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Tag: Fevikwik

  • Fevikwik glues laughter to everyday life with new humorous ad campaign

    Fevikwik glues laughter to everyday life with new humorous ad campaign

    MUMBAI: They say love sticks, but Fevikwik takes it literally. The instant adhesive brand from Pidilite Industries has rolled out a new ad campaign that fuses quick fixes with quick laughs, proving that even sticky situations can be hilarious.

    The TVC centres on a middle-aged couple whose playful quarrel over a forgotten anniversary turns into a memorable moment, sealed with Fevikwik’s signature speed and flair. True to its legacy, the campaign blends everyday relatability with humour, reminding viewers that Fevikwik isn’t just for objects, it’s a companion in life’s little sticky moments.

    “Fevikwik’s latest campaign is a reminder that strong bonds can come with a smile,” said Pidilite Industries, chief marketing officer, Sandeep Tanwani. “We’ve woven humour into relatable situations to make Fevikwik more than an adhesive, it’s a brand that connects emotionally too.”

    Ogilvy India, chief creative officer west, Anurag Agnihotri added, “The ‘Anniversary’ film illustrates how Fevikwik stays true to its legacy, offering quick fixes not just for objects, but for life’s tiny, precious moments. Ingenuity, wit, and heart continue to define the brand.”

    The campaign is now live across television, digital, and social media platforms, sticking its signature humour firmly in the minds of viewers, one laugh at a time.

  • Fevikwik sticks to fun with AI mashups and Rs 5 lakh prize campaign

    Fevikwik sticks to fun with AI mashups and Rs 5 lakh prize campaign

    MUMBAI: When glue meets giggles, you know Fevikwik is up to something. This time, the quick-fix brand has gone from mending the broken to mashing up the bizarre with its newly launched Fevikwik AI Pack, powered by its in-house engine, KwikGPT. From Monsoon Beats (umbrella with headphones) to Time Waist (belt with a watch) and Cute Chops (a chopping board fused with a vanity mirror), the AI tool conjures up oddball hybrids that are as hilarious as they are shareable. The idea? To prove Fevikwik doesn’t just stick, it sparks imagination.

    The campaign, created by Ogilvy India, rides on India’s AI craze, where everything from movie scene swaps to fantasy cricket picks has gone viral. Now, Fevikwik’s twist lets users head to aipack.fevikwik.in, key in any two objects, and watch KwikGPT whip up an image of their invention along with a cheeky name.

    And the fun isn’t just virtual. Weekly winners pocket Rs 10,000, while the ultimate “Chutki Mein Kalaakari Champion” takes home a grand prize worth Rs 5 lakh. The most inventive creations also get a social media spotlight on Fevikwik’s channels, fuelling a leaderboard race for bragging rights.

    “We want to spark action through instant ingenuity, especially for younger audiences,” said Pidilite Industries Ltd CMO Sandeep Tanwani. “Fevikwik is evolving into a symbol of spontaneous creativity celebrating originality, humour, and the joy of making things happen in the moment.”

    Echoing the sentiment Ogilvy India chief creative officer Anurag Agnihotri added: “In a world where AI makes creators of us all, Fevikwik AI Pack spotlights the brand’s playful personality. It’s not just glue, it’s a spark of possibilities.”

    With influencers, creators, and digital buzz fuelling the campaign, Fevikwik is proving once again that it knows how to stick to culture and this time, with a big laugh and a bigger prize.

  • FEVIKWIK RELEASES NEW CAMPAIGN ‘PHENKO NAHI, JODO’

    FEVIKWIK RELEASES NEW CAMPAIGN ‘PHENKO NAHI, JODO’

    Mumbai : Fevikwik has just released a new campaign, titled ‘Phenko Nahi, Jodo’.

    In India, Fevikwik is synonymous with sticking. Last year we created a campaign titled, ‘Khushiyon ke chand pal’ (moments of happiness). In this film, the woman of the house was portrayed as the hero for repairing broken items.

    Repair is a tough category and reasons/situations for repair are more challenging to create. The entire country has begun to move towards a ‘use and discard’ culture. Finding a take on ‘repair’ and asking people to repair more, is not easy. But we attempted this challenge again.

    A fact that emerged more pronounced than others was that people value things they own, and they believe that fixing broken things is smarter than discarding them.

    So, the idea for our new campaign stemmed from marrying the logic of ‘smartness’ and ‘value of repair’ insights with the magic of stellar storytelling and relatable humour.

    Changing existing behaviour by prompting people to repair instead of discarding – ‘Phenko Nahi, Jodo'(Do not discard, repair).

    View the films here –

    Kabadiwali :

    Gappuji:

    CREDITS

    Creative: Piyush Pandey, Nasrullah Husami

    Account Servicing: Vivek Verma, Sreejesh Nherakkol, Shoaib Alim, Megha Mohan

    Account Planning: Ganapathy Balagopalan, Amritraj Thakur, Divya Agarwal

  • Pidilite celebrates ‘Khushiyon ke chand pal’ in new TVCs

    Pidilite celebrates ‘Khushiyon ke chand pal’ in new TVCs

    MUMBAI: Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal,’ which depicts a woman being unexpectedly appreciated by her loved ones for repairing different things in the house.

    The campaign, conceived by Ogilvy & Mather, through a series of films with Fevikwik sense of humour, highlights the versatility of Fevikwik in fixing anything, from toys to ‘jhumka’ to a ‘mandir ki ghanti’. It talks about how Fevikwik cannot only fix broken objects but also cement the bonds between husband-wife, mother–son, mother-in-law and daughter-in-law.

    The film opens with a kid sitting at a dining table eating food. ‘Mummy, karela aur dena,’ (may I have some more bitter groud?) he suddenly says to his mother. His request for more bitter gourd surprises his mother. A voiceover is heard in the background echoes her thought that something like this doesn’t occur every day. A flashback shows that the mother had fixed the kid’s favorite toy car using Fevikwik leading to the changed behaviour.

    The film opens with a woman running on the treadmill. Her mother-in-law walks up to her with a glass of juice in her hand, not something she usually does. The reason is that she fixed a broken bill with Fevikwik.

    Pidilite Industries chief marketing officer Vivek Sharma says, “A woman is at the heart of every family. But very often she goes unappreciated for little things she does around the household, including repairing broken things at home that are favourite to family members. The new TVC campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.”