ITV

Tag: festive period

  • October records highest TV ad-volume in 2021

    October records highest TV ad-volume in 2021

    Mumbai: Riding high on the festivals and sports events, the total ad volume on Television was recorded to be the highest in October, according to the data released by Broadcast Audience Research Council (Barc), here on Tuesday.

    The total ad volumes for the month of October 2021 stood at 178 mn seconds, the highest for the year. According to the data, the volume is 11 per cent higher than that of October 2020 and 23 per cent higher than October 2019. The total number of advertisers stood at 2851 and brands were 4,624 for October 2021, out of which 22 per cent were new advertisers.

    “Television advertising continues to grow peaking at 178 million seconds in Oct 2021, the highest for the same period over the last three years. Backed by festivities and sporting events, these numbers have reinstated a strong positive sentiment amongst marketers,” said Barc India head-client partnerships and revenue function Aaditya Pathak. “New advertisers and brands continue to ride this growth wave and place their trust in the medium given its reach. Ad volumes for the Dussehra week grew by 13 per cent over the previous four weeks and by 25 per cent over 2019. The number of new advertisers and brands was also the highest for this period.”

    FMCG leads the charts

    While ad volumes for FMCG dominated the charts, e-commerce and BFSI sectors have recorded a record growth of 97 per cent and 98 per cent respectively, against October 2019, which is highest amongst other sectors.

    Ad Volumes for the Auto sector also showed a positive curve with a growth of three per cent over 2019. The Retail sector grew by 127 per cent, Durables by 297 per cent and Personal Accessories by 157 per cent, over the start of the year, January 2021.  As a positive sentiment in the construction sector, ad volumes for the ‘Building Equipment’ category posted a 23 per cent growth in Oct 2021 over Oct 2019.

    As per the data, Dussehra Week 2021 witnessed 13 per cent growth in Ad Volumes over the previous four weeks and 25 per cent over 2019. The number of Advertisers and Brands during the Dussehra week 2021, is the highest as compared to previous years; 18 per cent more than the previous four weeks.

    Bhojpuri language dominates

    Ad volumes for Bhojpuri language during the festive period were at an all-time high in 2021, recording a growth of 111 per cent compared to the same period in Oct 2019. Apart from Bhojpuri, Punjabi ad volumes has also recorded a 52 per cent growth over Oct 2019, while the growth percentage for Telugu and Marathi languages was 33 per cent and 35 per cent respectively.

  • Amazon campaign emphasises on true spirit of festive period

    Amazon campaign emphasises on true spirit of festive period

    MUMBAI: It is that exciting time of the year that every Indian looks forward to as the country has launched itself into the major festive season – starting from the upcoming Navratri celebrations all the way to Diwali! With its new festive campaign, Amazon.in unveils its theme ‘Karo milke tayyari toh tyohaar tyohaar lagta hai’ and highlights the various aspects of this festive season that need to be celebrated!

    Conceptualised by Ogilvy & Mather, Bangalore, the campaign has been directed for the southern region by Jerald Packiaswamy of Still Water films and the campaign for rest of India, by Anupam Misra of Crazy Few Films.

    Emphasizing the true spirit of the festive period, the new campaign #KaroMilkeTayyari, features a series of films that focus on one family through this festive season encapsulating ‘The Joy of preparing together for the festive season’.

    Festivals bring togetherness and joy along with a deep sense of bonding with the family for everyone! With the modern lifestyle of constant hustle-bustle and family members scattered around the world, more often than not, many of us miss out on celebrating these events with our families. In a fresh perspective to the festive season, Amazon.in also captures the joy that goes into the preparation of the festival.

    Apart from bonding with the family, festivals like Diwali are about prosperity and everything good coming home, it is also about family and friends coming home. This Diwali, Amazon.in will help take care of all your shopping, so that you can spend more time with your loved ones and enjoy the festivities.

    Amazon India director – mass and brand marketing Ravi Arun Desai said, “This festive season, we wanted to remind India that the lead up and preparation for any festival is just as exciting and memorable as the festival itself – an opportunity to strengthen bonds that matter. From choosing what to buy for your loved ones, renewing our homes with products that were earmarked for purchase during the next Dusshera / Diwali, and buying products specifically required for the festival itself, preparations play a critical role in making the festive taiyarri memorable.”

    “Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights,” he added.

    The campaign has a separate execution for the Southern markets in Tamil, Telugu and Kannada.  While the theme is similar, the films for the Southern markets have been executed with a different cast and in a different setting.