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Tag: Fighter

  • The season’s record-breaking Rs 100 crore plus blockbusters

    The season’s record-breaking Rs 100 crore plus blockbusters

    Mumbai: Many films and audio series are produced in several languages by the entertainment business each year, however, only a select few achieve the status of being a blockbuster hit by crossing the Rs 100-crore mark. Get ready to dive into the world of entertainment where larger-than-life stories unfold on the silver screen and captivating narratives resonate through your headphones. From high-octane action to heartwarming romances and drama, here are the must-watch movies and the only audio series that have crossed the 100 crore revenue mark, captivating audiences with their brilliance.

    Fighter

    Shamsher Pathania fulfills his lifelong dream and becomes a member of the Indian air force. As he faces rigorous challenges, Patty must rise above his own limitations to become a true hero. The action film directed by Siddharth Anand, based on a story he wrote with Ramon Chibb. Produced under Viacom18 Studios and Marflix Pictures, the film stars Hrithik Roshan, Deepika Padukone and Anil Kapoor, and serves as the first installment in a planned aerial action franchise.

    Insta Millionaire

    ‘Insta Millionaire’ follows Lucky’s extraordinary journey from humble beginnings, as he overcomes numerous challenges with unwavering determination and selflessness. Despite the relentless hardships he faces, Lucky remains committed to making his loved ones happy. However, luck rarely seems to be on his side until a pivotal moment changes everything—an unexpected message on his phone promises an end to his struggles and immense wealth. Will Lucky stay true to himself or surrender to temptations of his newfound fortune? To find out, listen to Insta Millionaire on Pocket FM.

    Animal

    The son of a wealthy, powerful industrialist returns to India and undergoes a remarkable transformation as he becomes consumed by a quest for vengeance against those threatening his father’s life. Directed and edited by Sandeep Reddy Vanga and produced by Bhushan Kumar, Pranay Reddy Vanga, Krishan Kumar and Murad Khetani under T-Series Films, Bhadrakali Pictures and Cine1 Studios. The film, that is one of the biggest hits, stars Ranbir Kapoor alongside Anil Kapoor, Bobby Deol, Rashmika Mandanna and Triptii Dimri.

    Ek Ladki Ko Dekha Toh

    ‘Ek Ladki Ko Dekha To’ is a fictional drama that captures the life of Anika, who returns to her hometown Manali, along with her daughter, to find her twin kid. It’s an engaging narrative that showcases the arduous struggles and journey of the protagonist. Listen to the intriguing story of Anika in Ek Ladki Ko Dekha To only on Pocket FM.

    Salaar: Part 1 – Ceasefire

    Set in the fictional dystopian city-state of Khansaar, the film follows the friendship between Deva (Prabhas), a tribesman, and Varadha (Prithviraj), the prince of Khansaar. When a coup d’état is planned by his father’s ministers and his relatives, Varadha enlists Deva’s help to become Khansaar’s undisputed ruler. written and directed by Prashanth Neel and produced by Vijay Kiragandur. It stars Prabhas and Prithviraj Sukumaran, with a supporting cast that includes Shruti Haasan, Jagapathi Babu, Bobby Simha, Tinnu Anand, Easwari Rao, Sriya Reddy and Ramachandra Raju.

  • From the Internet to On-Ground Innovations: Viacom18 Studios’ #Fighter’s Dominance Echoes!

    From the Internet to On-Ground Innovations: Viacom18 Studios’ #Fighter’s Dominance Echoes!

    Mumbai: In a resounding tribute to the Indian Air Force, #Fighter has emerged as a groundbreaking campaign, transcending digital boundaries to touch the hearts of millions. From the initiation of the #ThankYouFighter campaign to unprecedented on-ground innovations and media takeovers, here’s how #Fighter dominated the collective consciousness:

    Brand Association

    #Fighter proudly collaborated with over 50 brands, including notable names such as Godrej Home Securities, Kotak PVR card, Bisleri, Croma, and Dr. Ortho Pain Relief to name a few. This extensive association reflects the trust and resonance that #Fighter has established with diverse audiences.

    #ThankYouFighter campaign

    When #ThankYouFighter took flight, a wave of gratitude swept across the nation. Over 10 lakh heartfelt digital messages poured in from every corner of the country, along with 2.5 lakh handwritten letters from more than 300 schools across 23 states. This is a testament to the deep appreciation for the Indian Air Force. Team #FIGHTER went beyond the virtual realm, personally delivering the nation’s gratitude to our esteemed air warriors at the Pune Air Base.

    #BeAFighter Campaign

    Viacom18 Studios has achieved groundbreaking success on Meta. The industry-first conversational chatbot under #Fighter recorded a remarkable 60% engagement rate, marking the largest Opt-In Campaign globally on the platform. This revolutionary tool has transformed the way we connect with our audience.

    Furthermore, the Fighter AR Filter made a resounding impact by shattering global records on Meta. Achieving an average AR time spend of 53 seconds, this breakthrough showcased not only technological innovation but also engaged users in an immersive and prolonged digital experience. It marked a significant milestone in augmented reality interactions, adding a new dimension to our campaign’s success.

    IAF Band Collaboration

    A partnership that resonated in the skies and evoked goosebumps from netizens nationwide— the #Fighter team collaborated with the Indian Air Force Band. Team #Fighter feels honored to have had the IAF Band perform their powerful rendition of #VandeMataram, uniting the nation in a shared spirit of patriotism

    Outdoor Activation

    #Fighter took innovation to new heights, quite literally! On-ground initiatives included eye-catching displays in Mumbai, like the Island Display at Juhu, anamorphic art installations in Sion, an active aircraft display at Carter Road and a jaw-dropping plane rotation in Mahim, showcasing the campaign’s commitment to pushing boundaries in every dimension.

    Lingo Takeover

    Inspiring a linguistic revolution with a reach of over 5 million joining the wave, #Fighter brought aviation lingo to the forefront of internet discussions, turning it into a hot topic and showcasing the campaign’s influence on popular culture.

    News Channels and Print

    #Fighter has made a significant impact in the news world, captivating audiences and dominating headlines. The campaign’s influence has been nothing short of a storm, leaving an indelible mark on the media landscape. Adding to this triumph, in the Print leg of the campaign, #Fighter has championed every headline across the country. The campaign’s innovative approach invited millions to scan QR codes, directing them to watch the thrilling trailer and engaging the nation in the inspiring story of valor and dedication. This Print element served as a dynamic extension, ensuring that #Fighter’s narrative resonates widely across diverse media channels.

    As #Fighter continues to rise, it stands as a testament to the power of unity, innovation, and the profound impact of gratitude!

  • Ledure lightings limited associates as media partner with movie “Fighter”

    Ledure lightings limited associates as media partner with movie “Fighter”

    Mumbai: Ledure Lightings Limited, dedicated lighting technology brand, providing a range of specialty lighting, luminaires, and lighting solutions has announced its media partnership with Bollywood movie FIGHTER starring Hrithik Roshan, Deepika Padukone, Anil Kapoor, Karan Singh Grover and Akshay Oberoi, Sanjeeda Sheikh, Talat Aziz, Ashutosh Rana, among others.

    Fighter revolves around the members of Air Dragons, an elite unit commissioned by Air Headquarters to combat militant activities that begin to go out of control in the Srinagar Valley. These Air Dragons are willing to give it their all for the nation while going through the highs and lows of their internal and external battles.

    Commenting on Ledure Lightings Limited association with Fighter, Ledure Lightings Limited director Pranav Aggarwal says, “There is synonymy between Ledure Lightings and Fighter movie’s plot. Just like the movie’s plot which unfolds their camaraderie, brotherhood and battles, Ledure Lightings Limited journey is no less similar. To bring the state-of-the-art high-tech and diverse range of lighting solutions involves working together as a team aware of each member’s diverse opinions and views yet working together towards a common objective and goal”.

    Ledure Lightings Limited as media partner for Fighter movie, the association involves publicity in newspapers announcing about the movie through newspaper advertisements, television commercials, outdoor hoardings and social media campaigns.

    Ledure Lightings Limited one of the social media post says, ‘‘Fighter Ki Tezi Aur Ledure Ki Roshni Pe Desh Kare Bharosa” In another invigorating post, the lead actor of Fighter movie, Hrithik Roshan can be seen endorsing Ledure Lightings in a “Aasman Mein Udhar Dushmanon Se Ladkar Hum Karte Hain Apne Desh Ka Naam Roshan Aur Hamare Desh Ke Gharon Ko Roshan Karte Hain Ledure Lightings That Go Beyond Innovation”.

    Ledure Lightings also has an exciting contest on its social media pages that promises Fighter movie vouchers worth Rs 300 for an entertaining cinematic experience.

  • Hungama Game Studio announces ‘Song Beat’

    Hungama Game Studio announces ‘Song Beat’

    Mumbai: Hungama Game Studio is truly merging the gaming and entertainment landscape with its thrilling game, ‘Song Beat.’ The spotlight is on the release of “Sher Khul Gaye,” the hit track from the blockbuster movie ‘Fighter.’ For a limited time, users can seize the opportunity to immerse themselves in the song from this Hrithik-Deepika starrer with an in-app purchase from 17 January to 31 January 2024.

    Discover the magic that sets ‘Song Beat’ apart – a captivating fusion of immersive gaming and delightful musical beats. Immerse yourself in a thrilling world where challenges and rewards unfold at an exciting pace, all harmonized by a symphony of beats that elevate your gaming journey. The latest updates promises that every tap and challenge take you deeper into a realm where gaming meets musical experiences – and players stand the chance to win cool movie magic box rewards! Elevate your playtime and let ‘Song Beat’ unleash the thrill – because gaming just got a whole lot groovier!

    Song Beat is expanding its playlist horizon as well. Known for its extensive collection of Hindi and Punjabi hits, the game is now reaching a broader audience. Dive into the musical diversity with trending tracks from regional languages like Marathi, Telugu, Tamil, Bengali, and even international languages such as Arabic and Sinhala, ensuring there’s a musical treat for everyone.

  • India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    Mumbai: In anticipation of the much-awaited release of India’s Biggest Aerial Action Film, ‘Fighter,’ the production team is thrilled to announce the launch of its own merchandise line. Collaborating with prominent platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, ‘Fighter’ introduces an extensive range of exclusive merchandise to delight fans and enthusiasts alike.

    The strategic partnership with renowned platforms is designed to transcend the cinematic experience and provide fans with an immersive connection to the world of ‘Fighter.’ The merchandise line encompasses a diverse array of offerings, ranging from trendy apparel and accessories to coveted collectibles and memorabilia.

    Viacom18 Studios COO Ajit Andhare shared, “We are thrilled to bring the captivating world of ‘Fighter’ to life beyond the screen. Delighted to partner with multiple platforms for ‘Fighter’s’ exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’.”

    “This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work,” shared Andhare.

    The merchandise line is a testament to ‘Fighter’s’ commitment to delivering an unparalleled cinematic experience. Fans can now not only witness the heart-pounding action on the big screen but also carry a piece of the ‘Fighter’ legacy in their daily lives through these specially curated items.

  • India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    Mumbai: In anticipation of the much-awaited release of India’s Biggest Aerial Action Film, ‘Fighter,’ the production team is thrilled to announce the launch of its own merchandise line. Collaborating with prominent platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, ‘Fighter’ introduces an extensive range of exclusive merchandise to delight fans and enthusiasts alike.

    The strategic partnership with renowned platforms is designed to transcend the cinematic experience and provide fans with an immersive connection to the world of ‘Fighter.’ The merchandise line encompasses a diverse array of offerings, ranging from trendy apparel and accessories to coveted collectibles and memorabilia.

    Viacom18 Studios COO Ajit Andhare shared, “We are thrilled to bring the captivating world of ‘Fighter’ to life beyond the screen. Delighted to partner with multiple platforms for ‘Fighter’s’ exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’.”

    “This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work,” shared Andhare.

    The merchandise line is a testament to ‘Fighter’s’ commitment to delivering an unparalleled cinematic experience. Fans can now not only witness the heart-pounding action on the big screen but also carry a piece of the ‘Fighter’ legacy in their daily lives through these specially curated items.

     

  • Viacom18 Studios & Marflix onboard Black White Orange for exclusive merchandise licensing

    Viacom18 Studios & Marflix onboard Black White Orange for exclusive merchandise licensing

    Mumbai: Viacom18 Studios and Marflix’s ‘Fighter’ is one of the most anticipated films of 2024. Directed by Siddharth Anand, ‘Fighter’ marks a milestone as India’s first aerial action franchise. Starring superstars Hrithik Roshan, Deepika Padukone, and Anil Kapoor, the film promises to deliver heart-pounding action sequences, captivating visuals, and an unforgettable cinematic experience. An ode to the valor of the Indian Air Force, the film will release on the eve of India’s 75th Republic Day on 25 January 2024.

    Black White Orange, a leading licensing and brand solutions agency in India, has been appointed as the Licensing Partner by Viacom18 Studios for ‘Fighter.’ Known for its expertise in designing, curating and developing merchandise and licensing programs for entertainment properties, it will collaborate closely with the ‘Fighter’ Movie to bring a wide range of exclusive merchandise to fans and enthusiasts. From apparel and accessories to collectibles and memorabilia, this partnership aims to provide fans with an immersive experience beyond the big screen. The range will also be available on the D2C brand www.a47.in, a label that celebrates India & its achievements through official merch like ISRO, Indian Infantry, and our indigenous IAF aircraft LCA Tejas.

    Commenting on the partnership, Viacom18 Studios COO Ajit Andhare said, “Fighter is a highly anticipated film that pushes boundaries as India’s first aerial action franchise, and we are excited to bring its captivating world to life beyond the screen. Viacom18 Studios is happy to partner with Black White Orange as the exclusive Licensing Partner for ‘Fighter’s’ merchandise line. Through a meticulously crafted collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’ and own exclusive items that pay homage to the valor of the Indian Air Force and the iconic characters of the film. We urge everyone to get ready to embark on this extraordinary journey with ‘Fighter’ and indulge in the excitement it brings!”

    Expressing his thoughts on extending the “Fighter” experience beyond the big screen, Director Siddharth Anand shares, “We want to leave no stone unturned to make this experience a memorable one for our audience. Thus, Mamta Anand, the producer on ‘Fighter,’ was very keen on coming up with a merchandise line for our film ‘Fighter.’ She then planned with Viacom 18 to engage in an exciting collaboration with Black White Orange, who will now help us bring our envisioned ‘Fighter’ experience to life. With our unique merchandise line, fans will get a one-of-a-kind opportunity to truly immerse themselves in the world of ‘Fighter,’ celebrating the unwavering valor of the Indian Air Force.”

    Black White Orange Brands Pvt. Ltd CEO & founder Bhavik Arora added, “Fighter is not just a film; it’s an experience that celebrates the Indian Air Force, and we are thrilled to have been entrusted by Viacom18 Studios to bring their vision to life on merchandise. Through our partnerships, BWO will create a high-quality and aspirational merchandise program that will allow fans to connect with the film on a deeper level. We are also excited to launch the ‘Fighter’ range on our own D2C platform, www.a47.in, a brand that celebrates the rich pop culture of India, and it will be great to see the ‘Fighter’ collection alongside our official merch for ISRO and units of the Indian Armed forces. With our expertise and commitment, we aim to deliver an exceptional experience for fans and further elevate the captivating world of ‘Fighter.’”

    The goal of this collaboration with Black White Orange is to create an engaging and immersive brand experience for the fan base of all ages by exploring several licensing and retail partnerships across India.