and regional movie genres)—it is strategically scaling its digital platforms, EPIC ON and DocuBay.

    Simultaneously, Juggernaut Productions is consistently creating landmarks in the fast-growing digital OTT landscape, as the network strengthens its content offerings with the incubation of a vertical producing movies for theatrical and digital release. Its first venture in sports-tech and live streaming is to explore new territory and rapidly scale new heights.

    In a world growing more hungry each day for entertainment and having the means to satiate this hunger, IN10 Media Network has laid firm foundations as it galvanises its resources to forge ever forward, pioneering and persevering.

  • IN10 Network’s Filamchi Bhojpuri presents 75-hours non-stop entertainment to celebrate Independence Day

    IN10 Network’s Filamchi Bhojpuri presents 75-hours non-stop entertainment to celebrate Independence Day

    Mumbai: As India marks its 75th Independence Day this year, IN10 Network’s Filamchi Bhojpuri has come up with a unique way of celebrating. The regional channel has curated a feature film line-up for India@75 to honour the occasion.

    The channel has always captured the pulse of the nation and its viewers with special programs. It will air super-hit patriotic films like “Baaghi Ek Yodhha,” “Sher-E-Hindustan,” “Bolo Garv Se Vandemataram,” and many more for 75 hours non-stop as it recognizes the historic moment with Bhojpuriya Garv Azadi ka Mahaparv. 

    On Bhojpuriya Garv Azadi ka Mahaparv, Filamchi Bhojpuri VP-programming and strategy Rajeev Mishra said, “As the nation celebrates Azadi ka Amrit Mahotsav, we at Filamchi Bhojpuri want to salute the brave hearts of the region. Through this, we aim to not just entertain our viewers but also highlight the prominent personalities and their contributions to the region.”

    The three-day celebrations will commence on 13 August at 7:00 a.m. on the channel.

  • Regional TV channels ride the growth wave, show surge in ad volume

    Regional TV channels ride the growth wave, show surge in ad volume

    Mumbai: The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels in South, Marathi, Punjabi and Bhojpuri, with a consistent growth in ad volume, not only over 2020 but also 2019 levels.

    In the South cluster, Tamil and Telugu language channels saw the sharpest growth YoY at 17 per cent and 33 per cent, respectively, in terms of ad volumes. According to Barc India, Star Maa became the most viewed Telugu general entertainment channel (GEC) in week 42 (16-22 October) (U+R, 2+, India) and continues to be in the top three channels of India in the last four out of six weeks. Tamil GEC Star Vijay was a leader in the weekday primetime slot in three out of four weeks of October and its shows ranked number one in top fiction and non-fiction programs.

    The Marathi language genre saw a 12 per cent increase YoY in ad volumes with Star Pravah recording the highest reach in the Marathi GEC market. In week 46, Star Pravah achieved its highest-ever TV ratings at 479 GRPs (U+R 2+) for Maharashtra/Goa. Nine out of ten shows among the top 10 programs for Marathi GEC are consistently from Star Pravah for weekdays (U+R, 2+) as per data.

    Star Maa aired the latest seasons of ‘Bigg Boss Telugu’ and ‘Super Singer’ in October, similarly, Star Vijay aired the latest seasons of ‘Bigg Boss Tami’, ‘Star Music’ and ‘Cook with Comali’ during the month. Star Pravah aired its talent show ‘Me Honar Superstar Jallosh Dancecha’ and announced ‘Me Honar Superstar Chote Ustaad’ which started from 4 December.

    Punjabi genre also recorded a 28 per cent growth in ad volumes YoY. PTC Network which operates seven channels in the Punjabi entertainment and news space including PTC Punjabi, PTC News, PTC Chakk De, PTC Punjabi Gold, PTC Simran and PTC Music and accounts for 70 per cent market share in the Punjab market led the ad volume growth in October, according to PTC Network managing director and president Rabindra Narayan.

    “The market sentiment was very good this year compared to the previous two years. In fact, many manufacturers and suppliers did not anticipate the demand during Diwali and faced supply shortages. Both local and new clients increased their advertising budgets, however, for us retail clients and local advertisers grew the pie,” said Narayan.

    PTC Network also invested in launching fresh unscripted content including the second season of talent show ‘Hunar Punjab Da’ and latest season of singing show ‘Voice of Punjab’ in October. The channel is planning to launch new fiction IPs in January next year.

    IN10 Media Network’s Bhojpuri movie channel Filamchi Bhojpuri also saw a nine per cent growth in terms of viewership during the months of September-October, a time when the focus is on major events like Diwali and Chhath Puja to showcase films and devotional content. “Regional channels have seen an upward trend in viewership in the past few years. And the festival season sees a keen interest from both viewers and advertisers,” said Filamchi Bhojpuri vice president – strategy Tarun Talreja.

    A range of advertisers visible on Bhojpuri channels include categories like FMCG, retail, lifestyle and e-commerce. “The advertising trends continue to be positive for the genre with a clear focus from brands looking at Bhojpuri speaking markets as a key reach builder spiralled by both increased consumption of Bhojpuri content and wider reach,” noted IN10 Media Network head of revenue Kavita Sagar.

    The channel showcased a new world TV premiere every week of the festive month and during Chhath Puja aired devotional songs as well as movies highlighting the festival. On 14 November, Filamchi Bhojpuri streamed the film ‘Dulhan Wahi Jo Piya Man Bhaye’ on its YouTube channel which has garnered over 34 million views as of 30 November. Within 15 days of the film release, its YouTube channel grew by 3.2 lakh subscribers, said the channel.