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Tag: Festival

  • TV9 Festival of India returns with a grand second edition

    TV9 Festival of India returns with a grand second edition

    Mumbai: The TV9 Festival of India returns for its second edition from 9 to 13 October, 2024, at Major Dhyan Chand Stadium near India Gate, promising cultural diversity and festive cheer. This year, the festival will host Delhi’s tallest Durga Puja pandal, featuring larger-than-life idols and vibrant décor that capture the essence of Durga Puja.

    Beyond tradition, the festival offers an exciting shopping experience with over 250 stalls showcasing high-end fashion, beauty products, home appliances, electronics, and furniture, making it a one-stop destination for unique finds.

    Food lovers can indulge in a culinary journey through India’s diverse regional cuisines, with options ranging from Delhi’s spicy street food and Lucknow’s buttery kebabs to Bengali sweets and Hyderabadi biryanis.

    Music enthusiasts can look forward to live performances, including soulful Sufi, Bollywood hits, and folk tunes, featuring some of the most talented artists in the industry.

    Gather your friends and family and join us at Major Dhyan Chand Stadium for an unforgettable experience filled with spirituality, shopping, food, and music at the TV9 Festival of India!

  • Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Mumbai: With Valentine’s Day round the corner, the national capital is buzzing with excitement for a spectacular musical extravaganza. The Moonrise Festival, managed by Icebolt Marketing Solutions, set to unfold on 10 and 11 February at the JLN Stadium in New Delhi, promises to be a highlight of the year’s cultural calendar. This event is not just a music concert, it’s a jubilant celebration of emotions, set to captivate the city with its vibrant spirit.

    Featuring internationally acclaimed artists like Adnan Sami, the festival offers a good experience. Adnan Sami, a renowned music composer and singer, along with Akhil Sachdeva, a Bollywood vocalist, are set to headline this two-day event. They will bring their unique styles and fan-favourites to an eager audience, setting the stage for musical experience.

    The two-day-long musical festival will offer a captivating experience to the visitors, with its distinct themes, handpicked artists, multi-cultural culinary delights, and artistic experiences. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram @moonrisefestivalind.

    On both days, the festival will commence at noon, resonating its magic until 10 PM, ensuring two days of unparalleled revelry for the audience. A stellar lineup of renowned artists and internationally acclaimed talent is going to make the valentines evenings more special for the attendees. Adnan Sami, the legend, is anticipated to sing some of his most popular Bollywood romantic numbers like Tera Chehra, Bheegi Bheegi Raaton Mein, and Sun Zara. Akhil Sachdeva, who became a heartthrob overnight with national Love Anthem Tera Ban Jaunga from the movie Kabir Singh, will make you fall in love, all over again. Other popular artists performing in the concert include Sid-K, Twin Strings, DG Immortals, Krsna, Seedhe Maut, and DJ Cheshta, promising a spellbinding musical odyssey.

    Both days of the event would have distinct themes to ensure the visitors have a different and unique experience. The inaugural day would be themed around Bollywood’s Romantic and the next day vibes to the compelling rhythms of Cult Hip Hop.

    Foodies can expect a blend of local delicacies and international cuisines and the fun seekers will be spoilt for choices. Tattoo making, hair braiding, tarot card reading, and face painting, are some of the activities planned at the festival.

    The festival celebrates love and its conflicting emotions. It will be full of surprises for the visitors, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones ensuring an unforgettable experience for all. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram@moonrisefestivalind. 

  • Ganga Kinare Music Festival to telecast on Zee News

    Ganga Kinare Music Festival to telecast on Zee News

    Mumbai: Gear up for a night of cultural euphoria on 30 December at 10 pm, when Zee News illuminates screens with the radiant Ganga Kinare Music Festival, promising a symphony of enchantment!

    Varanasi recently witnessed the grandeur of the Ganga Kinare Music Festival, a collaborative masterpiece orchestrated by Zee Media and Havas Play presented by Aditya Birla Hindalco. Led by Padma Shri Kailash Kher and Pratibha Singh Baghel, this dynamic duo transcended mere entertainment, creating a fusion of cultural magnificence. Aligned with the ‘Namami Gange Programme’ endorsed by the United Nations, the festival fostered a vibrant community of river enthusiasts and contributed to the broader mission of environmental conservation.

    Beyond mere entertainment, this cultural extravaganza is a heartfelt celebration of Varanasi’s spirit and a collective pledge to safeguard the sanctity of the holy river Ganga. The event honoured individuals, including classical singer Padma Vibhushan Pandit Channu Lal Mishra, Dr Kulpati Tiwari, mahant of Kashi Vishwanath temple, Vishambhar Nath Mishra, Mahant of Sankat Mochan Mandir, and Padma Shri awardee Rajeshwar Acharya. The celebration of the legacy of Indian classical music extended to the felicitation of Nasir Abbas Bismillah Khan, the grandson of the legendary Bismillah Khan to honouring excellence across diverse realms.

    The stellar line-up of attendees also featured luminaries such as Swatantra Dev Singh, Jal Shakti minister, UP govt., Anupriya Patel, minister of state for commerce and industry, GoI, Rajshree Birla, Sourabh Raaj Jain, and more, promising showcase.

    Zee Media Corporation Limited CEO Abhay Ojha expressed his enthusiasm, said, “The Ganga Kinare Music Festival is not merely a melody; it resonates as a testament to our commitment to cultural heritage and environmental guardianship. Zee News stands proudly as the telecast partner for this transformative event, bringing more than just a broadcast to your screens. The festival is a curated experience, an intricate portrayal of Varanasi’s essence, and a pledge to Ganga conservation.”

    Zee Media Corporation Limited CRO Mona Jain said, “As an esteemed telecast partner for the Ganga Kinare Music Festival, our enthusiasm is coupled with strategic commitment as we unfold a cultural spectacle intricately aligned with our dynamic revenue growth strategy. Through skillful utilization and programming of the festival’s cultural richness and broad audience appeal, our objective is to forge inventive pathways for advertisers, sponsors, and partners, creating a platform that not only entertains but also serves as a fertile ground for mutually beneficial collaborations.”

    Havas Media Network India CEO Mohit Joshi emphasised, “Havas Play takes pride in curating a unique experience with the Ganga Kinare Music Festival. This festival isn’t confined to a physical location; it’s a journey that brings cultural magnificence and environmental consciousness to screens worldwide. Through our collaboration, we aspire to create not just content but a meaningful narrative that reflects the festival’s essence—a seamless blend of tradition with technology and fostering constructive engagement towards our environment which creates a lasting impact on the audience.”

    The grand telecast of Ganga Kinare Music Festival promises to deliver an evening of visual and auditory delight, blending cultural richness, soul-stirring performances, and a profound commitment to the conservation of the Holy River Ganga.

    This festival received substantial support, with the Uttar Pradesh government as the state partner Himgange, V-Guard, Royale Touche and Sujata as special partners, PISM (partner) and co-powered by AU Small Finance Bank. Additional support was received in association with Namami Gange, Kailasa Entertainment Private Limited, Rungta Steel TMT Bar, Meghdoot Ayurvedic, PMCH Health Advisors, Radio City as the Radio partner and AMC Media as outdoor partner.

    Event will be broadcast on 30 December at 10 pm, exclusively on Zee News.

  • Media Maniac’s launched charity drive for underprivileged kids

    Media Maniac’s launched charity drive for underprivileged kids

    Mumbai: Volunteering your time to assist a cause you care about is something you will never regret. It will improve your life, acquaint you with your neighbourhood, and link you to people and ideas that will favourably affect your viewpoint for the rest of your life. Helping your community allows you to grow as a person and better understand how you fit into the world around you.

    Media Maniacs Group organised a new year charity drive to help underprivileged kids with food, clothes, and stationary in association with the Dulari Devi Foundation. The drive aimed to aid the well-being of the children and provide essential support to those in need. The drive provided the children with food, clothing, and an opportunity to enjoy fun activities. The Media Maniacs group doubled the amount of total donation generated for the charity drive.

    Dulari Devi Foundation strives to become the vital link and reach out to those who need help and uplift them as a whole. The foundation aims to uplift education and contribute towards women welfare. The foundation believes the change in society begins with individual effort, and if your cause is good people will automatically connect. The foundation has been actively working for the upliftment of women and children for many years.  They believe every child has the right to education and every woman has the right to her individuality. Their purpose encompasses the development of the lifestyle of women and children of all sections and tirelessly strive to achieve that.

    Founder Dulari Devi Foundation – political analyst, national media panellist & motivational speaker Preeti Pandey said, “We are delighted with the generosity of Media Maniacs Group in supporting such a noble cause. The drive has helped us to support our children better and fulfil vital requirements. We believe with determination and hard work nothing is impossible,” said  

    Media Maniacs co-founder Surabhi Trivedi said, “This drive aimed to bring joy in the lives of orphaned children during festive season. Our effort was to provide care and bring a sense of togetherness in these children’s lives. While we may not be able to provide financial assistance, we can make a significant impact in their lives by organizing a charity drive. It’s our duty to help those in need, and this event is an excellent way to do so.”

  • Mathrubhumi International Festival of Letters to begin from 2 February

    Mathrubhumi International Festival of Letters to begin from 2 February

    Mumbai: The Mathrubhumi International Festival of Letters was started in 2018. After the critically and popularly acclaimed staging of three editions, the pandemic disrupted this signature event in the cultural calendar of India. Now, 2023 will witness a rebirth with renewed vigour and vitality.

    The latest version will be held in Thiruvananthapuram from 2 to 5 February. MBIFL’23 will provide a platform where discussions on the arts, gender, history, media, politics, religion, science, sports, technology, and other contemporary issues will lend a spicy tang to four days and nights.

    “A galaxy of universally renowned writers and speakers will grace this iteration, including last year’s Nobel laureate Abdul Razak Gurna and Booker Prize winner Shehan Karunathilake, from neighbouring Sri Lanka,” revealed festival curator Sabin Iqbal.

    “The theme of ‘Ka’, as it is known locally after the first consonant in our mother tongue Malayalam, is ‘Shadows of history. Lights of the future,’” said festival director Mayura Shreyams Kumar.

    “We chose this particular trope, conflating it with our voyage through a century of rendering yeomen service to society,” added Mathrubhumi, director of digital business.

    MBIFL chairman M. V. Shreyams Kumar explained the rationale behind the festival of letters: “Being at the forefront of all progressive movements in our state, we deemed it incumbent on us to celebrate the role of letters in contributing to the moral arc of a nation, by conceiving the Mathrubhumi International Festival of Letters.”

    Mathrubhumi’s managing director went on to say: “In our centenary year, it is also a tribute to the vision of my late father, the writer M. P. Veerendra Kumar, who guided our corporate fortunes for more than four decades as the chairman and managing director of Mathrubhumi.”

  • CSAFF kicks off with a star-studded and diverse line-up

    CSAFF kicks off with a star-studded and diverse line-up

    Mumbai: In its 13th edition, the Chicago South Asian Film Festival (CSAFF) opened on 22 September  with a brilliant line-up of film and talent for the increasingly popular event to be held through 25 September. A kick-off curtain raiser for the festival took place on 16 and 17  September .

    The festival, the largest of its kind in the Midwest, will present over 80 carefully curated independent films, shorts and documentaries in Downtown Chicago, at the Columbia Film Row and at DePaul University’s School of Cinematic Arts. Over 125 film makers and artists have made their way to Chicago for this annual event which will further showcase 27 World Premieres, 23 US Premieres and 30+ Chicago Premieres at this year’s festival.

    “Chicago is developing as a big film production hub,” stated CSAFF festival director Jigar Shah. “Our festival is creating awareness of South Asian diversity here in the Midwest while also bringing this international talent to Chicago to produce this unique, exciting experience.”

    A stellar grand opening to the festival took place on 23 September at the Columbia Film Row. Walking the red-carpet were renowned talents such as Yami Gautam Dhar and Rahul Khanna from India, director Aniruddha Roy Chowdhury, Mostofa Sarwar Farooki, Samiya Mumtaz, Dananeer, Jugal Hansraj along with numerous other filmmakers and talent.

    The opening night feature film in its World Premiere was “Lost” by Aniruddha Roy Chowdhury, starring Yami Gautam and Rahul Khanna. Chowdhury’s previous film, “Pink”, with Amitabh Bachchan and Taapsee Pannu made a mark in Indian mainstream cinema and created discussions around women’s consent.

    Additionally, Mostofa Sarwar Farooki was recognized and presented with the South Asian Film Award (SAFA), for his contribution to cinema. There was a special mention of the documentary “Barefoot Empress” by filmmaker and Michelin star chef, Vikas Khanna and Oscar-winning filmmaker, Doug Roland. The opening night also highlighted the short film, “Gray” by Sakshi Gurnani and Nikhil Taneja, starring actor Dia Mirza and Shreya Dhanwanthary.

    The festival showcased the World Premiere of the Marathi film “Vaalvi” by Paresh Mokashi, and also screened “Powai” by Kuldip Patel and “Pedro” by Natesh Hegde. The kick-off curtain raiser held on 16 and 17 September featured “A Night of Knowing Nothing” by Payal Kapadia, which won the best documentary at Cannes Film Festival in 2021, “Awakash” by Chittaranjan Giri, “Manikbabur Megh (Cloud & the Man)” by Abhinandan Banerjee and Kekee Manzil, and “House of Art” by Dilesh Korya.

    On Saturday, 24 September , there will be the Centerpiece film – “No Land’s Man”, by Mostofa Sarwar Farooki and Shrihari Sathe, starring Nawazuddin Siddiqui, Megan Mitchell and Eisha Chopra and music by A.R. Rahman.

    “Four Samosas” by Ravi Kapoor will be the closing night film on Friday, 25 September, with the filmmakers in attendance. The film, which recently made a splash at the Tribeca Film Festival, features a popular and talented ensemble cast led by Venk Potula (“Veep”) and Karan Soni (“Deadpool”).

    Also, featured will be the North America Premiere and Marquee film of the festival, Shiv Shastri Balboa followed by a Q&A session with director Ajayan Venugopalan and actor Jugal Hansraj along with legendary actors Anupam Kher and Neena Gupta. CSAFF will also showcase a heart-touching short film, “Perianayaki”, which centers round the story of a Sri Lankan woman in New Zealand, by Bala Murali Shingade.

    The festival has an amazing collection of films from Pakistan too such as “Fatima Jinnah” by Danial Khan, “Stay Tuned” by Ali Ahmed and Dawa by Ariella Khan. It will showcase daring documentaries that will steer engaging conversation among the audience. There are several films and documentaries by upcoming women directors from Canada such as “Marginalizing Minorities” by Dipti Gupta, “Women Beyond Bollywood” by Rahila Bootwala and “This Stained Dawn” by Anam Abbas.

    CSAFF will also showcase local Chicago filmmakers and their films – “Before After”, “Trek to the Top”, “Propinquity”, “Ozona”, the episodic “Stuck in Reality” and more. In addition, the festival will feature films which center on controversial issues of religious prejudices, sexual orientation and bullying. Featured is “Bully High”, written and directed by Bill McAdams Jr., a coming-of-age drama headlined by an exciting young cast of Hollywood newcomers, Aneesha Madhok, Joseph Baena (son of Arnold Schwarzenegger) among many other films.

    “We are so proud of the caliber of the films and the diversity we will be presenting this year, and it is so powerful to be able to showcase it in the theaters,” pointed out Jigar.

    CSAFF will close on Sunday, 25 September  with a ceremony and awards given for best feature, best short, best documentary and documentary short as chosen by the audience. Throughout the festival there will be several event opportunities including discussions, the Filmmakers’ Lounge Series, a Bollywood dance night and Closing night after-party.

  • Jio Haptik announces exclusive product launch event ‘Hype’ ahead of festive season

    Jio Haptik announces exclusive product launch event ‘Hype’ ahead of festive season

    Mumbai: As the festive season is just around the corner, a conversational commerce company, Jio Haptik, has announced plans to organise its exclusive product launch event, ‘Hype.’ Jio Haptik, through this much-awaited event, will launch new commerce products and features for the upcoming festive sales.

    The event will be held at Taj Santacruz, Mumbai, on 15 September from 4:00 p.m.

    While dealing with an increase in sales and support requests, WhatsApp has emerged as the ideal medium for brands to achieve their goals. This product launch event is aligned with the increasing importance of proactive customer engagement strategies through WhatsApp. The event will witness top industry leaders discuss various WhatsApp campaign strategies to help brands break sales records, especially during the upcoming Diwali and festive season.

    As part of the launch, the products introduced by Jio Haptik will help brands significantly optimise marketing budgets, achieve phenomenal sales, and enhance customer interactions. The product ‘proactive messaging’ will help customer-facing teams to initiate new conversations with users via WhatsApp notifications. The second product, ‘commerce plus,’ will make shopping through conversations easier through search and FAQs on WhatsApp, Facebook, and Instagram.

    The event will be facilitated by leading CX and growth leaders –  Jio Mobility platforms & products manager Satinder Singh, Jio Mart director of product management Archit Shrivastava, Netmeds chief communications officer Bruce Schwack and many more.

    Sharing his views on the event launch, Haptik CEO and co-founder Aakrit Vaish said, “Messaging as a medium is now helping brands accomplish sales via direct customer conversations at scale. As the world’s largest WhatsApp chatbot provider, our exclusive features will help enterprises proactively sell their products to customers, digitise the end-to-end shopping experience, and meet enormous demand during the festive season. Also, our solution shall significantly increase brand discovery through newer channels like ads, SMS, and Instagram to help brands build a true-omnichannel strategy.”

    Commenting on the occasion, Netmeds chief communications officer Bruce Schwack said, “We have been using Haptik for two years now, and from the outset, we have been impressed not only with their technology, but also with their sharp focus on how the technology could help us achieve our business objectives. We’ve already experienced the tremendous advantage Haptik gives us in managing and reducing friction on the CS side, and now the new WhatsApp commerce feature promises to help us convert browsers into customers. Any tool that helps us retain existing customers and on-board new ones gets a big thumbs up from me. So, don’t put your fork down, the best is yet to come!”

  • Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Mumbai: Signify on Monday announced the launch of its new festive campaign “Smarter Generation ki smart lights” for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

    The peppy 40-second film, designed by Hashtag Orange, features a catchy soundtrack and highlights the remarkable features of Philips smart wi-fi LED lights, such as dimming, pre-set modes, voice and app control, and 16 million colour options to create the perfect ambience during the festive season.

    The TVC will play on primetime TV slots across leading general entertainment, movies, and news channels across India, in addition to YouTube and social media channels.

    The TVC begins with Sanya’s younger cousin asking her what’s new this Diwali, to which Sanya responds by turning on the magic of Philips smart wi-fi LED lights. By tapping on the multiple colour options on the WiZ app, she is able to transform the mood and ambience of the room completely, eliciting a sense of wonder from her young cousins who are dancing alongside her. She also shows them its multiple pre-set modes and smart dimming features. The film ends with a naughty twist, as Sanya uses the voice control feature to instantly change the colours of the room from party to Diwali scene when their parents walk in.

    Embed Link: https://fb.watch/fhWcWZt_m_/

    Speaking about the new campaign, Signify Innovations India head of marketing and integrated communications and commercial operations Nikhil Gupta said, “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient, and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room, and the campaign tagline “Smarter Generation ki Smart Lights” aptly positions the new Philips smart wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

    Commenting on the idea behind the campaign, Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “There couldn’t have been a better brief for Diwali than Philips smart wi-fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing that these LED lights are wi-fi enabled with voice commands and have a customised WiZ app that lets you switch between millions of colours based on your mood.”

    He added, “To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights, which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic, and truly Diwali film. After this wonderful film, we have come to realise that when it comes to smart lighting, it has to be Philips.”

  • Peter England celebrates new beginnings in latest Pongal campaign

    Peter England celebrates new beginnings in latest Pongal campaign

    Mumbai: International menswear brand Peter England from Aditya Birla Fashion and Retail has launched an exclusive campaign for the upcoming Pongal festival.

    Encapsulating the essence of the festive season and the strong bond between father and son, the TVC is a relatable montage woven around the festive ambiance and shows parents’ need to adopt new ways to bond with their children and build a special relationship with them.

    Developed and executed in creative partnership with DDB Mudra South, the campaign celebrates the ‘Belief in A New Beginning’, and combines the objective of resetting family relationships, festivity, colour, and celebration with Peter England’s wide range of premium quality and stylish festive collections for today’s contemporary men.

    Peter England COO Manish Singhai said, “The campaign portrays a new relationship between a son and his father after the father takes a small step towards understanding his son’s aspirations. The storyline metaphorically directs us to find the perfect look to celebrate this Pongal festival. Our collection has been designed around the positivity and goodness that festivals bring to our lives. We are determined to curate and offer fashion that enables our consumers to not just immerse in the festivities but also to stand out.”

    DDB Mudra South creative director Saritha Rajagopal said, “Pongal celebrates optimistic new beginnings. So, to launch Peter England’s Pongal campaign, we captured a moment between a father and his son. While the pandemic took away some jobs, it also presented an opportunity to pursue one’s dreams. With this campaign, we captured an honest conversation between a father and son, who aspires to grow. We signed off with a message for every youngster who is waiting to start on the journey of life.”

    The festive campaign will be amplified through a mega-media mix across SUN TV Network, Hotstar Tamil Big Boss Association, World Television premiere of Annaatthe on Sun TV and other media channels, said the brand in a statement.

  • Zee Ganga’s ‘Jai Chhathi Mai’ to screen festival stories with Manoj Tiwari, Dinesh Lal Yadav

    Zee Ganga’s ‘Jai Chhathi Mai’ to screen festival stories with Manoj Tiwari, Dinesh Lal Yadav

    Mumbai: Festivals always call for special celebrations and Zee Ganga knows how to make such times memorable for its viewers. Understanding the pulse of the audience, this number one GEC Bhojpuri channel is all set to add to the festivities, up the happiness and fun with their special programme titled “Jai Chhathi Mai – Yug Yugaantar ki Aviraal Chhath Leela.” 

    The two-hour-long non-stop entertainment will showcase beautiful stories of different time zones in the form of play on 10 November, between 5 p.m and 7 p.m. The biggest superstars of the Bhojpuri film industry, Manoj Tiwari and Dinesh Lal Yadav, will be frontlining these narratives along with other stars from the Bhojpuri region. 

    Along with this, viewers are definitely in for much more fun and frolic as their favourite Bhojpuri superstars will entertain them with their devotional singing and dancing performances. The show will be co-hosted by Manoj Tiwari, Dinesh Lal Yadav and Ritesh Pandey.

    Celebrating Chhath Puja fervor, the special show “Yug Yugaantar ki Aviraal Chhath Leela” will screen different stories— Satyug, Tretayug & Dwapaaryug — highlighting the times, as well as the essence and significance of it. While Satyug is the story Mata Parvati performing Chhath vrat for her son Kartik’ victory over demons, Tretayug narrates Siyaram Ka Chhath, the folklore of Mata Sita who performed this ritual, Dwaparyug’s tale is based on Draupadi’s Chhath Vrat to regain the lost kingdom of Pandava and finally culmination with dance performances and celebration. Apart from the big stars, many other popular singers and performers from the regions of Uttar Pradesh and Bihar such as Ritesh Pandey, Akshara Singh, Rani Chatterjee, Rinku Ghosh among others will also be a part of these acts.  

    Speaking on “Jai Chhathi Mai,” chief channel officer- Bhojpuri Amarpreet Singh Saini said, “Zee Ganga is launched with the brand premise of Har Pal Aviral and there is nothing more symbolic and celebratory about this unstoppable spirit of every Bhojpuriya than the biggest festival of the region – Chhath. This year’s Chhath event is an ode to this resolute spirit through ages through its unique theme of Yug Yugaantar Ki Aviral Chhath Leela. These narratives not only symbolise the rich cultural journeys that the region believes in deeply but also epitomises the pride around its most core and beloved festival which is unique and standalone. With a unique format of bringing narrative musical acts on Chhath for the first time, like every year we are confident that this insightful, celebratory and grandeur filled offering will once again find a deep connect with our viewers and will enjoy their unwavering attention.”