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Tag: festive campaign

  • Bata India launches Pujo Glam collection

    Bata India launches Pujo Glam collection

    Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shopping, family gatherings, and Pandal hopping with friends. The brand continues to deliver the latest styles at great prices ahead of the festivities. With nearly a century in India, Bata resonates with consumers by offering trending and premium styles. Recommended by actors Neel Bhattacharya and Trina Saha, the latest styles start at just Rs 799, allowing you to celebrate Pujo with a new look each day.

    The campaign featuring Neel Bhattacharya and Trina Saha captures the excitement of Pujo shopping and the joy of reconnecting with friends. The actors embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can enhance any outfit, whether traditional or contemporary.

    Speaking on the launch, Bata India’s head of marketing Deepika Deepti said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high-quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

    The Pujo Glam Collection by Bata is designed to complement the festivities of Durga Pujo. As families and friends come together for traditions like pandal hopping, dinners, celebrations, and reconnecting, this collection caters to every occasion. For women, it offers heels that pair well with sarees and traditional outfits, as well as flats and sneakers suitable for long days of festivities. The men’s collection includes formal loafers and mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look, and sneakers for a modern style. The collection stands out for its variety of styles, colors, and designs at affordable prices, ensuring everyone, regardless of age or personal style, can find fashionable footwear that suits them.

  • OnePlus shares festive offers and unites community with #OneCelebration

    OnePlus shares festive offers and unites community with #OneCelebration

    Mumbai: Adding delight to its community this festive season, OnePlus, the global technology brand unveiled an exciting array of offers across its product categories, while bringing together its community with #OneCelebration.

    With the spirit to celebrate together, OnePlus’ festive campaign, titled #OneCelebration, aptly highlights how the brand’s family of products have a place in the lives of every household and family. It further highlights the celebration of the spirit of life and reuniting with your loved ones, no matter where you are. And OnePlus’ family of products will continue to bring light and help create warm memories in every home where OnePlus products arrive. There are a diverse range of products that OnePlus has to offer; and while these products come with exciting offers this festive season, and pave way for many remarkable moments together, the celebration continues to remain one.

    Starting 7 October 2023 onwards, the offers on the entire product portfolio will go live, which includes exciting offers on the latest flagship OnePlus 11 series as well as the recently launched popular OnePlus Nord 3 series, making the unique OnePlus experience more accessible than ever.

    OnePlus Flagship Smartphones
    At the Cloud 11 event this year, OnePlus unveiled two highly anticipated flagship smartphones, the OnePlus 11 5G and OnePlus 11R 5G, expanding their flagship line-up. The OnePlus 11 5G impresses with its exceptional camera quality and flawless performance, powered by the Snapdragon® 8 Gen 1 Mobile Platform. It also features a remarkable 100W SUPERVOOC fast charging system and a 5000 mAh dual-cell battery. Additionally, the OnePlus 11 5G Marble Odyssey offers a unique ownership experience, each device is a one-of-a-kind masterpiece. OnePlus 11R 5G, on the other hand, is a powerhouse with its robust chipset, efficient cooling, rapid charging, and innovative RAM technology, delivering exceptional performance and limitless capabilities. OnePlus has also introduced the eye-catching OnePlus 11R 5G Solar Red special edition for those seeking a distinctive style statement.

    Flagship Offers:

    1. Customers purchasing the OnePlus 11 5G and the OnePlus Marble Odyssey can avail of Rs 3000 Instant Bank Discount and special price coupon of Rs 4000 from 7 October onwards. Customers also stand a chance to get a complimentary unit of the OnePlus Buds Z2 till stocks last.

    2. All customers purchasing the OnePlus 11R 5G can avail of Rs 2000 Instant Bank Discount and special price coupon discount of Rs 3000 starting 7 October for Prime early access members as part of the Amazon Great Indian Festival and on 8 October for all customers.

    3. Amazon Prime Customers purchasing the latest OnePlus 11R Solar Red 5G can avail of Rs 1000 instant bank discount and complementary Buds Z2 at no extra cost on 7 October.

    4. RCC members can avail exchange coupon and get Rs 2000 off on purchase of the new OnePlus 11R 5G Solar Red from 7 October onwards.

    5. Customers purchasing the OnePlus 11R 5G Solar Red can avail Rs 3000 worth of exchange bonus on select devices starting 8 October onwards.

    6. Customers purchasing the OnePlus 11R 5G Solar Red can avail up to 12 months No Cost EMI on all channels and up to 24 months Low Cost EMI on oneplus.in from 7 October onwards.

    7. Customers can avail Bajaj Finance six-month EMI plan with zero down payment on oneplus.in and avail of EMI schemes with a down payment across OnePlus experience stores & offline partner stores. Additionally, customers can also avail No Cost EMI up to nine months upon the purchase of the OnePlus 11 5G and avail No Cost EMI up to 18 months upon the purchase OnePlus 11 Marble Odyssey 5G.

    8. ICICI Bank & OneCard customers can avail the mentioned bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI Bank customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival.

    9. Customers purchasing the OnePlus 11R 5G Solar Red on OnePlus.in from 7th October onwards can earn 2X RedCoins.

    OnePlus Nord Smartphones
    This year, OnePlus, unveiled a range of Nord smartphones – OnePlus Nord 3 5G and OnePlus Nord CE 3 5G. Both smartphones offer high-performance features at industry-challenging prices, without compromising on essential functionalities. OnePlus Nord 3 5G is the most powerful OnePlus Nord smartphone ever, combining blazing-fast performance with dazzling photography and a beautiful and timeless OnePlus design. On the other hand, the latest addition to the OnePlus Nord Core Edition Family – the OnePlus Nord CE 3 5G offers all the essentials a user needs and much more, all packed at an affordable price, making the community’s favourite flagship technology and the signature OnePlus experience available to a wider set of users.

    OnePlus Nord Offers:

    1. Customers purchasing the OnePlus Nord 3 5G can avail a Rs 3000 Instant Bank Discount from 7th October onwards for Prime Early Access as part of the Amazon Great Indian Festival, along with a special price coupon discount of Rs 2,000. Early Access Members can also get their hands on a unit of free OnePlus Nord Buds 2r with the purchase of the Nord 3 5G until stock lasts.

    2. All customers purchasing the smartphone on 8 Oct can also get their hands on a unit of free OnePlus Nord Buds 2r with the purchase of the Nord 3 5G until stock lasts.

    3. All customers purchasing the OnePlus Nord 3 from 9 October onwards, can avail of Rs 3000 Instant Bank Discount, along with a special price coupon discount of Rs 1,500.

    4. Customers purchasing the OnePlus Nord 3 from the OnePlus website and from offline stores can avail Bajaj Finance six-month EMI with zero down payment.  Additionally, customers can also avail no-cost EMI up to six months.

    5. Customers purchasing the OnePlus Nord CE 3 can avail Rs 2000 Instant Bank Discount and special price coupon discount of 2000 Rs from 7 October onwards.

    6. Customers purchasing the OnePlus Nord CE 3 Lite can avail of Rs 1,500 Instant Bank Discount from 7 October as part of Prime early access, along with a special price coupon discount of Rs 1,000. Customers purchasing OnePlus Nord CE 3 Lite from 9 October onwards, can avail an Rs 1,500 Instant Bank Discount, along with a special price coupon discount of Rs 500.

    7. Customers can also avail Bajaj Finance 6-month EMI with zero down payment on the offline purchase of the OnePlus Nord CE 3 5G and Nord CE 3 Lite

    8. ICICI Bank & OneCard customers can avail the bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI Bank customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival.

    9. Customers can also purchase Nord Watch at 50 per cent off on OnePlus.in along with purchase of Nord CE3 and Nord 3 from 7 October onwards. Additionally, customers purchasing the Nord 3, Nord CE3 and Nord CE 3 Lite on OnePlus.in from 7 Oct onwards can earn 2X RedCoins.

    OnePlus Pad Series
    At the OnePlus Cloud 11 event earlier this year, OnePlus launched its first-ever flagship Tablet – the OnePlus Pad, making its entry into the tablet market. Today, OnePlus further diversified its tablet line-up with the launch of the OnePlus Pad Go, which aims to make big-screen entertainment even more immersive and affordable. The tablet brings the OnePlus ecosystem closer to the larger user base without having to compromise with the overall user experience or design. Equipped with Industry-Leading stunning 2.4K resolution, the Pad Go offers outstanding visual quality without breaking the bank. On the other hand, the OnePlus Pad is powered by MediaTek Dimensity 9000 chipset, India’s first tablet with this chipset.

    Pad Series Offers:

    1. Customers placing pre-order of the OnePlus Pad Go can avail of Rs 2,000 Instant Bank Discount from 12th October. Moreover, they can also get their hands on the OnePlus Pad Go Folio Cover worth Rs 1,399 at no-cost as a pre-order benefit.  

    2. Customers purchasing the OnePlus Pad can avail an Rs 3,000 Instant Bank Discount from 7 October. Customers can also avail a temporary price discount of Rs 2,500.

    3. ICICI Bank & OneCard customers can avail the bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI Bank, Kotak Bank & Axis Bank customers can avail the bank offers on Flipkart.

    4. RCC members gain benefit up to Rs 2000 on purchase of OnePlus Pad and OnePlus Pad Go on OnePlus.in.

    OnePlus Audio
    OnePlus also launched the all-new OnePlus Nord Buds 2r during the Nord Summer launch Event. These True Wireless Stereo (TWS) earbuds deliver outstanding bass performance. With 12.4mm Extra Large Drivers, they provide rich and detailed sound quality for an immersive music experience. Marking another milestone for the OnePlus Nord category, the Nord Buds 2 were the first Nord TWS to support active noise cancellation (ANC), launched earlier this year.

    OnePlus has introduced a range of innovative audio solutions this year. The OnePlus Buds Pro 2 offers an immersive experience with dual drivers, powerful noise cancellation, and low latency, along with spatial audio and Bluetooth 5.3 connectivity, all wrapped up in an impressive 39-hour battery life. Meanwhile, the OnePlus Bullets Wireless Z2 ANC delivers advanced noise cancellation, and excellent sound quality, perfect for extended listening sessions.

    Audio Offers:

    1. Customers purchasing the OnePlus Buds Pro 2 can avail an Instant Bank Discount of Rs 1000 from October 7 onwards. Additionally, customers can also avail No-cost EMI up to six months. Customers can also avail a temporary price discount of Rs 3000.

    2. Customers purchasing the OnePlus Buds Z2 can avail an Instant Bank Discount of Rs 500 and a temporary price discount of Rs 1000 from 7 October onwards.

    3. Customers purchasing the OnePlus Bullet Wireless Z2 ANC can avail an Instant Bank Discount of Rs 200 and can avail a temporary price discount of Rs 300 from 7 October onwards.

    4. Customers purchasing the OnePlus Bullet Wireless Z2 can avail an Instant Bank Discount of- Rs 150 and temporary price discount of Rs 500 from 7 October onwards.

    5. RCC members can gain benefit up to Rs 500 on purchase of Buds Pro 2, Buds Z2, Nord Buds 2, and Nord Buds 2r on OnePlus.in.

    6. Customers purchasing OnePlus Nord Buds 2 and Nord Buds 2r can avail an Instant Bank Discount on Rs 200 from 7 October. The Nord Buds 2 and Nord Buds 2r will also have a temporary price discount of Rs 500 and Rs 400, respectively. Also, the Nord wired earphones will be available with a temporary price discount of Rs 200 starting 7 October.

    7. ICICI Bank & OneCard customers can avail bank offers on OnePlus Exclusive Stores, Oneplus.in & offline partner stores. SBI customers can avail bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI Bank, Kotak Bank & Axis Bank customers can avail the bank offers on Flipkart. The audio products are available on Myntra as well.

    OnePlus Wearables 
    The OnePlus Nord Watch is the first smartwatch under the Nord ecosystem of OnePlus. The OnePlus Nord Watch gets a 45.2mm AMOLED panel that gets a 60Hz refresh rate screen which offers 500 nits of peak brightness. To keep track of health, it packs features like the heart-rate sensor, SpO2 monitor, menstrual tracker, stress sensor, and more.

    Wearable Offers:

    1. Customers purchasing OnePlus Nord Watch can avail a temporary price discount of Rs 1,000 and an Instant Bank Discount on Rs 500 from 7 October.

    2. ICICI Bank & OneCard customers can avail the bank offers on OnePlus Exclusive Stores, Oneplus.in & offline partner stores. SBI Bank customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI, Kotak & Axis Bank customers can avail the bank offers on Flipkart.

    OnePlus TVs
    OnePlus’s latest premium TV, the OnePlus TV 65 Q2 Pro serves as an extension of the premium Q Series portfolio which debuted in 2019. The OnePlus TV 65 Q2 Pro boasts flagship-level 4K QLED display technology with an industry-leading wide color gamut of DCI-P3 97%. The 120 Hz Refresh Rate and MEMC Technology ensure smooth viewing. The OnePlus TV 65 Q2 Pro also offers a powerful 70W output, co-tuned with Dynaudio, plus Dolby Atmos for a truly immersive audio experience.

    Below are a series of offers on the latest OnePlus TV 65 Q2 Pro and the rest of the OnePlus TV portfolio.

    OnePlus TV Offers:

    1. Customers purchasing the OnePlus TV 55 U1S as well as 65 U1S can benefit from Instant Bank Discounts up to 10 per cent on Flipkart and worth Rs 3000 and Rs 4000 respectively; and are also eligible for No-Cost EMI of 3, 6, 9 and 12 months on other platforms.

    2. **Customers purchasing the OnePlus TV 43 Y1S Pro, 50 Y1S Pro can benefit from Instant Bank Discounts worth Rs 2000 and Rs 2500 respectively; and are also eligible for No Cost EMI of three and six months. Customers purchasing the OnePlus TV 55 Y1S Pro can benefit from Instant Bank Discounts worth Rs 3000 and are eligible for a No Cost EMI of 3,6 and 9 months.

    3. Customers looking to buy OnePlus TV  65 Q2 Pro are eligible for Rs 5000 Instant Bank Discount and can avail No Cost EMI of 3,6,9, and 18 months. Additionally, RCC members gain benefit up to Rs 5000 upon purchase of OnePlus TV 65 Q2 Pro on OnePlus.in

    4. In addition to the above, customers can also avail a series of exciting instant bank offers and no cost EMI offers across the other OnePlus TVs such as 32 Y1S Edge, 43 Y1S Edge, 32 Y1S, 43 Y1S and other OnePlus TVs.

    5. ICICI Bank & OneCard customers can avail bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI customers can avail bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI Bank, Kotak Bank & Axis Bank customers can avail the bank offers on Flipkart.

    **The mentioned TV offer is not applicable on Flipkart.

  • StanPlus launches a health-first digital campaign ahead of Diwali

    StanPlus launches a health-first digital campaign ahead of Diwali

    Mumbai: To help people enjoy the long holiday season, StanPlus has launched a health-first digital campaign called “# TyoharKiTaiyari.” The campaign aims to drive awareness about the health hazards during the festive season and urges people to take care of their health as India gears up for a long festive season.

    The campaign was conceptualised in-house by StanPlus’s marketing team and The23Watts, a public relations consulting firm. It will be amplified across all digital touchpoints for enhanced reach.

    The campaign emphasises the concept of well-being and safety precautions that integrate with the festivities and togetherness.

    “#TyoharKiTaiyari” is a content-driven and social-cause campaign that prepares citizens in the country for any health-related emergencies that may arise during the festive season.

    StanPlus, along with its partner doctors and medical experts, is creating health advisories across pulmonary, cardiac, and anxiety readiness, three broad categories that witness an increase in cases during these times.

    Sharing his thoughts on the campaign, StanPlus founder and chief executive officer Prabhdeep Singh said, “Various studies indicate a rise in cardiac, pulmonary, and anxiety-related medical emergencies around the festive season. A combination of a dip in temperatures, high pollution levels, and sedentary lifestyles impacts more people in the country and makes them vulnerable to health risks. As a medical emergency response platform, we want to raise awareness of precautionary measures around such issues so that people can enjoy the festive season without experiencing any emergencies. While India prepares for festivals across the country, we at StanPlus are prepared to ensure speed, reliability, and empathy in case of any medical emergency for people in need. But we hope this time, there will be festivities without us.”

  • Bausch + Lomb addresses Presbyopia in its festive campaign

    Bausch + Lomb addresses Presbyopia in its festive campaign

    Mumbai: Bausch + Lomb has launched a new campaign “Dekho Magar Pyaar Se” in partnership with FCB Group India’s Kinnect.

    The campaign proposes a way to enjoy the festive season without spectacles ruining your look, all while negating that judgmental look. So look, but look with loving eyes. It revolves around a condition called “presbyopia,” which affects near-vision in adults (typically above 40 years of age).

    The solution promoted in this campaign is Bausch + Lomb multifocal contact lenses, a way to correct presbyopia, to continue looking young and to look at those around you with love.

    Speaking of this campaign, Bausch + Lomb head of marketing Sana Lairellakpam said, “This festive season we wanted to do something different yet meaningful for our consumers. Presbyopia is something that affects everyone as they cross 40+ years of age, and Bausch + Lomb Multifocal contact lenses can help them. However, many people are not even aware that multifocal contact lenses exist—which can help 40+ people see clearly near, far, and everywhere in between. This means Bausch + Lomb multifocal contact lenses can help them retain their natural look while correcting their vision. Hence, we felt this was an important message we should send out to our consumers via a quirky story of a memorable character and the people around her. This festive season, we wanted people to ‘see better, live better and #DekhoMagarPyaarSe!’”

    Adding to it, Kinnect ECD Mithun Mukherjee said, “With Bausch and Lomb, we are constantly looking to break new ground when it comes to storytelling. When the current brief came to us, we knew that attracting the attention of the consumer during the festive season would require us to do something that would be relatable to the larger masses. Humour is something that we have dabbled with in the past, but wanted to give a whole new lease of life to, with a whole new story. The result was “#DekhoMagarPyarSe”—a story that pays homage to old Bollywoodesque cinema through the depiction of a protagonist who is suffering from a case of mistaken identity. With a fun-filled narrative and some fast-paced storytelling, we found a unique way to bring the problem of tackling presbyopia with Bausch + Lomb lenses to light.”

  • CaratLane launches festive campaign ‘#MereStyleKiDiwali’ to promote their gifting products

    CaratLane launches festive campaign ‘#MereStyleKiDiwali’ to promote their gifting products

    Mumbai: CaratLane has launched its digital film, Mere Style Ki Diwali, on the occasion of Diwali. Introducing the first of four digital films, the campaign aims to showcase that while jewellery plays an important role in “intimate gifting relationships,” every person has their own style of celebrating Diwali and honouring the traditions of the festivities. BBH Communications India conceptualised and executed the “#MereStyleKiDiwali” campaign.

    Building on the brand’s core purpose to help consumers express their emotions, CaratLane’s latest film brings to life the journey of a daughter-in-law finding her own unique expression with her in-laws on the occasion of her first Diwali with them. The story beautifully captures the slight nervousness and the confidence felt by her as she prepares for an evening with her husband and his parents. We see her styled in a silk saree with an off-white blazer and a brown belt, non-conventional and yet an acknowledgment of her tradition. The film takes us through the surprise she has planned for her mother-in-law by bringing both her worlds together.

    Whether it is gifting something memorable to family or friends, or even gifting yourself something to celebrate personal milestones, CaratLane aims to create designs and solutions for customer needs. The brand has also highlighted their 24-48-hour delivery service and the 15-day exchange service through the digital films.

    Speaking about the campaign, CaratLane vice president of marketing Jennifer Pandya said, “We have understood from many customer stories and interactions that our jewellery plays a central role in helping customers express their unique sense of style and personality. We’ve seen how jewellery is gifted by  women to their family on occasions such as Diwali, and CaratLane designs are perfect for such gifting occasions. They enable the gifter to express their gratitude and love while also celebrating their tradition and culture in a way that is meaningful to them. “#MereStyleKiDiwali” is born from numerous such stories that we want to celebrate this year. Through this campaign, we aim to showcase CaratLane as a gifting destination for different relationships during the festive season and help customers embrace their style of celebrating. We also wanted to highlight the different services like fast delivery, 15-day exchange, and old gold exchange, positioning CaratLane as a brand that creates solutions for customers rather than just a jewellery brand.”

    Adding to it, BBH India ECH Aarti Srinivasan said, “For a brand that designs some of the most unique and modern fine jewellery, our attempt has always been to let this modernity reflect in the communication we design. With #MereStyleKiDiwali, we wish to send out the message that there aren’t any set rules or ways of celebrating Diwali. Whether it is jewellery, rangoli or mithai, the idea is to encourage people to add their own style and embrace their uniqueness without the social pressures of fitting in.”

  • Hrithik reminisces “#GoldenDiwali” in Ferrero Rocher’s latest ad film

    Hrithik reminisces “#GoldenDiwali” in Ferrero Rocher’s latest ad film

    Mumbai: Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign “#GoldenDiwali,” which features Bollywood star Hrithik Roshan.

    Designed by Big Bang Social, the campaign aims to further strengthen their brand recall amongst consumers and promote Ferrero Rocher across the digital space as part of its campaign.

    This Diwali campaign is intended to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition that Ferrero Rocher is “precious like the people we love.”

    The digital film opens with Hrithik reminiscing about his past Diwalis with his family. He is sitting inside his house, which is decked up with Diwali decorations.

    He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for “Rocher”—the Roshan’s love for Rocher. He is then seen indulging in the delectable taste of the presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and “#GoldenDiwali” with Ferrero Rocher.

    Commenting on the occasion, Ferrero Rocher marketing head Pralines Zoher Kapuswala said, “Ever since we introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthen our positioning as a premium brand which revolves around style and elegance.”

  • Melorra launches its festive campaign ‘#HarGharMelorra’

    Melorra launches its festive campaign ‘#HarGharMelorra’

    Mumbai: Melorra has launched its new ad campaign “#HarGharMelorra” to mark the beginning of festivities this season. It has already established itself as one of India’s finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and Europe and is still expanding. The brand will be launching a new collection every Friday, with a total of 75+ designs every week.

    The ad campaign reiterates Melorra’s promise to adorn every Indian woman, giving this festive season the option to pick and choose from its wide range of designs for every single day of the festivities ahead.

    It pans out across various cities of the country, including Roopnagar, Vijayawada, Asanasol, and Pune, where women from all age groups and backgrounds can be seen soaking in the festivities while flaunting their trendy, everyday-wear gold jewellery, perfectly capturing the zest and fervour of the festive season.

    The fact that gold jewellery lovers are no longer confined to buying their favourite pieces just because they stay in a remote area has been amply highlighted and the spotlight focused on Melorra’s reach across every nook and corner of the country, where consumers can get their choice of jewellery delivered right at their doorsteps.

    The ad campaign has been released in English, Hindi and other regional languages, celebrating the festive spirit and its reach pan-India as well as in the global markets. The brand has been expanding across the length and breadth of the country and is looking at marking up to 350 experience centres pan India by FY ’26. With its seamless choosing and buying experience, including the touch, feel, and trial of jewellery, Melorra is fast emerging as one of the most preferred brands for everyday gold wear, not confining jewellery to just special occasions.

    Speaking about the campaign, Melorra founder & CEO Saroja Yeramilli said, “The purpose of our ad campaign is to let our customers know that we are available across the country at the click of a button. Our customers are in every nook and corner of India, and we want to reiterate that we put in all our efforts to make modern jewellery, which is lightweight and easy on the pocket, available to everyone. We at Melorra want to reach every Indian and provide them with options to go with their contemporary wardrobe.”

    After two years of the Covid spell, this year people are going to be celebrating in a big way, with friends and family. With our four different festive collections, Melorra is all geared up to be part of these celebrations. We have seen a growing demand for lightweight gold jewellery that women can wear every day with their daily wear wardrobe. Our “#HarGharMelorra” campaign is another step in this direction, allowing us to reach out to the most remote markets while also increasing access to our entire range of products to a wider range of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple everyday wear. Every Friday, we release a new collection and have over 18,000 gold and diamond designs available. Our aim is to amalgamate the passion that Indians have for gold with the change in perspectives and palates that comes out beautifully in our designs,” she said.

  • JKCement celebrates the true spirit of Diwali with ‘#AndarSeSundar2.0’ campaign

    JKCement celebrates the true spirit of Diwali with ‘#AndarSeSundar2.0’ campaign

    Mumbai: JKCement WallMaxX has unveiled the new phase of its “#AndarSeSundar” campaign ahead of the festive season. The latest campaign recognises the hard work and selfless dedication of the painting community, who are nothing short of superheroes when it comes to transforming our homes and making them holiday-ready.

    The campaign is conceptualised by Kandid Kanvas & Social Cloud, while the production house is Bombay Film Company.

    Since the festive period is one of the peak seasons for home renovations, our painter partners have their schedules clogged and even have to devote extra hours to make sure that there is no hindrance in the plans of the homeowners. While they are busy meeting their duties, there are times when they are unable to make it to their homes for the festival celebration with their families.

    The campaign highlights and appreciates the gesture of donning hats and recognises the efforts of all the nameless painters who make our homes “#AndarSeSundar,” especially during the festivals. The campaign was conceived based on findings from recent market research, which revealed that 62 per cent of painters leave their families to work in the city. The research also revealed that only 49 per cent of them get the opportunity to visit their hometown more than two times a year! Most of them prioritise lighting up someone else’s home during the festivals and, in return, go back to an empty abode far away from their families.

    The key intent of the campaign was to recognise and appreciate the real heroes behind the beauty of our festivities, the painters, who sacrifice their family time to make our homes “#AndarSeSundar.” Through this campaign, JKCement WallMaxX wants to ignite the real festive spirit in society, which at large includes inclusivity for all in the celebrations and happiness.

    The film showcases an emotional story that defines how empathy and humanity can make anyone’s festival ‘sundar.’ It tells the story of a painter who found it almost impossible to go home to his daughter for Diwali celebrations as he had to honour his commitment made to a young couple who were celebrating their ‘Pehli Diwali.’  The twist in the tale happens when the young couple makes sure that he reaches his village on time to celebrate Diwali with his family. The campaign film has touched millions of hearts and has garnered a viewership of four million within three days of its launch.

    Speaking on the campaign, White Cement Business head-branding Indranil Lahiri said, “We feel the insight-driven campaign is more impactful, especially when it addresses an issue. The inception of the campaign happened when we discovered that a lot of our influencers (painters) expect something beyond financial gains from the homeowners who avail of their services. That something is nothing but the recognition of their hard work and acknowledgement of the fact that they have to let go of their festive celebrations in order to make the homeowner’s abode festive-ready. “#AndarSeSundar 2.0″ is our humble initiative to thank the painters, who give up on their special moments for us to create cherishing memories during the festivities and to encourage others to follow the path of kindness to make this world a better place.”

    To perfectly encapsulate the essence of the film, JKCement WallMaxX came up with a song to resonate with the mood of the audience at every stage of the film. The music was composed by ‘Indian Ocean,’ a group of master musicians who through their music have always stood up for humanity, empathy, and virtue.

  • redBus launches new brand campaign featuring Allu Arjun

    redBus launches new brand campaign featuring Allu Arjun

    Mumbai: redBus has launched its first digital-first brand campaign, with its brand ambassador Allu Arjun, ahead of the festive season. The brand aims to present itself at the heart of intercity bus travel, amid the upcoming festive occasions and holidays.

    As part of the campaign, the world’s largest online bus ticketing platform has rolled out two ad-films with Allu in the lead and delivering the message of bringing your loved ones and dreams closer with redBus.

    redBus undertook extensive research across 15 cities by reaching out to hundreds of people from different walks of life to identify the emotional and cultural anchors that it needed to create the theme for the campaign.

    Directed by Trivikram Srinivas, the brand has unveiled two 45-second and 30-second ad films. The films depict slice-of-life situations like a logistics manager at a storage facility or a mother-daughter duo running a small eatery.

    The first film depicts a helpless father who misses out on the joys of being a part of his infant child’s formative months. As he dreads the prospect of chasing a bus to get home, even to see his child take the first steps, a red bus arrives on the scene and pulls up to drop off a very special passenger. The father is awestruck as Allu Arjun alights from the bus and treads a red carpet towards him with a swagger befitting the actor. Allu comforts the anguished father in a breeze with his cinematic charisma, as he speaks of the benefits of booking a bus ticket on redBus, which could help improve the time the man spends with his family.

    In a similar construct, the second film comprises a mother-daughter duo managing a small eatery. The hardworking daughter is also very talented, making her mother proud, who now wishes to see her enrol at a college in the city for higher studies. The daughter is apprehensive as her mother would have to manage the weekend rush at the eatery all alone while she spends valuable time in queues to obtain a bus ticket for the trip. The same red bus arrives here too, with the swashbuckling Allu Arjun strolling up to the two to defuse their tension by asserting a list of benefits that come along with booking a bus ticket on redBus. Allu finishes both the films with a powerful tone, exclaiming—”redBus: Apno ko, sapno ko, kareeb laye.”

    The narrative of the films thus implies redBus’ strong bond with its customers by being culturally relevant to ‘Bharat’ as well as having a strong connection with individual emotions and aspirations through extremely relatable storytelling.

  • Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Mumbai: Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman.

    The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan “Print your moment.”

    As part of the campaign, Soman can be seen having fun with different Instax cameras and recreating a photograph he cherishes using multiple quirky and classic cameras from the Instax series.

    The campaign will run for 30 days till this year’s Diwali across Instax’s social media channels, websites, and across select locations, including at metro stations in Bangalore, Mumbai, and Kolkata and at the Delhi airport. It will also be echoed across radio stations.

    Speaking on the campaign, Fujifilm India optical devices & Instax division general manager EID Arun Babu said that, “With the festive season around the corner, Instax aims to reiterate the unparalleled role that printed memories play in special moments. We are proud to have continued our partnership with the multi-talented star, Milind Soman, who used Instax prints in the most fun and unique way in the film. With this, we look forward to furthering our message of cherishing memories with print.”