ITV

Tag: Fiction shows

  • Zee Tamil to launch two fiction shows starting 13 December

    Zee Tamil to launch two fiction shows starting 13 December

    Mumbai: Zee Tamil has announced the launch of two fiction shows “Peranbu” and “Dheivam Thandha Poovae” on 13 December. While “Peranbu” will air from Monday to Saturday starting at 2 p.m, “Dheivam Thandha Poovae” will air from 2.30 p.m.  

    The two shows bring compelling stories of female protagonists who are breaking stereotypes and will inspire their viewers to revisit their relationship with their daughters-in-law.

    “Peranbu” features veteran actor Shamitha Sreekumar, Vaishnavi Arulmozhi and Vijay Venkatesan in the lead. “Dheivam Thandha Poovae” cast includes Nimisha Chengappa, Amrudh Kalam and industry veteran Bombay Sridharan.

    “In an endeavor to keep up with changing times and ever-evolving relationships, Zee Tamil is launching a new and fresh take on relationships and how women can empower each other,” said Zeel executive vice president and South cluster head Siju Prabhakaran. “‘Peranbu’ has been conceptualized to highlight the positive aspect of the relationship between a mother-in-law and daughter-in-law whereas ‘Dheivam Thandha Poovae’ will focus on dealing with formidable challenges in life because of one’s bitter past.  As we launch these two shows today, we are hopeful that our viewers will continue to encourage us in bringing such path-breaking, progressive content year on year.”

  • Pixel Pictures to produce two fiction shows for Tamil and Telugu markets in 2020

    Pixel Pictures to produce two fiction shows for Tamil and Telugu markets in 2020

    MUMBAI: Pixel Pictures began its journey in 2013 by producing a reality game show in Kannada. In a span of five years, the company has secured international rights to produce content in Kannada and Malayalam languages as well. The company, which started with the production of Takadhimita Dancing Star, which is an adaptation of BBC's Dancing With The Stars, soon brought in shows such as Super Minute (the Kannada adaptation of Endemol Shine’s Minute to Win It), Made For Each Other, Super Talk Time, Family Power, Halli Haida Pyatege Banda and Takadhimita etc.

    After strengthening its footprint in unscripted content for Kannada and Malayalam markets, Pixel Pictures is planning to produce fiction content for Tamil and Telugu markets too. The company will be launching two fiction shows in 2020 and will also focus on creating contents for kids in the regional market.

    In an interaction with Indiantelevision.com Pixel Pictures founder and CEO Prashanti Malisetti reveals, “Over the years, as the team grew bigger, our hunger for storytelling became stronger, and the need to aggressively venture into fiction has led us to acquire adaptation rights of close to 20 drama series from Asian content creators and authors to produce for TV, OTT and feature film formats.”

    She further says, “In 2020, our focus is to create and develop gripping stories, in the fiction/scripted segment that may be adapted into different languages within India. The target is to create and produce two new fiction formats, in the regional languages in addition to our non-fiction business.”

    97 per cent of India still owns single TV sets in every household, which shows, co-viewing is high in the country. Despite that, there isn’t enough programming that caters specifically to kids, Pixel Pictures plans to explore that segment in 2020.

    “Our current focus is on the under-12 category of kids content. We see immense potential in that space. With the growing popularity of OTT platforms and catch up TV, the need of the day is to create disruptive content that makes appointment viewing exciting for the TV viewer. Owing to our learning during the multiple adaptations of international formats, we are presently working on creating original formats (scripted and unscripted) with international standards for the Indian viewer, with immense faith, that this content will be adapted by other countries in the near future,” Malisetti informs.

    Apart from that, the company is also working on non-fiction format which is under development that deals with Psychedelia in a game show. The format is designed to bring out an array of experiences to the contestant, including changes of perception, altered states of awareness variation in thought process etc. 

    Briefing on her vision for 2025 Malisetti says, “Popular for our expertise in adapting international formats for regional viewers, we have made our mark in Kannada and Malayalam television industry as the preferred production house for non-fiction programming and televised events. The 1000 hours of content production is a good milestone to celebrate the team’s passion towards the growth of Pixel. The vision is 6500 hours of content production by 2025, in multiple regional languages for TV, and OTT platforms.”

    Witnessing 25 per cent revenue growth in 2019, the company aims to hire local, region-specific talent and drive them to create disruptive and relevant content in both scripted and unscripted segments, for TV and OTT platforms.

  • Colosceum and Ormax to launch consumer-created fiction shows

    Colosceum and Ormax to launch consumer-created fiction shows

    MUMBAI: There is no dearth of creativity in the country and to give a new meaning to how content is generated, Colosceum Media and Ormax Media, have come together to introduce consumer-created fiction shows for the Indian television industry.

    Consumer research was conducted over the last six months across more than 15 cities in India to generate original stories and then tested using Ormax True Value, an industry standard that has been used on more than 250 television shows across more than 20 channels since 2008. Together, the two companies will approach leading broadcasters with shows that have tested exceptionally well, with more than 85 per cent probability of success.

    Speaking about the deal, Colosceum Media CEO Lalit Sharma said, “Ormax has used very advanced consumer research techniques to generate original stories for daily fiction shows for Hindi GECs. These concepts are stories that have been both created and validated with the consumers. A story may have originated in Indore, developed in Jalandhar and then fine-tuned by another set of consumers in Amravati. Currently, production houses make large investments in getting concept developed in-house. The broadcasters then make investments to judge their viability. By creating concepts that are sourced from consumers, we are creating a win-win situation for all stakeholders.”

    Ormax Media founder and CEO Shailesh Kapoor said, “It’s been a long but fulfilling process of engaging with the actual consumers in story generation. Having produced shows like Roadies, Splitsvilla and MasterChef India, Colosceum are an established leader in the non-fiction space. We’re excited to partner them in their plans to establish a strong presence in the fiction space.”

    Sharma added, “Having produced shows like Jai Shree Krishna, Bandhan, Shakuntala and Bani Ishq Da Kalma in partnership with boutique creative outfits, we were keen on identifying a differentiated proposition for our next fiction offering. We couldn’t have asked for a better partner than Ormax, who are a leader in providing the industry with market insights for seven years now.”

    “When we meet the broadcasters, we are not just going with a concept but a complete consumer package that has a potent combination of consumer insights, fine storytelling and a very capable creative and producing team.” Kapoor stated.
    Tulsea Pictures conceived this partnership and brought both Colosceum and Ormax together.

    “We believe this partnership will be disruptive and will bring the much need diversification in the themes of shows running on prime time. The business model created by this partnership is very unique and there is no global precedence that we are aware of. It’s content of the consumer, by the consumer, for the consumer,” said Tulsea Datta Dave. “It’s very exciting to bring Colosceum and Ormax together. They are leaders in their respective fields and this innovative partnership has potential implications for the global entertainment industry.”