ITV

Tag: festive campaign

  • Flipkart launches sell-back program ahead of the festive season

    Flipkart launches sell-back program ahead of the festive season

    Mumbai: Flipkart is enabling a “sell-back program” ahead of the festive season. The programme offers a safe and convenient option to sell old phones to network partners. Customers can truly upgrade via the sell-back program by selling their used mobile phones while receiving the right buy-back value in their bank account.

    As a part of this program, an objective 10-grade system will guide the partners in valuing the used phones. The process is seamless and hassle-free with attractive value, quick payment, speedy doorstep pick-up, and a safe and secure sales network for customers.

    The programme was launched following extensive research. If we talk about the data, India is the second largest smartphone market and the fastest growing market for second-hand smartphones in the world. In 2021, around 25 million smartphones were traded in the second-hand market and are expected to rise to 51 million units at a valuation of $4.6 billion by 2025, as per a report by IDC and the Indian Cellular and Electronics Association (ICEA).

    Around 70 per cent of people don’t sell their old phones, mainly because of the lack of a trusted platform that can provide good prices, the convenience of selling, and assurance of data safety. With this, the launch of the “sell-back program” is a significant step in that direction. With the acquisition of Yaantra, which has a robust device quality assessment capability, Flipkart has strengthened its foothold in the re-commerce industry.

    Commenting on the launch of the program, Flipkart senior vice president & head-new business Adarsh Menon said, “As the festive season approaches, more people look at options to upgrade and purchase the latest devices and mobiles. Consequently, there has been the emergence of an ever-growing market for re-selling devices that are highly unorganised, unsafe, and difficult to navigate. With the “sell-back program,” we hope to offer our customers a safe, convenient, and environmentally friendly option that guarantees the best value and prompt payment. We have received strong adoption and interest for this program, which witnesses approximately one crore customers every month from across the country. At Flipkart, we consider it a priority to work towards bringing smart tech-enabled solutions to customers and helping in reducing the generation of e-waste, which is a crucial step in creating a sustainable economy.”

  • Myntra launches festive campaign featuring Ranbir Kapoor & Kiara Advani

    Myntra launches festive campaign featuring Ranbir Kapoor & Kiara Advani

    New Delhi: Myntra has rolled out ‘Big Fashion Festival’ campaign for the upcoming festive season. The mega marketing campaign features Bollywood celebrities Ranbir Kapoor and Kiara Advani. 

    Poised to leverage Myntra’s position as India’s fashion expert, the campaign will be amplified across television, digital and social media platforms. 

    The campaign, with a tagline, “Myntra big fashion festival. India’s biggest fashion dhamaka. Don’t waste time,” aptly communicates the scale of the event, positioning it as the go-to destination for every fashion need this festive season, while also apprising shoppers of Myntra’s value offerings as part of the mega event. 

    The concept of the campaign is to take a dig at celeb culture and bring out the bigness of the event, where even the biggest celebs can’t help themselves but to get in on the action, without wasting any time. It is an event so big that everything else seems smaller, including the celebs themselves!

    In this new marketing campaign, Kiara appeals as a fashion trendsetter and Ranbir’s cool demeanor are poised to accelerate conversations around Myntra’s apparel segments. They will play a pivotal role in connecting one of India’s leading fashion, beauty and lifestyle platforms with millions of new and existing fashion-forward consumers. 

    The 30-second ad film is currently live across multiple leading TV channels, social and digital platforms. The campaign aims to amplify recall for Myntra, which is already synonymous with fashion, beauty and lifestyle, during the upcoming festive shopping period. 

    As a part of Myntra’s multi-channel activation, among the most popular and most loved national celebrities, fashion and lifestyle influencers will form an important network of proponents for Myntra’s Big Fashion Festival (BFF). They will engage with a very large fan base across the country and highlight Myntra’s proposition of biggest brands, styles, products and offers to reach every part of the country and demography, with the central message of the campaign that urges shoppers to look nowhere but Myntra for all their festive fashion needs. 

    Speaking about his association with Myntra, Ranbir Kapoor said, “I am excited to be part of Myntra’s festive campaign this year. Fashion plays an important role during festivities and it’s that time of the year when we all refresh our wardrobes. Unarguably, Myntra’s wide collection of styles during the Big Fashion Festival will make customers swoon over.”

    Speaking about her festive campaign, Kiara Advani said, “My festive campaign with Myntra this year is all about the excitement we share while getting ready to shop during the festive period. My association with Myntra , over the last two years, has made me connect with the youth of the country through my love for fashion.”

    Sharing his thoughts on the launch of the campaign, Myntra CEO Nandita Sinha said, “The Big Fashion Festival brings families and loved ones together, with fashion playing a pivotal role in the festivities. This year’s marketing campaign is to highlight the magnanimity of the Big Fashion Festival, showcasing that no reason is bigger for the attention of people across the nation, not even the much-loved celebrities, than this event itself for the festivity. With this campaign, we aim to penetrate our reach to every nook and corner of the country and strike a chord with the fanbase of much beloved superstars Ranbir Kapoor and Kiara Advani.

  • Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Mumbai: Xiaomi India has kick-started a festive campaign “Diwali with Mi-Tech Ka Shubh Muhurat” in a fun and quirky way. The campaign will be amplified across digital, online, social, and print platforms.

    In this campaign, Xiaomi India encourages consumers to not buy tech yet and wait for “Tech Ka Shubh Muhurat” through a series of engaging videos, ATL, and BTL activations.

    The campaign is strategized to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.

    The quirky campaign films, featuring Xiaomi’s employees and print advertisements across various publications, will take this campaign ahead.

    With this campaign, Xiaomi India aims to help consumers to get the best of tech products during this festive period.

    Conceptualised to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year’s campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings. It highlights Xiaomi India’s reciprocation of the trust fans have placed in the brand.

    The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign. The offers will be hosted across channels—online partners, Mi.com, and retail stores across the country.

    Talking about the campaign, Xiaomi India chief marketing officer Anuj Sharma said, “This Diwali season we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for those looking to purchase gifts for family, friends, or for their own consumption. Therefore, with “Don’t buy tech yet!” We want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the “Diwali with Mi-Tech Ka Shubh Muhurat” campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets-smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.

  • Kalyan Jewellers celebrates Ganesh Chaturthi with new digital ad campaign

    Kalyan Jewellers celebrates Ganesh Chaturthi with new digital ad campaign

    Mumbai: Kalyan Jewellers has launched a new digital ad campaign to celebrate the occasion of Ganesh Chaturthi, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant in a distinctive avatar. The campaign video is currently being promoted on Kalyan Jewellers’ digital platforms.

    Sawant is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp. With signature patterns and detailed intricacies, the Sankalp collection truly symbolises quintessential Maharashtrian jewellery traditions through its extensive range of designs.

    The ad film captures beautiful moments from Dadi’s delicious homemade ‘modaks’ to the warmth and charm of authentic festive traditions, upholding the brand’s values of trust and togetherness. The festival of Ganesh Chaturthi is extremely popular and widely-celebrated by families across the country. Marking this auspicious occasion, the latest digital ad film by Kalyan Jewellers encapsulates the essence of the festival and the one-of-its-kind spirit associated with it.

    Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practised across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a beautifully-crafted choker set from Kalyan Jewellers’ Sankalp collection.

    As part of the festive offers, the jewellery brand has announced up to Rs 10,000 off on every one lakh rupees purchase of diamond jewellery. Furthermore, Kalyan Jewellers announced a discount of Rs 300 per gramme on making charges as well as an extra Rs 50 per gramme on old gold exchange. The jewellery brand has also introduced the ‘Special Kalyan Gold Rate,’ standardising the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30 September 2022.

  • Axis Bank launches its festive campaign asking ‘Diwali Hain Kya’

    Axis Bank launches its festive campaign asking ‘Diwali Hain Kya’

    Mumbai: Axis Bank has rolled out a multi-film campaign to promote ‘Dil Se Open Celebrations,’ offering exciting deals and discounts on more than 1,00,000 products on purchase through its credit and debit cards. The short format films, conceived by Lowe Lintas Mumbai, are set in typical backdrops of Diwali, highlighting the range of offers extended by the private sector bank.

    Diwali is a time of festivities and cheers when people indulge in shopping, feasting or having fun. In India, we often tease our friends and family by asking a rhetorical question ‘Diwali Hai Kya?’ (Is it Diwali?) whenever they indulge to their heart’s desires. The campaign uses this popular remark to talk about the bank’s Diwali offers and reinforce how Diwali is indeed a time to indulge and celebrate.

    “It’s in the name – Dil Se Open Celebrations an idea of not just celebrating but celebrating wholeheartedly. That’s what Axis Bank’s range of festive offers has been curated to deliver on. And that’s what this campaign conceived by Joshua Thomas, Prathamesh Gharat and Tejas Dangre has been designed to convey. Employing the commonly used phrase ‘Diwali hai kya?’ in a manner that hopes to hold the viewers’ interest and give them a reason to smile,’’ shared Lowe Lintas regional creative officer Amar Singh, commenting on the campaign idea.

    The campaign comprises three films, two of which focus on offers through the bank’s debit cards, credit cards and its grab deals platform, and the third one promotes the bank’s flagship home loan product.

    “Our campaign on Dil Se Open Celebrations is firmly entrenched in the cultural relevance of festivals and captures the nuance of festivals as a license to indulge and celebrate to our heart’s content. And we have just the relevant offers across cards, Grab Deals and loans among many others to make these celebrations even grand,” said Axis Bank chief marketing officer Anoop Manohar. “This campaign is not just about offers, it serves as a reminder to all of us to celebrate and be open to happiness, whether big or small, kyunki Diwali roz roz nahi aati.”

    While the campaign will be predominantly aired on television, the brand will also run it on digital, OOH, and other offline mediums communicating offers to its customers. The campaign will also run during the ICC Men’s T20 World Cup series, said the statement.

  • Purplle announces #PurplleWaliDiwali with Sara Ali Khan

    Purplle announces #PurplleWaliDiwali with Sara Ali Khan

    Mumbai: Beauty e-commerce platform Purplle has launched its festive campaign called ‘Purplle Wali Diwali’ with Bollywood star Sara Ali Khan. As a part of this sale, consumers will get a chance to choose their free gift on every order, said the brand. The Purplle Diwali sale will go live from 20-26 October.

    The campaign film showcases Khan grooving to “Yeh Diwali Purplle Wali” giving the original song a twist, voiced by singer Anushka Manchanda.

    “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season,” said Purplle chief business officer Nippun Aneja. “This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

    Rolled out across television, print, digital, and social media channels, the 360-degree campaign will also witness over 3,000 influencers grooving to the song and choosing their beauty best this Diwali, said the brand in a statement.

    A host of beauty products, including, hair straighteners, eye-shadow palettes, primers, highlighters, mascaras, and a lot more will be up for grabs and consumers stand a chance to win the coveted ‘Papa Don’t Preach Lehenga’ worn by Khan in the campaign film, it added.

    “We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas,” stated Spring Marketing Capital founder and creative partner Arun Iyer, on the execution of the campaign.

    “Purplle stands for inclusive and accessible beauty for all, and this Diwali they have empowered consumers to choose a free gift of their choice and claim some of the coolest beauty products,” said Khan. “Bringing alive the essence of the campaign through a catchy tune, a quirky hook step, and recreating Bollywood’s most iconic song has been exciting.”