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Tag: Fevicreate

  • Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

    Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

    MUMBAI: Momspresso.com has rolled out a joint initiative #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries Limited, that encourages creativity and makes learning fun through arts and crafts, and DIY activities. The 21-day campaign from Momspresso and the makers of Fevicol is aimed at encouraging families to engage in various fun crafting activities and create happy memories in the process, rather than let children get bored sitting at home.

    As part of the initiative, the platform has collaborated with popular celebrity influencers like Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemoriesChallenge, thus giving a strong voice to the idea of creating and sharing memories with family and drive awareness around the same, across India. To further increase the reach of this latest initiative, Momspresso.com has launched it in ten vernacular languages and has also invited 1000+ influencers to be a part of this fun activity and share their videos and pictures on Instagram and Facebook. An instagram handle “India Crafting Memories” has also been created which will be a repository of all curated content.

    Commenting on the initiative, Momspresso COO Prashant Sinha said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories Challenge and there couldn’t be a better partner thanFevicreate, from the makers of Fevicol, to launch this across the country.” 

    Pidilite Industries CEO consumer products Shantanu Bhanja said, “We have always believed that arts and crafts can provide children the opportunity to fully explore their potential, build their self-confidence, and enhance their creative thinking while ensuring a fun-filled yet educative time even when they are away from school. Given that kids are home-bound at present for such a long time,we thought of launching the ‘India Crafting Memories’initiative to help parents keep their children engaged, creative, and productive, while crafting some beautiful memories together.”

    Through this  initiative, families have a special chance to create memories and share them through Instagram or Facebook. Fevicreate will also be hosting a series of daily live sessions by experts on social media to share some interesting craft ideas that parents can do with their children with stuff that is available at home. The campaign will also see weekly contests and Vlog challenges on Momspresso Social for wider participation in these activities. Momspresso.com will create a video compilation of India’s biggest collection of crafted memories received through this campaign.

  • Fevicreate encourages future scientists as Chandrayaan 2 prepares to land on the moon

    Fevicreate encourages future scientists as Chandrayaan 2 prepares to land on the moon

    MUMBAI: Chandrayaan 2, launched on 22 July, is a momentous mission for India and the one unlike any before. India's second lunar expedition is a scientific marvel and will shed light on a completely unexplored South Polar Region of the moon. Today’s generation, especially children, are fascinated by the mission and dream of exploring the space. The mission will create a history when it lands on the moon on 7 September.

    On this occasion, Pidilite, under the aegis of Fevicreate programme, reached 100,000 students across 650 schools in 25 cities and provided them a platform to experience and learn about Chandrayaan and the space. Fevicreate as an initiative sought to go beyond traditional teaching methods and instead adopt a ‘learning by doing’ approach, thereby incorporating creativity into the learning process.

    All through the month, Fevicreate encouraged the future scientist to try their hands at creating their own version of Chandrayaan using the specially designed ‘Fevicreate Chandrayan 2’ sheet (Crafting sheet) provided by Pidilite and Fevicol A+. This sheet tells them all about the Lander and the Rover in Chandrayaan 2, and allows them to make a model of the same. The students were assisted by the teachers and moreover the sheet also comprised of instructions that the kids could follow. 

    The activity has also been captured in a video which has been launched on 5 September.

    Going a step forward, Fevicreate has also collaborated with Nehru Planetarium for an activity where kids will be creating Chandrayaan replicas. Over 500 students will be participating and will give wings to their imagination.

    Nehru Planetarium Mumbai director Arvind Paranjpye said, “Chandrayaan 2 is a historic mission for our country and children should learn more about the same. We also believe Fevicreate’s Make Your Own Chandrayaan 2 initiative gives just the right platform for kids to explore and learn about space missions in creative and engaging manner.”

    Pidilite Industries Ltd CEO consumer products Shantanu Bhanja said, “We believe in the power of Art and Craft to help children learn. In lots of research, it is proven that making things -”projects”: beyond just seeing and hearing about them – deepen the learning process. The very acts of planning, cutting, pasting and painting for making art and craft projects are essential to the growth of fine skills development in children. Arts and Crafts provide children the opportunity to fully explore their potential, build their self-confidence, and ensure their all-round development. As a part of the Fevicreate initiative, we endeavor to introduce new learning methods to the future scientists of India and offer them a platform to think out of the box and explore beyond textbooks.”