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Tag: FILA

  • AI storm brews as Studio Blo films fashion in a whole new dimension

    AI storm brews as Studio Blo films fashion in a whole new dimension

    MUMBAI: When fashion meets philosophy in the middle of a sandstorm, you know something otherworldly is at play. Studio Blo, the next-gen content studio pushing the limits of AI-driven filmmaking, has dropped a 100 per cent AI-generated film for the Almost Gods × Fila collection blurring lines between fantasy, sport, and storytelling.

    The high-concept short, live on Youtube and Instagram, unfolds during a rare celestial event where three cloaked figures summon a sweeping sandstorm. Each figure wears pieces from the new collection, which reimagines Fila’s clay-court tennis heritage through Almost Gods’ brutalist aesthetic, laced with mysticism and elemental power.

    In a striking industry first, real fashion models were digitally cloned, with every garment and accessory rendered entirely in AI, no physical shoot, no stitched seams, just crafted pixels with the gravitas of a full-scale cinematic production. Months of prep went into the project, with seasoned cinematographers, creative directors, and AI artists at the helm.

    Studio Blo co-founder & CEO Dipankar Mukherjee set the record straight: “AI films aren’t quick and cheap. This took months, not minutes, because pedigree demands time, talent, and vision. Almost Gods treated us as true creative partners, and that made all the difference.”

    Studio Blo Co-Founder & CCO Rishabh Suri added: “AI gave us the canvas to make a metaphysical thriller in fashion form. Traditional production would’ve struggled with the sheer scale and spectacle. Here, we created something immersive and emotionally resonant, where philosophy and symbolism flow seamlessly into couture.”

    Studio Blo, staffed by veterans from VFX giants like Dneg and MPC, has already delivered showstoppers for Warner Music, YRF Films, Dentsu, and Nykaa. This film cements its mission: AI is not a shortcut, but a collaborator expanding fashion’s stage into realms once thought impossible.

    With the Almost Gods × Fila collection, sport-luxury isn’t just walking the runway; it’s conjuring storms.

  • Metro Brands reports steady performance in Q3 FY 2025

    Metro Brands reports steady performance in Q3 FY 2025

    MUMBAI:  Footwear retailer Metro Brands  announced its standalone and consolidated financial results for the quarter ending 31 December 2024 which showcased robust growth, largely driven by the festive and wedding seasons.

    The company recorded a standalone revenue of Rs 688 crore, reflecting a year-on-year sales growth of 10 per cent. The EBITDA margin stood at 32.6 per cent  with a profit after tax (PAT) margin of 13.7  per cent. Notably, the PAT figure includes a one-time tax charge of Rs 25 crore resulting from the reconciliation and reassessment of tax liabilities, mainly related to the Fila business.

    During the quarter, Metro Brands expanded its retail presence with the launch of its first Foot Locker store and a new kiosk for New Era, catering to an increasingly diverse customer base. The company also enlisted celebrities Triptii Dimri and Vijay Varma for its Metro Shoes line, alongside Shanaya Kapoor and Vedang Raina for Mochi, which bolstered brand visibility and contributed to growth.

    Metro Brands liquidated its old Fila inventory during this period and is set to release a second drop of India-manufactured merchandise by mid-February 2025.

    Over the nine months ended  31 December 2024, the company opened 61 new stores while closing four bringing total net new openings below the initial guidance of 100 for the year. However, the company remains committed to its overall target of establishing 225 new stores by FY 2026.

    Said CEO Nissan Joseph: “The third quarter of FY 2025 reflects steady progress for Metro Brands as we build on the momentum of the festive season. With an 18 per cent increase in PBT and a 13 per cent  rise in EBITDA, our focus on operational rigor is yielding results. The successful launch of the Foot Locker store and New Era kiosk, along with our celebrity partnerships, have enhanced our brand visibility and customer engagement. We are optimistic about our initiatives and remain dedicated to delivering value for our customers and stakeholders as we approach the final quarter of the year.”

  • Hailey Bieber named FILA global brand ambassador

    Hailey Bieber named FILA global brand ambassador

    Mumbai: FILA has tapped Hailey Bieber as its new global brand ambassador. The model and entrepreneur first debuted in a FILA campaign in the fall of 2022. With this new multi-year partnership, Bieber will collaborate with FILA to design signature sportswear collections, with the first drop slated to launch in fall/winter 2024.

    FILA built its legacy championing individuals who make their mark in sport, fashion, culture and beyond. Hailey has quickly cemented herself as a style icon and continues to provide her own unique interpretation of the brand’s most classic designs.  

    “I am grateful to expand my role with FILA, a brand that has always stood out for its quality, elegance and bold and beautiful designs,” says Hailey Bieber. “I appreciate the brand’s Italian heritage and the eras of FILA fashion where I can continue to draw inspiration. I am excited to bring my own point of view to FILA’s iconic styles, as we work to create something special together.”

    FILA is also releasing a new campaign where Bieber is joined by sponsored tennis player Reilly Opelka, as the company celebrates the 50th anniversary of its iconic F-Box logo. Introduced in 1973, when FILA first brought color to the tennis court, the logo is a symbol of FILA’s influence in sport and style and the legendary individuals who have represented the brand. As an athlete who pursues his passions in art and fashion off the court, Reilly transcends the game and embodies the brand’s spirit of boldness and creativity.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Fila India (@filaindia)

     

    The new campaign was shot by Renell Medrano and styled by Bieber and Dani Michele. Bieber is seen in a range of styles from the F-Box Anniversary Collection, the brand’s new global assortment of women’s and men’s apparel. The imagery spotlights the versatility of the updated fashions, with designs to take wearers from court-to-street. The tennis-inspired pieces such as polo shirts, track suits, jackets, and crewnecks blend archival elements with a contemporary update. Select styles are adorned with a tennis racquet graphic print and classic stripes, primarily in the brand’s signature red, white and navy hues. Opelka is also featured in the new campaign, wearing a range of men’s matching sets.

    “FILA style is reinterpreted every time tastemakers and game changers express their artistry and individualism through our designs,” says Metro Brands Limited senior vice president – marketing Deepika Deepti. “Hailey has been a supporter of the brand and we look forward to continuing our relationship together. Her impact on fashion and culture is undeniable and she brings an effortless and fresh new perspective to the brand.”

    The FILA F-Box Anniversary collection is available 5 September onwards on FILA.CO.IN, including select styles as seen on Hailey and Reilly throughout the campaign.

  • Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    MUMBAI: Paytm, the Noida-based e-commerce platform which would be the biggest gainers of the government decision to scrap Rs 500 and Rs 1000 notes, has pocketed the ‘Outstanding Startup for the Year’ award at the Forbes India Leadership Awards (FILA) here yesterday. India Inc’s brightest, biggest and bravest entrepreneurs were honoured at FILA.

    Lupin’s Vinita & Nilesh Gupta won Forbes India ‘Entrepreneur for the Year 2016’ award and YK Hamied was conferred the Lifetime Achievement award.

    The awards across nine categories acknowledged the outstanding contributions of CEOs, entrepreneurs and business leaders who have built enterprises that have had a deep and enduring impact on the economy and the wider society.

    “As chroniclers of entrepreneurial capitalism, Forbes India has been celebrating leadership for years. FILA is a one important way we do this where we honour a set of such inspirational business leaders. Now in its sixth year, the awards celebrate those who, by their actions, have made a difference to their organisations, their employees and also to the business segments in which they operate,” said Forbes India editor Sourav Majumdar.

    The achievements of this year’s winners assume significance since many of the business leaders felicitated have braved difficult local and global economic conditions to steer their organisations towards operational excellence.

    Winners of the FILA 2016:

    Outstanding Startup for the Year
    Vijay Shekhar Sharma – Paytm

    Nextgen Entrepreneur for the Year
    Pranav Amin & Shaunak Amin – Alembic Pharmaceuticals

    Entrepreneur with Social Impact
    P Namperumalsamy – Aravind Eye Care System

    Conscious Capitalist Company for the year
    Mahindra Finance

    Best CEO – Multinational Company
    Kenichi Ayukawa – Maruti Suzuki India

    Best CEO – Public Sector
    Sutirtha Bhattacharya – Coal India

    Best CEO – Private Sector
    KBS Anand – Asian Paints

    Lifetime Achievement Award
    Yusuf K Hamied – Cipla

    Entrepreneur for the Year
    Vinita Gupta & Nilesh Gupta – Lupin

    The selection process started with an extensive research along qualitative and quantitative parameters. The long list of nominees for each category was narrowed down to a strong set of three to five nominees per category. A jury headed by Harsh Mariwala, chairman of Marico Ltd, examined the nominations and selected the winners.

    Other members of the jury were — AZB & Partners founder and senior partner Zia Mody, TeamLease Services co-founder and chairman Manish Sabharwal, McKinsey India managing director Noshir Kaka, KKR India managing director Sanjay Nayar, and Omidyar Network partner and Omidyar Network India Advisors managing director Roopa Kudva.

    KPMG, Forbes India’s knowledge partners for the event, helped with the
    nomination process.

    Transformational leadership, which the 2016 edition of the Forbes India Leadership Awards seeks to honour, includes individuals and organisations who have achieved success through their vision, foresight, and business ethics.

  • Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    MUMBAI: Paytm, the Noida-based e-commerce platform which would be the biggest gainers of the government decision to scrap Rs 500 and Rs 1000 notes, has pocketed the ‘Outstanding Startup for the Year’ award at the Forbes India Leadership Awards (FILA) here yesterday. India Inc’s brightest, biggest and bravest entrepreneurs were honoured at FILA.

    Lupin’s Vinita & Nilesh Gupta won Forbes India ‘Entrepreneur for the Year 2016’ award and YK Hamied was conferred the Lifetime Achievement award.

    The awards across nine categories acknowledged the outstanding contributions of CEOs, entrepreneurs and business leaders who have built enterprises that have had a deep and enduring impact on the economy and the wider society.

    “As chroniclers of entrepreneurial capitalism, Forbes India has been celebrating leadership for years. FILA is a one important way we do this where we honour a set of such inspirational business leaders. Now in its sixth year, the awards celebrate those who, by their actions, have made a difference to their organisations, their employees and also to the business segments in which they operate,” said Forbes India editor Sourav Majumdar.

    The achievements of this year’s winners assume significance since many of the business leaders felicitated have braved difficult local and global economic conditions to steer their organisations towards operational excellence.

    Winners of the FILA 2016:

    Outstanding Startup for the Year
    Vijay Shekhar Sharma – Paytm

    Nextgen Entrepreneur for the Year
    Pranav Amin & Shaunak Amin – Alembic Pharmaceuticals

    Entrepreneur with Social Impact
    P Namperumalsamy – Aravind Eye Care System

    Conscious Capitalist Company for the year
    Mahindra Finance

    Best CEO – Multinational Company
    Kenichi Ayukawa – Maruti Suzuki India

    Best CEO – Public Sector
    Sutirtha Bhattacharya – Coal India

    Best CEO – Private Sector
    KBS Anand – Asian Paints

    Lifetime Achievement Award
    Yusuf K Hamied – Cipla

    Entrepreneur for the Year
    Vinita Gupta & Nilesh Gupta – Lupin

    The selection process started with an extensive research along qualitative and quantitative parameters. The long list of nominees for each category was narrowed down to a strong set of three to five nominees per category. A jury headed by Harsh Mariwala, chairman of Marico Ltd, examined the nominations and selected the winners.

    Other members of the jury were — AZB & Partners founder and senior partner Zia Mody, TeamLease Services co-founder and chairman Manish Sabharwal, McKinsey India managing director Noshir Kaka, KKR India managing director Sanjay Nayar, and Omidyar Network partner and Omidyar Network India Advisors managing director Roopa Kudva.

    KPMG, Forbes India’s knowledge partners for the event, helped with the
    nomination process.

    Transformational leadership, which the 2016 edition of the Forbes India Leadership Awards seeks to honour, includes individuals and organisations who have achieved success through their vision, foresight, and business ethics.