ITV

Tag: festive

  • Meesho becomes most downloaded e-commerce app globally

    Meesho becomes most downloaded e-commerce app globally

    Mumbai: Homegrown internet commerce platform Meesho has become the most downloaded e-commerce app globally in October, according to a recent SensorTower blog. During this period, it also became the only Indian company and e-commerce platform to feature amongst the top-ten most downloaded non-gaming apps across the world.

    Meesho also saw over 57 million downloads across the App Store and the Google Play Store from August to October, as per App Annie, making it the most downloaded app across all categories in India. The company has seen installations in India grow by over 120 per cent quarter-on-quarter in Q3 2021, outranking all other e-commerce platforms in the country for quarterly downloads.

    “We have always kept our users at the heart of our innovations. Whether it is our industry-first zero per cent commission model for sellers or building a nimbly-sized application, we are ensuring Meesho is easy to use for users even from the farthest corners of our country,” stated Meesho founder & CEO Vidit Aatrey. “Our success comes from a laser-sharp focus on building for India’s Tier 2+ markets. With an aim to democratize internet commerce for everyone, we will continue to digitize India’s unorganized retail industry with more Bharat-first initiatives.”

    The e-commerce platform has reduced entry barriers, improved logistical infrastructure for tier 2+ markets, and fuelled the discoverability of hyperlocal businesses and products. The company’s five-day festive sale event in October cut deeper into India’s underserved markets with ~60 per cent orders coming from tier 4+ regions, including remote locations like Khawzhwal and Sopore. Today, five per cent of all Indian households shop on Meesho every day, said the statement.

    With an aim to enable 100 million monthly transacting users by December 2022 and in its bid to fuel Bharat’s e-commerce dreams, Meesho has instituted multiple measures to bring new digital users online.

    To facilitate a seamless shopping experience, the company built an app compatible with low-end smartphones and low-internet bandwidth to address internet latency challenges even in the farthest corners of India.

  • itel brings the essence of ‘Better life for all’ in its new campaign

    itel brings the essence of ‘Better life for all’ in its new campaign

    MUMBAI: Homegrown smartphone brand itel has released its new festive film- ‘itel ke saath tyohaar sahi hai’ to celebrate the spirit of its customers.

    Conceptualised and co-directed by CNVRSB Integrated creative head (films) Alok Pal and Hitesh Dhingra the film attempts to connect with the TG by keeping it as real as possible with slight vernacular and visual suggestions.

    The film showcases how itel’s range of products starting from its latest TV and Soundbar to Smartphone and Smart Gadgets have empowered and made life better and colorful for its consumers. The ad exuberates a festive flavour while showcasing a range of products promoting the feeling of togetherness and bridging gaps.  

    It starts with the close group of people watching a cricket match together on TV and, then it moves on to a cab driver who is working passionately on a festive eve using the brand’s mobile while being connected with his family. The film then slides to a relaxed shopkeeper happily juggling between orders and attending customers at the shop using itel air buds and concludes with a sweet narrative of a father gifting an itel smartphone to his daughter to study online and explore the world.

  • Amo electric bikes records 500% jump in growth this October

    Amo electric bikes records 500% jump in growth this October

    Mumbai: Amo electric bikes has witnessed a growth of over 500 per cent in October, the homegrown affordable e-mobility solutions brand announced. The company sold 2500 units in October this year, as compared to 416 units in the same month last year.

    This gigantic growth in the festive season is just a delightful indicator, said AMO Electric bikes founder and MD, Sushant Kumar. “We have been witnessing a consistent growth pattern through the third quarter this year, with 200 per cent in August, 350 per cent growth in September to 500 per cent growth in October. In the future, we aim to sell 6000 units on a monthly basis. We aim to play a big role in the electric mobility sector in India and aiming to close an investment of $200 million in the next three years,” he added.

    The festive season of Dhanteras and Diwali added to the rapid growth and momentum.

    The single-day end customer retail sale on Dhanteras exceeds 2500 e-bikes (Novemeber) as compared to 316 at last year’s Dhanteras sales (based on pre-Dhanteras booking to be delivered on the day), said the company. The company has further expanded its dealerships to 150 across the country.

    AMO recently launched its campaign ‘Karle Raho Se Yaariyan’ with an aim to bring awareness towards the tragic consequences of climate change and highlight the importance of e-mobility solutions.

    Established in 2018 by Sushant Kumar, the company is working towards achieving its vision ‘to convert/expand e-mobility into mass mobility.’ 

  • Meesho records 750% growth in users during festive sale event

    Meesho records 750% growth in users during festive sale event

    MUMBAI: Internet commerce platform Meesho has recorded 750 per cent growth in users over last year during its flagship festive sale event, Maha Indian Shopping League. Nearly 60 per cent of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore, said the ecomm in a statement.

    “Fuelling our efforts to digitise Bharat, Maha Indian Shopping League served as an entry point for millions of users to shop online with Meesho,” said Meesho founder & CEO Vidit Aatrey. “Our flagship festive sale event saw over 80 per cent orders coming from tier 2+ markets, a true reflection of our efforts to cut deep into India’s underserved regions.”

    Through its industry-first zero per cent commission model launched early this year, sellers on Meesho saved over Rs 136 million during the festive sale event alone, the company stated. Recording over 10X growth in sales over last year, the company also saw seller participation rise by 314 per cent during the recent festive sale event.

    Ahead of the sale event, Meesho onboarded over one lakh sellers with a bevy of new initiatives including – free ad credits and zero return shipping charges on the first 30 orders.

    The company also shared that it witnessed significant traction in its fashion category with customers saving through discounts during the sale period on Meesho. While women’s apparel and accessories grew by 623 per cent, the men’s apparel segment witnessed 640 per cent more orders compared to the previous year.

  • Dish TV leverages sports channels to push HD packs

    Dish TV leverages sports channels to push HD packs

    MUMBAI: With festive fervor just around the corner, India’s oldest DTH operator Dish TV has decided to make the most of the season. New packs have been introduced for north India with special variants for south India.

     

    A recent study done by Dish TV showed that HD was a big necessity and an increasing number of people were keen to take sports channels. “Even if multi screen viewing is on the rise, HD is going to be big. So we tweaked and introduced flexible packs. Sports is picking not just due to cricket but also events such as Asian Games, Olympics, Kabaddi and Football,” says Dish TV COO Salil Kapoor speaking to indiantelevision.com. Consumers have the choice to opt for HD packs with channels that may not be in the base SD pack.

     

    The operator has laid stress on sports in every level for SD packs. It has a total of 36 HD channels with several additions coming in after it got its additional transponder space early this year. Dish TV claims that it provides more sports content at every price point. The HD boost is also being backed by the uptake of HD TV sets during Diwali. The new packs have been introduced a month ago and Kapoor says that the growth has been ‘multifold’.

     

    While regional channels that are available in HD will be on Dish TV, its second brand Zing does not have an HD side to it. Kapoor says it would like to keep its HD audience to stay with Dish TV. The HD focus will be primarily in the metros. However, a plus point is that it provides the feature of inbuilt recorder in every HD STB, without any additional cost.

     

    The packs available are:

     

    Game on HD at Rs 125 (sports and Hindi entertainment)

    Life on HD at Rs 175 (English entertainment with sports and Hindi entertainment)

    Full on HD at Rs 200 (entertainment)

    Sports packs include:

     

    Maxi pack at Rs 275 (six sports channels)

    All sports at Rs 320 (maximum 11 sports channels)

    Platinum Sports at Rs 440 (English, Hindi, Sports, Lifestyle and Infotainment

     

    The HD channels include Ten HD, Six HD, Star Sports HD 1, Star Sports HD 2, Baby TV HD, AXN, Movies Now HD, Star Movies HD, Star World HD, WB HD, Zee Studio HD, Fox Crime, FX, Zee Café, Sony Pix HD, Life OK HD, Star Gold HD, Star Plus HD, Zee Cinema HD, Zee TV HD, Sony HD, &Pictures HD, Dish Box Office, Animal Planet HD World, Discovery HD World, NGC Wild HD, Nat Geo HD, Discovery Science, Nat Geo People HD, TLC HD World, Fox Life HD, NGC Music, M Tunes HD, Travel XP HD and ET Now.

  • Festive fervour on Life OK

    Festive fervour on Life OK

    MUMBAI: The festive season is already upon us and Life OK, Star Plus’s sister channel, is going all out to meet the celebratory mood head on. The channel, which plans to aggressively invest in content in the coming months, has a set of brand new shows up its sleeve, promising viewers a never-before-seen experience.

    As we all are aware, in this January when LC1 got added to the measurement, everybody crashed. In April, when digitisation phase II happened, the channel was down to 110GRPs. If we further break it down, from January onwards the ratings have increased in both the categories – men and women. For men, the viewership ratings witnessed a rise by 50 per cent and a similar rise of 25 per cent for women.

    The recently launched Ek Boond Ishq – BBC Worldwide’s first daily fiction series in India – offers a flavour of the kind of programming to follow on the channel.

    This tale of a girl who realises she is about to tie the knot in a prison cell, is telecast every week, Monday to Friday, at 8:30pm. One wonders however if airing such a show at a time slot when most other GECs boast strong programming, poses a risk more than an opportunity for the channel?

    “Definitely not!” shoots Life OK general manager Ajit Thakur, confident their modest attempt at providing quality entertainment will be appreciated.

    “What sells more is content. If the content is good, viewers will come anyway and watch the show,” he adds.

    Another show the channel has lined up as part of its festival bouquet is Katha Mahadev Putra Bal Ganesh Ki, a spin-off of its flagship property Mahadev, which airs on 14 September. The 16-episode series to be telecast every Saturday and Sunday at 7:00 pm, showcases the adventures of Lord Ganesh as a child, and is part of Life OK’s larger mission to replicate the success of Star Plus.

    It’s a show targeted at the entire family, particularly kids. “It’s a finite show. No other GEC has original content at this particular time slot. So we thought of taking advantage of that and occupying the slot. We not only aim to target women but also children with this show,” explains Thakur.

    Adding to the fresh batch of programming is Shakuntalam Telefilms’ edgy thriller titled Rakshak, which launches end of this month. To be aired every Saturday and Sunday at 11:00 pm, it goes without saying the limited series faces tough competition from the likes of Crime Petrol (Sony), Comedy Nights with Kapil Repeats (Colors), Star Verdict Repeats (Star Plus), Fear Files (Zee TV), Taarak Mehta ka Oolta Chashma Repeats on Saturdays and Lapataganj – Ek Baar Phir on Sundays.

    Yet another feather in the channel’s programming cap is the new reality series, SOL Productions’ The Bachelorette India featuring Bollywood actor Mallika Sherawat. As reported by this website earlier, the non-fiction show will see 30 eligible bachelors battling it out to win the sex siren’s heart… and hand.

    With the concept derived from an earlier show named Swayamvar on NDTV Imagine, comparisons between the two are inevitable. Especially since the likes of Rakhi Sawant (who ended up separating from her partner post the series) and Rahul Mahajan, who participated in Swayamvar. The Bachelorette India is not the first of the channel’s trysts with reality shows. An earlier attempt, Welcome – Baazi Mehmaan Nawazi Ki, failed badly at winning the hearts of its audience.

    While the channel has pinned high hopes on these programs, whether they will succeed is a separate story altogether. Says a highly placed media planner (name withheld on request): “I don’t think the channel is doing something new in terms of content. Viewers have already seen all this. It depends on the channel how they modify and show it to audiences. If viewers are interested, it might be a green signal for them. Talking about the upcoming shows, one will have to wait and see how they fare as it is too early to predict.”

    Many other media planners though agreed the channel has been innovating and launching new shows time and again to sustain viewership and maintain numbers.

    All said, it’s now up to the viewers to decide whether they like Life OK’s bag of goodies…