Connect with us
MUMBAI: Snacks are some small nibbles you munch on just to satisfy your cravings sometimes. But it’s no surprise that consumption has surged in a big...
Mumbai: Hush Puppies, a globally acclaimed footwear brand exclusively retailed by Bata India, has introduced its first-ever ‘PartyReady Collection’—a festive lineup merging style with comfort, just...
Mumbai: Click-to-WhatsApp Ads are reshaping India’s digital marketing landscape, offering small businesses a direct line to engage customers at scale, which has proven particularly valuable in...
Mumbai: OPPO India has launched the limited-edition Reno12 Pro 5G Manish Malhotra Edition just in time for the festive season. This special edition smartphone, inspired by...
Mumbai: KidZania India is delighted to announce the anticipated arrival of the festive season with enchanting Winter Wonderland, taking place at KidZania Delhi NCR and Mumbai...
Mumbai: The festive season in India is just around the corner, and it’s that time of the year when joy, celebrations, and the spirit of giving...
Mumbai: As the festive season approaches in India, the consumer dessert market experiences a significant surge in demand, with households eagerly seeking delightful treats to celebrate....
Mumbai: The festive season brings along with it a basket full of hope, happiness, smiles, lights, and, of course, food! We Indians have a fetish for...
Mumbai: Due to conservative market behaviour since March 2019, covid-19 has restricted businesses from taking a full-scale marketing approach. However, mobile user penetration has grown enormously...
Mumbai: Shopping is a hot topic in the social space, and especially so during the festive season in India. While shoppers turn to services like Twitter...
Mumbai: The pandemic effect appears to be waning as buying momentum for home appliances and electronics has improved in 2022, more so for premium products. According...
Mumbai: It’s good! The cloud seems to be clearing up for the multiplex operator Inox as it expects to grow by double digits for Q3 FY’22....
Mumbai: While the fiscal second quarter June-September has been subdued due to the underperformance of Bollywood (apart from “Brahmastra”), multiplex operator PVR is counting on a...
Mumbai: During the past two Covid infected years on-ground events took a severe hit. This had an extremely negative impact on the revenues generated from live...
Mumbai: Melorra has launched its new ad campaign “#HarGharMelorra” to mark the beginning of festivities this season. It has already established itself as one of India’s...
Mumbai: JKCement WallMaxX has unveiled the new phase of its “#AndarSeSundar” campaign ahead of the festive season. The latest campaign recognises the hard work and selfless...
Mumbai: redBus has launched its first digital-first brand campaign, with its brand ambassador Allu Arjun, ahead of the festive season. The brand aims to present itself...
Mumbai: Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman. The campaign, which is currently live across out of home and digital platforms,...
Mumbai: Flipkart is enabling a “sell-back program” ahead of the festive season. The programme offers a safe and convenient option to sell old phones to network...
Mumbai: After two Covid-impacted years, the mood among consumers and advertisers for the festive season is a lot better. Media agencies expect a decent uptick in...
MUMBAI: Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across...
New Delhi: Myntra has rolled out ‘Big Fashion Festival’ campaign for the upcoming festive season. The mega marketing campaign features Bollywood celebrities Ranbir Kapoor and Kiara...
Mumbai: As the festive season is just around the corner, a conversational commerce company, Jio Haptik, has announced plans to organise its exclusive product launch event,...
Mumbai: Xiaomi India has kick-started a festive campaign “Diwali with Mi-Tech Ka Shubh Muhurat” in a fun and quirky way. The campaign will be amplified across...
Mumbai: Ahead of Ganesh Chaturthi, Zee TV is taking the celebrations a notch higher for its audience by presenting an industry-first experience, “Zee TV Parel Cha...
Mumbai: From increasing digital activity across apps and devices to a greater willingness to try new brands, the pandemic has fundamentally reshaped the way consumers shop....
Mumbai: Kalyan Jewellers has launched a new digital ad campaign to celebrate the occasion of Ganesh Chaturthi, featuring regional brand ambassador for the state of Maharashtra...
Mumbai: Raksha Bandhan, as the festival of love and bonding, is all about creating special moments. For brands to capitalise on the opportunity to celebrate the...
Mumbai: The Indian cricket fever is well-known across the globe. The cricket mania has touched highs with the Indian Premier League (IPL). Since its launch 15...
Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research...
Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired...
December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all...
Mumbai: Kick-starting the Christmas celebrations, FreshToHome, a fully-integrated online brand in fresh fish and meat e-commerce has launched its ‘Merry Feastmas’ campaign extending the festive warmth to consumers. The brand...
Mumbai: The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, these...
Los Angeles: The global box office is accelerating. Revenues in 2021 could hit 21.6 billion, according to a revised forecast from the research firm Gower Street...
Mumbai: Havells India, a Fast-Moving Electrical Goods (FMEG) major has launched a new version of the marketing campaign – ‘Saath ki Life, Sukoon ki Life’ focusing on its heavy-duty...
MUMBAI: The festive revelry of Diwali has kicked off with Dhanteras, the first day of Diwali. The occasion is an anticipated affair for both brands and...
Mumbai: FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96...
Mumbai: With the ongoing festive season, the sales of smartphones have significantly jumped, with more and more discounts available on e-commerce platforms. The smartphone industry in...
Mumbai: Viacom18’s portfolio of entertainment channels is targeting double digital growth this festive season. According to Viacom18, head – network sales, Mahesh Shetty, the broadcaster expects...
Mumbai: ZEE5 has announced its new content line-up including over 30 AVOD premieres and 14 original SVOD new releases for the festive season 2021. Enabling advertisers...
Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online...
Mumbai: As the market pins its hope on the festive season for a hike in sales, the crypto exchange platforms too aren’t lagging behind in wooing...
Mumbai: Consumer sentiment ahead of the festive season remains positive with 50 per cent of consumers likely to increase their festive spends this year. Digital channels will...
Mumbai: E-commerce marketplace Snapdeal announced that it has opened 130 new distribution hubs across all of India since January, covering 26 states and two union territories....
Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges – a...
MUMBAI: The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping...
LUDHIANA: Bonn has always surprised consumers with its exciting range of offerings during the festive season. As we gear up for Christmas and New Year, the...
New Delhi: The recently concluded festive season fared well for Titan Co. The jewellery division of the company witnessed a mid-teens growth (around 15 per cent)...
NEW DELHI: The chocolate market in India is estimated to be around Rs 11,000 crores and is primarily dominated by the FMCG segment which offers chocolates...
