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Tag: Fido Dido

  • Fido Dido comes up with ‘fresh solutions’ to everyday problems in 7UP’s new TVC

    Fido Dido comes up with ‘fresh solutions’ to everyday problems in 7UP’s new TVC

    Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his trademark cheeky avatar. The central concept of the brand campaign, a part of its ‘Think Fresh’ series, is to address everyday curveballs through a fun and playful attitude.

    The campaign launched on Monday opens with a man sitting in the ladies’ section of a bus, who pretends to fall asleep as soon as he sees a young girl enter the full bus. It’s then left to Fido Dido to tackle this googly and turn it into an opportunity. He takes a swift swig of 7UP and comes up with a ‘fresh’ solution which results in the man hastily vacating his seat, much to the girl’s delight. The lighthearted campaign aims to encourage today’s youth to not be frustrated with daily problems.

    PepsiCo India Flavors senior marketing director Naseeb Puri said: “7UP urges youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind & smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality.”

    The campaign will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign, said the brand.

  • Jump Games inks deal with Honest Ent for ‘Fido Dido’

    Jump Games inks deal with Honest Ent for ‘Fido Dido’

    MUMBAI: Games publishing company, Jump Games has acquired exclusive mobile gaming rights for the Fido Dido, aerated drink 7 Up’s brand mascot.

    Jump Games has signed a two-year worldwide contract with Honest Entertainment to create and distribute mobile game titles based on Fido Dido across the world.

    The game features Fido Dido in his cool avatar that has to brave all hurdles to reach as far ahead in the game as possible. Fido’s journey is made exciting with loads of zany powerups and bonuses for sporting his cool factor. The first Mobile game Fido Dido is ready for release and will soon be out on leading networks worldwide, states an official release.

    Speaking about the license, Jump Games CEO Salil Bhargava said, “Fido Dido is a name well-known all over the world. Fido’s character has a lot of fun associated with it, which can be spun around to develop exciting titles. Our first arcade game is going to be out shortly and we’re on our way to creating a few more games including a 3D Fido Bowling title. We look forward to a valuable relationship with Honest Entertainment and Fido in developing some remarkable Mobile content.”

    Commenting on the alliance, founder, president and creative director Honest Entertainment and creator of Fido Joanna Ferrone said, “This is a good time to bring Fido to the Wireless gaming market, which is on a rise. Jump Games is a leader in the Indian gaming space and has created some world-class content for their existing licenses. They have done a brilliant job with Fido’s first game and we are sure the audiences will love Fido in his new Mobile avatar!”