Connect with us
MUMBAI: Paris lost a jewel, but Fevicol stole the moment! In a stroke of sticky brilliance, Fevicol turned the recent Louvre Museum jewel heist into a...
MUMBAI: The lights went out on Indian advertising this Diwali. Piyush Pandey, the wordsmith who turned bus rides and roadside tea into unforgettable campaigns, died on...
MUMBAI: Piyush Pandey, the creative colossus who spoke to India in its own voice passed on on Friday aged 70. The man behind Fevicol’s unbreakable bond,...
MUMBAI, 13 March 2025 – In a brilliantly adhesive marketing move, Pidilite Industries has slapped its iconic Fevicol brand onto Marol Naka Metro Station, permanently bonding...
Mumbai: The full stack agency Art-E Mediatech has won the digital technology partner mandate for Pidilite Industries Ltd, a market leader in adhesive, industrial and construction...
Mumbai: What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of...
MUMBAI: The world around us has undergone a paradigm shift in the last year. The little joys that we took for granted – be it eating...
Mumbai: As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India. This message from Fevicol petitions people to be...
Collectively, we are facing possibly the biggest crisis and turning point in history. This is going to significantly impact the landscape of business, and most importantly...
MUMBAI: As confirmed novel coronavirus cases have reached 167 in India, brands across different sectors have started creating social awareness campaigns to educate consumers about the...
MUMBAI: Fevicol has been conferred with Brand Campaign of the year at the CNBC-TV18’s 15 Indian Business Leader Awards (IBLA), for its new ad campaign celebrating...
DELHI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid...
MUMBAI: As India battles, probably, the worst of its economic crisis since independence, a lot of industries are battling to keep their businesses going but it...
MUMBAI: Marking its 60th anniversary in the Indian industry, adhesive brand Fevicol, from the house of Pidilite, is going to launch a new mega campaign capturing...
MUMBAI: Fevicol, one of the leading adhesive brands in Asia, has integrated with Pro Kabbadi League for an on-air and on-ground integration. The integration will go...
MUMBAI: Continuing its dominance at the ‘Effectiveness Awards’ shows, Ogilvy Mumbai enjoyed a stellar night at the AME’s (Asian Marketing Effectiveness Awards) held in Singapore on the...
MUMBAI: Move over political parties, election fever has gripped brands as well! As if political outfits telling people how they’ve changed their lives for the better...
MUMBAI: The super cool Mr. D. is cooking up a storm on worldoo.com by introducing a whole new series of art and crafts in association with...
MUMBAI: They have endorsed the message of togetherness for last many years. Now, Fevicol, the largest selling brand of adhesives in India, has rolled out its...
MUMBAI: Jatin Bhatt has been appointed chief operating officer and strategy planning director of IBD India, a Percept Hakuhodo Company. In his new role, Bhatt will...
MUMBAI: Fevicol leads the list of brand that tied up with Salman Khan‘s Dabangg 2, according to an independent study conducted by research agency Ormax Media....
Mumbai: Fevicol has launched a new television commercial that has been created by Ogilvy & Mather Mumbai. Keeping in line with the Fevicol tone and humour,...
Mumbai: Fevicol is rolling out an integrated marketing campaign to promote its ‘fast-setting‘ white adhesive, Fevicol SpeedX. Created by O&M, the 25-second TVC will go on...
MUMBAI: Fevicol has announced that it has entered yet another overseas market – Egypt. The adhesive brand is already being exported to over 15 countries like...
As ad spend becomes increasingly more difficult to access, channels are having to innovate to make sure the ad rupee goes as long a way as...
