MUMBAI: As the world passes through a period of turmoil, Admitad India has joined hands with Fiinovation, a global CSR consultant, to distribute essential commodities including food rations, masks, sanitizers and hygiene kits amongst migrant labourers and daily-wage earners in slum regions.
The initiative comes at a time when the coronavirus outbreak has gripped the entire globe. Its subsequent lockdowns have dealt the worst impact on the marginalised community the world over. Daily wagers have lost their employment and are running dry of essential supplies for sustenance. Admitad India and Fiinovation will distribute ration and hygiene kits to such families via Discipleship Centre, a Delhi-based NGO that works towards sustainable development of the economically downtrodden communities. It will further spread awareness around coronavirus and brief them about protective measures that are needed to be taken.
Speaking about the Initiative, Admitad India’s Neha Kulwal said, “Today, we stand in solidarity with everyone who is at the frontline of the outbreak or is vulnerable to the same. It is our responsibility to help and support them with concerted efforts against the pandemic. Together, we will make the world a better place to live in, much better than it is at present. Admitad India expresses gratitude to both Fiinovation and Discipleship Centre as they drive the relief programme on the ground and save thousands of people from the pandemic’s wide-ranging implications.”
Fiinovation CEO Soumitro Chakraborty said, “At Fiinovation, we have identified several regions that urgently require aid and have assigned teams that can best deliver them. Fiinovation would like to thank Admitad for its constant support and Discipleship Centre for driving the measures on a war footing. We are constantly taking stock of the situation and making sure that no stone is left unturned vis-a-vis implementation.”
Apart from helping out the needy in this hour of crisis, Admitad India is also ascertaining business continuity as India passes through a period of lockdown. The affiliate network has ensured that India’s digital journey and adoption don’t bear the brunt of lockdowns. At the same time, it is empowering people to make the most out of their time at home. The platform is currently enabling publishers and advertisers to tap trendy categories for customer outreach and has registered a sharp 19 per cent rise in mobile consumption during March itself. Perhaps, a good indication for both advertisers and publishers as they can use such mediums and reach out to the consumers in time of need.