ITV

Tag: Festivities

  • News18 Bangla to showcase over 5000 Durga pandals across West Bengal

    News18 Bangla to showcase over 5000 Durga pandals across West Bengal

    Mumbai: This year, News18 Bangla will showcase extensive Durga Puja coverage, featuring over 5000 Durga Pandals across Bengal, ensuring representation from every district, including remote areas.

    The channel will continue to highlight pandals in Kolkata’s housing societies, reflecting the community spirit and festive energy. Celebrations organised by Bengal’s royal families will also be featured. Additionally, the channel’s digital platform will live-stream rituals from a 300-year-old Durga Puja held by one of Kolkata’s royal households, offering viewers a close look at this historic tradition.

    The coverage includes live updates, special segments, and detailed reports on News18 Bangla and its digital platform, capturing the essence of Bengal’s Durga Puja, from idol immersion processions to cultural performances.

    Tune into News18 Bangla and its digital platforms from 9 October for exclusive coverage on Durga Puja 2024.
     

  • Five must-try herbal colors for a safe and joyous Holi celebration

    Five must-try herbal colors for a safe and joyous Holi celebration

    Mumbai: As we eagerly await the arrival of Holi, the festival of colors, it’s crucial to prioritise safety and sustainability while reveling in the joyous festivities. This year, why not opt for herbal colors that not only add vibrancy to your celebrations but also promote environmental consciousness and skin safety? My Pooja Box presents a selection of five herbal colors that are not only safe but also reflect the rich traditions and essence of Holi.

    1. Holi herbal orange gulal:

    Made using a blend of herbs, flowers, edible materials, and fruit and vegetable extracts, this vibrant orange gulal from My Pooj Box is a must-try for Holi enthusiasts. With its natural ingredients, it ensures a safe and non-toxic coloring experience for everyone. Embrace the spirit of Holi with this traditional yet innovative herbal color.

    2. Holi herbal purple gulal:

    Delve into the regal hues of purple with this herbal gulal, crafted using a concoction of herbs, flowers, and organic extracts. Its rich and deep color adds a touch of elegance to your Holi celebrations while ensuring skin-friendly and eco-friendly festivities. Let the essence of nature infuse your joyous moments this Holi.

    3. Holi herbal pink gulal:

    Add a splash of pink to your festivities with this herbal gulal, meticulously crafted using natural ingredients like herbs, flowers, and fruit extracts. Its soft and soothing shade exudes warmth and positivity, creating an atmosphere of love and togetherness. Celebrate Holi in style while staying true to your commitment to sustainability.

    4. Holi herbal blue gulal:

    Dive into the tranquil hues of blue with this herbal gulal, formulated using herbs, flowers, and organic extracts. Its calming color evokes feelings of serenity and peace, enhancing the spiritual aspect of your Holi celebrations. With its gentle and non-toxic composition, it’s suitable for revelers of all ages.

    5. Holi herbal yellow gulal:

    Harness the radiant energy of the sun with this herbal gulal, infused with organic turmeric and natural fruit and vegetable extracts. The vibrant yellow hue symbolizes joy, prosperity, and new beginnings, making it an ideal choice for ushering in the spirit of Holi. Revel in the festivities with this skin-safe and environmentally friendly herbal color.

    The demand for herbal colors is on the rise in the industry due to growing awareness about the harmful effects of chemical-based dyes on both health and the environment. Herbal colors, such as those offered by My Pooja Box, are made from natural ingredients like herbs, flowers, and fruit extracts, making them gentle and non-toxic. These colors benefit our skin by reducing the risk of allergies, irritation, and long-term damage associated with synthetic dyes. Embracing herbal colors ensures a safe and joyful Holi celebration while promoting sustainability and skin wellness.

    By opting for these herbal colors from My Pooja Box, you not only ensure a safe and joyful Holi celebration but also contribute to the preservation of our environment and traditional heritage. Say goodbye to harmful chemicals and artificial dyes, and embrace the beauty of nature with these herbal colors. Let this Holi be a reflection of your commitment to health, sustainability, and cultural reverence. Happy Holi!

  • Indian customers spent 11 per cent more during Rakhi festival in 2023

    Indian customers spent 11 per cent more during Rakhi festival in 2023

    Mumbai: The amount of money Indian customers spent during the Rakhi festival week this year increased by 11 per cent compared to the festival in 2022. The average order value was Rs 2,055. Admitad’s affiliate network analysed over 400k orders across more than 350 brands to understand how customers behaved during the Rakhi holidays last year, and how they changed their preferences this year.

    It can be seen that during the holiday week, many more people in the country chose to stay at home and shop using their computers – the percentage of mobile orders was only 45 per cent. In comparison, during the recent Independence Day, it reached 69 per cent, and on average during the “quiet period” – 48 per cent.

    What was purchased during the festival?

    Up to 40 per cent of orders this year were made on marketplaces – their influence has increased significantly since last year. The number of orders from major marketplaces during the festival jumped by more than 50 per cent. This could be expected, because many leading marketplaces prepare special sales, promotions and coupons for each holiday, and thus can maximize conversion among their customers.

    25 per cent of all orders during the festival were for clothes, shoes and accessories – the number of purchases in this category increased by 16 per cent compared to last year. Next came beauty products with 8.5 per cent of purchases. Six per cent of orders went to the category of home goods and four per cent to food delivery. Interestingly, the number of food and grocery orders at Rakhi Festival more than doubled compared to last year and this category was one of the leaders in terms of purchase growth.

    What attracted the shoppers?

    Speaking on the report, Mitgo managing director, APAC and India Neha Kulwal said, “According to Admitad’s calculations, this year’s leaders in attracting orders during the festival were cashback services – they accounted for up to 26.6 per cent of all orders. Interestingly, their popularity has almost doubled compared to the Rakhi Festival last year. Apparently, the major players in this market have put a lot of effort in preparing promotional campaigns this time.”

    17 per cent of the orders were brought to brands by content platforms and online media, which traditionally prepare reviews of the best gifts, dishes and ways to spend the festival. Indian shoppers do indeed pay attention to such articles, click on the links in them and buy the recommended products.

    Another 10.5 per cent of orders came from coupon services, 10.3 per cent from contextual advertising, 7.5 per cent from affiliate stores, 6.7 per cent from mobile applications, and 6.5 per cent from loyalty programs.

    The latter, by the way, were much more influential during the festival period than last year. Purchases based on recommendations of loyalty programs this year during the festival increased many times over. This trend, coupled with a significant increase in sales on marketplaces and through cashback services, makes one think that earlier big companies did not pay enough attention to the Rakhi holiday, but in 2023 they have fully included it in their agenda and made thorough preparations to spur user activity.